Are you in need of an outsourced marketing agency that provides professional social media management services that would help you boost your brand awareness and sell more of your products and services?
Is juggling all your business tasks including social media marketing overwhelming and stressing you, leaving no time for your core business and more important things in life?
If you're a solo entrepreneur, small or medium-sized business owner, you can identify with those pain-points.
In this article, you will learn the different social media management services that would help you boost your brand awareness, and become the authority in your niche.
You will also learn how each of these services saves you time and money and compliments your overall online and offline marketing strategies so that you can make more money.
Let's get started.
Who is your target audience?
Please don't tell me its everybody. Your target audience or buyer persona is the group of people you are laser-focusing on to buy your products or services.
Now that we understand whom you're marketing to, which services are the best fit for your business goals?
Choose Your Social Media Management Services
To reach your social media goals, it is highly important that you have a solid social media marketing strategy.
An actionable social media plan helps you reach and engage effectively with your target audience on social media.
This documented marketing plan or road map also helps you develop an online personality and voice that has the same consistency as your overall marketing communications.
As you work with your business goals you will be able to align them with specific social media management services.
Here are outsourced social media management services to choose from:
1. PR and social media
2. Drive traffic to a website.
3. Grow a targeted audience and brand awareness.
4. Create and publish epic content.
5. Article writing.
6. Channel-specific social media services.
7. Strategy planning.
8. Setting up Social Media Accounts.
9. Listening and monitoring.
10. Research and analysis.
Now that we’ve listed the different social media management services that many outsourced social media management agencies offer, let’s explore deeper each of those services.
#1. PR And Social Media
Every brand has a unique story to tell.
Adding PR strategies such as media releases and case studies to social media engagements helps you get extraordinary results.
Public relations and social media are about direct engagement with an audience.
Therefore, by combining social media with PR, it’s an impact that skyrockets your profile, reputation and credibility exponentially.
Further, your capable outsourced management agency makes sure that your story is compelling, human, helpful and holistic.
Such a brand story is told through many channels that include your visual identity, tone of voice, PR and social media channels.
#2. Drive Traffic To Your Website
Social media is awesome for building brand recognition. It can also give your website a major boost in traffic.
How do you do it?
One great way to get that boost is to share your content on social media more than once.
Then engage and build relationships on each network.
Being readily available for customers, brand loyalists and potential buyers it helps you nurture these people through the purchasing process.
A well-managed social media business page can drive new traffic to your website, generate new leads, increase sales and boost brand mentions.
#3. Grow A Targeted-Audience And Build Brand Awareness
Many marketers who have not uncovered the hidden trove of treasures in social media think that just having large numbers of fans and followers on multiple social media channels is a marketing success.
It is true that many small businesses want tons of followers.
After all, we’ve been told that there is power in numbers.
The true ‘social’ is consistently building sustainable followings that are not just passionate about your products and services but are your raving fans.
The genius of social media is your ability to strategically catapult your social media following to laser-targeted audience anywhere in the world that tickles your fancy.
Experienced and savvy social media management agencies do so through a two-pronged approach that involves discovering and partnering with niche social media influencers.
In addition to that, your capable agency optimizes your daily posts and branded social media content so that it arrests the attention of the right people, at the right time, and in the right place.
In other to grow your targeted-audience and build brand awareness, your epic content is promoted across your relevant social media platforms.
In addition, we make sure to cross-promote your brand content across multiple social media channels to maximize the reach and impact of your message.
The more consistently engaged you are on your different social media platforms, the more successful you will be in having followers and in growing your overall audience.
#4. Content Creation And Publishing
According to Hubspot, “content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or another format.”
Many small businesses use content to provide free, helpful, human and holistic information to their audience.
Such an epic content attracts potential customers to your website and keeps your existing customers coming back for more.
Importantly, quality content generates major ROI for your brand.
After the creation of your epic content, the next major step is to publish it massively and aggressively through your relevant multiple social media channels.
