Social Media Management Agency |:: In Lagos, Nigeria
Are you searching for social media management near me or social media management pricing packages because you want to outsource your social media tasks?
Are you juggling many social media management tasks and still not getting the results you want?
In this article, you will learn what social media management is.
You will also learn the types of companies outsourcing social media management and what they outsource.
Finally, you will learn the benefits, costs, and keys to hiring an effective social media management agency and much more.
Let's get started.
#1. What Is Social Media Management?
In addition, it involves managing audience interactions.
Not only that, but it also includes responding to comments or messages.
Social media management helps your brand stay visible on all the social channels you have accounts.
However, many business owners and marketing directors wear many different hats in their respective businesses.
As brands juggle many social media marketing tasks in addition to their core business, some of these tasks fall through the cracks.
And because of the advantages of outsourcing social media management, many savvy marketers outsource these highly skilled marketing tasks.
In other words, they recognize and appreciate the proven benefits of social media marketing for their small and medium-sized businesses.
For instance, effective social media marketing increases brand awareness, generates new business leads, and increases customer-business engagements.
And choosing the right social media management package saves money.
Having said that:
The reasons below will help you see why your company needs a solid social media presence.
#1. Your Target Audience Is On Social Media
Do you want to know how many eyeballs are in the global internet space?
Here is an insightful report from Statista.
In 2019, there will be about 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
Social network penetration worldwide is ever-increasing.
In 2017, 71 percent of internet users were social network users.
And these figures are expected to grow.
From that eye-opening statistics, you can confidently conclude that no matter your brand, your target audience is among those billions that spend their time every day on social media.
Therefore, if you are not keeping your audience engaged with successful blog articles, your competition is.
People Are Searching For Your Company On Social Media
Before most people purchase any goods or services today, they pull out their virtual magnifying glass and dig through your online information.
Research by Mine What shows that 81% of shoppers research online before buying.
If these online detectives search for products and services and your products or services are not among those shown, they go to your competition.
However, the brands that offer helpful, human, and holistic educational and entertaining information, capture and turn these online product detectives from interested to customers.
The best way to find out whether people are even talking or searching for your company is to use the services of a professional social media management company.
People Are Talking About Your Company On Social Media
Your prospects are saying many things about your company on social media but are you listening to them?
The best way to show that you got their memo is to respond to their concerns, comments, and even their Google reviews.
Such laser-focus on the concern, interest, and passionate empathy for the needs of your customers or clients endears and boosts online presence.
#2. Types Of Businesses Hiring Social Media Management Companies
Almost 97% of all Fortune 500 companies use at least one social media network.
Moreover, McKinsey & Company reports that over 70 percent of companies surveyed are trying out social customer care.
And they are doing so as a way to further connect with and support their audience.
And these brands are benefiting from using these social media platforms.
And as if those statistics were not convincing enough, a recent Adweek Survey says that 88% of companies and firms in the U.S.A are using social media for marketing purposes.
The companies that are using outsourced social media management copywriting are the ones that are spending their time on the chief functions of growing their businesses.
Most of these companies are solid in their respective niches.
Here are industries that are rocking social media.
- Marketing Companies
- HR Consultants
- Financial Institutions
- Oil and Gas
- Almost every industry or niche that you can think of is on social media. But what social media tasks are these companies outsourcing?
#3. Social Media Management Tasks That Companies Outsource
Many people consider managing their social media as posting a few messages to Twitter and Facebook when they feel like it.
And they post away any content that tickles their fancy.
There are better ways of managing your social media marketing efforts.
An efficient and professional company produces results above and beyond simply posting messages.
Here are tasks that we manage for our clients:
- Social media strategy – the social media strategy includes how many times to post, types of content, keyword research, influencer research, etc.
- Set-up and branding is the next task after your social media strategy.
- It involves the set-up of new or existing social profiles with consistent branding and voice across all channels.
- Sharing and commenting on third-party posts relevant to your brand helps your brand say visible and relevant.
- Engagement in conversations with your audience – such could be with existing or potential customers.
- Social media monitoring – keeping an eye out for mentions of your company and competition.
- Social customer service – this has taken the old customer service to a new level.
- It includes responding to questions or complaints from your audience.
- Following authentic industry influencers, potential business customers, or clients.
- Tailored content marketing helps develop your voice, original images, memes, articles, blogs, and other creative assets on social media.
