top SEO tools for copywriting

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Top 15 SEO Copywriting Tools To Boost Persuasive Copy

Top SEO tools help copywriters create quality content that attracts, convinces, and persuades their target audience to take the desired action.

And search engines rank the copy high in their organic search results.

In this article, you will learn what SEO copywriting is and why you need SEO tools. You will also learn the top SEO tools to help boost your persuasive copy and generate insane sales.

What Is SEO Copywriting? 

SEO copywriting is a process of creating well-written content for readers and search engines. Our simple reasons why your business needs SEO copywriting are:

  • To attract more organic website visitors.
  • To build trust by providing your audience with solutions to their pain points.
  • To persuade your audience to download apps, subscribe to podcasts, make purchases, etc.
  • To convert leads into sales.

Why Copywriters Need SEO Tools

Copywriting is a process that takes a lot of time, dedication, and passion. 

And it also takes a lot of organization.

It is a demanding job, and most professional copywriters work on a tight schedule.

That tight schedule demands that they craft high-quality content for readers and search engines.

However, SEO tools help copywriters to write high-quality content on schedule consistently.

And they use a variety of online tools to assess search volume and keyword competitiveness.

After researching, organizing, writing, revising, and editing, you upload your website to a hosting server.

While at your hosting server, search engine crawlers visit your copy for indexing.

How Does Google Organize And Rank Your Website Copy?

Google SEO

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According to Google, most of its Search index is on software known as crawlers.

These automatically visit publicly accessible web pages and follow links on those pages. That would be much similar to how you would browse content on the web. 

Their crawlers go from page to page and store information about what they find on these pages and other publicly-accessible content in its search index.

These search engine crawlers are more sophisticated than when they started.

The result is that web content has become more tailored to the search intent of the reader. 

Here are the top 10 SEO copywriting tools that will help your persuasive copy to rank high on the search engine results pages:

FREE SEO Tools For Copywriting 

#1. SEO Copywriting Tool Google Keyword Planner 

Google keyword planner

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Google Keyword Planner tool helps you research keywords for your search campaigns. 

According to Google, you can use its free tool to uncover new keywords related to your business.

You can also see estimates of the searches they receive and the cost to target them.

Keyword Planner also provides another way to create Search campaigns. It involves in-depth keyword research.

Benefits Of Google Keyword Planner

  • Discover new keywords: Get recommendations for keywords related to your products, services, or website.
  • See monthly searches: See estimates on the number of searches a keyword gets each month.
  • Determine cost: See the average for your ad to show on searches for a keyword.
  • Organize keywords: See how your keywords fit into different categories related to your brand.
  • Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.

Google says that although Keyword Planner can provide insights into keyword targeting, campaign performance depends on many factors.

For instance, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.

#2. SEO Copywriting Tool:  Keyword Density Checker

Keyword density is the number of times you use a chosen keyword on a webpage. It is a percentage of the total number of words on a page.

For instance, if you use a target keyword ten times in a 500-word blog and the same target keyword ten times in a 1000-words article, the keyword density would not be the same.

Keyword density helps search engines determine if your content is relevant to a specific query.

Most SEO content experts agree that your keywords should only comprise

Keyword density checker makes it easy to check the percentage of your keywords to your overall word count. It helps you see the proper balance of keywords to boost SEO.

Many SEO experts have confirmed that a keyword density of more than 5% can make your content look spammy. And that is bad for your SEO.

#3. SEO Copywriting Tool: Ahrefs 

Ahrefs image

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Ahrefs helps you monitor the SEO health of your site.

  • Use it to scan your website for 100+ common SEO issues that might be hurting the performance of your website in search engines.
  • Get advice on fixing those issues and keep an eye on your SEO health over time.

Ahrefs helps you know your website backlinks.

  • It checks your backlink data.  
  • Get actionable insights from your inbound and outbound link profiles with a variety of user-friendly reports and filters.

Ahrefs helps you see keywords that bring website visitors.

  • Learn the keywords your website ranks. Then compare how you stack up against competitors in the SERPs.
  • The tool helps you get a better understanding of your SEO potential. Learn your actionable SEO metrics like Search VolumeKeyword Difficulty, and Traffic Value.

