why you should hire us for copywriting

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Why You Should Hire Our Copywriting Agency

Have you noticed that in today's digital age, impactful copywriting is no longer a luxury, it's a necessity? But are you struggling to craft high-conversion copy in-house without success?

Every interaction with your target audience, from website landing pages to social media captions, presents an opportunity to attract, engage, persuade, and ultimately convert your readers.

But crafting consistently compelling copy that resonates with your target audience and drives results requires a specialized skillset and strategic approach.

If you're not getting the results you want from your in-house team, how would you get it?

That's where our copywriting agency comes in. We're a team of data-driven and result-oriented wordsmiths with a proven track record of creating high-converting copy that fuels business growth.

In this article, you will learn why we are qualified to be your go-to partner for all your copywriting needs.

Let's get started.

What Does A Copywriter Do?

A copywriter researches, plans, and crafts clear, compelling, and persuasive copy that motivates people to take a defined action, such as making a purchase, clicking on a link, donating to a cause, or scheduling a consultation.  

Furthermore, a copywriter also interviews, edits, proofreads, manages projects, sources images used in the copy, plans, and implements marketing campaigns. 

The copywriter measures the impact of his copy on the target audience and reports the results to the client.

The copy includes a website, blog posts, product descriptions, email blasts, sales, and banner advertising shared across multiple platforms. 

However, the job of a copywriter may also involve brainstorming concepts and developing storyboards.

A copywriter also works with marketing and other creative departments to develop communication strategies.

She also develops a consistent brand voice across print, TV, radio, direct mail, and other communication platforms.

Nevertheless, an SEO copywriter also has keyword skills, which help your blog, copy, or even social media rank higher in Google search result pages than those without those skills.

That said,

Why Should You Hire Our Copywriting Agency?

why you should hire us

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Most brands or their in-house marketing teams have not devoted the time and resources necessary to learn and practice the craft of copywriting.

And they do not have the skill set to crank out quality content regularly.

However, SEO-optimized copy is needed for a website to rank well on Google.

Moreover, solid copy that is helpful, relevant, convincing, and persuasive, converts leads into sales and boosts the bottom line.

If you are spending most of your time on your core business and lack the time or know-how to craft winning copy consistently, it may be time to consider outsourcing your copywriting to our agency.

Here are reasons why you should hire our copywriting agency:

#1. You Get Unmatched Expertise and Experience

You get a team with a diverse range of experienced subject-matter copywriters. Not only that, but each of our copywriters has a strong foundation in core writing principles and a specialization in specific content areas.

That means that whether you need a website copy that converts, captivating social media posts, or persuasive email marketing campaigns, you have the right writer for the job.

Further, this depth of knowledge helps us tailor our approach to your niche, target audience, and marketing goals. After so many years of professional copywriting experience, we understand how to craft compelling messages that resonate with different audiences and buying journeys.

#2. We Keep Your Tone Of Voice Cohesive

What is a tone of voice?

A tone of voice is simply a consistent way you deliver your brand message to the public.

It includes the choice of words, the writing style, and even the emotional tone.

The brand tone of voice defines the consistent and distinctive characteristics of its communication approach with the public.

It is a part of a brand expression that combines with more tangible visuals to define your brand identity.

As a copywriting agency, the words we use in a copy are part of your brand identity.

And when they are consistent, they impact the way that your brand is perceived.

As you define how your brand looks, we craft a copy that speaks to your audience.

Our copywriting team creates a definitive style of writing and speaking, your tone of voice.

#3. You Get Data-Driven Results

We use data and analytics to inform our copywriting decisions. Your business data and outside sources help us understand your audience, their pain points, and their behavior.

We analyze the data gathered and use the insight derived to craft powerful, effective messaging that connects with your audience and drives your business growth.

Data helps us get the results you need, by testing and optimizing your copy and measuring its performance.