Then, effective social management tools are used to publish and measure the performance of the content.
#5. Article Writing
Many social media management agencies use article writing to create amazingly fresh content that is reliable, attracts, engages, compels and convinces their clients’ audience to buy and recommend their products and services.
We deliver such potent articles for our clients on a regular basis.
At Anaconda Marketing you benefit from a uniquely selected pool of incredibly talented article writers in many fields and expertise.
These experts are skilled at crafting articles that are optimized for search engines.
Our professional business writers deliver well-written content that is uniquely suited to your brand and audience and in simple plain and conversational English.
Our article writing services are designed for busy small business owners, medium or large businesses, institutions, and anyone that communicates in writing with their target audience.
That means that whether you need just one article or an ongoing series of blog articles, we will deliver the punch for you.
You make it easy if you give us detailed instructions on what you want to write about, your target audience, brand style and importantly, the keywords that you want to be optimized.
#6. Channel-Specific Social Media Management Services
Since there are many social media networking channels and new ones are trying to break through the social media noise, there is a need for social media agencies that are on top of their craft to laser-focus on specific social media management goals.
Channel-specific social media management agencies know the websites and apps that drive traffic for your specific niche.
In addition, they also know which networking sites are most in demand from your clients or potential clients.
Though many of the social media networking channels are similar, they all share subtle differences from each other.
Successful social media management agencies consider the need of their clients'audience in other to determine which services to focus on.
#7. Strategy Planning
It might shock you to learn that some people went to an expedition without a solid map.
What is more shocking and even costly is that many small business owners start their social media journey without a solid strategy or goal.
Without such a goal it becomes hard to determine why you want to promote your brand on a particular channel.
Therefore, having a solid strategy for your social media goals is crucial for the marketing success of any brand.
How do you create a content strategy?
An effective process for creating a solid content strategy that drives traffic starts with audience research.
After you’ve determined your buyer persona, the next step is to determine the best form of content that resonates with them.
Create the type of content your audience and search engines love. Then, create a pattern of frequency, tailoring the style to your audience.
Furthermore, a good amount of time is spent on uncovering the keywords that your audience searches for online to find your products or services.
By engaging in this process and repeating it, you’ll be able to develop a potent social media strategy that produces steady amounts of insane organic traffic.
#8. Setting-Up Social Media Accounts For Your Business
Setting up your brand’s social media accounts or profiles can be an intimidating task because each networking platform has its own unique personality and profile requirements.
The key to setting up successful profiles on multiple channels is to properly ensure that your brand remains consistent across all platforms.
There is no room for mistaken graphic identity.
Before you get started, I recommend that you create a new email account that you will use to register all your social media channels.
And the reason why Is recommend that you do this pretty early and quickly is that you’ll get tons of emails from these social media networking sites.
This unique email account will make it easier to manage and filter your correspondence with multiple social media channels and your audience.
This email doesn’t have to be complicated. It can be as simple as email@example.com.
Another advantage of having a separate email for your social media account is that when you decide to hire your outsourced social media agency, the team can take over your social media management email account without taking over all your emails.
It’s also a good idea to have a separate email in case you ever hire someone to take over your social media accounts.
#9. Listening And Monitoring
Though many people use the terms social media monitoring and social media listening interchangeably, there is a difference.
The difference between social monitoring and social listening isn’t just in the definition.
Social monitoring is identifying and responding to individual brand mentions on social media.
Social listening, on the other hand, is collecting data from those social mentions and broader customer conversations, and pulling insights from them so you can make better decisions for your customers.
In essence, monitoring tells you what, listening tells you why.
Why are they important?
With social media listening, you will be able to identify opportunities that will help you get into conversations about your brand.
Such engagement could range from someone saying how much they love your product to a customer requesting a service.
Another reason why capable social media agencies have social listening as part of their services is that it helps your outsourced social media management team address PR disasters before they get out of hand.
#10. Research And Analysis
Agencies that do brilliant social media research can gain valuable insight into their client’s brand.
