Instagram marketing cost

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How Much Does It Cost To Outsource Instagram Management?

Do you want to know how much it costs to outsource the management of an Instagram account?

Is it because you want to make money from this social media sensation that has charmed you, your friends, and over a billion other people?

On the other hand, could it be that you're overwhelmed and stressed out from juggling Instagram management with your all-important core business tasks?

The good news is that it doesn't cost any money, zero, nothing, nada to open an Instagram account, whether it is for your personal use or business.

But any way you slice it, making money marketing on Instagram costs money.

But the ROI is sweet and HUGE.

So in this article, you will learn why it costs money to be exceptionally effective at Instagram marketing.

And how much it costs.

You will also learn how much influencer marketing, boosted content, Ads, and much more cost on Instagram.

Let's get started.

But before we dive in, let's get this straight:

It costs money and time to manage the Instagram account yourself.

It costs even more money to outsource it to a freelancer or an Agency.

The way Facebook (Facebook owns Instagram) has configured Instagram marketing, if you want your brand to have a solid dominance in your niche, you have to pay a price whether you grow your reach organically or you use Instagram ads.

We'll talk about the ads later.

However, to be exceptionally effective in managing your social media account, you need to spend plenty of time learning the platform and how to use it to grow your brand effectively.

You would also need to invest in an app for Instagram scheduling, monitoring, listening, and engagement plus the time to master the app or apps.

Having said all that:

Alternatively, you can outsource your Instagram management to a professional outsourced social media management agency.


Why Market On Instagram?

Instagram is undeniably one of the fastest-growing and money-making social media platforms and for good reasons.

And if your brand is not yet using it, you're missing out on something big.

With over 1 billion unique monthly users on Instagram, marketing on the platform is worth it.

But, how much does it cost to market on Instagram?

How much you pay to outsource your Instagram account management depends on your budget, business goals, and the experience level, location, and business goal of the freelancer or outsourced social media management agency.

How Much Does It Cost To Hire A Freelancer To Manage Your Instagram Accounts?

Cost of Instagram account management

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If you're hiring a freelancer to manage your Instagram account, be ready to pay between $15/hour and $200+/hour. (Source: Upwork)

The following is what clients pay freelancers for Instagram marketing, based on experience level:

Typical fees for social media management including Instagram:

  • Green (0-3 years experience): $10-$50/hr
  • Intermediate (3-5 years experience): $50-$100/hr
  • Advanced (5-10+ years experience): $120-$200/hr

What you can expect to pay a freelancer depends largely on experience level, background, a solid portfolio, and the business goal of the freelancer.

How Much Do Agencies Charge For Managing An Instagram Account?

Most agencies don't charge just for an Instagram account but they charge for it as part of a package deal.

And when you think about it, there is certainly no one size fits all answer.

That's because some social media management agencies might be a husband and wife team that manages small and local business accounts.

On the other hand, other agencies may have 30+ employees plus hundreds of clients around the world.

So, you can understand why I would not just spit out a number that answers the question: 'how much does it cost to outsource Instagram account management?' off the bat.

Does it help you now, to know that social media freelancers charge $200 - $1000 per month while most outsourced social media management agencies charge $500 - $10,000 per month?

What then determines what an agency charges for outsourced Instagram social media management?

We're getting close:

Other Factors That Determine How Much You Pay A Social Media Management Agency

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It is true that agencies can charge you $500-$10,000/month to manage your social media accounts, including Instagram.

Agencies can indeed charge you $500-$10,000/month to manage your social media accounts, including Instagram.

But several factors determine what you pay to manage your social media accounts.

Here are some of them:

The Type Of Business

Whether you're a small or large business makes a difference in how much you are charged for social media management.

Most smaller businesses and startups don't have the big budgets that big companies have.

Therefore, what they pay for social media management is lower than what the big companies pay.

Larger businesses have bigger budgets and also bigger social media campaigns to manage or create.

Whether your business is big or small, impacts how much you pay for social media management.

Consider Your Social Media Platforms

How many social media platforms does your brand want to be managed?

Is it just your Instagram account, or do want Facebook, Twitter, Snapchat, Pinterest, LinkedIn, Yelp, YouTube, and Google+?

As you already know, the more social media accounts you want to be managed, the more it'll cost you.

Additionally, are the social media accounts already created, or do you want a brand new account for your brand created from scratch with no followers?

Whether you want the agency to take over an account that is already well-built or start one from scratch would impact the cost of your social management.

Content Creation

Would you create all the content that would be posted on your social media platforms or would the agency create them?

Many social media agencies have a content creation team that offers social media services like blogging, copy-writing, or graphic design.

If you intend to outsource the creation of your blog posts, the charts, or the memes and the posting of them, it will cost you more.

Customer Service

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These days, many brands are using social media in customer service.

It makes sense because most people are online.

This form of contact benefits your customers because it is convenient.

So when a customer has a complaint about a brand's product or service they head over to their favorite social media platform.

The customer looks for the brand's social media account, not the customer service phone number, and tables the complaint.

This allows for quick contact with the customer service team, without the need for endless inconvenient phone calls.

It benefits a brand to use multiple social media channels at the same time.

This gives customers the freedom to choose their preferred form of contact.

When customers can contact a brand directly through social media platforms, customers feel “closer” to the brand. By being emotionally connected to your brand, they invest in it.

Would you respond to those complaints promptly, following up with them, and providing a solution or would that be the agency's responsibility?

Interacting with your customers and resolving their complaints and inquiries is time-consuming and impacts the cost of your outsourced social media management.

Influencer Targeting

Instagram influencer marketing is gaining in popularity among marketers.

