The advantages of outsourcing social media management for small and mid-sized businesses are immense.
They include but are not limited to increasing brand awareness, generating awesome new leads and improving customer relations and loyalty.
In fact, you likely don’t even have time to manage even one channel.
So, should you try to manage it yourself? Or should you outsource social media management?
Let’s just back up.
Before you get to the advantages of social media management, you might still be wondering: ‘does this social media thing work?’
Well, this is what the numbers say:
Though you might not have been great at numbers or statistics in High School or University, you understand this data:
Close to 97% of all Fortune 500 companies use at least one social media network.
That includes the major social media channels like Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest and, Snapchat.
And the most common goal of these brands is to establish a good communication line with company stakeholders and their target audience.
Additionally, McKinsey & Company's report shows that over 70 percent of companies surveyed are trying out social customer care as a way to further connect with and support their audience.
Impressively, they’re reporting amazing benefits from using these social media platforms.
Some of the key takeaways from their Global Digital Report 2019 include:
The data above shows that your customers or potential ones are active on social media. But where are your competitors spending money?
eMarketer raised the question: What’s the forecast for global digital ad spending for 2019?
“We forecast digital ad spending will rise by 17.1% to $327.28 billion in 2019, with Alibaba, Facebook and, Google as the leading digital ad sellers.
The three companies will account for 61.2% of the total global digital ad market.
In 2019, Google will become the first digital ad seller to cross the $100 billion mark in net digital ad revenues”.
Now that you have the raw data on social media – who is active globally and how much brands are going to spend in 2019, I raise the question candidly and sincerely:
WHY Are Companies Outsourcing Social Media?
In its simplistic form, in their drive to work smarter, many savvy brands have learned that it is better to laser-focus on the core business than to dabble into social media management.
As they, do, they take their in-house team with them and refocus them on the job they were hired to do in the first place.
And because of that, they outsource. But why? Here are a few reasons why brands outsource their social media management:
When you consider the multiple core tasks you and your in-house team have to juggle on a daily basis, combined with lack of time, resources and skill set, you can understand why many in-house social media management teams are overwhelmed.
And if they can’t execute their social media tasks effectively, they outsource.
Advantages Of Outsourcing Social Media Management
Here are solid reasons why many brands are outsourcing their social media management tasks.
1. It Saves Money
Outsourcing your social media management tasks saves money. It saves you money when you compare it to hiring an in-house team.
When you hire for your in-house team, whether one person or a team of many people, you pay payroll taxes, sick & vacation time, benefits, training, overhead costs, etc.
And you end up with a team that probably doesn’t work after hours, weekends or holidays. And that is the time that most of your audience is online.
Additionally, outsourcing your management tasks makes the outsourced agency accountable for your social media marketing success.
This removes the risks associated with hiring a new and perhaps inexperienced staff.
Outsourcing guarantees professional service.
Moreover, by outsourcing your social media tasks to a company that specializes in social media management, you can expect a team that is capable of scalable response.
The result is that you get the benefits of the entire outsourced team’s effort, not just a single individual.
Moreover, social media is an evolving and specialized niche.
For instance, companies hire an advertising agency to help create their branding and ads.
For the same reason that brands outsource their advertising, you should outsource your social media management tasks to a capable company.
When you do, they select your social media channels, build your audience, and optimize your content.
2. You Get A Team Of Experts
When you outsource accounting, advertising or any tasks for that matter, want experts to deal with business challenges that you are not currently equipped to solve successfully.
The same is especially true when you’re considering outsourcing social media management.
Social media managers have marketing or public relations experience, an amazing aptitude for communications and an awesome passion for connecting with people.
As experts, they love the daily challenges of social media and understand the digital landscape better than anyone.
And as professionals, your capable agency understands how to utilize the multiple social media platforms to promote, test new ideas and create new connections every day.
Though solid social media management agencies know how to measure and improve the business performance of social media, they also know how to predict upcoming trends.
Most importantly, one of the biggest advantages of outsourcing your social media management is that professional and effective agencies know how to generate human, helpful and holistic content that your target audience wants to consume.
However, many people who use social media for personal reasons may think they have all these skills.
Don’t be fooled!
Social media for business is a different beast.
And as such, it has its own rules and knowledge base.
Therefore, hiring a professional company is the best way to go.
Since this is a highly-specialized niche and you’re getting a professional service, you can expect a high quality of output, backed by the expertise that the agency has gained over the years.
