Are You Using An SEO Copywriter To Grow Your Business?
Are you looking for cost-effective copy that combines fresh and creative ideas with razor-sharp writing, high-level persuasion skills, and a drive to create massive revenue?
Did you know that nearly 93% of online experiences begin with a search engine?
In the digital world, where online attention is fierce, if you're not ranking highly in search results, your content is simply internet noise that annoys many.
In this article, you will learn the advantages of hiring an SEO copywriter to grow your business. We will also uncover the strategies organic search copywriters use to ensure websites get massive eyeballs.
Let's get started.
A recent WordStream study concludes that SEO-driven content converts 15% higher than paid traffic. The most cost-effective way to attract high-quality leads is to craft impactful, data-driven, SEO-friendly, and spellbinding content.
Not only does such a copy capture the attention of your target audience, but it also engages, persuades, and excites them to convert.
Therefore, for a cost-effective way to attract high-quality leads, craft high-quality, data-driven, SEO-friendly, spellbinding stories that attract your ideal audience, persuade them to connect, and excite them to convert.
How do you drive insane traffic from the search engine to your website?
One successful way to draw massive organic traffic to a website is by hiring a professional, vetted, and proven web copywriter with expertise in SEO to create compelling content that drives results.
What Is SEO Copywriting?
SEO copywriting is a writing style that produces keyword-optimized content for human appeal and search engine algorithms.
In other words, organic search copywriting is writing high-quality content that addresses the search intent of readers while also optimizing the keywords that search engines understand and love.
It is a perfect balance because it helps your content rank higher in search engine results pages and makes it possible to attract more visitors who are highly likely to convert. So, it is a win-win outcome for you and your target audience.
An SEO blog writer crafts copy that helps your site rank higher than your competition on specific keywords. The more eyeballs that see your content, the more traffic and sales your business generates.
However, SEO can be frustrating to a lot of people because it is like shooting a moving target.
What do I mean?
I mean that Google and other search engines are constantly updating their algorithms.
Algorithms are simply the sets of rules that search engines use to rank websites in search results.
How Does SEO Work?
Search engines use ranking factors. For instance, take a look at what Google says about its ranking factor:
“To give you the most useful information, search algorithms look at many factors and signals, including the words of your query, the relevance and usability of pages, the expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query.”
For good reasons, Google's algorithms and ranking factors are best-kept secrets. Books have been written about how Google ranks one piece of content over another.
Here are 3 of the most important factors Google uses to rank a website:
- High-Quality Content
- Page Experience
- Links
Understanding and keeping up with the ever-changing ranking factors is a job better left to a content writer with SEO expertise.
Now, let's talk about why you should hire a search engine optimization copywriter to grow your business.
Why Hire An SEO Copywriter To Grow Your Business?
Image source
A freelance keyword copywriter understands search engine algorithms and user intent and is also a skilled writer who can craft informative, engaging, and compelling content.
#1. Improved Ranking And Expertise In SEO
SEO content strategists are skilled at creating copy that is optimized for search engines.
They know how to use relevant keywords, meta tags, and other on-page SEO elements seamlessly to enhance your website and rank higher in search engine results pages (SERPs).
Web copywriters with SEO skills understand search engine algorithms and user search intent and are skilled at crafting compelling content.
The many eyeballs that view your content help drive more organic traffic and help potential customers discover your website.
#2. Content Creation
SEO blog writers craft impactful, data-driven, compelling, and optimized content that ranks well in search engine results and converts.
They have the skills to research keywords, optimize meta tags, and make engaging headlines and descriptions to deliver content that skyrockets leads and sales. With their high-level persuasion skills, keyword copywriters can help you generate leads and grow your business.
An SEO blog writer ensures that the content created for you is relevant, informative, engaging, and compelling, and offers satisfying solutions to the pain points of your customers.
#3. Time-Saving Solution
It takes a lot of valuable time to brainstorm a catchy headline, research, create a workable content outline, write, and edit before producing a high-converting copy.
Since all a content writer with SEO expertise does is create content, it doesn't take her as much time as it would take you to craft high-ranking content that attracts your target audience.
Outsourcing content writing to a freelance SEO blog writer saves you valuable time to laser-focus on what you do best.
Outsourcing your copywriting to an SEO content creator saves you time to work on your business by focusing on your core tasks.
#4. Improved Brand Voice And Messaging
A tone of voice is simply how a brand uses words or phrases to create an impact on the audience and how its message is perceived.
A freelance SEO copywriter perfects your brand's tone of voice and messaging. A professional content strategist uses your brand's tone of voice to build an emotional connection with your audience.
Your professional copywriter understands that a well-defined tone of voice matters. She uses all your content to strengthen your brand, draw out emotions (and actions) from your audience, and generate more traffic, leads, and conversions.
