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Content Outsourcing: The Top 7 Types Of Content You Should Outsource
Did you know that outsourcing can be an effective and consistent strategy for creating content that resonates with people and achieves marketing goals?
Business owners, startup entrepreneurs, and seasoned marketers know that high quality is a top-ranking factor for Google.
It's fair to say that every top brand in its industry has outstanding content.
Top brands share helpful, entertaining, and engaging content that addresses the pain points of their target audiences and helps them live better lives.
How do you find the talent to consistently craft top-notch, engaging, and persuasive content? Do you have an in-house team, or should you outsource?
Are there any services that can help with managing content outsourcing? What exactly is the process?
In this article, we will discuss why you should outsource content writing. You will learn what content you can outsource and how outsourcing can save money, improve your marketing, and give you access to experts in different areas.
Let's dive in.
1. Why should you outsource content creation?
2. Benefits of outsourcing content creation
3. When to start outsourcing content
4. When you shouldn't outsource content
5. Types of content to outsource
6. How to outsource content creation
7. Conclusion
8. Ready to start outsourcing?
1. Why Should You Outsource Content Creation?
What is outsourced content?
Content outsourcing is delegating or contracting content creation to someone outside your organization who writes or creates content for you. Contracting can include having a copywriting agency or freelance copywriter develop ideas and create outlines and plans for content.
Brands sometimes outsource tasks without the know-how, abilities, technology, materials, or time to do the writing themselves.
Now, why should you outsource content writing?
56% of companies choose to outsource their content writing. And guess what? Almost 70% believe outsourcing content helps them create and share fresh content.
If you own a small business, are starting a new company, or have experience in marketing, you understand the importance of top-notch content.
High-quality content keeps your target audience interested, brings more eyeballs to your site, and helps increase your profits.
However, as the need for fresh, engaging, and compelling content continues to grow, many companies need help creating a lot of content at scale while maintaining quality and consistency.
Fortunately, hiring a top outsourced copywriting agency is the solution. Getting help with content creation allows companies to work with skilled copywriters who can deliver top-notch content tailored to their specific needs and goals.
Here are some other benefits of outsourcing content writing:
2. Benefits Of Outsourcing Content Writing
1. It Saves Time And Money
If you've been trying to maintain a blog or social media presence, you already know it takes lots of time, money, and effort to produce high-quality content consistently.
All things being equal, it is cheaper to outsource content creation than to hire an in-house writer.
According to the U.S. Bureau of Labor Statistics, the median annual salary for writers was $69,510 as of May 2021. Now, this doesn't take into consideration the costs of:
- The process of searching, hiring, and teaching new employees
- According to Zippia, in 2020, the typical yearly amount an employer paid for a worker's health insurance was $15,574,
- They also have to pay taxes on the employees' salaries, provide worker's compensation insurance, and make Social Security contributions.
There are other hiring considerations, too. Hiring someone who fits in well with your company's culture, no matter their job, is crucial. Plus, your new hire might leave unexpectedly, and you'll have to go through the hiring process from scratch. It's cheaper to outsource.
2. Focus On Your Core Business Functions
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If you love writing content more than anything else in your job, you might be in the wrong line of work.
Let's be straight here: if you truly loved writing, you would have pursued a career as a writer instead of managing your own business. Hiring a content writer to handle your blog, emails, social media, and e-books can help you save time.
Contracting your copywriting means you'll get extra time to explore new products, services, and ways to grow your business.
Plus, you'll have the energy to chase after your dreams as an entrepreneur.
3. Outsourcing Is Faster And More Efficient
Outsourcing helps you create content at scale. You can hire more writers when needed and reduce the number when they are less busy. Adapting to your workload enables you to save time and your employees as well.
Have you ever missed deadlines for writing the first draft when you said you would write for the company blog?
When you hire a steady group of freelancers to write your content, you have high-quality content consistently.
These writers aren't trying to fit it in with other marketing duties, so it's always top-notch. This steady stream of reliable content is essential for all your marketing campaigns.
4. You Improve Your Brand Voice And Messaging
Since we both agree that writing is not your strong suit (managing your business is), let's also talk about how much your brand voice and messaging can get better with the skill of a professional writer's touch.
Suppose you want to capture a funny, playful, sincere, fashionable, contemporary, or professional tone. In that case, you can get the exact voice you're searching for with specialized messages made by a professional from outside your company.
Content writers are experts at adjusting their writing to match a brand's style, tone, and voice.
If you already have a set style or are still figuring out your brand's voice, hiring a professional writer can help you create content that is truly your own.
5. Outsourcing Helps You Get A Bigger SEO Boost
If you decide to create content within your company, you must rely on the SEO abilities of the person who writes the blog.
If the writer doesn't do keyword research or isn't familiar with optimizing content for search engines and user satisfaction, then there's no real reason to publish it.
Sure, you have a few options to consider. You could pay someone to edit and improve it, try it yourself, or ask if someone else can help. Alternatively, you could hire a skilled SEO content writer immediately.
5. Outsourcing Helps You Stick To A Schedule
When you create your content, it's easy to focus on other things and ignore your blog, social media, or different ways to share it.
