How To Use Email Marketing Strategies To Generate Leads
Are you using email marketing strategies correctly to generate leads and sales?
What are the benefits of email marketing?
And what are its proven lead generation techniques that help to boost your customer base and increase sales?
Your email list is an important asset when it comes to marketing.
A healthy list drives a consistent flow of customers that helps your business to grow.
And having a great email list enables you to run campaigns that generate up to a 4400% ROI.
However, to get those results, you need effective email marketing strategies to grow a healthy list.
In this article, you will learn the benefits of email marketing.
And you will also learn the proven email marketing strategies you can implement to bring in more customers in a timely and cost-effective way.
Let's get started.
Many brands use email marketing to make more money, nurture prospects into paying customers, and better engage current customers.
With all the many digital marketing options available, can email still generate revenue?
Is email marketing worth your investment?
Email marketing is worth the investment if you want to grow your ideas and create a sustainable brand.
It is an essential tool for any small business because it makes money.
Benefits Of Using Email Marketing
Though your brand gets many benefits from using email marketing, ROI is the one that keeps you in business.
For every $1 you spend on email marketing, you can expect an average return of $42.
And as if that were not enough to get you fired up for email marketing, according to Econsultancy:
“email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent”.
That means a higher return on your investment than what you get from any other marketing strategy — digital or otherwise.
Here are other benefits of email marketing.
#1. Email Marketing Makes It Easy To Reach Mobile Customers
If you want to reach mobile customers, email is the way to go.
According to US Consumer Device Preference Report: Q4 2013 - 65% of all emails are opened first on a mobile device.
That number would likely be higher in developing countries where most people have only one device to access the internet - their smartphone.
Email marketing helps your brand reach more people personally and effectively than any other online or offline strategy.
Here are reasons why email marketing is better than bulk SMS marketing:
- You can get email messages on other mobile devices other than mobile phones.
- Emails are much cheaper to send than SMS messages.
- You can send more content on emails than text messages.
#2. Email Grows Your Business
As a brand, you can promote your business using social media, blog content, YouTube, Vimeo, or Google ads, but your customers prefer emails.
How do we know that?
Studies continue to show that customers prefer to receive marketing materials by email.
And 80 percent of professionals surveyed show that email marketing drives customer acquisition and retention.
#3. Email Is Easy To Measure
With email marketing analytics, you see what campaigns worked and which ones need improving.
Most email marketing software allows you to track open, click-through, and conversion rates.
Also, email marketing makes it easy to quickly understand the needs of your target audience and how to meet them.
You can make these changes almost immediately.
On the other hand, print or broadcast advertising requires quite a bit of effort to alter.
However, since email marketing drives traffic to your website, you can readily tell how many people clicked through your links and the specific links they clicked on.
#4. Email Marketing Increases Brand Awareness
you continue to grow in your email campaigns, you also boost your brand recognition.
As your target audience continues to receive your emails, it becomes easy for your audience to remember your brand. And when they need the type of services or products you offer, they readily turn to you.
By working with a trusted and knowledgeable marketing advisor, you can boost the visibility of your brand.
And this helps you generate more sales.
With a strategic approach, proper guidance, and a strong message, your business is sure to benefit from email marketing.
#5. Email Marketing Generates Leads
Just as you can improve sales with email marketing, you can also increase your leads.
Just like all inbound methods, email marketing nurtures sales leads and improves conversions.
You can use email marketing to turn a casual sales lead into a qualified one.
Email campaigns can qualify leads for your sales team.
And when they do, you stop wasting time on non-productive leads.
If your company does lead scoring, you can keep track of whether those leads open your emails or engage by clicking the links in your email.
#5. Best At Segmenting Those That Receive Your Campaigns
Email list segmentation works amazingly well for brands if they have set up effective ways to gain information about their subscribers.
As you have correctly imagined, many studies have been done on email segmentation.
And the studies show that marketers, who use email segmentation, often improve engagement rates.
It gets better:
According to the Marketing Sherpa 2012 Email Marketing Benchmark Report, 32% of marketers say segmenting their email database is one of their top objectives in the next 12 months.
Moreover, 52% of marketers say they have a great need to improve email database segmentation.
Are you getting the picture?
