Top skills outsourced copywriter should have

Top Outsourced Copywriting Skills Your Copywriter Should Have

By Team member | Posted June 12, 2024 |#contentmarketing | #contentwriting |#copywriting

What essential copywriting skills can skyrocket your marketing results when outsourcing? Are you missing critical copywriting expertise that could transform your brand's messaging?

Whether a business owner, a marketer, or just an individual looking to establish an online presence, consistent, high-quality content is essential for the success of your business.

A solid online presence can help you generate new leads and maintain relationships with prospective and current customers.

Contracting a competent copywriter who fits your business goals can make a huge difference. But with so many writers out there, how do you find the right one?

Finding a content writer that meets your marketing goals is crucial to enhancing your online presence and engaging your audience effectively. It all boils down to understanding what to search for to discover a writer with the proper hard and soft skills.

In this guide, we will find out what soft skills are. Then, we'll explore the nine hard skills to consider when contracting a content writer, helping you make informed decisions in outsourcing your copywriting (Learn about what copywriting is all about here).

Let's dive in.

Soft And Hard Skills: What Are They?

Hard skills are like the tools you need to do a job. You learn them in school and through experience. They relate to specific technical knowledge and training needed to do a job.

On the other hand, soft skills are personality traits like communication, teamwork, problem-solving, critical thinking, time management, and creativity.

Contracting a content writer with the perfect mix of both skills on your team can ensure the correct completion of your projects. Also, enjoy a wonderful experience throughout the process.

9 Essential Skills For Content Writer Outsourcing

Now, let's dive deep into the nine essential skills your outsourced content writer should have. They are:

#1. Impressive Writing Expertise

Great writing skills are super crucial for any content writer to be successful. Creating interesting, engaging, and convincing content helps get people interested and convert them.

Having exceptional writing skills includes being good at grammar, spelling, and punctuation. It also includes being able to craft engaging and well-organized content. Outsource to candidates who can adapt their writing style to suit different tones, audiences, and platforms.

#2. Good At Doing Research

It may not be possible to find a content writer who is an expert in every topic, including the ones you need.

But there is no need to panic because experienced content writers have no problem writing about unfamiliar topics and industries due to the power of research.

A good content writer needs solid research skills to find relevant information for a topic. They should know how to look through different sources. They should also be able to figure out what information is trustworthy and explain complicated ideas.

In other words, your writer needs to know your company and what's important to highlight. The best fit also needs to explain complicated ideas in a way that is easy to understand.

#3. SEO And Content Strategy

Creating content for the internet involves more than just producing compelling content. Understanding and implementing search engine optimization (SEO) is crucial if you want your content to rank well in search engine results pages (SERPs).

Therefore, content writers learn how to use search engine optimization (SEO) tools to make sure your page gets a good Google ranking.

When people visit your page, the content strategy of your writer should make them believe that it's worth staying to find out what you want to say.

Search for writers who know about keyword research, on-page optimization methods, and writing content that is easy for readers to understand and also liked by search engines.

#4. Adaptability

There is a need for a content writer to adapt because of changes in the online landscape. Therefore, savvy writers ensure they keep up with new trends, technologies, and algorithms.

Whether it's learning how to use a new content management system (CMS), figuring out a different social media platform, or trying out new storytelling styles, content writers need to adapt to new ways of creating content.

Additionally, a great writer knows that each client has unique requirements for tone and voice. They should get who they're writing for and adjust their words and style to match.

Incorporating tone of voice helps a content writer show off a brand's personality. It also gets the attention of the people you want to connect with.

A content writer can write a white paper, but they need to know that using the same language won't work when writing a humorous article about cats who blend into their surroundings.

#5. Time Management

Your outsourced content writer needs to be good at time management. The ability to manage time helps a content writer meet deadlines for blog posts, social media updates, and website content.

Time management helps a writer work on different projects and still produce great work on time.

Search for individuals who can organize their tasks efficiently, set aside time for research and making changes, and openly discuss project deadlines.

Look for candidates who can prioritize tasks effectively, allocate time for research and revisions, and communicate openly about project timelines.

Many content writers work as freelancers, but that doesn't mean they can't meet deadlines. The top content writers are the ones you can always count on to deliver their work on time.

#6. Creative Writing

The reality is that boring content will not help you hold the attention of your target audience for a long time.

Outstanding content writers stand out because of their creativity, not just their technical skills.

Being creative helps writers add their personality to their writing, inject new viewpoints, and engage readers with original thoughts.

A good content writer can boost your chances of success by making your content enjoyable or engaging. Writing great articles can be tough. It becomes even more challenging when you have lots of articles to write.

Look for writers who can think outside the box. Come up with new and exciting ideas. Make boring topics interesting by telling creative stories.

However, if you're not a fan of writing, you can rely on ghostwriters to assist you in completing your work.

#7. Communication Skills

Outsourced content writers work with clients, editors, and other team members throughout the writing process. Solid communication skills help them express their thoughts clearly, handle feedback well, and work smoothly with others.

Good communication is important when discussing project needs, sharing ideas, or addressing concerns. It helps create productive working relationships.

#8. Attention To Detail

They say that the little details matter a lot, especially when writing. A careful writer focuses on the small details, making sure that each word, phrase, and sentence is just right.

They carefully examine their work to find any mistakes like typos, grammar errors, and sentences that don't make sense. They always try their best to ensure their writing is accurate and professional.

#9. Marketing Understanding

Besides writing, a content writer also needs to grasp basic marketing concepts. They must be able to produce content that matches marketing goals.

That means crafting high-quality content that also attracts the target audience, engages, persuades, generates leads, or converts sales.

Besides writing, a content writer needs a basic understanding of marketing concepts. That means producing content that meets the marketing goals of the client.

Such content connects with the intended audience and encourages actions like generating leads or converting sales.

A writer who knows about the bigger marketing picture can make content that tells and amuses but also supports business objectives.

#10. Problem-Solving

You're looking to hire a content writer because you understand that the job involves more than just stating facts. A great content writer understands that the role involves more than just sharing information.

The perfect person for the job should know how to identify any existing issues in your current content. Then, they'll use what they know to come up with a better plan.

#11. Grammar And Vocabulary

A good content writer will know this very well and ensure that the grammar and words used in your project are perfect. It's important to remember that you should have high standards when it comes to this.

#12. Editing

If a content writer always sends their first draft for approval without making any changes, it probably won't last very long. Your candidate needs to know that a big part of their job is being able to edit their work well.

Editing means looking for overused words, fixing any spelling errors, and making sure everything flows smoothly.

Conclusion

In conclusion, consider a diverse range of skills beyond writing proficiency when contracting a content writer.

From research and SEO knowledge to adaptability and creativity, the ideal content writer should possess a well-rounded skill set that enables them to produce high-quality, engaging content that drives results for your business or brand.

By prioritizing these twelve essential soft and hard skills, you can ensure that you find the perfect content writer to meet your needs and objectives.