Hire An Outsourced Copywriting Agency |:: Lagos Copywriting
Do you want to hire a Lagos, Nigeria, outsourced copywriting agency to generate 3x more leads for your brand while spending 62% less less than traditional marketing tactics?
Have you been writing your business copy but not getting the incredible lifts in sales conversions that you desire?
If you own a small or medium-sized business, your audience expects an exceptional grade of high quality, compelling and reader-friendly content from you.
Many small businesses run a lean operation and are reluctant to hire a professional copywriting agency especially at first, for work that they believe they can do themselves.
However, as your business grows, you may not have the time to handle all the marketing responsibilities and customer demands.
And that is why brands that struggle to produce quality, engaging and productive content in-house are outsourcing their content marketing to agencies because of their specialist skills of copywriting.
Here are some of the reasons why you should also:
Your target audience expects you to provide them with content that is helpful, relevant and meaningful.
And speaking of meaningful, a study done by Havas in 2019 found out that 90% of consumers expect you to produce meaningful content.
Sadly, only 50% of the content produced by brands are considered meaningless.
And according to the Content Marketing Institute, 70% of consumers prefer to learn about your products and services through an article instead of advertising.
The pressure is on to produce authentic blog content that resonates with these audiences.
Here are other convincing statistics:
According to HubSpot, Businesses that post 16+ posts per month got almost 3.5X more traffic than those that post 4 times or less.
To reinforce the importance of quality copy, Tech Client adds that companies that blog have 434% more indexed pages than companies that don’t.
Another reason why you need to craft quality content is that B2C and B2B brands plan to spend more money on creating engaging and result-oriented content.
For instance, CMI reports that 57% of B2C marketers and 55% of B2B brands planned to increase the money they spend on content marketing in 2019.
To remain competitive, outsourcing copywriting to a Lagos, Nigeria team of experts helps you focus on your core business.
Agency copywriters are trained and experienced at writing laser-focused copy that helps your brand attract, engage, and convert your targeted audience into clients.
If your business or brand is feeling the pressure to innovate your marketing activities, increase sales, leads, and brand exposure, you need a great professional copywriting agency.
But what is copywriting?
Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive or take some other action that will benefit you.
According to Bruce Bendinger - "Copywriting is salesmanship".
Copywriting and article writing are not the same.
Now that you understand what copywriting is, here are some of the advantages of hiring a team of professional copywriters.
The Benefits Of Hiring A An Outsourced Copywriting Agency
There are many great reasons to hire an agency for your copywriting services, these are the most beneficial:
1. An Outsourced Copywriting Agency Saves You Time And Energy
Perhaps, this is the biggest reason why brands outsource professional copywriting services to an agency - they just don't have the time and energy to do it themselves.
Outsourcing to a team of professional agency copywriters frees up a huge chunk of your valuable time so that you can focus on your core business.
A professional copywriter writes for a living and knows how to keep the voice of your brand cohesive and consistent.
Finally, as a busy business owner, no matter how great your intentions are, you simply don’t have the time to learn copywriting.
It is not practical for you to generate regular or specialised content for multiple platforms.
A team of expert professional writers would find the right words to describe your products or services.
The team also crafts your press releases and keeps your company blog filled with an endless supply of engaging and useful new content.
2. A Outsourced Copywriting Agency Captures Your Client’s Attention And Keeps Them Engaged
A professional copywriter, crafts persuasive copy that grabs the attention of your target audience and provides a solution to their pain points.
The skill-set and expertise of an effective copywriter include management, the art of persuasion, understanding of target audiences and channels.
It is garnished with a genuine flair for language crafting, creative writing, and obsessive knowledge of grammar.
A persuasive copy that addresses the pain points of your target audience leads to more sales of your products or services.
Writing awesome copy that convinces your target audience to take action fills your sales pipeline and scales your business.
3. An Outsourced SEO Copywriting Agency Writes Content Optimized For People and Google
SEO copywriting is all about creating helpful, convincing and valuable content.
Such copy targets a specific audience and keywords so that other people will gladly promote it on multiple social media platforms.
This boosts the authority and relevance of your copy and helps it rank high in Google search results for the selected keywords.
SEO copywriting solves the specific problems of a target-audience with well-crafted content.
A result-driven content writing agency writes content that appeals to people and optimized for search engines.
If you want your blog posts or website content to rank high in Google search results, you need copywriters with much better SEO skills than you.
Google gets roughly 63,000 searches per second.
Now, that's HUGE!
An expert copywriters with high-level keyword research abilities and solid SEO background will get your copy rank high on Google search results.
Remember, a great writer is all about producing results, and blog posts don’t create intended results without awesome SEO
4. Expert Outsourced Copywriters Create Persuasive Content
Your in-house team might be good but expert copywriters know exactly how to sell with seductive words.
