What Is Social Media Management? [The Social Media Management Guide]
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What is social media management?
Are you juggling all the competing tasks involved in managing successful social media campaigns on multiple social media channels with minimal or no results?
Is it getting ridiculously harder for you to manage all your social media tasks besides your core business?
If your answer to any of those questions is yes, you're not alone.
Then we dive deep in and get an understanding of the challenges that your small or mid-sized-business may be face in managing and getting results from your social media platforms.
Additionally, you will learn the practical steps that if implemented religiously, would make your social media management challenges disappear in the ever-crowded social media sphere.
Finally, you will get insight into how you to easily-traverse the social media space with astonishing results.
The table of contents below will make it easy for you to navigate through this guide effortlessly.
Use these links to quickly go to each section of the post:
However, clicking on (Back to top), takes you to where you left, the table of contents.
However, you can continue to read the whole article in chronological order or you can click on any social media management topic that tickles your fancy and repeat.
Now that you know what you're getting, let’s get started!
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Social media management is the multiple actions taken to manage content and interchange of communication across multiple social channels like Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest.
When most people think of social media management, they usually envision their smart young high school nephew or niece who posts on Facebook, Instagram or Snapchat.
What they don't understand is that social media management is more than just posting content to a company’s social media profiles.
Having said that:
Posting on multiple social media channels is a necessary and an elementary first step.
But it goes way deeper than postings and includes interacting with your target audience, attracting, converting and delighting them.
Another important task involves listening, monitoring, measuring, analyzing and reporting those all-important KPIs.
The most important task is creating human, helpful, and holistic content that is customized for your multiple channels.
Such targeted and optimized content includes text, images, infographics, videos, GIFs.
It also includes a well-crafted and executed campaigns that get killer reach and visibility.
An awesome social media management blueprint includes being on and managing multiple social media channels that are the best fit for achieving your business goals.
And speaking of relevant social media channels, what do you know about the major social media channels?
Social Media Management Channels That May Fit Your Business Goals
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It is important that you know your target audience.
By knowing them, I mean that you know their interests and the social media channels where they spend their time.
In other words their personas.
With this amazing knowledge, you can choose effectively, the social media management strategy that best fits your brand.
The benefit is that you maximize your audience reach on social media, engage with the right people, and exceed your business goals.
Having said that:
Let's review the most popular social media platforms.
Choose your social media networks based on what you know about your target audience.
Here we go:
Facebook- 2.23 Billion MAUs
(MAUs - Monthly Active Users, and MUVs stands for Monthly Unique Visitors.)
Facebook is easily an unstoppable juggernaut in its niche. It boasts of over two billion active users every month.
Let's let that marinate.
That’s almost a third of the population of the world!
And as if that were not huge enough, Facebook has over 65 million businesses using its Pages.
Are you listening?
It has over six million advertisers that are actively promoting their business on its network.
So, if your business wants to reach a massive audience, Facebook is a killer social media platform to start with.
Let's move on.
YouTube - 1.9 Billion MAUs
YouTube is owned by behemoth, Google. As a video-sharing platform, users watch an astonishing billion hours of videos every day.
It is the second-biggest social media site and also the second largest global search engine after Google.
It is ridiculously easy to get started on YouTube.
First, define what you want to achieve with your YouTube channel. That helps you laser-target your audience.
Your YouTube goal informs you on deciding effectively what kinds of videos you would create and upload and how often.
For most YouTubers, they connect their channel to their brand’s audience.
To have your own YouTube channel, you need a Gmail account.
Use your Gmail account to create your YouTube channel for your brand.
After that, upload your quality videos consistently for your subscribers to view.
If they are engaging and helpful, your audience would like, comment, and share your content.
You can also advertise on YouTube if you want to increase your reach on the platform.
Instagram –1 Billion MAUs
Instagram is a social media channel for sharing photos, videos, stories, and live videos.
Owned by Facebook, it has to be impressive.
The genius of this app is that it combines the best of Facebook, Twitter, and Snapchat into one amazing social media platform.
You can do a lot with this app and top-notch brands are loving it.
For instance, you can add pictures to your Instagram stories, tag your friends in photos or add locations.
Just like many other social media apps out there, you can direct message (DM) your connections as well as stay in touch with your friends and family.