Here are other ways we use data to ensure your copy converts:

  • Competitor analysis: We analyze your competitor's data and copywriting strategies. When we find potential gaps we use them to your advantage.
  • Audience research: Our data analysis doesn't stop with your competitor. We take a deep dive into the demographics, interests, pain points, and preferred communication styles of your ideal customer. We use the insight gained to craft copy that is uniquely yours, that attracts, engages, and compels your readers to take your desired action.
  • SEO optimization: We integrate relevant keywords and search engine optimization (SEO) best practices to ensure your copy enhances your organic search ranking.
  • A/B testing: We use A/B testing to compare different copy variations. Our tests uncover what resonates most effectively with your audience.
  • Conversion tracking: Our subject-matter copywriters track key metrics like click-through rates, conversion rates, and bounce rates to measure the success of your copy. The information we get, helps us identify areas for improvement.

Our search engine-optimized copywriters are constantly analyzing data and refining our approach. Our data-driven copywriting strategy delivers tangible results and maximizes your return on investment (ROI).

#4. Hiring a Professional Copywriter Saves You Time

hiring a copywriting agency saves time

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It takes a lot of time for a copywriter to research, plan, look for relevant images, write a copy, proofread, edit, and revise a copy that resonates with a target audience and drives sales.

If you are not a trained copywriter, this process is often slower and takes plenty of valuable time.

However, a business owner attends to many tasks that include his core business and does not have the time to write copy that converts.

As a business owner, instead of wasting your valuable time dabbling in copywriting, you will achieve more by spending that time improving your business. 

And also, creating consistent, engaging, and persuasive content that keeps a stream of prospective clients and customers coming to your website takes time. 

It takes a professional agency copywriting team a fraction of the time it will take you to create that kind of content.

However, hiring a copywriter saves you time because a copywriter has spent time learning the art and science of writing a winning copy.

Moreover, hiring a professional copywriter can quickly and easily get the job done for you.

#5. You Get A Strategic Content Partnership

When you hire us, we become your strategic content marketing partners. That means that we don't start churning our content once we meet; rather, we take time to understand your business goals, target audience, and brand voice.

Additionally, knowing you, your brand, and your business goals, makes it easy for us to develop a comprehensive content strategy that seamlessly integrates with your overall marketing plan.

Here are some other benefits that set us apart as your strategic partners:

  • Collaborative approach: As we work closely with you, we understand your tone of voice and vision. This ensures that our copywriting aligns seamlessly with your brand messaging.
  • Content calendar development: A content calendar helps organize your content strategy. That said, we assist you in developing a content calendar that's uniquely yours and that outlines your targeted content types, publishing schedules, and clear calls to action (CTAs).
  • Ongoing content creation: Having a team with diverse subject-matter experts has many advantages. One of them is that we have the skill set to become your one-stop agency for all your content needs. You benefit from knowing that the agency that understands you, your target audience, and your business goals is capable of producing blog posts, website copy, social media content, and email marketing campaigns.
  • Scalability: With our diverse team, skills, and experience, we can scale up your content creation efforts to match your evolving needs and campaign requirements.

You gain a dedicated team of content creation experts who are invested in your success when you are ready to hire us. We'll produce your content, freeing you to laser-focus on your core business.

#6. You Get A Persuasive Copy

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Writing for the web requires that you write a persuasive copy. 

And also, writing for the web means writing for readers in a hurry. 

That is because writing for a person in a hurry means crafting a web copy that is scanned, glanced at, and not read.

However, not everyone has the talent to write for people in a hurry or create persuasive content that helps pull customers through the sales funnel.

Our copywriting team understands the importance of creating persuasive sales copy for our clients that converts leads to sales.

We have the experience and expertise to walk the fine line between being persuasive and sales-driven.

On the other hand, most in-house copywriting teams may come across as far too sales-y for their readers and run their readers off to the competition.

Hire our expert copywriters to create persuasive copy that turns readers into customers quickly and easily.

#7. You Get Exceptional Creativity And Brand Storytelling

We are storytellers. That means that we understand the power of brand storytelling in building deeper connections with your prospects and customers.  

We craft impactful stories that resonate with your target audience and persuade them to convert. Here's how our creative approach benefits you and your brand:

  • Unique brand voice development: Our copywriting team will refine or develop the unique brand voice that positions you as the purple cow of your niche. Your brand voice will resonate with your target audience and create a sense of trust and authority.
  • Emotional engagement: An impactful and emotionally engaging copy resonates with your readers. Such a copy taps also into the desires of your target audience and compels them to take action.
  • Memorable messaging: A well-researched, clear, easy-to-understand copy that addresses the pain points of your readers is memorable. You get such a copy that stays with your audience long after they've interacted with your brand.