They also know the copywriting tricks, techniques, and formulas that sell products.
Moreover, they understand the exact words to use to help you get the results you want with your copy.
Copywriters have the creative ability to write content that is readable and with short and even broken sentences.
Such sentences entice your readers to ask for more information or take an action like making a purchase.
Copywriters write persuasive content to get people to convert.
They do so by creating content that focuses on the benefits instead of the features of your service or product.
Some of our copywriting services are:
- SEO copywriting
- Web copywriting
- Email copywriting
- E-commerce copywriting
- Agency partnership copywriting
Outsourced Agency Copywriters Craft Different Content Formats
What content formats do you use for marketing your business?
There are five copywriting types:
Outsourced Agency Copywriters Craft Different Content Formats
What content formats do you use for your business?
There are five copywriting type.
1. Direct Response Copywriting
A direct response copywriting is a convincing writing process that asks for a direct and immediate response from a target audience.
Every type of copywriting can trace its origin to direct response.
It is used to get a person to take determined action.
Such actions could be to subscribe to a newsletter, download a lead magnet or share content.
Examples of direct response copy are landing pages, home pages, contact pages and social media ads.
2. Outsourced Marketing Copywriting
A Marketing Copywriter crafts an engaging, convincing, clear, sales copy that focuses on consumer’s problems, desires, and pain points.
It engages and educates a target audience through persuasive words.
Marketing copywriting is a compelling writing technique that focuses on consumer’s problems, desires, and pain points.
It offers solutions to the pain points of the audience and insists on the benefits of the solutions the company provides.
A team of agency marketing copywriters uses different social media platforms to publish or advertise your content.
The team uses radios, and TVs to get your brand messaging to your audience.
Some examples of marketing copywriting are email blasts, website content, blog posts, product descriptions, white papers, newsletters, banner advertising, etc.
3. Outsourced Brand copywriting
The strength and success of your brand's core messaging depend on great copywriting.
The more clearly and compelling you communicate your core message, the easier it is understood.
With a great copywriting team, you get a brand voice that is unique, responsive and persuasive.
Brand copy adds a human behind your brand.
It transforms it from a product or service into an emotional, distinctive entity that your customers can identify with.
And that makes your brand voice unique, intriguing, and compelling.
Your expert team of copywriters will help you find your corporate tone of voice and use it consistently to add weight and distinctiveness to your brand.
If you neglect writing a great compelling copy for your brand, you risk short-changing it.
Yes, it is awesome copywriting that makes the difference.
4. Outsourced SEO Copywriting
SEO copywriting is a compelling writing technique that focuses on writing content that Google can understand and rank high on its search results.
And, at the same time, the copy needs to be one that your target audience wants to read, link to and share.
That means SEO copywriting serves two masters very well - Google and the reader.
You achieve this balance by developing a copy that Google sees as authoritative.
But fully addresses your readers’ pain points and stands out from competing content.
An effective SEO optimized copy presents a huge opportunity for you!
As Seth Godin said, “The best SEO is great content.”
So, if you can create a copy that arrests the attention of your readers, provides answers to their pain points and drives incoming links, your content will rank high on Google search results!
4. Outsourced Technical Copywriting
Technical writing and technical copywriting are not the same.
The major difference is the purpose of writing the copy.
A technical writer writes instructions on how to do something.
And a technical copywriter's purpose is to convince and explain to an audience a technical subject.
Usually, instructions are not included in the copy.
For example, a technical copywriter writes about the benefits of a tech product.
On the other hand, a technical writer writes about how to use the tech product.
A technical copywriter has the specialized knowledge and skills needed to write about the benefits of a technical product or service.
Technical copywriters with knowledge of high-tech products write blog posts & articles and product descriptions.
And web pages, email newsletters & autoresponders, and case studies & stories, that’ll sell your tech products.
A technical copywriter has specialized knowledge about a tech industry, products or services.
Now that we’ve covered the different copy formats of copy your brand can outsource, let’s look at how you can engage the services of an agency while ensuring the integrity of your brand and the quality of your content output.
How Do I Choose An Outsourced Copywriting Agency?
What Is An Outsourced Copywriting Agency?
A copywriting agency is an outsourced marketing agency that is an expert in writing sales copy and other copy formats for brands.
They craft Blog posts, Whitepapers, Case studies, Lead magnets, Books Etc.
Now that you know a little about a copywriting agency, are you looking for the best copywriting agency for your niche and needs?.
Here are a few ideas, tips and insights to consider on find the best outsourced copywriting agency to suit your needs.
Start by checking out an agency that shows that it has a specific skill-set and experience in writing the type of content that would appeal to your audience and search engines.
Look for a copywriting team that has the writing style to tell and share your brand story.