As if those were not enough activities on that platform, recently it launched IGTV for longer-form videos.
Your brand or business can have an Instagram business profile.
With a business profile, you get rich analytics of your activities and the ability to schedule Instagram posts using third-party tools.
So if your business sells products or offers services that are visual-focused, then Instagram was designed with you in mind.
Twitter – 335 Million MAUs
Twitter is a social media site for real-time information like news, entertainment, sports, politics, and more.
It is an effective network for most small businesses to engage with their audience effectively.
Companies and individuals use Twitter to skyrocket their brands. It costs peanuts to promote a product or service on this platform.
However, Twitter allows just 280 characters in a tweet.
From a purely marketing perspective, you have to love its immense user commitment for brand awareness.
For instance, many marketers consider Twitter’s ability to respond immediately to any customer service issues as their edge.
People are religiously active on Twitter.
As a marketer, it is a great platform for you to target a laser-focused and dedicated audience.
You know as well as I do, that this group is ready and eager to engage with your brand or your competitors.
So, what are going to do?
But keep this in mind:
Twitter is a social channel that makes it easy for people to find trending topics of their liking to join.
Once you join, be active and without being spammy, contribute positively to the conversation.
With time, you could share your brand's content with influencers and people who see you as helpful, human and holistic.
Let's get to LinkedIn. Am dying to get to LinkedIn.
LinkedIn –294 Million MAUs
Don't let the number fool you. It didn't fool me.
I love LinkedIn. See why here.
LinkedIn is a professional platform for professionals.
You noticed that I did not call it a social media platform.
This is why:
While Twitter may be used by presidents and other celebrities to make news, LinkedIn is strictly business.
It's for professionals, period!
By muting the global internet noise, it has turned its platform into a network where professionals within a niche or with complementary interests thrive.
That means that if you are laser-focused on B2B brands, you can use LinkedIn to laser-target businesses in different industries.
The platform makes it ridiculously easy for you to make all kinds of marketing research.
With such great insight, you can find, interact, and share your unique story with people globally based on the company type, industry, or job title.
Pinterest – 250 Million MAUs
Pinterest is a visual hub for discovering new things and getting inspired. The primary focus of Pinterest is no audience engagement.
However, this awesome platform can increase your global awareness, attract potential customers, communicate marketing offers and boost conversion.
Pinterest reports that 78 percent of its users say that content on Pinterest from brands is useful.
Since it has integrated shopping buttons, customers can shop directly from the pins!
When you combine this seamless integration with its visual nature, you have an incredible medium for marketing creatively.
Pinterest also drives organic traffic to your website.
This increases the overall awareness of your brand or business.
Since Pinterest wants you to explore and be inspired, your presence on this exciting social media platform could catapult your brand awareness.
It helps your brand to sell your products or services if you present it as a visually attractive content.
Snapchat –255 Million MAUs
Snapchat is a different beast of a social media platform.
It is a unique platform because of its personalized messaging, real-time video, emojis, doodles, and unconventional content.
Among its many features are Stories. These are photos or videos that can be replayed for 24 hours.
The other feature is Memories, which are images that are saved for future viewing and sharing.
Snapchat made the Stories format popular.
Many other social media platforms like Instagram, Twitter, Facebook, and LinkedIn are using it.
It also has unique filters and stickers that embellish messages.
Therefore, if your brand can produce creative content, experiment, and have a little fun, then Snapchat is the best social media marketing network for you.
The reason why Snapchat is strong is the endearing way it appeals to its younger audience who are between the ages of 13 and 21.
Many of its users visit the platform many times a day
Savvy marketers use the platform to engage with their prospects and to create interest. Snapchat gets nearly a 4x higher engagement rate when compared to Instagram.
As a brand, you can use Snapchat to deliver epic content to your audience that might not get the same traction on other social media channels.
It is effective in offering promo codes, launching products and leveraging influencer marketing.
In summary, you can see that there are multiple social media channels that different people use for varying reasons..
Therefore, you need to study social media channels in-depth to find the ones that are the best fit for your business goals.
A social media marketing team also uses different social media management tools to skyrocket their clients' social media presence.
Therefore, choosing the right social media channels for your business depends on your audience and business goals.
