Social Media Marketing Consulting Services, Lagos, Nigeria

Do you need the services of a professional Lagos, Nigeria outsourced social media consulting agency because you want to boost your brand's visibility, generate leads, and sell more products and services?

Are you eager to use data-proven content marketing strategies to boost the overall performance of your in-house social media marketing and management teams?

Granted, Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram social media strategies are used by successful brands to increase visibility, engage with their audience, and build their customer loyalty through organic reach and advertising.

But if your in-house social media team is not fully equipped and competently trained to drive engagements with your audience, build customer loyalty, and create raving fans, you will not generate the kinds of leads and sales you want in the ever-changing social media landscape.

On the other hand, hiring a social media consultant can help your brand improve performance and make necessary changes to achieve success.

In this article, you will learn what a social media consulting agency does.

We will also review who needs the services of a social media consultant.

You will also learn how a social media marketing consultant can help grow your business.

And finally, we will discuss the scope of our social media consulting services and how you can use our bespoke social media consulting services to grow your brand and generate awesome sales.

Let's get started.

What Does A Social Media Consulting Agency Do?

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A social media consulting agency helps organizations improve their performance and efficiency.

The team has the skillset and experience in social media strategy and problem-solving.

An effective social media consulting agency identifies areas for improvement, offers a road map for growing the business.

A professional social media consultant helps with goal-setting, campaigns, improves engagement and loyalty with social media posts, and ultimately advises on best practices to drive sales from social platforms.

A social media consulting agency is involved in the planning, implementation, education, and training of in-house teams.

It works directly with directors of marketing or business owners on developing a social media plan, identifying marketing needs, and developing the necessary skills for generating revenue.

These consultants create solutions while also helping companies meet their social media goals.

Your brand should consider hiring a social media consulting agency when you need help or perspective on your chosen path or a catalyst for change in your company.

However, social media consulting benefits those that have the time and resources to invest in implementing the solution.

A social media consulting agency offers strategic insights and tips on best practices. It is available to answer social media questions.

However, most social media consulting agencies will not create any content for your brand, outline a calendar, or offer reporting or analytics.

They will advise you on how to accomplish these tasks on your own.

It should be noted that social media consulting agencies also vary widely on level of experience and measurable success.

However, it should not surprise you that interest and demand for social media consultants have grown tremendously in recent years.

For example, CNN has ranked social media manager as one of the best jobs in America.

It has also predicted a 9 percent job growth over the next 10 years in this field.

When done correctly, social media makes it easy for your brand to reach a massive amount of people with transparency, honesty, and integrity.

But there are other reasons why interest and the demand for social media marketing and consulting services have gone up

So:

Who Needs The Services Of A Social Media Consultant?

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If your in-house social media team is juggling social media tasks, not spending quality time on your core business, and not achieving your social media goals, you need the services of a social media consulting agency.

Here are solid reasons why your brand needs the services of a social media consulting agency.

• You are not generating enough leads and sales of your products or services.
• You are not retaining your customers.
• Your in-house social media efforts are not meeting your social media goals and getting the ROI you envisioned.
• Your overall social media strategy is not getting traction or keeping pace with the ever-changing social media landscape.
• Your in-house social media marketing team does not have the experience and skill set to deliver the results you want.
• Your in-house social media team needs the training to keep updated on latest the social media trends and best practices.

Now:

If your brand is considering hiring a social media consulting agency to complement the work of your in-house social media team, here’s everything you need to know:

How A Social Media Marketing Consultant Can Help Grow Your Business

A social media consulting agency ensures that your social media marketing gets traction.

Here’s what an effective agency will do for you:

Develop A Social Media Strategy That Focuses On Growth

The biggest job of a social media marketing consultant is to create customized strategies that focus on growth.

So he takes a good look at your current strategy and performance.

This analysis focuses on figuring out what’s working and what’s not to see which areas need improvement.

The analysis may lead to creating customized strategies for you.

Such refined growth-focused social media strategy may include paid promotions, giveaways, collaborations with social media influences, and a focus on cohesive content.

Your social media expert crafts tactics tailored to your brand and establish a high-performing social media sales funnel.

A consistent social media sales funnel is important because on average it takes seven and a half visits to your website before somebody makes a purchase.
A Social Media Consultant Helps You Increase Your ROI

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Most brands don't measure their social media performance and don't know the return on their investment (ROI).

A social media expert helps you get the most ROI from your campaigns.

The social media consultant helps you increase your ROI by helping you build a larger social media following.

They train you on how to grow a community around your brand and engage with your followers.

More so, they come up with great content and advertising strategies that:

• attract solid leads and sales to your business

• re-engage the leads

• and boost conversions.

A Social Media Consultant Provides Expert Advice

Effective social media consultants bring a lot of knowledge and experience to the table.

They’re able to share that expert advice tailored to your brand, audience, industry, and goals.

And if your social media marketing is not getting the growth you want, a consultant can bring a fresh perspective and use their know-how to come up with solutions to your issues.

Since they’re are well-versed in established social media best practices and keep up with new trends, they can point you in the right direction if you're lost.

