Lagos, Social Media Management Company |:: What Should You Expect?
Do you want to hire a Lagos, social media management company to manage your social media marketing tasks?
Are you tired of juggling too many social media management tasks in an ever-changing social media landscape?
In this article, you will learn:
Use these links below to quickly go to each section of the article that interests you.
Clicking on (Back to top), takes you to where you left on the table of contents.
However, you can continue to read the whole article in the order it was written or you can click and go to any topic that you like.
Let.s get started.
And managing audience interactions.
It also includes responding to comments or messages.
Social media management helps your brand stay visible on all the social channels you have accounts.
However, many business owners and marketing directors wear many different hats in their respective businesses. And as they juggle many heavy tasks, some of those important tasks fall through the cracks.
Therefore, the savvy ones outsource to a social media management company!
They outsource because they recognize and appreciate that the benefits of social media marketing for their small and medium-sized businesses are endless.
For instance, effective social media marketing increases brand awareness, generates new business leads and increases customer-business engagements.
And it saves money.
Having said that:
Here are 4 reasons why your company needs a strong social media presence.
#1. Your Company's Target Audience Is On Social Media
Do you want to know how many eyeballs are on the global internet space?
Here is an insightful report from Statista.
"In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
Social network penetration worldwide is ever-increasing.
In 2017, 71 percent of internet users were social network users and these figures are expected to grow."
From that eye-opening statistics, you can confidently conclude that no matter what your niche is, your target audience is among those billions that spend their time every day on social media.
Therefore, if you are not keeping your audience engaged and connected to your brand, your competition is.
Your competition would certainly arrest their attention as their first option if you are sleeping on your job.
People Are Searching For Your Company On Social Media
Before most people today purchase any goods or services, they pull out their virtual magnifying glass and dig through your online information.
Research by Mine What shows that 81% of shoppers research online before buying.
If these online detectives search for products and services and they have no way of finding your products or services, they go to your competition.
However, the brands that offer helpful, human and holistic educational and entertaining content, capture and turn these online product detectives from interested to customers.
The best way to find out whether people are even talking or searching for your company is to use the services of a professional social media management company.
People Are Talking About Your Company On Social Media
Your audience is saying a lot of things about your company on social media Are you listening to them?
The best way to show that you got their memo is to respond to their concerns, comments and even their Google reviews.
Such laser-focus on the concern, interest and passionate empathy for the needs of your customers or clients endears and boosts online presence.
Almost 97% of all Fortune 500 companies use at least one social media network.
Moreover, McKinsey & Company reports that over 70 percent of companies surveyed are trying out social customer care as a way to further connect with and support their audience.
And, they’re reporting amazing benefits from using these social media platforms.
And as if those statistics were not convincing enough, a recent Adweek Survey says that 88% of companies and firms in the US are using social media for marketing purposes.
The companies that are using outsourced social media management are the ones that are spending their time on the chief functions of growing their businesses.
For most of these companies, they are solid in their respective niches. This is just a small list of industries that are rocking social media.
Many people consider managing their social media as just posting a few messages to Twitter and Facebook when they feel like it.
And they post away any content that tickles their fancy. Just like that.
There are better ways of managing your social media marketing efforts.
An efficient and professional company produces results above and beyond simply posting messages.
Here are important tasks that we manage for our clients:
What Are Your Social Media Management Goals?
In its simplistic form, the main goals of a successful social media management strategy can be broken down into the following three categories:
Brand Image Or Impression: The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings).
Brand image is developed over time through advertising campaigns with a consistent theme and is authenticated through the consumers' direct experience.
Brand Reputation: Knowing how far your brand extends in the public’s eye.
Trust Development: Is the activity of developing trust between people so that they can work more effectively.
Your professional social media management company helps you achieve those goals, while still freeing up your time.
Photo credit: Pexels
One of the advantages of outsourcing your social media management tasks to a capable company that delivers results consistently that are freed of valuable hours every week.
Such time that is spent in dabbling with social media can be used to focus on growing your business.
Therefore, if you’re an SME and you want to boost your exposure and drive an insane amount of traffic to your website, it is important that you consider leaving your social media management to an external agency.