Getting someone else to create your content can prevent this problem. Outsourced copywriters are professionals at creating content and will always complete it when you need it.
When you hire someone from outside to write for you, it's easier to make a plan and stick to a consistent publishing schedule.
An outsourced copywriter or agency freelance writer can handle many deadlines simultaneously because they get work from various clients.
However, writers working in the office might lose focus because of everything around them.
6. Outsourcing Helps You Publish Different Types Of Content
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When you're having difficulty creating great content by yourself, it's easy to get stuck doing the same thing repeatedly when writing different articles.
You might need more time to look up or try out various types of content to see what your audience likes the most.
Many business owners need to learn how to change their tone, style and messaging to match different types of content. But if you hire an outsourced article writing agency to create your content, your business can publish all sorts of content.
You can convert your blog posts into social media posts, video transcripts, and other formats to increase the number of people who see your content.
7. Hire Subject Matter Experts For Different Topics
Outsourcing content allows you to hire experts in different subject matter.
One writer on your team might need to gain deep knowledge about various topics, but you can easily find a specialist if you work with a company that helps with content.
Also, freelancers can help out and bring new knowledge to your team.
3. When To Start Outsourcing Content
If you own a business or work in marketing, you may be thinking about the perfect moment to hire someone else to create content for you.
Understanding when to hire someone else to do your content marketing can help you avoid content outsourcing mistakes including writing all the content yourself.
It frees you from spending time on various marketing plans within your company. Contracting saves from wasting valuable resources and effort on mediocre content.
Below are some signs to leave content creation to the experts:
No Experts Are In-House
Industry professionals provide high-quality and authoritative content to help people learn about various products and services.
For example, a person with knowledge of cars might write articles part-time to keep readers interested and informed about the newest trends and technology.
At the same time, the part-time article writer might know how to craft optimized content that can help boost search engine results and rankings.
But what if you need experts in your team who can create content?
If you excel at marketing and business but need help with niche content, consider outsourcing your content to an expert who creates engaging and detailed content.
Lack Of Time To Focus On Content Creation
Creating content can be time-consuming. Focusing on content creation might be challenging, mainly if you're preoccupied with other marketing plans or advertisements.
You can create simple blogs and service pages at first, but you'll face difficulties when it's time to grow, promote, and improve them even more.
Don't try to fit in making content when you're already super busy. Instead, give your content to companies with dedicated teams and plans to help your content rank higher and boost your expertise.
You'll also have more time for your core business.
Outsource When You Need To Boost SEO Results
The best way to make your website rank highly on search engines is by having high-quality content.
It's easier to figure out how to use SEO to improve your content with an expert's help. SEO is super important for any marketing plan. It uses keywords to help people find your content on the internet and can help you make more sales in the end.
However, figuring out the right keywords and ensuring your content is super good can be challenging if you're not a pro writer. Fortunately, outsourcing content marketing and creation is the simplest way to make your website more SEO-friendly.
4. When You Shouldn't Outsource Your Content
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Sometimes, there may be better choices than hiring a freelancer. It's better to keep content creation within your team when:
- You're dealing with sensitive information. Some companies might write about their competitive advantage or customers' personally identifiable information. If access to this information is required, keep it in-house.
- You want more in-house employees. Full-time employees often have a strong bond and dedication to their company, which helps create a positive company culture and leads to success. If your business is expanding, nurturing your writing skills within the company is a smart move.
So, what types of content should you outsource?
5. Types Of Content To Outsource
1. Blog posts and articles
According to HubSpot, businesses with a blog experience 126% more growth in leads than those without.
Blog posts and articles are among the most famous content sources. From informative how-to guides to thought leadership pieces, outsourcing blog content allows businesses to publish high-quality content that consistently resonates with their target audience.
Freelance writers and content agencies can help companies generate ideas, research, and craft engaging blog posts that drive traffic and establish authority in their niche.
Finding a few solid writers with whom you can work regularly is best. Remember to provide them with a detailed content brief explaining what you need.
2. Infographics
Did you know that infographics are the fourth most popular type of content? That's according to HubSpot.
Our brains are super fast at processing visual information, like infographics, which is 60,000 times faster than text. And guess what? 65% of people are visual learners, so using infographics is a great way to grab their attention!
Many people use infographics to communicate with their audience visually. Infographics make it easy to share complicated information by using simple pictures and images.
Content Marketing Institute says that B2B marketers are really into infographics these days, and there has been a significant increase in demand for them.
They are great outsourcing options, especially if your team needs more creative and design skills (or if that one person is too busy).
3. Website content
Your website is often the first point of contact between your business and potential customers, so making a stellar first impression is essential.
Having fresh, high-quality content on your website improves search engine rankings, leads, and conversions.
However, creating an arsenal of timely, well-written content makes it challenging to satisfy your audiences' interests and position your company as a thought leader.
When you outsource your website content writing, like homepage copy, product descriptions, and service pages, it can ensure that your website is informative, easy to use, and optimized for search engines.
Experts who write professionally can assist you in getting your brand's message across in a powerful way and encourage visitors to take your desired action.