Limitations: Ahrefs gives 5,000 crawl credits per project per month.

#4. SEO Copywriting Tool:  Free SEO Optimization Tool

The On-Page Optimization Analysis Free SEO Tool lets you quickly view the SEO content on your webpage URL the same way a search engine spider does.

This on-page optimization tool is multiple SEO tools in one. It helps SEO copywriters review the following information in the source code on the page:

  • Metadata tool: Displays text in title tags and meta elements
  • Keyword density tool: Reveals on-page SEO keyword statistics for linked and unlinked content
  • Keyword optimization tool: Analyzes on-page optimization by showing the number of words used in the content. That includes anchor text of internal and external links.
  • Link Accounting tool: Displays the number and types of links used.
  • Header check tool: Shows HTTP Status Response codes for links
  • Source code tool: Provides quick access to on-page HTML source code.

Free optimization tool crawls the website of a competitor.

And this helps you see them the way Google and Bing see them in terms of on-page optimization.

PAID SEO Tools For Copywriting 

#5. SEO Copywriting Tool: SEMRush

SemRush seo copywriting tool

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SemRush is a popular all-in-one keyword research tool that will help improve your SEO.

It has features such as backlink tracking and keyword suggestions.

The keyword suggestions feature is used when brainstorming content ideas that boost organic traffic and lead to conversions.

SEMRush comes with a user-friendly dashboard that has many features. Here are the features:

  • On-page SEO
  • Competitor Analysis
  • Content Marketing
  • Local SEO
  • Rank Tracking
  • Social Media Management
  • Link Building
  • Competitor SEO Analysis
  • Content Creation and Distribution
  • Content Optimization
  • Content Marketing Analytics
  • Market Analysis
  • Paid Advertising
  • Competitor PR Monitoring
  • PPC Keyword Research
  • Website Monetization

Within the SEMRush dashboard, you can control your entire SEO copywriting and marketing campaigns. 

You have access to an SEO audit of your existing campaigns.

The tool helps you track and fix issues such as ‘not found’ that you may come across, backlinks audits, and analytics. 

You can use it to dig deep into your data.

And that helps you see what aspect of your SEO strategy is working and what needs tweaking. SEMRush is the perfect tool for ensuring that your SEO is up to speed.

With all the features packed into this SEO copywriting tool, you can craft copy optimized for search and loved by your target audience. 

With this tool, you perfect your SEO copywriting for your target audience and search engines. And ultimately, you get increases in your website traffic and conversions.


Semrush currently has three standard monthly subscriptions starting at the following prices: 

  • Pro - $119.95
  • Guru - $229.95
  • Business - $449.95
  • Enterprise Solution - contact for details.

#6. SEO Copywriting Tool:  Moz Keyword Difficulty Tool

Moz SEO copywriting tool

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The Keyword Difficulty tool produced by Moz helps you prioritize your keyword efforts. It lets you perform in-depth keyword analysis.

Use it to find out how easy (or hard) it is to rank on each SERP for your chosen keywords.

Use the tool to research the following:

  • Analyze Keywords: Create a free Moz account if you do not have one already. Then enter a keyword into the Keyword Explorer tool. Use the tool to analyze keywords.
  • Check Keyword Difficulty: The tool helps you get a difficulty score of 1 to 100. With 100 being the most difficult. The score helps to discover the level of effort to rank higher than your competition.
  • Sort by Priority: The difficulty, volume, and expected organic Click-Through Rate scores produce a Priority score. The score helps you see where to focus your efforts.

Difficulty score considers the Page Authority (PA) and Domain Authority (DA) scores of results ranking on the first page of Google for a given query.


Get full access to Moz Pro free for 30 days.

The Free Trial Subscription Level requires a credit card.

You get free access to a Medium plan. With Medium, you can set up 10 Campaigns. You can track ten sites and three competitors in each campaign. 

Paid Plan

A monthly Moz subscription costs: Standard Plan: $99 / Mo. Medium Plan: $149 / Mo. Large Plan: $249 / Mo.

#7. SEO Copywriting Tool: Mangools

Mangools SEO copywriting tool

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Mangools comes with great features for SEO copywriters and content writers.

