How Much Does It Cost To Advertise On Twitter?
Do you want to know how much it costs to advertise on Twitter?
Are curious about advertising on Twitter but just don't know how to go about doing it?
With over 340 million active Twitter users, Twitter's networking and microblogging platform remains the best indicator of the wider pulse of the world and what's happening within it.
Therefore, it is a popular advertising platform.
It is not only an effective platform for attracting new customers, but its analytics is great for tracking the behaviors of followers in relation to tweets.
This analytics has become a valuable tool for marketers who are planning larger-scale social media advertising campaigns.
So how much does it cost to advertise on Twitter? The cost depends on which Twitter ad you choose and your budget.
So in this article, you will learn how much Twitter ads cost, what factors determine the ad costs and how to start a Twitter ad campaign.
Let's dive in.
How Much Does it Cost to Advertise on Twitter?
The cost of Twitter advertising depends on your bidding goals and the type of Twitter ad (Promoted tweets, promoted accounts, and promoted trends) you're running and your budget.
Promoted tweets like a retweet, follow or like cost $0.50 to $2 per action.
Promoted accounts cost $2 to $4 per follower while Promoted trends, can cost up to $250,000 per day.
How To Calculate Twitter Ads Costs
You can tailor your Twitter Ads campaigns according to your budget. There is no minimum amount of money required for Twitter Ads.
That means that you decide how much you want to spend on your campaigns.
How much you pay for your Twitter ad depends on the Twitter objective you choose.
Every Twitter objective has a corresponding action that you're billed for.
You're billed when the action connected to your campaign occurs.
For instance, if your campaign objective is website clicks, Twitter charges you when someone clicks on the link to your website.
So, a link click is the billable action of the website clicks campaign objective.
However, calculating how much your Twitter ads cost depend on your budget, bidding and the goals you want to achieve through each campaign.
Your bids tell Twitter how much you’re willing to pay to have your ad placed on its platform.
On the other hand, your budget tells Twitter how much you intend to spend for the duration of the campaign.
Twitter Campaign Objective
Twitter campaign objectives are broken down into - Awareness, Consideration and Conversion goals.
There are many objectives you can choose from the platform depending on whether your goal is to create Awareness, Consideration or Conversion.
Here are the objectives:
Twitter Promoted Accounts
The goal of Twitter Promoted Accounts is to gain new followers and boost awareness of the entire account.
It exposes an account to different users who are not currently following the account so that they can follow it.
With it, a brand can promote the account to a target audience that was not following the account so that they can follow it.
To distinguish it from suggested accounts, Twitter labels the ad campaign as "Promoted".
How much a brand pays for a Promoted Account depends on the bid just like Promoted Tweets.
With a budget and a bid, the brand determines how much it is willing to pay for a new follower.
Twitter shows Promoted Accounts in different areas of the platform that includes the timeline, "who to follow" section, and search result.
How much does a promoted account cost?
Be ready to pay Twitter $2.00 to $4.00 per follower.
Twitter Promoted Trends
According to Twitter:
"Twitter Trends appear alongside or within every user’s timeline and represent emerging popular topics. Promoted
Trends occupy the top spot among a user’s trends, and can receive massive exposure".
With a paid Twitter's Promoted Trends ad, a brand gets a top spot on the targeted user's Trends list.
All Promoted Trends ads are marked as Promoted but are in a real-time hotspot for the target audience
How much does Twitter's Promoted Trends ad cost?
It costs a brand $200,000 a day to buy a Promoted Trend in the U.S.
Because of the cost, Promoted Trends is typically used by larger businesses.
If your target audience is on Twitter, and the advertising cost fits your budget and marketing goals, it may be something to consider.
But to reap the utmost benefit from your advertising dollars, consider hiring our outsourced social media management agency.
Our team can create, manage and maintain your Twitter ads campaign for you while you focus on your core business. Schedule a free consultation today.
For professional help in managing your Twitter ad campaigns and other social media accounts, contact us online or call us at +234 080 331 75396 to supercharge your online marketing!