According to research that eMarketer reported, in the United States alone, advertisers would spend $9.59 billion on social ads than in 2015.
This figure represents a 31 percent surge from the data from 2014 and more than doubles what was spent in 2013.
Another interesting study was done by Ascend2 in December 2014 that concluded that 53 percent of respondents were in whole or in part outsourcing their social media tasks.
In that same survey, 43 percent of those surveyed, said that their most challenging obstacle to success from their social media marketing efforts was lack of in-house resources and skills.
If those were not enough good news why businesses are attracted to social media sub-contracting, 42 percent complained about their inability to measure return on investment.
I am not done. 39 percent said that what kept awake all night was lack of an effective strategy.
As you've seen, the main reason why 53 percent of respondents, in whole or in part were outsourcing their social media tasks is that it works.
Therefore, companies that are working smarter and not harder, are pushing their in-house teams to focus on what they love doing and are best at doing.
Then they hire outside experts for the skills that are missing.
Here are 8 benefits or advantages of outsourcing your social media management tasks.
Outsourced Social Media Management Saves Money
Putting together an in-house social media management team is expensive especially if you don't have the budget to blow.
When you compare hiring an employee (who requires payroll taxes, sick & vacation time, benefits, training, overhead costs, etc.) to hire an agency, you see that it is much more cost-effective.
By outsourcing your social media management, you guaranteed a professional team that knows the ins and outs of social media and is accountable for your success.
Offshoring removes the risk associated with hiring a new employee.
The amount of money that the social media consultant charges for a social media management strategy are much lower than what an in-house social media team might be charging from the company.
Social Media Management Delivers 24/7
The impact of social media on business communication is impressive. This is due largely to the fact that customer expectations have increased, fueled by mobile devices and technology.
In today's digital world, your customers don't care if it is Saturday, Sunday, after hours or holidays, they expect you to have a strong social media presence and to answer their questions within hours.
Businesses that are staying ahead of the curve are the ones that are taking care of their customers 24/7 through their agency.
They stay ahead of the competition because contracted social media agencies work round the clock including holidays and weekends.
They quickly respond to emails especially ones that are sent after-hours.
This quick response to messages is vital for the retention of your customers since they don’t want to wait hours and hours for a response.
Company in-house teams don't work 24/7.
Social Media Management Helps Your Company Get Access To Expertise And Resources
Photo credit: Pixabay
Social media is dynamic and we see tons of updated information about management tools, optimization strategies, outreach programming, and social media networks algorithm changes daily.
Social media management experts who stay on top of the best practices and upcoming changes make sure that your company is taking advantage of opportunities as well as maintaining a professional appearance.
Bringing on a social media management company is a solution that keeps your online presence updated and professional.
Social media marketing experts spend most of their time learning new skills and improving existing techniques and strategies.
You can be sure that professional agencies have already researched and are familiar with social media trends and know-how to tailor it to fit your brand.
Creating all the different mix of fun, interesting and engaging content that offers value to your audience takes a special eye.
Social media marketing consultants are highly experienced, skilled and knowledgeable in social media marketing when compared to in-house teams of the company.
Social Media Management Companies Use Superior Technology
Management companies are improving their mastery of social technologies. They use superior technologies to enhance operations and take advantage of new market opportunities.
Three areas of marketing that are transformed by social media and the use of superior technology are the speed, relevance, and reach of campaigns.
Social media marketing agencies are incredibly fast in crafting and promoting campaigns.
Professional management companies have also greatly increased the relevancy of campaigns.
Agencies can target your messages to laser focus on a number of specific groups offering them relevant content.
Social media agencies update their skills in order to make the most of these fast-moving, and highly relevant campaigns through social.
The really successful agencies work closely with data specialists, web developers, and social media professionals.
They work for several clients with a singular objective of meeting the marketing goals of their clients.
Social Media Management Companies Know Tools Of The Trade
Image source: Pexels
Just like seasoned doctors, social media management agencies use more than just their brains to perform their clients' contracted jobs.
Your awesome doctor uses many unique tools for your different medical needs.
Similarly, your capable professional social media management company uses many custom tools to implement special social media marketing campaigns, track the campaigns, and get the best results.