And speaking of your audience, what social media management services are you looking at using to boost your brand awareness and skyrocket the sale of your goods or services?
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Do you want your brand to stand out tall in the ever overcrowded and annoyingly noisy social media landscape?
Seriously, are you interested in uncovering the most potent social media marketing tools, stunning solutions, and awesome workflows for your small or mid-sized business?
Then social media management services can help you easily build brand loyalty and position your small or mid-sized business as your industry leader.
By now you’ve already known that social media provides an awesome opportunity to drive insane traffic to your websites without breaking the bank.
So you already know that when combined with traditional and digital marketing services, social media is a potent strategy.
It provides an affordable, helpful, personal, and scalable way for your brand to reach a greater audience and boost the sale of your goods and services.
However, it takes a lot of crazy time and annoying juggling of tasks to manage social media effectively.
In fact, for many small and mid-sized businesses, social media management can become a distracting time suck.
So you can appreciate why, according to Hubspot, most marketers spend tons of hours on social media each week.
But get this:
Choosing the best social media services for your brand starts with developing a customized strategy that is specific to your business and your target audience.
The social media services you choose, combined with a solid and holistic strategy, must be tailored to your niche, your market and your business in particular in order to be amazingly successful.
Do you understand how important this is for the success of your brand?
Since you do, that means that the services you choose should help you achieve your overall social media goals.
For instance, some of those goals may include:
Services We Offer To Grow Our Clients’ Reach
We grow our clients’ Instagram, Facebook, LinkedIn, Twitter, Pinterest, and Snapchat accounts’ followings.
The result is that their target audience lands on their website.
Some of those website visitors turn into leads that convert into paying customers of their products or services.
The larger the authentic following, the more social media strategies can be used effectively to find prospects, drive leads, sell products, and shape your brand’s image.
At Anaconda Marketing, here are some of the social media services we offer to grow our client’s following:
#1. Social Media Strategy
A social media strategy is your brand’s roadmap for achieving your social media goals.
An effective strategy guides all your social media actions and from the results of your activities, you know whether you’re succeeding or failing.
Every post, reply, like, and comment should serve a purpose.
We start with an audit of your existing social media profiles, goals and objectives, audience targets, approach and implementation recommendations.
In creating your social media strategy, the approach is guided by your brand’s social media needs and those of your target audience.
This ensures measurable social media marketing success.
It is important to keep the strategy agile, sweet and simple.
The more specific your strategy is, the more effective the execution will be. We keep it short, to the point.
Your plan should not be so lofty and broad that it’s unattainable or impossible to measure.
#2. Develop A Content Strategy
Whether your brand is new to content marketing or you've been at it for a minute with the old approach, it never hurts to revisit your content strategy plan.
This is to make sure that it's up-to-date, innovative, and strong.
This is highly significant because the social media landscape is overly crowded and you've got more competition than ever.
In fact, according to the Content Marketing Institute, the most successful B2B marketers report spending 40% of their budget on content marketing as of 2018 -- up 1% from 2017.
The first step in staying ahead of the curve is to have a solid, smart content marketing plan in place.
Content management strategy is the management of every social media asset that you create and own.
It can be in the form of texts, images, videos, infographics, GIFs and downloadables.
It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your niche.
Here are a few things that we consider when creating or developing a content strategy:
A solid content marketing strategy helps brands to prepare and plan for reliable and cost-effective sources of website traffic and new leads.
So let’s talk about the kinds of content that get traction in the slippery and dynamic social media sphere.
#3. We Create Engaging Content
Content creation is the method of coming up with topic ideas that appeal to your target audience, developing text or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or in another format.
Why Is Content Important?
Content creation is the ultimate inbound marketing practice.
When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and keeping existing customers through quality engagement.
You’re also generating some major ROI for your brand:
Content equals business growth. So, let’s get started with your content strategy.
#4. We Follow Influencers, Competitors And Customers
Since exposing how the Devumi platform allowed influencers and “celebrities” to buy millions of fake followers, the service appears to have folded under the guise of “not accepting any new clients.”
After Devumi platform folded, other social media platforms have sprung up touting their influencers as the ones to solve all your marketing pain points.
Therefore, social media marketers who are sourcing influencers need to look objectively at the influencer’s followers and engagement rates.