- Newsletter marketing – helps your audience get quick information on your company news and most popular social posts and interactions.
- A professional outsourced social media management agency knows your niche and would spend the time to understand your unique voice and social media needs.
- Your successful, creative, and professional sub-contractor will help you attract, retain and convert the right kind of followers into buyers of your products or services.
What Are Your Social Media Management Goals?
In its simplistic form, the goals of a successful social media management strategy are:
Brand Image Or Impression: The impression the audience forms regarding the brand.
Brand image or impression develops over time through advertising campaigns with a consistent theme. An audience recognizes a brand through the direct experience.
Brand Reputation: Knowing how far your brand extends in the eye of the public.
Trust Development: This is the activity of developing trust between people. And this makes it easy for them to work more effectively.
Your professional social media management company helps you build trust through experience and expertise over time.
#4. Benefits Of Hiring A Social Media Management Company
One of the advantages of outsourcing your social media management tasks to a capable company is that you get results consistently. And this provides valuable hours every week to focus on your core business.
Therefore, if you are an SME and you want to boost your exposure and drive an insane amount of traffic to your website, you must consider leaving your social media management to an external agency.
According to research that eMarketer reported, in the United States alone, advertisers would spend $9.59 billion on social ads than in 2015.
This figure represents a 31 percent surge from the data from 2014 and more than doubles the money spent in 2013.
A study by Ascend2 in December 2014 concluded that 53 percent of respondents were in whole or in part were outsourcing their social media tasks.
Also, 43 percent said that their most challenging obstacle to success from their social media marketing efforts was the lack of in-house resources and skills.
If those were not enough good news why businesses are attracted to social media sub-contracting, 42 percent complained about their inability to measure return on investment.
Moreover, 39 percent said that what kept them awake all night was a lack of an effective strategy.
From that study, the main reason why 53 percent of respondents were outsourcing their social media tasks is that it works.
Then they hire outside experts for the skills that are missing.
Here are the benefits or advantages of outsourcing your social media management tasks.
Outsourced Social Media Management Saves Money
Putting together an in-house social media management team is expensive.
When you compare hiring an employee (who requires payroll taxes, sick & vacation time, benefits, training, overhead costs, etc.) to hire an agency, you see that it is much more cost-effective.
By outsourcing your social media management, you get a professional team that knows the ins and outs of social media and is accountable for your success.
Offshoring removes the risk associated with hiring a new employee.
The amount of money that the social media consultant charges for a social media management strategy is much lower than what an in-house social media team might be charging from the company.
Social Media Management Delivers 24/7
The impact of social media on business communication is impressive. But customer expectations have increased, fueled by mobile devices and technology.
Customers are not interested in if it is Saturday, Sunday, after hours, or holidays.
They expect that you have a social media presence and to answer their questions within hours.
Successful brands are taking care of their customers 24/7 through their agency.
They stay ahead of the competition because contracted social media agencies work round the clock on holidays and weekends.
They quickly respond to emails ones that are sent after-hours.
This quick response to messages is vital for the retention of your customers.
The quicker you respond, the happier the customers.
Outsourcing your social media management gets better results because in-house teams are not available 24/7.
Social Media Management Helps Your Company Get Access To Expertise And Resources
Social media is dynamic.
And that is why we see tons of updated information about management tools, optimization strategies, outreach programming, and social media networks algorithm changes daily.
Social media management experts who stay on top of the best practices and upcoming changes help you take advantage of opportunities.
They also help you maintain a professional appearance.
Bringing on a social media management company is a solution that keeps your online presence updated and professional.
Social media marketing experts spend most of their time learning new skills and improving existing techniques and strategies.
You can be sure that professional agencies have already researched and are familiar with social media trends and the know-how to tailor them to fit your brand.
Creating different mixes of fun, engaging, and persuasive content that offers value to your audience takes a creative eye.
Social media marketing consultants are better than in-house teams because they are highly experienced, skilled, and knowledgeable in social media marketing.
Social Media Management Companies Use Superior Technology
Management companies are improving their mastery of social technologies. They use superior technologies to enhance operations and take advantage of new market opportunities.
Three areas of marketing that social media transforms in the use of superior technology are the speed, relevance, and reach of campaigns.
Social media marketing agencies are incredibly fast in crafting and promoting campaigns.
Professional management companies have also increased the relevancy of campaigns.
Agencies can target your messages to laser focus on several specific groups offering them relevant content.