The professional and enterprise-grade tools that our team of experts use, cost a good chunk of change.
Besides, these tools require proper training so as to understand how they work in order to achieve the best results for our clients.
Unless you have one or two people working on your campaigns, be ready to spend a lot of time and money to get everyone up to speed on the tools that are used to improve your social media marketing campaigns.
It is usually better to outsource your social media management to experts who understand and use these special tools on a daily basis.
Social Media Management Companies Get Better Results
A solid marketing team should include strategists, analysts, product specialists, creatives, brand managers, communicators, e-commerce experts, advertising specialists, content writers, those that post content and so on.
If you are a small or mid-sized company, you certainly won’t have the resources needed to build a rock-solid marketing team, but a social media marketing agency does.
As you laser-focus on your core competencies, your marketing agency focuses solely on your marketing strategies.
However, despite the well-intended efforts and dedications by employees, many marketing teams fail to fulfill the company’s real objects as far as its social media marketing campaigns are concerned.
Starting from more likes retweets to social media sharing, an outsourced firm always tends to outperform the employees.
In a nutshell, an outsourced consultant (social media) is more results-oriented than the company's own staffs and employee as the payment to the consultant is largely linked to productivity, and firm’s social media reach.
"Sixty percent of global consumers with Internet access prefer to buy new products from a familiar brand rather than switch to a new brand, according to a new study from Nielsen.
The Nielsen Global Survey of New Product Purchase Sentiment surveyed more than 29,000 Internet respondents in 58 countries and shows that brand familiarity is one of several key characteristics that resonate strongly with consumers worldwide."
One of the ways to have a positive brand review is by handling your customer complaints and feedbacks positively and professionally.
Social Media Management Companies Are Better At Handling Customer Feedbacks
Image source: Pexels
Does your in-house marketing team respond quickly and appropriately to negative and positive social comments to your customer complaints?
If they do, they can help you increase customer loyalty and retention.
However, employees are emotional, hypersensitive and ridiculously immature to respond effectively to a customer’s tantrums.
On the other hand, social media management agencies are seasoned professionals, cool and calculated.
Not only do they handle the customer’s queries maturely but they also suggest some valuable tips to them so that their faith in the brand is immovable.
Currently, among all social networking sites, Facebook is the most popular one.
According to Pew Internet, 79% of internet users (68% of all U.S. adults) use Facebook.
"Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Young adults continue to report using Facebook at high rates, but older adults are joining in increasing numbers.
Some 62% of online adults ages 65 and older now use Facebook, a 14-point increase from the 48% who reported doing so in 2015.
Also, women continue to use Facebook at somewhat higher rates than men: 83% of female internet users and 75% of male internet users are Facebook adopters."
As you've read, so many eyeballs are roaming the internet, waiting for a well-packaged content to arrest their attention.
Such content could come from outside the box.
Social Media Management Companies Help You Get Ideas Outside The Box
A great advantage of outsourcing management activities that is often overlooked is that the marketing team is not of your company’s culture.
You might think that it’s a disadvantage, but it’s not!
No matter how dedicated and engaged your small marketing team might be in meeting your company’s objectives and goals, sometimes it is possible to become too involved in the business to be able to step back and analyze marketing strategies from customers’ viewpoint.
However, a social media management company that you are hiring will be able to draft and maintain the important objective perspective”.
So, by outsourcing your social media tasks, you will get the benefits of highly qualified marketing combined with fresh ideas from a different corporate perspective.
Social media management agencies typically have deep experience since they work with many companies.
Therefore, they are in the best position to give advice on which techniques would work best for your small business.
In social media management hiring, just as in any other area of business, it's important to pick agency partner carefully and wisely.
Importantly, it is prudent to follow sensible practices in managing your relationships with your outsourced social media management agency.
The cost of hiring a social media management company can range from $1000 to $10000 per month.
Social media management costs are usually paid as a monthly retainer, mostly for a 12-month contract.
A flat-rate billing per campaign may be appropriate for pay-per-click advertising that yields quick results.
I would like to remind our prospective clients that social media marketing is a marathon and not a sprint.
That point had to be made because many prospective clients forget the 'social' before marketing.