As of the time I published this article, Instagram is testing hiding likes in their feed.
It’s easy to identify fake accounts.
The telltale signs are no bio, only a couple updates to the social platform and spam comments.
But the red flag is this:
Does the influencer have thousands of followers but very few comments on their posts?
Then they probably bought some of their followers.
Having said that:
We find and follow genuine influencers in your niche.
Once we have a list of thought leaders in your niche, we present our researched findings to you.
At every opportunity, we ask the influencers to share the brand’s products or services or refer their followers to our client’s store.
Influencers who share our content dramatically increase our client’s organic reach.
In addition, we set up a social media dashboard for our clients.
A dashboard helps them track competitors, customers, and industry trends from different social networks, all in one place.
#5. Pre-Schedule Content For Multi-Channel Sharing
A great social media strategy is a multi-channel strategy, and that means hitting as many channels with as much impactful content as possible.
That means that we always reschedule your content where the customers are and at the time they are active online.
We use a variety of channels to communicate with your target audience.
These days, social media channels continue to multiply while consumer preferences and spending habits continue to move online.
Therefore, to reach our clients’ target audience, we adapt to the time they are active online and yield to their social media channel of choice.
However, posting content one by one is tedious and ineffective.
That is why once our team has finished creating all that rich, engaging content for your brand, we set up a pre-planned content schedule with a scheduling tool like the ones that are discussed in this guide.
Scheduling helps maintain a consistent flow of relevant and different content.
Such epic content continually drives killer traffic to your website or online store from multiple social media channels.
#6. We Research Hashtags To Drive Campaigns
We know how to strategically implement tagged topics.
Effective hashtags expand content reach, amplify brand reach, laser-target your market, get your content found on organic search and improve your SEO and more.
How does a brand use hashtags to drive engagements?
We create a brand hashtag that is unique to your business.
Such a hashtag should be one that defines your business.
The easiest way to do this is by using your brand tag as your signature tag.
Then, we promote your hashtag and get people to use them.
That singular marketing strategy skyrockets your brand awareness and boosts the sale of your products or services.
You can appreciate why the most successful social media marketers use a relevant campaign hashtag generously.
To be sure we're on the same page:
A campaign hashtag is a hashtag made for each of your marketing campaigns.
For instance, if you are having a sale at your store, you can make a unique hashtag to further promote this short-term promotion.
If your well-crafted content fires your target-audience up enough to use them, your campaign gets an extended reach.
Is that what you want?
But listen at this:
Social media consumers are using hashtags to follow trends.
In addition to increasing brand awareness, hashtags are also awesome in tracking the performance of your social campaigns.
#7. Track And Measure Success
No matter how creative, memorable, or popular your content assets may become, every piece you create and share will ultimately be judged by the impact it makes on your business’ bottom line.
If your capable social media management agency listens, strategizes, engages, and drives insane traffic to your website, does it measure success?
In other words, does it translate into the sale of products or services?
Measuring and tracking the brand’s success across multiple social media platforms helps us to create custom detailed reports to send back to our clients.
At Anaconda Marketing, we include campaign tracking codes on your links to compare social media referral traffic with that of other sources such as SEO and AdWords.
We tag individual campaigns and double down on the winners.
Once you've collected enough data, we send our recommendations to you.
The report shows you areas of massive success and areas where the brand needs improvements.
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The advantages of outsourcing social media management for small and mid-sized businesses are immense.
They include but are not limited to increasing brand awareness, generating awesome new leads and improving customer relations and loyalty.
However, if you're a brand of any size, more than likely, you are crazily busy that you don’t have the time to manage multiple social networks yourself.
In fact, you likely don’t even have time to manage even one channel.
Photo credit: Hootsuite.com
So, should you manage your social media accounts yourself or outsource it?
Let’s just back up.
Before you get to the advantages of social media management, you might wonder: ‘does this social media stuff work?’
What do you think?
You might not have been great at numbers or statics in high school or university, but you will understand this data:
Close to 97% of all Fortune 500 companies use at least one social media network.
Are you listening?
Those social media networks include Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest, and Snapchat.
And the most common goal of most brands that are using social media is to establish a good communication line with the company stakeholders and their target audience.
McKinsey & Company report shows that over 70 percent of companies surveyed are trying out social customer care to further connect with and support their audience.