What an advantage!
The foremost reason why our clients love social media research is the insight it provides them with their audience and customers.
They learn their interests, behaviors and who they are.
Secondly, from what we’ve heard, our clients love social media research because it puts in writing a comprehensive look at their competitors.
You would appreciate how they feel.
Because social media research uncovers ‘the what and how’ they’re doing on social media.
This awesome research helps our clients spot their competitors’ strengths and weaknesses.
Empowered by such an amazing insight helps our clients tweak their own marketing strategies.
Effective social media analysis allows you to:
1. Assess the impact of marketing campaigns by monitoring the impact on social channels;
2. Get closer to your customers by responding quickly to issues and requests;
3. Discover new opportunities and engage audiences in specific subject areas.
4. Support marketing and customer service activities.
Benefit From Our Social Media Management Process
Strategy & Goals
A brand's social account must always have a plan of action.
Our experts will work with you to devise a social strategy that reflects your business objectives.
We will work with you to identify your audience, the type of content they want to see and the proper methods of scheduling and distribution.
Page Setup & Design
Whether you need a new page full of images and art, or a refresher to your existing page -- we will create eye-catching visuals that customers will recognize and appreciate as your brand.
We know what makes a cover photo or profile picture high-quality and unique; we can create visual content so you don't have to.
Content & Post Management
Our goal is to create and curate content that educates, interests and entertains your audience.
We develop a variety of posts, from an article and video shares to industry news and company facts, scheduling them at optimal times to maximize who is seeing your content.
We create monthly content calendars to plan your announcements in advance and review content with you.
Personalizing each post to reflect your brand, our content will inspire action from your audience to engage, share and follow your social activity.
Monitoring & Reporting
We spend the time being attentive to your customers, providing them with replies and information, as well as keeping you informed of their interests.
Each month, we will send you detailed reports on the metrics of your social activity, providing an in-depth look at the outcome of our efforts to mobilize your business objectives.
How To Evaluate Social Media Management Services
Social media services help your business get set up on social media, manage your day-to-day posting, and grow your following.
A social media service can save you time and effort so you have confidence in your social media strategy while you focus on other business priorities.
Whether you want an ongoing or one-off service, it’s important that the service provided is professional, affordable, and tailored to your business.
To help you find a social media service, we assessed the top options on the following criteria:
Cost – Social media marketing services should provide top-notch services at a price point that is affordable for small to medium-sized budgets.
Services Offered – Some services are one-off, some are ongoing. We also provided options that are multi-channel and channel-specific to accommodate a wide range of needs.
Reporting and Analytics – Your service should regularly update you on the results of your efforts and keep you informed on key metrics like account growth, engagements, and conversions.
Customer Support – Your service should be available to answer questions and solve issues quickly if they come up.
Many services also provide a dedicated account manager for you to contact any time.
Anaconda Marketing offers a wide range of comprehensive social media marketing and advertising services and can grow your presence and following on any major social media network.
Regardless of what industry your company is in, your customers are using social media on a daily basis.
It is important that you keep them engaged and connected to your brand so that you’re always their first option.
There are people searching for your company.
If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it.
Our social media management service will help your small business to join the conversation and generate new leads.
Most business owners and marketing managers do not have time to manage all of their social media channels.
Each member of our firm received their Hubspot certification in social media management and our agency can help you reach your marketing goals and a new customer base.
Every day, millions of users on social media platforms are interacting, sharing and following brand pages.
Social media is a massive opportunity for companies to connect with their audiences, yet establishing a social presence is acquired expertise.
The necessity of having a well-maintained social media profile is undeniable - it's no longer an option, your customers are already on social media.
A successfully managed social business page will create a two-way conversation that no other channel can produce, building brand loyalty and driving quality leads to your site.
Our social media management services will put your company in the forefront, along with saving you time (and stress) by monitoring activity and creating content for you.
If you ready to get on with your social media management, we eager and ready!