#8. You Avoid Common Copywriting Grammatical Mistakes 

 Not everyone is good with grammar, spelling, and punctuation.

And if you are struggling with spelling, grammar, or proofreading, your copy may not look professional.

And this will not reflect well on the reputation of your brand.

However, you want a professional copy that humans and search engines love.

A copywriting agency with a team of expert professionals in different fields can deliver solid copy consistently.

They have copyeditors who look through the content to catch any mistakes so that your audience sees only the perfect copy. 

Even if the grammar of a copy is not a ranking factor, poor grammar does not provide a good user experience.

A competent copywriting agency crafts professional copy consistently that boosts sales.

#9. Hire Our Copywriting Team For Our Skills

Lagos, copywriting agency

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Copywriting has many moving parts and requires multiple skill sets.

One of the skills that an efficient copywriter acquires is a working knowledge of SEO copywriting. 

With our knowledge of SEO copywriting, we produce keyword-optimized copy that humans love and increase your site positions on Google.

You get writers who conduct meaningful and excellent research as part of what they do. The research done before copywriting may be one of the tasks that makes your copy a winner. 

Copywriting research helps you understand the product or service you want to sell.

It also gives you an insight into the minds of your target audience and their emotional intent for wanting the product or service.

And for your copy to be persuasive, you need to know the human emotions of your target audience.

People buy on emotion and then give logical reasons to back up their decision.

However, a good copywriter writes for an industry they understand. But a great copywriter writes copy for a newly researched industry.

Writing a winning copy for almost any industry is a skill that solid copywriters learn and master.

Sound and deep research are needed even if you write for your products or services.

Doing thorough research makes all the difference between a copy that resonates with your readers and one that speaks to them.

You need to know what makes your ideal clients tick before you can persuade them to take action.

#10. You Get Flexibility and Tailored Solutions

We understand your business is unique, and you don't have an unlimited budget. That said, we tailor engagement models to meet your specific needs.

Whether you need a one-time project for a specific campaign or an ongoing content creation partnership, we can tailor a solution that fits your needs.

We adapt to your needs and preferences in content type,  number of revisions, scheduling, and pricing. 

Another way we adapt to your needs is that we offer project-based copywriting. 

#11. You Save Money

Outsourcing copywriting saves money by reducing overhead and access to a talent pool. As any business manager or owner knows, hiring a full-time in-house writer comes with salary, benefits, and office space costs. 

However, outsourcing copywriting to an agency makes it possible for you to pay per project. That eliminates those ongoing expenses.

Additionally, when you hire a copywriting agency with diverse skills, you can always find someone within the team who perfectly fits your needs. 

Now, that's cheaper than training an in-house person on every copywriting style. You get higher quality work at a potentially lower cost.

While there may be upfront costs to find the right copywriting agency, outsourcing can be a budget-friendly way to get professional copywriting.

Conclusion

Crafting copy that is relevant, compelling, persuasive and generates leads, and boosts sales is the dream of every brand.

And writing high-quality copy that is valuable for your brand and converts more leads is not easy.

However, hiring a copywriting agency that meets your copy and content marketing goals is a challenge.

Our copywriting team has the skill set to write persuasive copy that keeps your tone of voice while saving you time and money.

The time saved helps you focus on your core business.

Our copy boosts organic traffic, leads, and conversions.

We have an extensive portfolio, rates that match your budget, and a team with a diverse knowlege that is ready to work for your success. 

Our copywriters help you see results but not lose your hair in the process.

Instead of hiring a freelance copywriter, trust our copywriting team to give your brand the results it wants and the voice it deserves.

Stop struggling to create high-converting copy in-house. Our team, of subject-matter experts, is ready to craft compelling content that speaks to your audience and drives results.

Contact us today to discuss your copywriting needs so that you will unlock the power of exceptional copy for your brand.

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About Anaconda Marketing

Our team of professional copywriting experts has always had a way with words and an ability to reel people in with great storytelling. We craft SEO optimized persuasive, authentic, and stimulating copy. And our copy connects with your target audience across all platforms and delivers the results you want.

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7/9 Sawyer Crescent

Gbagada Estate Phase 1

Lagos, Lagos, Nigeria.

234 080 331 75396

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