Impressively, they’re reporting amazing benefits from using those social media platforms.
Some key takeaways from Hootsuite's Global Digital Report 2019 include:
The data above shows that your target audience is insanely active on social media.
That's all good and well:
However, now that you know that tons of people are active on social media, what networks are your competitors’ spending their money and how much?
eMarketer raised that train of thought as a rhetorical question in a different flavor by asking:
What’s the forecast for global digital ad spending for 2019?
Then it answers it's own question:
“We forecast digital ad spending will rise by 17.1% to $327.28 billion in 2019, with Alibaba, Facebook, and Google as the leading digital ad sellers.
The three companies will account for 61.2% of the total global digital ad market.
In 2019, Google will become the first digital ad seller to cross the $100 billion mark in net digital ad revenues”.
Now that's huge!
Since you know all that raw data, I raise this question candidly and sincerely then:
Why Are Companies Outsourcing Social Media?
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Many creative brands have learned that it is better to laser-focus on their core business than to dabble into social media management.
As they do, they take their in-house team with them and refocus them on the job they were hired to do.
And because of that, they outsource.
Here are a few reasons brands outsource their social media management tasks:
When you consider the multiple core tasks you and your in-house team have to juggle daily, combined with a lack of time, resources and skill set, you can understand why many in-house social media management teams are overwhelmed.
And if they can’t execute their social media tasks effectively, they outsource.
Advantages Of Outsourcing Social Media Management
1. It Saves Money
Outsourcing your social media management tasks saves money. It saves you money when you compare it to hiring an in-house team.
When you hire for your in-house team, whether one person or a team of many people, you pay payroll taxes, sick & vacation time, benefits, training, overhead costs, etc.
And you end up with a team that probably doesn’t work after hours, weekends or holidays.
And that is the time that most of your audience is online and your capable outsourced agency is on duty.
Outsourcing your management tasks makes the outsourced agency accountable for your social media marketing success or failure.
This removes the risks associated with hiring a new and perhaps inexperienced staff.
Outsourcing guarantees professional service.
By outsourcing your social media tasks to a company that specializes in social media management, you can expect a team capable of a scalable response.
The result is that you get the benefits of the entire outsourced team’s effort, not just a single individual.
Social media is an evolving and specialized niche.
For instance, companies hire an advertising agency to help create their branding and ads.
Because brands outsource their advertising, outsource your social media management tasks to a capable company.
When you do, they select your social media channels, build your audience, and optimize your content.
2. You Get A Team Of Experts
When you outsource accounting, advertising, or any tasks you want experts to deal with your business challenges that you are not currently equipped to solve successfully.
The same is especially true when you’re considering outsourcing social media management.
Social media managers have marketing or public relations experience, an amazing aptitude for communications and an awesome passion for connecting with people.
As experts, they love the daily challenges of social media and understand the digital landscape better than anyone.
And as professionals, your capable agency understands how to use the multiple social media platforms to promote, test new ideas and create new connections every day.
Though solid social media management agencies know how to measure and improve the business performance of social media, they also know how to predict upcoming trends.
One of the biggest advantages of outsourcing your social media management is that professional and effective agencies know how to generate human, helpful and holistic content that your target audience wants to consume.
However, many people who use social media for personal reasons may think they have all these skills.
Don’t be fooled!
Social media for business is a different beast. And it has its own rules and knowledge base.
Therefore, hiring a professional company is the best way to go.
Since this is a highly specialized niche and you’re getting a professional service, you can expect a high-quality output, backed by the expertise that agency has gained over the years.
And speaking of expertise, some “special” skills that the agency has gained over the years include:
When you outsource your social media management to a capable professional agency, you get an awesome team that is experienced in those special skills.
3. You Save Time
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At Anaconda Marketing, one of the biggest pain points our team hears regularly is:
“I don’t have the time for social.”
And by social, they mean – social media management.
And that’s because since it doesn’t cost to open social media accounts, some erroneously assume that it must be easy to manage successfully.
So, tons of businesses dabble into social media marketing, spending insane amounts of time and money on social media without the results envisioned.
Is that true of you or your brand?
When you outsource your social media tasks, it’s not your job anymore to juggle the tasks involved.