By using your brand's tone of voice consistently in all your messaging, you build trust and recognition, making your brand stand out in the SEO crowd.
#5. Targeted Content For Your Ideal Audience
Image source
Before SEO writers conduct their keyword research, they start by figuring out their content goal and the search intent of their niche audience.
Once they know the keywords the ideal customer uses to search online, they can use fancy tools to find out how popular those searches are.
Your niche is the particular section of the market for which you are offering a solution to their pain points through your writing. On the other hand, your goals are the results you wish to achieve through your content.
Once you understand your target audience, your goals will assist you in refining your keyword research and concentrating on the most relevant and profitable keywords.
Finally, using those keywords, you can craft your content to naturally attract those searching customers, engage them, and compel them to take a desired action.
#6. Better User Experience
Only professional SEO copywriters are skilled at enhancing the user experience by incorporating UX principles into their writing. Some of those principles include avoiding technical language and breaking complex subjects into easily digestible nuggets.
The use of brief sentences helps your target audience navigate effortlessly and remain interested.
Writing for a better user experience includes utilizing narratives, detailed imagery, and occasional humor to captivate readers.
As a result, satisfied users spend more time on the page, ultimately improving SEO through favorable feedback to search engines.
Unless specified by the style guide, write like Hemingway because, according to the Washington Post, 50% of the US population read below the 8th-grade level. Imagine writing content that perhaps half of your audience would not understand.
Search engine optimization copywriters use simple words and phrases, tight prose, and uncomplicated syntax to craft engaging and persuasive stories to grow a business.
#7. Technical SEO Knowledge
SEO content strategists have a solid understanding of technical SEO, which improves your website's optimization. But what is technical SEO?
Technical SEO is all about all that SEO copywriters do to make it easier for search engines to crawl and index a website. Content writers use this process to make sure that websites meet the technical requirements of search engines to improve organic rankings.
It also involves user experience factors. Which includes making your website faster and easier to use on mobile devices. When done right, technical SEO boosts your visibility in search results.
#8. SEO Measurable Results
Image source
SEO blog writers can measure the results of your campaign. But, what do you want to measure?
It is not reasonable to start evaluating the performance of your outsourced content without having a clear idea of what you want to achieve with it.
Before you start evaluating the performance of your outsourced content, you need to have a clear idea of what you want to achieve with it. Depending on your brand's business model, niche, and target audience, your goals or objectives may differ.
Based on your goals, your SEO blog copywriter may measure the increase in your organic traffic, generation of leads, conversions, or establishment of authority.
No matter what goals you set, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART).
#9. Embrace The ‘Inverted Pyramid’ Technique
Journalists use the inverted pyramid writing style. Search engine-optimized copywriters have adopted this writing technique because of its many advantages.
It is a copywriting style that places the most important information at the beginning of your writing and the least important information at the end.
Using this style can help you keep your target audience engaged. An upside-down pyramid helps a writer put the most important points of an article at the start of the content pieces.
Using a hierarchy of importance, it organizes all sections of the article, including introductions, descriptions, conclusions, and explanations, based on their importance.
You would appreciate the inverted pyramid because online readers are both browsers and scanners. It makes sense to put the most important points of a blog article at the beginning of the article to determine if it is worth reading.
On the other hand, the robots that crawl your website place greater importance on those first sentences to replicate human behavior.
Similarly, the inverted pyramid style extends to H1, H2, and H3 markup.
H1 is used for the title, the most important part of the article, and contains the keywords in the article. It lets readers and search engines know this page is about this topic.
As you go down the pyramid, you use the H2 tag for the variations of the primary keywords and secondary keywords that relate to the main topic.
#10. Structure Content Outline For SEO
A content outline is a detailed summary of every important point in an article.
It acts as a road map for an SEO article, with details of the primary sections, subtopics, and relevant ideas. It is a blueprint that makes it possible and easy to capture
Another way of looking at an outline is as a checklist that helps a writer include all the vital pieces of the SEO puzzle. It helps to organize the main points of the article and the components of SEO writing.
Here are the components of an SEO content outline:
- Choose a target keyword
- Include related keywords in the copy
- Link internally and externally
- Optimize visuals
- Include metadata
Frase and SemRush Writing Assistant can help you organize your writing for SEO.
Conclusion
This article has helped you understand that SEO copywriting is a powerful tool for driving insane organic traffic to your website and building strong brand awareness. In addition, it has helped you appreciate that creating high-quality content for your target audience and search engines helps achieve your business goals.
With their thorough understanding of search engine algorithms and user intent, they can craft compelling content that ranks well in search results and resonates with your target audience.
Therefore, if you're looking for a cost-effective way to grow your business online, hire a top outsourced copywriting agency with SEO skills.
Yes, you need a skilled, search-engine-optimized copywriter to deliver measurable results and help you grow your business.
WhatsApp us at: +234 080 331 75396