Whether or not, the social media marketing agency reaches out to Influencers, impacts the cost of social media management.

These influencers can advertise the business’s name, product, or service. It takes time to find, contact, and engage with the right Instagram influencers to grow your brand.

How Much Does Instagram Influencer Marketing Cost?

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Influencer Marketing is a powerful strategy that uses social media and content to build relationships with trusted people to reach a brand's target audience on social media.

According to eMarketer, 81 percent of advertisers who have used influencer marketing judged it to be effective.

Whether an influencer has a small or large following, she can communicate valuable content to your current or potential consumers.

Influencers use blogs or social media in a way that traditional advertising campaigns are not able to.

Influencer marketing helps add authenticity and trust to your brand.

Working with influencers comes with its unique challenges depending on the industry, goals of the campaign, etc.

Other factors to consider when hiring a social media influencer include:

  • When and where they’ll post.
  • How often to have them post.
  • How to pay them and how much.

Who Is A Social Media Influencer?

"A social media influencer has access to a large audience and can persuade others by their authenticity and reach" - Pixlee

Social media influencers are simply people who have built a reputation for their knowledge and expertise on a specific topic on social media.

The influencer posts content consistently and passionately about that topic on their chosen social media channels.

The posts generate large followings of enthusiastic and engaged people who pay close attention to their views.

Brands love social media influencers because of their power to connect and engage with their audience.

They can create interesting trends and encourage their followers to buy the products they promote.

Types of Social Media Influencers

Instagram Influencer types

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Influencers can be categorized in different ways.

Some of the most common ways to group influencers is by the number of followers, types of content, and the level of influence, they have on their followers.

Influencers can be categorized in different ways.

Some of the most common ways to group influencers is by the number of followers, types of content, and the level of influence, they have on their followers.

Influencers can also be grouped by the niche in the influence.

In other words, influencers who appear in a low category by one measure may seem more influential in another category by another measure.

To illustrate:

Many mega-influencers are also celebrities.

However, both these groups often have a less real influence on their audience because they lack expertise in a dedicated narrow niche.

On the other hand, some micro and even nano-influencers with lower followers count may have more influence on followers in their specialist niche.

These influencers are a good fit for a brand selling a product or service targeting that sector.

Knowing that 70% of teenagers trust influencers over celebrities, you'd agree that influencer marketing is only going to get bigger.


How Much Do Instagram Influencers Charge Per Post?

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An influencer’s social media post is essentially an ad placement. So, how much do influencers charge for that ad?

According to recent reports, on average influencers on Instagram would charge $10 per 1000 followers

That's just an estimate since influencers usually don’t share their fees publicly.

An accepted method many marketers use to determine how much to pay an influencer is the one cent per follower rule (also known as the $100 per 100,000 follower rule).

Though most brands can’t afford Kim Kardashian, who reportedly charges up to $500,000 for an Instagram photo, there’s a lot of influencers that may be a good fit for your business.

How much an influencer wants to charge depends on the influencer.

Most influencers will set their rates unless they use a platform like Tapinfluence or Revfluence that sets the rate for them.

  • Nano-influencers: $10–$100 per post
  • Micro-influencers: $100–$500 per post
  • Mid-tier influencers: $500–$5,000 per post
  • Macro-influencers: $5,000–$10,000 per post
  • Mega-influencers: $10,000+ per post
  • Celebrities: Varies, but $1+ million isn’t unheard of

How Much Do Instagram Ads Cost?

cost of Instagram ad

The cost for Instagram ads is between $0.50 to $1.00 per click on average.

However, costs tend to vary between industries, physical locations, days of the week, time of year, ad placements, targeted ages, targeted sexes, and other categories.

More competitive spaces and demographics generally have higher advertising costs. In some cases, Instagram ads can exceed $5.00 per click.

More than $5.00 per click.

However, there are a few benchmarks that give you at least a little bit more insight into Instagram advertising costs.

How Are Instagram Ad Costs Determined?

Instagram ads are bought on an auction bidding system that ultimately determines their prices.

It is not like a traditional bidding war that goes on at local auctions.

As an advertiser, you start by establishing your campaign budget and submitting a bid.

Your ad budget is the total amount of money a company is willing to set aside for an entire campaign.

You set your budget either daily or by the total cost of a campaign life-cycle.

Bids are the maximum amount of money a brand is willing to spend on each online user that completes the ad objective.

The objective you want to be completed could be viewing a video, clicking on a website link, or downloading a mobile application.

Your objectives align with your marketing or campaign goals and may include boosting brand awareness, driving killer traffic to your website, or converting potential leads.

Using the auction, Instagram's algorithm (same as a Facebook algorithm) determines which advertisement provides the most value for its users.

It then selects a winner on that basis.

That value is determined by:

  • The size of the advertiser’s bid
  • How likely a user is to complete the specific action the ad is optimized for, otherwise known as estimated action rates
  • How likely users are to be interested in the ad itself, otherwise known as ad quality and relevance

If you win the bidding war, you place your ad in the space your competitors were vying for.

That "space" could be based on factors like age range, gender, or time of day.

Your brand is charged on a cost-per-click (CPC) basis, and your ads remain posted until your budget runs out.

The amount of money it takes to win that auction is going to vary depending on demographics, time constraints, or strategic placement within the app.

That variety of factors is another important aspect to consider.

What Can Make Instagram Ad Costs Vary?

Your Instagram advertising costs vary between industries, physical locations, days of the week, time of year, ad placements, targeted ages, targeted sexes, and other categories.

More competitive spaces and demographics generally have higher advertising costs. In some cases, Instagram ads can exceed $5.00 per click.

For professional help managing your Instagram and other social media accounts, contact us.

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