Social media agencies update their skills to make the most of these highly relevant campaigns through social.
The successful agencies work closely with data specialists, web developers, and social media professionals.
They work for several clients with a singular objective of meeting the marketing goals of their clients.
Social Media Management Companies Know Tools Of The Trade
Image source: Pexels
Just like seasoned doctors, social media management agencies use more than just their brains to perform their contracted jobs.
Your doctor uses many unique tools for your different medical needs.
Similarly, your capable professional social media management company uses many custom tools to implement social media marketing campaigns, track the engagements, and get the best results.
The professional and enterprise-grade tools that our team uses cost a good chunk of change.
Besides, these tools require proper training to understand how they work to achieve the best results for our clients.
Unless you have one or two people working on your campaigns, be ready to spend a lot of time and money to get everyone up to speed on the tools necessary to improve your social media marketing campaigns.
It is usually better to outsource your social media management to experts who understand and use these tools daily.
Social Media Management Companies Get Better Results
A solid marketing team includes strategists, analysts, product specialists, creatives, and brand managers.
They also include communicators, e-commerce experts, advertising specialists, content writers, and those that post content.
If you are a small or mid-sized company, the resources needed to build a rock-solid marketing team may not be available.
But a social media marketing agency does.
As you laser focuses on your core competencies, your marketing agency spends time on your marketing strategies.
However, despite the well-intended efforts and dedications, many marketing teams fail to meet their campaign objectives.
From more likes retweets to social media sharing, an outsourced firm always tends to outperform the employees.
In a nutshell, an outsourced consultant (social media) is more results-oriented than the outsourcing company employees.
Many companies link the payment to the consultant to productivity and social media reach.
According to a study done by Nielsen, Sixty percent of global consumers with Internet access prefer to buy new products from a familiar brand rather than switch to a new brand.
The Nielsen Global Survey of New Product Purchase Sentiment surveyed more than 29,000 Internet respondents in 58 countries and shows that brand familiarity is one of several key characteristics that resonate strongly with consumers worldwide."
One of the ways to have a positive brand review is by handling your customer complaints and feedbacks positively and professionally.
Social Media Management Companies Are Better At Handling Customer Feedbacks
Does your in-house marketing team respond quickly and appropriately to negative and positive social comments to your customer complaints?
If they do, they can help you increase customer loyalty and retention.
However, employees are emotional, hypersensitive, and ridiculously immature to respond effectively to the tantrums of the customer.
On the other hand, social media management agencies are seasoned professionals and respond well to customer behaviors.
They handle the customer queries maturely and suggest valuable tips so that their faith in the brand is immovable.
Currently, among all social networking sites, Facebook is the most popular one.
According to Pew Internet, 79% of internet users (68% of all U.S. adults) use Facebook.
Roughly eight in ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Young adults continue to report using Facebook at high rates.
But older adults are joining in increasing numbers.
Some 62% of online adults ages 65 and older now use Facebook, a 14-point increase from the 48% in 2015.
Also, women continue to use Facebook at somewhat higher rates than men: 83% of female internet users and 75% of male internet users are Facebook adopters.
Many eyeballs are roaming the internet, waiting for well-packaged content to arrest their attention.
Such content could come from outside the box.
Social Media Management Companies Help You Get Ideas Outside The Box
The advantage of outsourcing social management activities overlooked is that the marketing team is not part of your company.
You might think of it as a disadvantage, but it is not!
No matter how dedicated and engaged your small marketing team might be in meeting your objectives and goals, sometimes it is possible to become too involved in the business.
And this makes it hard to be able to step back and analyze marketing strategies from other viewpoints.
However, a social media management company that you are hiring will draft and maintain the objective perspective.
So, by outsourcing your social media tasks, you will get the benefits of highly qualified marketing combined with fresh ideas from a different corporate perspective.
Social media management agencies typically have deep experience since they work with many companies.
Therefore, they are in the best position to give advice on which techniques would work best for your small business.
In social media management hiring, just pick an agency partner carefully and wisely.
Importantly, it is prudent to follow sensible practices in managing your relationships with your outsourced social media management agency.
#5. How Much Does Social Media Management Cost?
The cost of hiring a social media management company can range from $1000 to $10000 per month.
Social media management costs are a monthly retainer.
And most of the time, it is for a 12-month contract.
A flat-rate billing per campaign may be appropriate for pay-per-click advertising that yields quick results.