Some of its main features are:

  • Find the right keywords Find the keywords with low SEO difficulty and high search volume. We have the most accurate SEO difficulty and exact search volumes!
  • See SERP for any location.
  • Track your rankings.
  • Find powerful backlinks.
  • Check the website authority of a competitor.
  • SEO domain analysis.

You can use the tools without being an expert. It has a seamless interface, powerful features, and a beautiful design.

Mangools makes an excellent SEO choice, especially for beginner bloggers.


But one of its best features is the pricing. 

Monthly subscription plans: Basic: $49 per month, Premium: $69 per month, Agency: $129 per month. Save 40% with annual plans: Basic: $29.90 per month, Premium: $39.90 per month, Agency: $79.90 per month.

With its lower-tier pricing, it can meet the needs of most copywriters.

Great value.

#8. SEO Copywriting Tool: StoryChief

StoryChief's SEO copywriting tool

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The StoryChief SEO tool is a content writing and publishing tool. The tool benefits copywriters and content managers.

It makes it easy to assign, write, review, publish and promote content all in one place. And everyone can collaborate easily.

It has a great SEO tool built into the drafting feature.

Type in the keywords you want to rank for any content.

 Watch as you get recommendations for:

  • Keyphrase usage in subheadings
  • Keyphrase distribution
  • Meta description length
  • Keyphrase in the first paragraph of the story
  • Keyphrase density
  • Any missing image alt attributes
  • Keyphrase in title and title length
  • Number of links
  • Many more

StoryChief has a readability score. 

And that score is based on the Flesch Reading Ease Test. 

The tool provides recommendations for sentence length, paragraph length, and passive voice usage. 

It also has suggestions for subheading distribution, sentence variety, and more.

Copywriters love this SEO tool because it helps them optimize their content before publishing or sending it off to review.


The Essential plan costs $12/month and comes with writing and publishing features. The Pro plan costs $24/month. It comes with all the features of the Essential plus the Campaign Builder or Content Calendar.

It also has a 14-day trial plan that allows you to enjoy all features with the ability to publish up to 3 stories.

#9. SEO Copywriting Tool: Word Stream Keywords 

Word Stream SEO copywriting tool

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The Word Stream Free Keyword Tool helps you find the keywords your business needs to drive traffic through organic and paid searches

Find New Keywords. Enter a keyword or website URL to get hundreds of relevant keyword results.

The keywords are tailored to your industry and country and not the whole internet. And you also get a list of related keyword suggestions.

The list includes long-tail keyword variations. The tool helps you see the top 25 keywords immediately.

And if you need all your keywords from search results, submit your email address.

And you can download the list as a CSV file for easy reference.

WordStream Keyword tool is compatible with many keyword search formats.

And this includes Google Adwords, keywords for websites, and query phrases users type into search engines.

You also see negative keywords. These are keywords that were not productive in Adwords campaigns.

WordStream customers rated the app #1 in Customer Satisfaction, Performance & Reliability.


Word Stream SEO tool allows you to get started with a free trial.

Subscription pricing starts at $229/ month. 

#10. SEO Copywriting Tool: SpyFu 

SpyFu SEO copywriting tool

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Type the website URL of your competition in the search box. Spyfu lets you know how they are doing compared to you.  

Similar to what a spy would do, SpyFu orderly breaks down SEO competitor research in a way that you can understand. In that way, you can identify how strong a competitor is in your niche.

Enter up to three competitors in the search box, and you will view the profitable keywords your competitors all rank.

It also shows how your ranking compares to theirs.

Conversely, you will be able to see all the keywords you rank.

And you get to see how your competitors rank.

The reports are viewed as easy-to-read and understand overviews. 

Additionally, Spyfu has a project management feature that is unique and helps you stay organized. 

However, the main feature of this SEO tool is that you can look at how your competitors are doing with their search result rankings.

You can even check their backlinks.

You can download the most successful keywords of your competition and use that information to drive more business to your site. 


SpyFu offers three plans that cost between $39 and $299 per month (free 30-day trial).

  • Basic Plan: $39 per month. Ideal for individuals who do not need API access.
  • Professional Plan: $78 per month. Ideal for companies that want to track 15,000 keywords or have API access.

Team Plan: $299 per month.SpyFu offers three plans that cost between $39 and $299 per month (free 30-day trial).