It becomes the agency’s responsibility.
Not only that, but your capable agency saves you time by not only figuring out the most efficient strategies for performance, but they also implement and manage those strategies for you.
And as the social media channels' algorithms change, which they often do, your company can focus on driving the business forward while your outsourced social media management agency tests new features.
Truly, one of the advantages of outsourcing social media is that you get sufficient time to spend on your core business.
4. Outsourcing Helps You Work With New Technologies
One of the reasons social media may take up too much of your time is perhaps you are not using the right tools.
And because that’s all they do – manage social media accounts, they know their tools and use the best of the best.
It takes a lot of time to research online social media management tools.
And then it takes even more time to try them out and compare their different features.
Your social media management agency has the processes and tools in place that save them time and money.
They are willing and eager to pass those savings to you.
By using these tried, effective and time-saving tools to manage your social media accounts, they save you time and money.
5. Outsourced Agency Is Best At Creating The Right Content Mix
As a brand, you want to maximize your sales efforts.
By the same token, an effective marketing agency will find a careful mix of niche-based tweets and native evergreen or curated content that offer value to your audience.
Your marketing agency would create or curate blog articles, statistics, infographics, images, and videos.
Those content types are as equally important as your sales messages.
In fact, that kind of content mix makes up your main consumable information, garnished with your sales campaigns.
Therefore, when you outsource your social media tasks to a team that can balance your sales messages with fun and engaging content, you get one of the best ways to avoid a timeline of annoying ‘buy now’ posts.
Am sure you’ve seen tons of those over-ambitious traditional marketing posts too.
Nobody likes them.
And so another beauty of outsourcing your social media marketing is that an outside agency can spend the time to get to know you, your business and your target audience.
They bring to the table a fresh take or perspective to your brand’s voice.
An awesome social media manager can tell the difference between a confusing jargon and a casual conversation and knows exactly when each one is appropriate.
6. Social Media Management Agencies Have Experience
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We cannot overemphasize the invaluable expertise you get from a social media management professional agency or social media consultant.
When you work with a professional social media agency, you have access to their insight, knowledge, and years of social media marketing experience that is immediately transferable to your business.
A social media management company has tons of clients from whom it has had a professional working knowledge of what works and what doesn't.
They've paid their professional dues.
Therefore, as tempting as it is to assign social media management duties to your interns or college kids, keep in mind that this is a professional business marketing strategy.
A professional business marketing strategy has to be handled by a competent professional business marketing agency.
It can’t be delegated to a college kid with no social media experience.
Since this is a business communication that we’re talking about, it is better left to a professional social media management team.
#7. You Get Increased Posting Speed
Since the internet is open 24/7, your dedicated outsourced social media management agency can help you engage with your customers faster.
In addition, if your offshore team is on a different time zone, you're always on-mode.
This makes it ridiculously easy to reach out to your prospects or customers.
Outsourcing makes it easy to send your messages faster.
As you publish your content at a faster rate, you gain more re-tweets and shares faster through your outsourced agency.
This makes it mind-blowingly easy for your fans to interact and share your contents with their peers.
It also increases the rate at which they re-share your content.
The beauty of this is that more people get to read your posts more, in less time.
There is no exact art to getting your social media profiles where they need to be.
But relying on a professional management agency to market your products or services is one of the best ways to take your small or medium-sized business in the right direction.
Many small- and mid-sized businesses have tried to manage their own social media tasks and their core business.
Unfortunately, the whole strategy ended up costing them more money and time than it’s worth – which is why outsourcing makes sense.
But before you outsource your social media management, you need a solid strategy.
A social media marketing strategy summarizes everything you plan to do and hope to achieve on social media.
It guides your actions and lets you know whether you’re succeeding or failing.
Every post, reply, like, and comment should serve a purpose.
According to Hootsuite, “a social media marketing strategy summarizes everything you plan to do and hope to achieve on social media.
It guides your actions and lets you know whether you're succeeding or failing.
The more specific your strategy is, the more effective the execution will be.”
Developing a social media strategy would help you expand your brand across multiple networks.
It also helps you to make sure that each of your campaigns is helping you get closer to meeting your marketing goals.
The more specific your strategy is, the more effective the execution will be. Keep it concise, simple, and sweet.
Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.