Many social media consultants can train your in-house team so that you can continue to manage your campaigns effectively.

A Social Media Consultant Helps You With Analytics

You must track your social media performance using the right metrics.

Interestingly, 95% of the most successful B2B marketers use metrics to measure content performance.

But if you're not monitoring and analyzing your metrics, you may not know if you’re meeting your goals or not.

That means that you may never know whether you're meeting your social media goals and where you might need to up your efforts or tweak your strategy.

However, a social media consultant can guide you towards the best tools or software for social media analytics and monitoring.

A social media consulting agency helps you make sense of reports and pick out the key information and metrics for your business or campaign objectives.

The best social media marketing consultant develops a strategy and implements tactics that meet your goals and grow your business.

The Scope Of Our Social Media Consulting Services

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Our social media consulting services are data-driven and inspired by creativity. We complement the social media tasks of our client's in-house teams, first by crafting an achievable growth plan. 

And speaking of a growth plan:

You see, starting your social media marketing campaign without a solid plan in mind is like wandering through a forest without an up-to-date map or GPS.

A growth-driven plan is achieved by defining your social media goals. In other to achieve your social media goals, you need to ask and answer the following questions:

What do you want to get out of social media marketing?

• Who is your target audience?

• What media sites do they hang out at, and how do they use social media?

• What type of content will you use, and for what goal?

After you've answered those questions, here are well defined social media marketing goals that are achievable:

• Getting tons of website traffic.

• Conversions of that traffic.

• Generating tons of sales.

• Creating a brand identity and positive brand associations.
  

• Communication and engagements with your target audiences
  

• Now that you have laser-focused social media goals, you need to define your audience.

We Help You Define Your Target Audience

Your target audience is the specific group of audience most likely to buy your products or services.

They are the group of people you should target to see your ad campaigns or social media posts.

Your target audience may be grouped by age, gender, income, location, interests, or a great number of other factors.

Now that we've figured out who you are marketing to, we conduct your social media audit.

We Conduct A Social Media Audit

A social media audit is a process we use to review your brands' social media metrics.

Such a review helps us to assess your growth, opportunities, and what needs to be done to improve your social presence.

Now that we know the health of your social media marketing, we create social media editorial calendars for you.

A Social Media Editorial Calendar

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Simply put, social media editorial calendars are spreadsheets or apps used to schedule social posts in advance.

Editorial calendars are also used to plan when and which content will be shared, manage campaigns, and track deadlines.

They can be created with printed paper, spreadsheets, or software services.

Our Lead Generation Services

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Video Marketing Consulting - Why Your Brand Should Use Videos 

Using video to showcase your beautiful business is a no-brainer.

Research by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before.

Videos build trust and help your audience understand your products and services.

You can add videos to your lead generation machines and catch leads.

Video marketing statistics from the consumer side:

• People watch an average of 16 hours of online video per week, which is a 52% increase in the last two years.
• Social video generates 1200% more shares than text and image content combined. 
• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
• 96% of people have watched an explainer video to learn more about a product or service.
• 86% of people would like to see more videos from brands.

What Drives the Cost Of Online Video?

Three basic factors drive video production costs.

The factors that impact the quality of the final product are:

Time

The amount of time spent in the pre-production planning, scripting, location scouting, shooting, special effects, and editing determine the quality of the final product.

If the production team involves more people, it also increases the total time spent on the project.

More time, from more people, equals more money.

Talent 

Using the best talent in the production of a video brings out the best quality.

However, talented and experienced people cost more.

Tools

You can produce a video with your cell phone, or with a high-end camera with a professional lighting kit, microphones, and sophisticated post-production motion graphics and animation, and the quality will not be the same.

Professional equipment and the top-level professionals who know how to use them add to the cost of production.

Location 

The location where the video is shot also determines the cost of video production.

Shooting the video at multiple locations, indoor or outside, and weather conditions all determine the cost of video production.

The most important factor is the total amount of time required for production. 

These cost drivers determine the quality and cost of your video.

Our social media marketing consulting agency can use video marketing to boost your visibility, trust, generate leads and sales.

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Email Marketing

According to DMA and Litmus, in 2019, the average ROI was $42 for every dollar spent on email marketing.  

It is awesome for engaging with current customers, and potential customers.

It allows you to customize your marketing messages.

Email marketing is potent, persuasive, and gets great results for your brand.

This is how we get leads using email marketing:

• We identify your target audience
• create irresistible offers
• that leverage the power of social media/li>
• use valuable, and relevant content to keep your subscribers engaged
• use personalization to reel your subscribers in.

Our social media marketing team is fully equipped and completely competent to choose the best email marketing vendor for your marketing needs.

Then, we set up your subscribers list, create engaging emails, perform A/B testing and generate leads for you.

We offer the following email marketing expertise:

• create an account with your chosen email provider
• gather and upload subscriber lists
• add subscribe forms to your website
• integrate a CRM, eCommerce, or accounting software to automatically send customer information to your email provider
• recommend apps and integrations to help accomplish your goals.