  • Basic Plan: $39 per month. Ideal for individuals who do not need API access.
  • Professional Plan: $78 per month. Ideal for companies that want to track 15,000 keywords or have API access.
  • Team Plan: $299 per month.

SpyFu is a valuable SEO tool for any copywriter. It is an all-in-one SEO tool that helps you gain an edge over the competition.

#11. SEO Copywriting Tool: Yoast

Yoast SEO copywriting tool

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Yoast SEO is a comprehensive WordPress SEO plugin tool. It gives additional SEO optimization features so that your WordPress website and webpages can rank higher in search engine result pages (SERPs). 

It helps copywriters optimize for readability. And it includes a more in-depth SEO analysis of the content.

The tool also provides suggestions on how to improve the SEO optimization of your post.

Such features for content optimization include how to leverage meta descriptions, title tags, and keywords.

It also includes suggestions for internal linking and meta description length.

Yoast is one of the top SEO tools for copywriters simply because WordPress is such a popular CMS.

And WordPress does not have robust SEO features.


Yoast Premium is available for $89/year for one website. Many copywriters consider this a small price to pay for the value of convenience and the additional features it provides.

#12. SEO Copywriting Tool: Ubersuggest

Ubersuggest is a free SEO tool that Neil Patel Digital created to generate more leads for the digital marketing agency. It started as a keyword research tool.

It now includes SERP analysis, backlink data, rank tracking, content ideas, site audit reports, and many more features.

Many copywriters can use this tool without looking elsewhere. 

To use it, type in a URL or a keyword and click around.

However, it does not have high-quality keyword suggestions.


You can use a limited free plan or a 7-day trial. 

A paid account starts at only $29/month and goes up to $99/month.

#13. SEO Copywriting Tool: Surfer

Surfer SEO copywriting tool

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Using Surfer, copywriters generate the perfect content strategy, then build an article outline in minutes.

It is optimized and tailored to your tone and voice.

As you get ready to craft your copy, you get content suggestions that will boost your rankings.

Surfer SEO tool helps you learn the keywords to use, article structure, image count, and more.

Applying the suggestions helps you boost your content quality and your chances for high rankings.

The audit feature helps you learn how to land on the first page of the Google search results page.

After your content is optimized, you can build some internal links using audit. It is time to enjoy all the traffic from the top rankings.


The Basic cost is $34 per month when paid annually.

10 Content Editors/ month

20 Audits/ month

Free NLP (Natural Language Processing) for 1st month

Surfer has a $69 per month plan and a $139 per month plan. 

#14. SEO Copywriting Tool: Woorank

Woorank SEO copywriting tool

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Woorank helps a copywriter track and analyze everything that affects the SEO performance of the website.

It also uncovers any SEO problems you did never noticed before.

Type the URL of a website, and it provides a detailed SEO audit of all the ranking factors.

It has an SEO audit that provides you with the health of your website.

The information it generates can help you fix any bugs that lower your rankings.

You can also use the tool to spy on your competitors to discover which keywords they are targeting so you can overlap with theirs. 

Woorank can help you find duplicate content, downtime, and security issues. It also provides guidelines on how to fix them.


Woorank has a 14-day trial plan.

It has a pricing plan of $79.99 for PRO and $199.99 for PREMIUM.

Contact them for their ENTERPRISE team price.

#15. SEO Copywriting Tool: Majestic

Majestic SEO copywriting tool

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Majestic SEO is one of the best SEO tools for link analysis. So unlike all the other tools, Majestic is all about backlinks. With Majestic, you do not get an all-in-one tool that does keyword research.

You get an SEO tool that does site audits and on-page SEO analysis. It is 100% focused on backlinks.

Having said that:

It has countless useful features like The Majestic Million. That is a feature that lets you see the ranking of the top million websites. The Site Explorer feature shows a general overview of your site and the number of backlinks on it. 


The information provided for these SEO tools is just the highlights of each. So, be aware that these tools have more features and can perform more SEO tasks than the ones we list here. 

Therefore, if you are interested in getting more in-depth information about each tool, please click on the links included in this blog post.

If you need an SEO copy crafted for your brand, click on the GET A PROPOSAL link.  

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