When you really think about it, a multi-platform social media management strategy is like a Rubik’s cube.
Just like each side of the cube is different, similarly, each social platform presents its own unique challenges.
Although it is not as easy as it appears, when you align these channels coherently, the result is both impressive and effective.
Like the Rubik’s cube, tweaking all the moving social media parts in real-time can make your head spin.
And speaking of different moving parts, a recent survey found that small businesses rely on a variety of resources to choreograph their social media presence.
Some of these resources include in-house staff, outsourced social media management agencies and, social media management tools.
By now, you must have decided which social media channels are the best fit for your business goals.
After you have decided which channels you plan to use, you must consider how often you plan to post and what types of content you will post.
You know your target audience and every detail of their personas.
From what you know about your personas, what type of content do they like best?
Equipped with such insight, develop content that’s engaging but also speaks to their needs and pain points.
However, it is important that you also consider how you plan to make engagement and response to a consistent part of your social media management strategy.
In other to do that effectively, use the following questions to help you create an engagement and response strategy:
A Content Marketing Institute research shows that 92 percent of content marketers use social media to promote their content.
However, as Buzzsumo reports, internet noise fueled by content saturation is making it harder than ever for marketers to stand out in the increasingly noisy social media landscape.
As organic reach continues to decline across all the major social media channels, the days of lazy, disorganized social media postings are behind us irrespective of how awesome your content is.
If you want to be successful in your social media management, consistency is key.
Posting consistently is one of the fastest ways to get more followers across all social media platforms.
You would agree with me that no one will want to follow your social media account if the most recent post on your profile is from three years ago.
Therefore, a consistent posting schedule tells your potential followers that you are active and invested in the channel.
In other words, it will be worth their time to follow you.
By posting consistently, you train your current followers to expect and engage with your content regularly.
This builds a strong bond with your audience and long-lasting relationships that lead to sales.
An editorial calendar makes this task easy and efficient.
Create An Editorial Calendar
An editorial calendar for your social media management keeps your business on track for a social media schedule.
It is is a schedule of all the content to be produced and promoted to your audience through multiple channels, including your blog, social media channels, email newsletters and moreover a specified timeline.s
An effective editorial calendar includes basic information like the content, responsible parties, buying persona targets, and delivery methods.
To keep your audience engaged and grow your following on these social media channels, you must consistently post quality content.
The only way you can possibly do this effectively is to create a social media schedule that details when and what you’re going to post on which channels.
Create A Content And Posting Strategy
As we’ve already discussed, creating and posting content to multiple social profiles requires you to have an in-depth understanding of both the social media platforms and your audience.
That means that you need to know what the best practices are for creating content on the channel.
Importantly, you will also need to know what type of content and articles that appeal most to your target audience.
Once you have finished researching your keywords, types of content that will appeal to your audience, it’s time to publish to the right social media platforms.
Choose a topic and a platform for your content.
Decide which kind of content you will share (image, infographic, video, blog post, update, etc.
Now you will post your content using your favorite social media management tool.
As for when you should share your content, Sprout Social did some research on the best times to post on social media.
Here’s what they found:
Responding To Fans And Followers
Many small businesses don’t have the time to respond to their fans and followers on their social media platforms, all though is an important part of social media management.
A comment or other forms of engagement is usually a sign that people love your social media content.
And it’s important to reciprocate and respond to these interactions.
When an individual comments on your page with a question or concern, this presents a new opportunity for you to provide value for your leads while also demonstrating excellent customer service.
But, engaging with your followers can be time-consuming.
If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.
Don’t have time to do this?
Our HubSpot certified Social Media Managers at Anaconda Marketing are equipped to monitor accounts every single day, and as a best practice, they always reply to followers within 24 hours.
Whether you're managing your social media accounts in-house or outsourced, creating and implementing advertising campaigns can skyrocket your brand awareness and boost the sale of your goods or services.
What is a target audience? And why should you consider your own specific target audience important?
As a brand, you serve only a specific segment of the population.
A lot of times when you ask a business owner who their target audience is, they answer confidently, “Everyone.”
As you listen to that generalization, you already know that’s almost never the case.
To answer correctly, the business owner would have to take the “everyone” and narrow it down to a tiny group of people who wants his products or services and have the money to pay for them.