Even in real life, authentic social engagements take genuine time before you start to reap the dividends of the relationship.
(Read more about outsourced social media management cost here.)
Companies and individuals that are successful in outsourcing their social marketing tasks, implement these five considerations:
#1. Define Clearly The Scope And Schedule Of Your Project
This might seem like a no-brainer, but you would agree with me that any successful sub-contracted task always starts with a clear and written statement of what you are hoping to accomplish.
It is highly recommended that define your project requirements before you even talk to any marketing agency.
Setting realistic goals. It is important to have in writing, realistic social media goals before talking to prospective vendors.
When executives know exactly what they want to achieve from their social media campaigns, it becomes easier to find an agency that would help them achieve them.
Your prospective management agency needs accurate, well-documented and complete information to give you a realistic proposal and to quote you a reasonable price.
You get awesome feedback when you are specific about the deliverables you expect your prospective agency to provide.
To have seamless communication, you must provide your agency with as much information as you can about what you need to accomplish.
It is equally important that you mention how you want the work to be done.
Also, be clear and realistic about your schedule requirements - project schedules can have a huge impact on project costs.
Look For A Social Media Management Company That Directly Addresses Your Specific Goals
And speaking of your specific business goals, does your prospective social media management agency know what your goals are? And do they have a plan in place to make those dreams a reality?
If you asked them, could they repeat your social media marketing goals back to you?
Are they equipped, ready and eager to build on your ideas, point you in the right direction with a strategy and present to you the tactics that will make that strategy work?
And most importantly, are they delivering that plan before you sign a contract, or are they promising "brainstorms" after you've sent your first check?
Indeed, there's certainly upfront research and work that has to be done to develop a new social media marketing strategy for a business that can't take place until a contract is signed.
But a professional social media management company should be able to help you flesh out your goals and identify the opportunities in your niche.
After that, they can start building a plan that you can get excited about and envision happening.
Our agency has a plan for our prospective clients that they can get behind.
We encourage marketers to ensure that their prospective agency has that plan, and they can see how with their help, that plan will help them meet their business goals.
Before you hire your agency, both of you must be pursuing the same goals.
You can liken your relationship with your offshore vendor to marriage.
Experts have said that communication is vital for a successful marriage. Therefore, just like in marriage, check out your prospective social media management agency before you tangle.
Be Reasonable With Your Social Media Management Expectations
Be reasonable and realistic. Educate yourself.
Importantly determine your goals, find out what is realistic and what is not.
For instance, expecting your agency to get you one million Facebook likes within a month when you have only 4K likes with zero ads spend is not just unrealistic, but crazy.
Treating your social media management agency as your business partner enhances the relationship and yields awesome results for both parties.
#5. Put Everything About Your Social Media Management In Writing
Put everything about your social media management in writing including what happens when you both disagree on agreeing.
If clients and vendors both leave extensive paper trails on their key interactions, it provides both parties with strong motivations to live up to their sides of the bargain, along with a quick and fair way to resolve disagreements.
Every vendor agreement should provide the customer with some type of "kill switch" to get out of the deal if things aren't working out.
Ultimately, a relationship between a company and its social media vendor is just what it is - a relationship.
And like any interaction between people, the client will only get out of the association what it puts in.
The more a vendor can learn about a client's business and its goals, the better the vendor can serve.
We started this discussion with a series of questions like:
Do you want to hire a Lagos, Nigeria social media management and marketing Agency?
Is it because you're tired of juggling too many social media marketing and management tasks in an ever-changing social media landscape?
Do you spend an insane amount of time on social media activities but still not getting the results you envisioned?
Besides, are you doubtful about committing the kind of time and manpower that is needed to manage an awesome, effective and stunningly full-force social media campaign for your brand?
Our Lagos, Nigeria social media management and marketing agency has been answering those questions for our clients for over ten years.
We've been helping our clients generate leads and make more money and we will help you exceed your expectations.
We have a team of experienced experts on all aspects of social media marketing. is ready to take over your pain points and help you get you tons of leads and make more money.
With our Lagos, Nigeria team of experts in social media marketing and management, we’re ready to help your business break away from the clutter and online noise and stand-out from the competition with a smile.