Our full-service email marketing includes setting up your account.

Then, we gather and upload your list, and build your email template, etc.

Also, we create and send campaigns on your behalf and report the results to you.

We Create Lead Magnets For You

A lead magnet is a special offer or 'freebie' that you promote to your audience in exchange for their email address.

It can be a trial subscription, samples, white papers, newsletters, ebooks, or free consultations.

Savvy marketers use lead magnets to create sales leads.

The type of lead magnet that works with every audience is insanely useful, easy to consume, and actionable.

We can help you use lead magnets to create leads that lead to sales.

Convert Blog Readers To Leads

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At this juncture of your marketing journey, you already know the importance of a business blog.

Here are reasons why a business blog is crucial to the growth of your business:

A frequently updated blog can generate traffic and leads.

Companies that blog generate 67% more leads than those that don’t.

And they have 434% more indexed pages, and 97% more indexed links.

Brands with these statistics have better SEO and higher rankings on search engine results pages.

Also, brands that publish more than 16 posts per month generate nearly 3.5x more traffic and 4.5x more leads than those that only publish 0-4 posts.

Call-To-Action

For you to generate leads with your blog posts, you need a strong call to action.

That means that you need to get your website visitors to take an action.

Such an action could be to sign up, download, click, read something else, subscribe, install, contact you, and so on.

A strong CTA is action-oriented.

It is benefit-to-them driven, visually, persuasive, and ideally creates a sense of urgency.

And it also needs to be easy to find on your blog. 

We can help you grow your brand with persuasive, SEO-optimized blog articles and copy, crafted with strong calls to action.

Learn more about blog articles and our copywriting services.

How To Generate Sales Leads Using Paid Social Media Ads

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Use social media lead ads to boost your organic efforts.

Facebook Lead Ads

Facebook offers a specific lead ad format for marketers. Facebook lead ads are promoted forms.

The leads generated by these ads can be synced directly to your customer management system.

It can also be downloaded so that your sales team can follow up as needed. 

By installing Facebook Pixel on your website, you can easily track leads and measure how much they cost.

Learn more about Facebook lead ads.

Instagram Lead Ads

Instagram, owned by Facebook offers lead ads that make it easy for marketers to collect information.

It offers the option to partially pre-fill forms.

Such information as email address, full name, phone number, and gender sections can all be pre-completed in these ads.

Learn more about Instagram lead ads.

LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms are just for lead generation.

The ads are available as Message Ads and Sponsored InMail ads on LinkedIn.

Like Facebook and Instagram, LinkedIn uses profile information to pre-fill sections.

The average conversion rate on a LinkedIn Lead Gen Form is 13%. 

LinkedIn Dynamic Ads also feature direct call-to-action that generates leads.

Learn more about LinkedIn ads.

YouTube TrueView For Action Ads

YouTube ad solutions help you get the results you're looking for.

It helps advertisers drive a specific action like generating leads.

YouTube ads have prominent call-to-action buttons that can link to any site you choose. 

Learn more about YouTube advertising.

Other social media sites, like Pinterest and Twitter, don’t have specific lead ads generation formats. 

However, they offer ad generation options that can boost social media lead generation.

Learn more about Pinterest and Twitter ads.

Google ads are used by marketing teams to generate leads and drive sales.

Each social media platform requires a specialized skill set to be effective.

Our social media team of experts can design and execute the paid socials media ads that generate the leads you want.

Hands-On, Practical, Custom Social Media Training Sessions

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Our social media training sessions are grounded in the real world and help you to generate leads and sales.

With the Covid-19 pandemic, we can conduct the training via Zoom.

The digital and social media training are for we offer are for companies, agency teams, and individuals and cover a variety of topics.

Each training session equips you with the specific knowledge, skills, and tools you need to grow your business and generate leads and sales.

Our Custom Modular Workshops

Our training courses are modular and suited to your specific requirements.

However, we start with a chat to discuss your goals, and with your team, we design a training course uniquely yours.

Get this:

Each course you get contains practical tips that hugely impact your business success.

Also, you get actionable and practical examples from your own company or clients.

Our training sessions include:

• Content generation and strategy
• Social media advertising and Google PPC
• Influencer engagement
• Social media management
• Facebook, Instagram, Twitter, and LinkedIn strategy
• Analytics, Measurement, and evaluation

Conclusion

If you want to grow your business and generate more sales it’s worth hiring our Lagos, Nigeria social media marketing consulting team.

An experienced team with the right skill set can help you revamp a failing social media strategy and generate insane leads for your brand.

We are ready and eager to take your existing in-house strategy to the next level.

By using the right social media marketing tools and tactics, our agency can help you gain an in-depth understanding of your business and target audience so that you can start generating the leads and sales you want.

At Anaconda Marketing, you get strategic social media consultancy, creative campaign advice, and best practice training to marketing directors, business owners, in-house marketing teams, and communications agencies.

Contact our Lagos, Nigeria social media consulting agency today and start boosting your sales!

Get A Proposal

WhatsApp us at: +234 080 331 75396 or +234 080 579 37786