I would like to remind our prospective clients that social media marketing is a marathon and not a sprint.
Even in real life, authentic social engagements take plenty of time before you start to reap the dividends of the relationship.
(Read more about outsourced social media management costs here.)
#6. Keys To Hiring An Effective Social Media Management Company.
Companies and individuals that are successful in outsourcing their social, implement these five considerations:
#1. Define Clearly The Scope And Schedule Of Your Project
Any successful sub-contracted task always starts with a clear and written statement of what you want to accomplish.
Define your project requirements before you even talk to any marketing agency.
Set realistic goals.
Have it in writing, realistic social media goals before talking to prospective vendors.
When executives know what they want to achieve from their social media campaigns, it becomes easier to find an agency that helps them achieve their goals.
Your prospective management agency needs accurate, well-documented, and complete information to give you a realistic proposal and to quote you a reasonable price.
You get feedback when you are specific about the deliverables you expect your prospective agency to provide.
To have seamless communication, you must provide your agency with all the information needed to understand what you need to accomplish.
It is equally important that you mention how you want the work done.
Also, be clear and realistic about your schedule requirements.
Project schedules impact costs.
Look For A Social Media Management Company That Directly Addresses Your Specific Goals
And speaking of your specific business goals, does your prospective social media management agency know what your goals are?
And do they have a plan in place to make those dreams a reality?
If you asked them, could they repeat your social media marketing goals back to you?
Are they equipped, ready, and eager to build on your ideas, point you in the right direction with a strategy, and present to you the tactics that will make that strategy work?
And most importantly, are they delivering that plan before you sign a contract?
Or are they promising brainstorms after you have sent your first check?
Indeed, there is upfront research and work done to develop a new social media marketing strategy for a business that will not take place until a contract is signed.
But a professional social media management company can help you flesh out your goals and identify the opportunities in your niche.
After that, they can start building a plan that you can get excited about and envision happening.
Our agency has a plan for our prospective clients that they can get behind.
We encourage marketers to ensure that their prospective agency has that plan, and they can see how with their help, that plan will help them meet their business goals.
Before you hire your agency, both of you must be pursuing the same goals.
You can liken your relationship with your offshore vendor to marriage.
Experts have said that communication is vital for a successful marriage. Therefore, just like in marriage, check out your prospective social media management agency before you tangle.
Be Reasonable With Your Social Media Management Expectations
Be reasonable and realistic.
Importantly determine your goals, find out what is realistic and what is not.
For instance, expecting your agency to get you one million Facebook likes within a month when you have only 4K Likes with zero ads spend is not realistic.
Treating your social media management agency as your business partner enhances the relationship and yields results for both parties.
#5. Put Everything About Your Social Media Management In Writing
Put everything about your social media management in writing.
That includes what happens when you both disagree on agreeing.
If clients and vendors both leave extensive paper trails on their interactions, it provides both parties with motivations to live up to their sides of the bargain, along with a quick and fair way to resolve disagreements.
Every vendor agreement should provide the customer with a kill switch to get out of the deal if things are not working out.
Ultimately, a relationship between a company and its social media vendor is just what it is - a relationship.
And like any interaction between people, the client will only get out of the association what it puts in.
The more a vendor can learn about a business and its goals, the better the vendor can serve.
#7. What To Expect From Our Lagos, Social Media Management Company
We started this discussion with a series of questions like:
Do you want to hire a Lagos, Nigeria social media management and marketing Agency?
Is it because you are tired of juggling too many social media marketing and management tasks in an ever-changing social media landscape?
Do you spend an insane amount of time on social media activities but still not getting the results you envisioned?
Besides, are you doubtful about committing the kind of time and team needed to manage an effective and stunningly full-force social media campaign for your brand?
Our Lagos, Nigeria social media management and marketing agency answers those questions for our clients.
And we have been managing social media for over ten years with a killer content marketing strategy.
With our help, our clients have been generating leads and making more money.
And we will help you generate productive leads and make more money.
We have a team of experienced experts on all aspects of social media marketing.
We are ready to take over your pain points, offer solutions to your target audience and help you get tons of leads and make more money.
With our Lagos, Nigeria team of experts in social media marketing and management, we are ready to help your business break away from the clutter and online noise and stand out from the competition with a smile.
WhatsApp us at: +234 080 331 75396 or +234 080 579 37786