How To Hire A Social Media Management Agency That Rocks!
Do you want to hire a social media management agency that's a good fit for your marketing goals?
Are you looking for a professional social media management agency that would help you create brand awareness and generate more leads and money?
In this article, you’ll discover 5 things to consider before you hire an outsourced social media management company that works for your business.
Let's get started.
#1. Why Should Your Business Hire A Social Media Management Agency?
As you probably know, not too long ago, you could have hired your smart nephew in High school to 'handle' your social media accounts. He didn't know any better and neither did you.
Things have changed.
Here are the reasons why you need to hire a social media management company:
1. Social Media Management Agency Hiring: Your Customers Are Social
Before you even think of opening your social media accounts, you need to know your target audience and which social media platforms they spend their time on.
Once you start engaging with your audience on social media, they see that channel as an extension of your company.
Your customers are social and they view your network as a platform for potential and existing customers to reach out to you and seek help when they have questions, issues or concerns.
That means that when a customer contacts you through social media, they expect a mature professional response.
To keep their loyalty, you have to treat them well. If you ignore them or treat them badly, you may have a PR crisis on your hands.
To avoid a PR crisis, hire experts to manage all your social media tasks.
2. Social Media Management Agency Hiring: Brand Recognition
What is brand awareness? In its basic definition, brand awareness simply means the extent to which someone can recall or recognize a brand.
Therefore, whether you use influencers, referrals, or epic content, social media has become a key factor in creating brand awareness.
Social media is an awesome platform for brands to create and maintain customer relationships as well as find new leads.
But to take advantage of all that social media offers, you need to hire social media experts.
3. Social Media Management Agency Hiring: Website Traffic And SEO
While social media might not be a direct ranking factor, it influences your SEO rank. For instance, Hootsuite tested the SEO results of articles with and without social promotion.
Their results? Articles with top social shares received an average 22% boost during the time of that experiment.
Though Google has wavered on whether social is a ranking factor or not, social is still an important platform for promotion, content, distribution, virality, and sharing.
It is still a valuable part of a search even if it is not considered one of Google’s ranking factors.
Social signals play a role in whether your website shows up as relevant in Google searches.
That means leveraging social media marketing is essential to building your organic search rankings and increasing your chance to be found by potential customers.
A professional social media management agency is qualified to manage your social media and SEO tasks.
4. Social Media Management Agency Hiring: The Power Of Word Of Mouth Marketing
Word Of Mouth Marketing (WOMM) is considered the most valuable form of marketing.
It is the type of marketing that consumers trust above all others and the one that is most likely to drive sales for your company
According to "Nielsen’s latest Global Trust in Advertising report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007.
Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years".
In simple English, that survey says that people trust the brands their friends and family use. And people check out the businesses that their friends and families speak well of.
Referrals are vital for business growth, and social media is one of the best ways to spread it.
As your followers share your content, tag your account, or retweet your post, you reach a far greater and more receptive pool of customers than you could ever do through traditional networking.
5. Social Media Management Agency Hiring: Community Growth
Social media helps you build a community of loyal fans. A community of loyal fans could be the difference between an ever-growing social fan base and having a silo platform.
Loyal followers are repeat customers.
Social media is a great platform to grow your online and offline communities. It makes it easy for you to interact with your target audience.
Your followers can use social media platforms to answer questions, share feedback or photos. Social media is an excellent platform for entering contests and creating events.
Consistent daily interactions help build brand loyalty and a solid raving customer base.
A professional social media management agency can help you succeed in growing your community of fans.
Why Are Companies Outsourcing Social Media?
In its simplistic form, in their drive to work smarter, many savvy brands have learned that it is better to laser-focus on the core business than to dabble into social media management.
As they do, they take their in-house team with them and refocus them on the job they were hired to do in the first place.
And because of that, they outsource.
A major reason why small and mid-sized businesses want to outsource their social media management is that they want to optimize their current activities.
They also want to create a new strategy, implement the plan effectively, and then make adjustments based on the available data.
But here are a few reasons why brands outsource their social media management:
When you consider the multiple core tasks you and your in-house team have to juggle on a daily basis, combined with lack of time, resources and skill set, you can understand why many in-house social media management teams are overwhelmed.
And if they can’t execute their social media tasks effectively, they outsource.
But HOW do companies choose the best fit social media agencies to help them achieve social media marketing success?
Shopping, of course!
Outsourcing social media marketing to a well-qualified team takes a little homework.
Before any brand hires a social media marketing agency, they must ask these five questions to make sure they’re the right fit.
So, for brands that are creative, that means hiring an outsourced social media management agency.
A capable agency will optimize their current activities, create a new and solid strategy,
Additionally, it would effectively implement their plan, and then make needed adjustments based on the available data.
But before any brand hires a social media marketing agency, they must ask these five questions to make sure they’re the right fit.
1. What Makes Your Social Media Management Company Unique From The Competitors?
This is a very important question to ask your prospective management agency because a quick Google search for social media agencies comes up with more than 230 million results.
That’s like picking a needle out of a haystack.
Worse still, there are tons of agencies that claim to be social media experts and with different personalities. And not every single one is right for every brand.