#7. Emails Are Excellent For Promoting Goods And Services
Many brands rely on emails to drive their sales since it offers a cheap and effective way to drive sales.
You can use emails to promote your product or service in ways that entice your customers to buy them.
This marketing strategy is excellent for keeping the attention of your customers without overwhelming them with unwanted information.
A good email campaign helps in selling goods and services.
#8. Use Email Marketing To Attract New Clients
Email marketing is excellent at drawing a steady stream of new customers.
And this makes it possible for you to grow your business and fulfill your company vision.
While it is good to connect with the people on your email list, it is equally important also to share your newsletters and announcements on your social networks.
This strategy brings new people to your business.
#9. Email Marketing Makes You Look Professional
One way to establish trust and credibility in your niche is by creating the appearance that your company is much larger than it is.
Email marketing allows you to look and feel more like the 'big boys' even when still a small business.
Email service providers have plenty of email templates that are ridiculously easy to use and make you look professional.
You can tweak the template with your logo and colors to make sure it matches your brand.
Now that you know the overwhelming benefits of email marketing, how do you generate leads?
Email Marketing Strategies To Generate Leads
Now that you know the overwhelming benefits of email marketing, how do you generate leads?
What Are Email Leads?
Email leads are the people whose contact information you collected through an opt-in form.
Usually, these leads share their email address through opt-ins.
Email leads can become a loyal tribe of customers.
Your email leads are important because they form the foundation of your email marketing campaigns.
And if nurtured well, they become the core source of your revenue.
What about buying a ready-made list of email leads?
Here are a few tips to help you get your email leads the right way:
Identify Your Target Audience
Before you can build your list, you need to identify your target audience.
Your target audience is a specific group of customers that are most likely to respond positively to your promotions, products, and services.
You identify your target audience by developing a buyer persona.
And your buyer persona is based on specific factors like location, age, income, gender, education, etc.
Once you've developed your target audience, you would be able to create a tone of voice that speaks to your customer.
A defined target audience ensures more consistency in your messaging and helps you build stronger relationships with your customers.
Offer An Irresistible Lead Magnet
that you've defined your target audience, you will need an irresistible lead magnet to get them to opt-in via email.
A great lead magnet gives you the power to drive leads for your business while providing value to your prospects.
This offer or a lead magnet provides a solution to a particular problem your prospect has.
Take Advantage Of Social Media
Generating leads on social media benefits B2C and B2B marketers.
And these leads help you identify the social media audiences that are interested in your business.
Use social media paid posts to promote your offer.
And run some paid posts to identify the social media audiences that are interested in your business.
The social media lead generation strategy is profitable because it helps you generate email leads and gain followers on social media.
A social media lead generation strategy establishes your business as an invaluable resource to potential customers.
And it also amplifies your brand awareness, drives insane traffic to your website.
Furthermore, it improves community social engagement
Engage Subscribers With Dynamic And Storytelling Content
After your prospects sign up to receive your emails, you need to convert them into paying customers.
Engaging storytelling inspires its readers and provides a unique value to their online experience.
Such dynamic content addresses the pain points of the subscribers.
Compelling content that engages is an email newsletter that combines value-added content with news, customer success stories, tips, and more.
However, according to Forbes, millennials no longer become engaged through pure ads.
Email subscribers expect valuable, helpful, human, and engaging content from brands and online content.
A brand that connects and nurtures its prospects builds a long-lasting customers relationship.
And this drives customer acquisition and conversion.
Personalize Your Emails
Personalized emails can boost your lead conversion when used right.
Research shows that personalized email campaigns receive 29 percent higher email open rates and 41 percent higher click-through rates than emails.
72% of eCommerce customers are willing to share their personal information to a certain degree in return for personalized content.
Personalized emails that appear more conversational and compelling can cause email open rates to soar.
It also endears subscribers to you, builds good customer relationships, and gives your brand a human touch.
Does Email Marketing Matter To You?
Email is the most preferred method of communication.
Therefore, getting email leads that are interested in your products or services is a no-brainer.
And if you're not building a list of highly engaged leads, your business will not grow to its full potential and may not survive in the future.
If you need more help generating leads for your marketing campaigns, check us out, and we can help turbo-charge your lead generation with a great copy.
WhatsApp us at: +234 080 331 75396 or +234 080 579 37786