In other words, you will be looking for an agency that crafts quality content that engages and builds more meaningful connections with your target audience.
In making your final selection you should consider some key things:
Check Out The Cost Of Outsourced Copywriting
Price does affect quality.
When you pay peanuts you get monkeys.
The reality is that you won't get a writer that can significantly impact your organic traffic, generate a premium lead, revenue, and other KPIs for cheap.
A team of professional agency copywriters will charge a premium based on their experience and previous results.
You paid a copywriting agency $10,000 to write a long-form sales letter.
It generates $100,000 in sales which is 10x your original investment.
How would you feel about the cost?
Find Out The Experience Of The Outsourced Copywriters
Many copywriters can indeed write.
Some can even write a lot.
But the big difference between a superb copywriter and a bland, ill-matched text copywriter, boils down to career and personal experience with the subject.
Though longevity is a good sign, some copywriters are much better at learning new information and trends than others.
With a team of agency copywriters, we can easily match a group of writers for a pharmaceutical website with writers who have direct experience with the pharma industry.
Where Is The Outsourced Copywriting Agency Located? - Geography
Outsourcing your copywriting to an agency in a developing country may save you money and time.
Choosing an agency with the experience and skill-set, but outside your country that speaks your local language, could help you generate more copies in different formats at a reduced rate.
As you contemplate whether to hire an outsourced copywriting agency A or B, you need to find out whether your prospective agency has the resources needed to complete the copy you need and in the timescale you require.
Quality / experience
Before you hire an outsourced copywriting agency, you must take a look at some of their content.
That will help you see the quality of the copy that they craft to make an informed decision.
This will be a great time to check out what their clients are saying about their copy.
Who are their satisfied clients?
Are they of a similar scale to your brand?
And are they from within the same industry?
Ease Of Work And Process
Is your outsourced copywriting agency easy to work with?
Is your outsourced copywriting agency going to be hard to work with or are they going to solve your pain points?
This is highly significant because the day-to-day stress in America is rising and you don't need an agency you're paying to add to your stress.
And, when you consider other problems that are keeping you up at night, you need an agency where your values and personalities match.
Not a service provider that would stress you to death
Running a business is stressful enough. It doesn’t need to be dreadful.
What’s Their Specialty?
Some agencies are a one-stop-shop to potential clients.
And they are capable of writing copy for many industries.
But others are laser-focused on one industry or brand.
For instance, if you are in the B2B industry, wouldn't it be prudent and effective to hire a B2B copywriting agency?
The answer is yes.
It would be most effective to work with an agency that is an expert on that niche than one that is not.
And the reason being that the specialized outsourced agency has more knowledge, in-depth strategies in that niche to maximize the effectiveness of their copy.
Granted, you can have some copywriting done in-house.
However, if you’re serious about developing a superior brand experience, you should outsource to a copywriting agency.
And that's because the quality of your core messaging is important to how your brand is perceived.
As professional voice innovators and creative composers, we define your company through effective persuasive written words.
That's because we understand the words that describe your brand's voice and arrest the attention of your target audience to get the results you envision.
Our copywriting services include positioning and messaging consulting, social media marketing, outsourced social media management and search engine optimization.
We also provide developmental editing, copy editing, proofreading, fact-checking, scriptwriting, speechwriting and page layout.
What You Need To Know About Outsourced Copywriting Agency Contracts
After you've chosen your outsourced copywriting agency, you need a copywriting agreement.
A copywriter's agreement explains your terms of service. It defines the scope of work that you want to be done and payment times to protect the interest of the agency and that of the client.
By specifying the services that the agency provides, the client understands what he's getting for what he's paying.
It should be noted that the details of agency copywriters contract vary from agency to agency.
Having said that:
Let's consider the basic items that an agency copywriter's contract should contain.
Payment Of Services:
The contract addresses when the agency gets paid – and how much.
How much deposit the client pays, and when is it due?
It also details when are other payments due.
And if the payments are split, then the dates those payments are due are specified.
Keep in mind that most large copywriting agencies charge VAT.
Measuring Copywriting Success:
When do you consider a page or copy “accepted” and done?
The client is given a set amount of time for the review of the copy.
At the end of that stipulated time, the content is considered “accepted.”
What are you doing for the client?
Outline Of Deliverables:
The contract outlines the agency's deliverables carefully.
That means being specific about what the agency is doing for the client.
This helps to avoid “I thought this was included in the price” blues.
Once the copy is completed, the agency sends out an invoice to the client.
How Your Outsourced Copywriting Team Gets Your Brand's Tone Of Voice Right
When outsourcing copywriting to an agency, many brands are concerned about whether the agency gets its tone of voice right.
So what exactly is a brand's tone of voice?