4. Social media posts
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According to Pew Research Center, 72 percent of American adults use at least one social network.
Managing a brand's social media accounts is an essential job that requires expertise. It's not something you can randomly assign to someone who got unlucky.
Social media posts are an excellent task to outsource to a freelancer with social media management experience.
5. Product descriptions
A product description must showcase your product's essential features to catch people's attention. It would help if you also made it engaging by using words that convince and speak directly to their needs and desires.
Well-written product descriptions attract possible buyers. Decent product descriptions could sway someone to buy. Excellent product descriptions boost sales and make your products more visible online.
The technical details, which involve using powerful words and testing different versions, can make all the difference in getting someone to buy from your online store instead of going to another store that sells similar things.
Writing any ecommerce microcopy requires exceptional talent and should be outsourced to someone with no SEO writing experience at the helm.
6. Email lead nurturing
Did you know that 89% of marketers think email marketing is the best way to reach potential customers?
According to a report by the Content Marketing Institute, nearly 90% of brands share their content through email, making it the most commonly used channel for distributing content.
Sending emails to customers can help your business grow on the internet, but you have to make a good plan and invest a lot of time and effort in it.
Managing your email marketing campaign can be challenging, so consider outsourcing it. Creating emails that make people want to click is a particular job that brands outsource.
7. Ebooks and lead magnets
Ebooks, whitepapers, case studies, and other downloadable content are super helpful for capturing leads and providing value to your audience.
Creating long-form content, such as ebooks, takes time and specific skills.
Outsourcing ebook creation to experienced writers and designers can help businesses create high-quality educational materials, highlight their expertise, and attract leads.
6. How To Outsource Content Creation
If you want to get the most out of outsourcing and reap the benefits of outsourcing content creation, you must learn how to outsource effectively. Here are the steps:
Know your goals
First, determine what you want to accomplish with your content outsourcing and how it will fit into your bigger content marketing plan.
Consider your business objectives, the numbers you track, and how your fresh content can assist you in achieving them. For example, a great target is to improve your website's SEO.
Remember this advice to grow your business, become an expert, or sell more in your area. It will help you know what to say to your writers.
Know your budget
If you don't have a lot of money, or even if you do, it's essential to watch how much you spend.
If your content creation has to come out of your whole marketing budget, make sure you know how much you plan to spend and how much it costs.
However, most outsourced copywriting agencies provide pricing options that are simple to understand.
They also give great deals to customers who come back for more. Have a set amount of money in mind so you can decide when to expand your content creation.
Create quality content briefs
The best way to get the most out of your content writers is to give them an excellent creative brief when ordering what you want.
Your content brief should be specific and straightforward. Keep it as short as possible. That ensures your writer only spends hours reading long instructions and a laundry list of other blog posts for additional information.
Describe your target audience and list your desired keywords. Define your tone, and give them the content scope or outline. You can also provide them with references, further research directions, and other helpful instructions.
Experiment with different writing platforms
Many writing platforms are available, so it's a good idea to test out a few to find the one that works best for you.
Check out how easy they are to use, how much they cost, the quality of the writing, and other features to find the perfect platform for you.
The best platform will match you with experienced professional writers. Look for writers with fast turnaround times.
The platform should also let you edit and pay for only your desired content. Trying out different platforms can help you save money later.
Get to know your outsourced writers
You'll likely use some of the same writers more than once, and you will develop your favorites.
The better you know each other, the better work you'll get that suits your brand, voice, and business.
Think about having a conversation with your writer and asking them more questions. Ask them how they write, what topics they like to write about, and if they have any experience in the field you want them to write about.
Moreover, taking the time to understand your writers will boost their motivation to create unique content for you and make the writing process even more accessible.
Let your outsourced writers get to know your business
Outsourced copywriters usually enjoy learning more about the companies they work for and how they can assist. Don't make the content outsourcing mistake of keeping yourself a secret.
Provide your writers with valuable links, mission values, and statements to help them craft content for you. You can also share details about your company's target audience, analytics data, and other tips to make writing effective.
Share important details about your products and services, the personality of your business, what you need, and more, and you'll benefit significantly from the partnership.
7 Conclusion
The article discusses how outsourcing content creation can be beneficial. It explains different types of content and ways to manage them effectively.
It also mentions the benefits of outsourcing, like saving money, being more efficient, and getting help from experts in specific areas.
Blogs, infographics, website content, social media posts, product descriptions, and email marketing are examples of content that is good for outsourcing.
Emphasizing how to outsource quality content in today's digital landscape, it provides:
- Insights on setting goals.
- Budgeting.
- Crafting detailed briefs.
- Experimenting with writing platforms.
- Fostering relationships with outsourced writers.
It is a comprehensive guide for businesses seeking to leverage outsourcing for their content needs.
8. Ready To Start Outsourcing Content?
Is it time to outsource your article wrtiting? If you want to make more people know about your brand, get more people to visit your website, and have others share your content, then having high-quality content is the way to go.
If you need help creating better content, contact us. We can arrange for a group of freelance writers and oversee the whole process to ensure you get terrific content that produces excellent results.
WhatsApp us at: +234 080 331 75396
