“We were doing everything right - posting, advertising, emailing - but it was like screaming into the void.”
- Founder, EcoAura, sustainable lifestyle brand

The Problem: Great Products. Zero Visibility.

EcoAura was a small but passionate eco-lifestyle brand based in the UK.
They sold beautifully crafted, sustainable home goods - reusable bamboo sets, organic candles, and biodegradable packaging.

Their audience loved the idea of their brand.

But their content?

It was buried.
Even their most loyal customers couldn’t find them in search or on social.

For 18 months, they had published blog posts, paid for SEO services, and even hired a content agency.

And nothing worked.

When we met them, their analytics told a painful story:

• Monthly organic visitors was 2,100.

• Conversion rate was a meager 1.2%.

• 0 mentions in ChatGPT, Perplexity, or Google SGE

They weren’t just invisible - they were digitally irrelevant.

And in 2025, invisibility is a death sentence for a brand.

The Discovery: It Wasn’t Their Effort - It Was Their Strategy

When we ran our initial audit, we discovered a pattern that plagues 80% of content-driven businesses today:

Their copy was technically correct… but it was emotionally empty.

They were writing for algorithms, and not humans.

Worse still, they were using outdated SEO practices.

And the worst part was that, AI-generated answers from LLMs were referencing their competitors instead.

So we asked a simple, provocative question:

“What if Google isn’t your only search engine anymore?”

Because today, your audience doesn’t just “Google it.”
They ChatGPT it and they Perplexity it.

In other words, they ask AI for recommendations.

That’s where GEO SEO - Generative Engine Optimization - changes everything.

The Strategy: Merging Human Emotion With AI Precision

We built EcoAura a custom strategy combining three power pillars:

1. AI-Enhanced Copywriting

We rewrote every product description, headline, and category pages using AI-assisted prompt frameworks tuned for emotion, and not just keywords.

Instead of:

“Eco-friendly reusable bamboo cups for kitchen use.”

We wrote:

“Coffee tastes better when it’s kind to the planet. Discover reusable bamboo cups that look good, feel good, and do good.”

That AI- enhanced copywriting was short, emotional, human, and optimized.

We used AI to analyze customer sentiment and buyer psychology. Then, we a human edited all the content to enrich it with warmth, rhythm, and personality.

2. GEO SEO Optimization

Next, we rebuilt their site architecture for LLM discoverability.
Which means that we added semantic entity markup, structured data, and GEO-focused keywords based on how people ask AI.

For instance, instead of “eco-friendly candle,”
we optimized around queries like:

“What are the best sustainable candles that don’t release toxins?”

That’s how people talk, and that's how ChatGPT listens.

Each content piece became a conversational asset ready to be quoted by LLMs.

3. Human Storytelling Frameworks

Finally, we crafted a story-driven About page and category introductions that made people feel connected with the brand.

To achieve such connection, we used emotional storytelling arcs — pain → empathy → transformation → hope.

“We started EcoAura because we were tired of greenwashing. The planet doesn’t need more promises - it needs action. Every product you buy funds a cleaner tomorrow.”

Within days of launch, customers started emailing the founders saying:

“Your story made me tear up.”

That’s when we knew the copy clicked.

The Execution: A 6-Week Sprint To Transform Discovery

We executed in 3 strategic phases:

Phase	Duration	Focus
1. Audit & AI Training	1 week	Fine-tuned LLM prompts to write in EcoAura’s voice
2. Copy Rebuild	3 weeks	Rewrote 42 pages using AI-assisted human editing
3. GEO SEO + Story Frameworks	2 weeks	Added schema, FAQ structures, and narrative flow

We also trained their team to maintain tone consistency with a “Brand Prompt Book.” And made that process to implement with our document of ready-to-use prompt templates for ChatGPT and Jasper.

Example template from our template:

“Write a 50-word product description that uses the tone of calm confidence, evokes sensory imagery, and ends with a simple sustainable action.”

That guide became their new playbook.

The Results: Visibility, Emotion, and Trust - At Scale

By the 90-day mark, the results spoke louder than any sales pitch could:

Here Are The Performance Metrics

Metric	Before	After 90 Days	Change
Organic Traffic	2,100	6,650	+216%
ChatGPT Mentions	0	14	+∞
Conversion Rate	1.2%	3.8%	+216%
Average Session Duration	42 sec	2 min 15 sec	+221%
Newsletter Sign-ups	340	1,200	+252%

 

Real Testimonials

“It’s like we finally exist online. ChatGPT now mentions our brand - and customers quote our story back to us.”
- Co-founder, EcoAura

“For the first time, our content feels alive. Our customers feel who we are.” - Head of Marketing, EcoAura

The Turning Point: The ChatGPT Test

Three weeks post-launch, we asked ChatGPT:

“What are the best sustainable home brands in the UK?”

For the first time, EcoAura appeared in the top 3 generative answers.

That’s when it hit us.

They hadn’t just ranked, they’d been recognized.

They were no longer invisible in search; they’d become a credible entity in AI-driven discovery.

The Hidden Win: Emotional Resonance Is Retention

Behind the analytics was a quieter revolution: brand loyalty.

EcoAura’s returning customer rate jumped by 38%.
Their average order value rose by 17%.

Why?

Because emotion drives memory.
And memory drives action.

People didn’t just buy their candles or cups, they joined a cause.

That’s the heart of Anaconda Marketing’s approach: when you mix empathy with engineering, you don’t just optimize, you inspire.

Lessons We Learned: What This Case Taught Us

Here’s what every brand can learn from EcoAura’s transformation:

1. Emotion Beats Automation.
AI can scale content. But only emotion scales connection.

2. SEO Is No Longer Search Engine Optimization.
It’s Systemic Experience Optimization.
Your audience searches across AI, social, and subconscious emotions.

3. Structured Data Isn’t Just For Google - It’s For GPTs.
Schema tells AI engines who you are and why you matter.

4. Prompt Engineering Is The New Copy Editing.
Brands that master prompts will dominate visibility in AI search.

5. Storytelling Wins The Algorithm War.
Humans and AI values clarity, relatability, and trust signals embedded in stories.

The Emotional Undercurrent: From Desperation To Discovery

When EcoAura first came to us, they were emotionally exhausted.
They’d poured their soul into their business and the internet didn’t care.

But How did they feel watching their traffic climb, their brand voice bloom, and their name appear inside ChatGPT’s answers?

That moment re-ignited their belief in marketing.

“You didn’t just fix our SEO,” the founder said. “You fixed our confidence.”

And that’s what this work is really about.
Not just clicks or conversions.
But relevance with resonance.

Are You Ready To Be Seen, Heard, And Remembered?

If your brand has great products but feels invisible, it’s not your content’s fault. It’s your content strategy’s evolution gap.

The next evolution is here:
AI Copywriting + GEO SEO + Human Storytelling.

That’s how you go from forgotten to favorited.

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Let’s rebuild your digital presence to rank in AI search, resonate with humans, and convert at scale

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