And speaking of expertise, some of the “special” skills that the agency has gained over the years include:
When you outsource your social media management, you get an awesome professional team that is experienced in those special skills.
3. Social Media Outsourcing Saves You Time
Photo credit: Pexels
At Anaconda Marketing, one of the biggest pain points I hear on a regular basis is:
“I don’t have the time for social.”
And by social, they mean – social media management.
And that’s because since you don’t have to pay to open social media accounts it must not be complicated.
So tons of businesses dabble into social media marketing, spending insane amounts of time and money on social media without the results envisioned.
Is that true of you or your brand?
You see, when you outsource your social media tasks, it’s not your job anymore to dabble in its management to see what works.
It becomes the agency’s responsibility.
Not only that, but your capable agency saves you time by not only figuring out the most efficient strategies for performance, but they also implement and manage those strategies for you.
And as the social media channels' algorithms change, which they often do, your company can focus on driving the business forward while your outsourced social media management agency tests new workarounds.
Truly, one of the advantages of outsourcing social media is that you get sufficient time to spend on your core business.
4. Social Media Management Outsourcing Helps You Work With New Technologies
One of the reasons why social media may be taking up too much of your time is perhaps you are not using the right tools.
And because that’s all they do – manage social media accounts, they know their tools and use the best of the best.
It takes a lot of time to research online social media management tools. And then it takes even more time to try them out and compares their different features.
Your social media management agency has the processes and tools in place that save them time and money.
They are willing and eager to pass those savings to you.
By using these tried, effective and time-saving tools to manage your social media accounts, they in, turn, save you time and money as well.
5. Outsourced Social Media Management Agency Is Best At Creating The Right Content Mix
As a brand, you want to maximize your sales efforts.
By the same token, an effective marketing agency will find a careful mix of niche-based tweets and native evergreen or curated content that offer value to your audience.
Additionally, your marketing agency would create or curate blog articles, statistics, infographics, images and videoes.
Those content types are as equally important as your sales messages.
In fact, the kind of content mix makes up your main consumable information, garnished with your sales letters.
Therefore, when you outsource your social media tasks to a team that can balance your sales messages with fun and engaging content, you get one of the best ways to avoid a timeline full of annoying ‘buy now’ posts.
I am sure you've seen tons of those overambitious traditional marketing posts too.
And so another beauty of outsourcing your social media marketing is that an outside agency can spend the time to get to know you, your business and your customers.
That helps him bring to the table a fresh take or perspective to your brand’s voice.
An awesome social media manager can tell the difference between a confusing jargon and a casual conversation and know exactly when each one is appropriate.
6. Outsourced Social Media Management Agencies Have Experience
The invaluable expertise you can get from a social media management professional agency or social media consultant, cannot be overemphasized.
When you work with a professional social media agency, you have access to their insight, knowledge and years of social media marketing experience that is immediately transferable to your business.
Additionally, a social media management company has tons of clients from whom it had a professional working knowledge of what works and what doesn't.
They've paid their professional dues.
Therefore, as tempting as it is to assign social media management duties to your interns or college kids, keep in mind that this is a professional business marketing strategy.
And a professional business marketing strategy has to be handled by a competent professional business marketing agency.
It can’t be delegated to a college kid with no social media experience.
Moreover, since this is business communication that we’re talking about, it is better left to a professional social media management team.
#7. Outsourced Social Media Management Agency Boosts Your Posting Speed
Since the internet is open 24/7, your dedicated outsourced social media management agency can help you to engage with your customers a bit faster.
In addition, if your offshore team is in a different time zone, you're always on-mode.
This makes it ridiculously easy to reach out to your prospects or customers.
Outsourcing makes it easy to send your messages faster.
As you publish your content at a faster rate, you gain more re-tweets and shares faster through your outsourced agency.
This makes it mind-blowingly easy for your fans to interact and share your content with their peers.
It also increases the rate at which they re-share your content.
The beauty of this is that more people get to read your posts more, in less time.
There is no exact art to getting your social media profiles where they need to be.
But relying on a professional management agency to market your products or services is one of the best ways to take your small or medium-sized business in the right direction.
Many small and mid-sized businesses have tried to manage their own social media tasks as well as their core business.
Unfortunately, but the whole strategy ended up costing them more money and time than it’s worth – which is why outsourcing makes sense.
But before you outsource your social media management, you need a solid strategy.
We are eager to help you take advantage of the benefits of outsourcing your social media management.