Simply put, a brand's tone of voice is a consistent way the brand communicates with its audience.
It impacts how the audience experiences the messaging.
And that is why establishing the brand's tone of voice guarantees that communication is standardized.
However, for the perfect tone of voice, an analysis of the brand’s audience and market is essential.
It is equally important to know beforehand how the daily communication will be made.
Carefully crafted words are important to brand identity.
And when used effectively, they can shape the way a brand is perceived.
Therefore, it is important to define how a brand looks (visuals), and also how it speaks.
That’s why successful brands have a definitive style of writing and speaking.
What is a style guide?
Style guides, in their most basic form, layout all the guidelines for the content a brand produces.
They might be just a few pages and cover the fundamentals of grammar and punctuation.
The more sophisticated ones can run to hundreds of pages.
They have guidelines about terminology, formatting, abbreviations, slang, capitalizations, and industry-specific words and phrases.
Best Practices For Communicating Effectively With Your Outsourced Copywriting Agency
Working with a team of outsourced expert copywriters ensures that you get the quality copy that you need when you need it.
And the best way to ensure that the finished copy is exactly what you want is to communicate clearly and effectively about what you want to achieve.
Since your outsourced copywriting team works remotely, you need to find the most effective ways to communicate back and forth.
To ensure that you're on the same page, you may even use multiple types of communications throughout a project.
You can communicate through email, texts, Zoom and phone.
What do you communicate?
The best way to ensure that the finished copy is exactly what you want is to communicate what you to achieve.
You will need to provide them with a brief of how many pages or blogs you require, with approximate lengths and topics.
Our clear on-boarding process goes through the different stages of copywriting with our clients.
They include research, distillation, drafting, editing, proofing etc.
For our outsourced copywriting team to craft a persuasive copy that connects the value of your product/service with the needs of your target audience, we need answers to the following questions:
1. What experience do you want your audience to have when they land on your site? What is the #1 thing?
2. Who is your target audience? Are there any distinctive customer segments you are targeting that differ from each other?
3. What does your “bread and butter” customer look like at this point in your business? What does your ideal customer of the future look like?
4. What is your primary value proposition? What makes you THE choice in your niche?
5. What is your core offer? Describe the product or explain the process.
6. What are the primary emotional benefits that have tended to resonate the most with customers?
7. What are the primary analytical points, case studies, or figures that have prompted a “wow” response?
8. What aspect of your pitch has been, in your opinion, the most effective at selling customers to your business?
9. What are the primary problems and challenges customers come to you to solve?
10. Do you have direct competitors that you are wanting to outperform?
11. How are you better than your competitors?
12. In addition to direct competitors, are there any alternative options your potential customers are considering?
13. How are you better than those alternatives?
14. How do people typically find your website. Name all traffic sources that makeup 15% or more of incoming traffic.
15. What sort of tone and brand image do you wish to project?
16. Are there any businesses that you want to emulate in some way?
17. What is your favorite thing about your business?
18. What is your favorite thing about your customers?
19. How many people will be involved in providing feedback on my copywriting?
20. Is there anything else you feel I should know while writing your copy?
Here are our copywriting frequently asked questions.
Copyright For An Outsourced Copywriting Agency
Our copywriting agency understands the need for confidentiality.
And that is why we use the Mutual Non-Disclosure Agreement which protects you and our agency.
The Mutual Non-Disclosure Agreementpromises to keep your information confidential.
It also contains a promise from us to keep your information (including concepts, proposals, recommendations, and ideas) confidential.
We happily sign a non-disclosure agreement (NDA) so that the details of your copy remain confidential.
Our NDA contains also an admission from you that all creative ideas and strategies we identify during the new business evaluation are the property of our agency unless we agree that it is not.
All our copywriting team, other employees and freelancers that work on your project sign NDAs before starting work.
Hire An Outsourced Result-Driven Copywriting Agency
True, some copywriting can indeed be done in-house.
But if you’re serious about developing a superior brand experience, you should outsource your copywriting services to a professional agency.
As professional voice innovators and creative composers, an expert copywriting team defines your brand through effective persuasive crafted words.
The copywriting services you get include blog copywriting, case study copywriting, eCommerce copywriting, email copywriting, press releases, web copywriting, SEO copywriting, creative content writing, brand story, ebooks, professional proofreading and editing.
Moreover, you get blog article that helps you to be found on top of Google search results, engage and attract more qualified leads that convert them to paying customers.
At Anaconda Marketing, here are other copywriting services we provide:
- SEO copywriting
- Pharma copywriting
- Web copywriting
- Email copywriting
- E-commerce copywriting
- Agency partnership copywriting
Do you have any copywriting questions? Get answers here.
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WhatsApp us at: +234 080 331 75396 or +234 080 579 37786