And because of that, brands need to look for a professional agency that’s the best fit for their business goals.
That means hiring a business that cares about the success of its clients and has a track record of that success.
To sum it up, you should ask your potential agencies what sets them apart from the competition.
As you do, look specifically for answers that include a solid track record, case studies, and a well-articulated and defined process.
These answers show that a company is invested in creating a successful social media reputation and cares about the results of its clients.
2. Do You Need To Be On Every Social Media Platform?
When you ask that question, you want to know the honesty and expertise of the agency.
If your prospective agency answers “yes”, that should be a red flag for you.
Not every social network is right for every business. Each network has a different set of users.
You can’t be everywhere in social media—and you won’t be effective trying.
But the good news is that if you narrow your focus, you can get serious traction in building your following.
We strategically choose your platforms based on the target audience and your goals.
In fact, a reputable social media marketing agency will look into the target audience for a brand and then pick the social media platforms most likely to reach those audiences instead of simply advising every business to be active on every website.
3. What Is Your Social Media Management Company's Process For Content Development?
Content is a very important component of a solid social media strategy.
And there is no successful social media management without quality content to post consistently.
Therefore, before you hire an agency to manage your social media tasks, ask the agency how it plans to do research, content creation, and content calendars.
Quality agencies won’t shy away from the content question, but will instead have a strategy in place to find the type of content that target audiences like the most and then spread it either organically or through paid promotion.
Brands should stay away from agencies that go by gut feeling, thinking humor is appropriate for every client or promise to create a viral sensation on social media.
The centerpiece of any social media content strategy should be the inclusion of quality pictures and videos.
Studies show that people only remember 10% of what they hear once 72 hours have passed.
However, if you pair a relevant image with your material, people can remember 65% of the information after three days.
This is an incredible jump in retention, and it shows how important images are when you’re trying to build a brand and communicate your marketing message.
Text-based information is incredibly inefficient on its own, so we always include an image.
The emergence of visual media platforms like Facebook, Instagram, Pinterest, YouTube, and Snapchat, has influenced more brands and companies to jump into the visual content marketing game than ever.
Adding a mix of visual content to your content marketing campaign can improve your social media results. They also keep your audience interested, spark engagement and create relevancy to your audience.
4. How Does Your Social Media Management Agency Report Metrics?
Creating a social media report can be key to explaining your progress on social media.
You can choose the stats that matter and deliver it in an easy-to-understand way.
Because it is important to measure the success of social media efforts, brands that plan to outsource their social media marketing tasks should be able to monitor the results of the social media marketing strategy.
That way, they can hold the agency accountable. That is where having a standard process for monitoring and reporting comes into play.
Some social media management tools make it easy to measure different metrics that are important to the brand.
A social media report is simply a collection of data and stats. Which data and stats should be on there?
The answer likely depends on your specific social media strategies and goals.
Reputable agencies have a high standard when it comes to communicating updates, both positive and negative, to the brand on a regular basis.
Clients and their agencies should strive to communicate about results, tactics, content options, new technologies and potential strategy options at least twice a month, if not more.
5. How Does The Social Media Management Agency Measure Success?
Measuring the success of your multiple social media campaigns is a core aspect of an outsourced social media management agency’s job.
It’s important to see how your marketing efforts are contributing to the business’s bottom line.
However, according to Social Media Today, 70% of online businesses that utilize social media don’t bother to measure ROI.
Clients that outsourced their social media and the social media marketing agency must have a clear social media goal in mind at the beginning of the process.
It is important that the client expects, yes, demands that the prospective agency has a set standard when it comes to watching available metrics such as engagement, click-through-rate, web traffic, organic reach, paid reach, and conversions.
The beauty of social media is that strategies can be adjusted in real-time based on the available data.
With time, clients and the outsourced social media management agency learn more about the target audiences and dynamic technological options, goals can evolve as well.
Though there are a variety of ways to define success, having a clearly written goal can create a focus on accountability for the agency partner.
Asking the questions that we just covered is not out of line.
In fact, from the answers you get from those questions, you gain key insights into the backgrounds, expertise and personalities of your prospective social media marketing agencies.
It is not easy to choose an agency that is the best fit for your business goals due to the large number of options that different agencies offer.
Nevertheless, brands should hire an agency that has a solid track record and with the experience of using big data to its advantage, willingness to be communicative freely, and laser-focused achieving your goal.
What’s Involved In Outsourcing Your Social Media Management?
Outsourcing your brand’s social media management means handing over the management of your multiple social media accounts to a social media management agency.
Then the agency spends time to understand your core business, your niche, competitors and target audience.
After that investigative research, the marketing agency creates your social media profiles on your relevant social media channels if you didn’t already have them done.
It is recommended that you create a unique email account for all your social media accounts. Something like email@example.com.
That way you won’t be handing over all your emails to a third party but only the social media accounts’ emails.
Depending on the social media management services you choose, it is time to start creating epic content that touches the emotional triggers of your audience.
However, since a whole lot is riding on the success of this marketing arrangement, it’s important you find a high-quality social media management company that would meet your business goals and at a price that you can afford.
If you’ve decided that we’re a great fit for you social media management tasks, we’re ready and eager to get started.