For example, if you own a yummy mouth-watering neighborhood restaurant, people that don’t live in your area are not in your target audience.
By the same token, even people in your area who can’t afford your food are not part of your audience.
So you can understand why a lot of businesses fail in their marketing by trying to appeal to everyone.
However, for you to create brand awareness and sell tons of your products and services, you must first identify your target audience and then tailor your marketing pitch accordingly.
Understanding your laser-focused target market shapes the foundation of all pieces of your holistic marketing efforts.
It also helps you to develop and name your products or services.
This awesome insight helps you to choose correctly the marketing channels that are the best fit for your business goals.
Seriously, before we dive deep in, please note that your target audience is not “everyone.”
The beauty of understanding your niche is that it helps you identify and understand your target audience so you can dominate it.
What’s A Target Audience?
A target market is the specific group of people you want to reach with your marketing message.
It is the segment of people who are most likely to be interested in what you are offering, whether those offerings are products or services.
This specific group of people you are trying to reach with your marketing message are united by demographics and common behaviors.
For instance, the target audience of a painting company is a building or renovation contractors, commercial and residential property owners.
If you sell a child's clothes, your target audience would logically be parents, grandparents, and anybody that has children in their lives.
You can also break a target audience into categories like married women, single ladies in their 30s, mothers, working mothers, soccer moms, cat owners, and retired seniors.
Some brands narrow-focus their target audience.
For example, if you’re in New York and you sell a high-end pricey Italian men's business suit appropriate for young people that work on Wall Street, then your target audience is single men in their 20s who live in New York City and earn over $300,000 per year.
It is important that you define your target audience based on solid audience research and not on your gut feeling.
You need to be adaptable and learn as you go.
That means that you will adapt on the fly and go after the people who really want to buy from you.
That includes those customers you did not originally set out to reach.
Why Is It So Important?
Since we agree that it is not possible to reach everyone at once with your marketing message, laser-focusing on a core audience helps you to craft an effective marketing strategy.
You benefit in your social media management efforts if you craft a messaging strategy that arrests the attention of the people who are more likely to become the buyers of your products or services.
Having said that:
It is more cost-effective to refine your audience if you run your campaigns on a smaller, more focused scale.
Therefore, instead of sending your marketing message or campaign to everyone on Facebook, would it not be more effective to send it to only people who already have an interest in your products or services?
For example, Facebook Ads allow you to target users according to their interests.
What Is Target Audience Segmentation?
Let’s answer that question with an illustration.
Imagine that your store sells sporting goods.
Some people that buy sporting goods from you might be teenage boys and girls who play sports.
That is one segment on your target audience.
Another group of your customers might be professional athletes.
Professional athletes become the second segment of the people who buy your sporting goods.
Then, there might have another segment. Middle-aged men and women who just want to get back in shape.
You got the picture!
By segmenting your target audience, you can easily create buyer personas.
Each of these groups represents a different part of your target audience, so you serve them different ad creatives and marketing assets.
Create Buyer Personas
What are buyer personas?
To put it simply, a buyer persona is a detailed description of your target customer.
A detailed buyer persona includes everything from demographic information to hobbies.
It even includes data from career history to family size.
With such all-inclusive information, we write the buyer personas as if the persona were a real person.
According to HubSpot, “buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers.
Personas help us all -- in marketing, sales, product, and services — internalize the ideal customer we’re trying to attract, and relate to our customers as real humans.”
It is important that you have a thorough understanding of buyer persona(s).
Such insight is needed to drive content creation, product development, and sales follow up.
It also impacts anything that relates to customer acquisition and retention.
The very first step in creating your buyer personas will be the core information about your customer.
It is likely that you have that data stored in your CRM.
With that basic information as your foundation, you can always add more details as your brand grows.
Many shrewd marketers like to ‘humanize’ their buyer personas(s) by giving them a name and image that sums up the personas(s).
Humanizing our personas brings out more of our emotions, empathy.
Then we think of those we sell our products or services to as real people with real pain points in need of real solutions.
How does it work?
For example, let’s call our first persona “John”.
He’s the director of marketing in his late 40s.
His job primarily involves lead generation, brand awareness, sales management, and gathering competitive intelligence.
He is to organize and prioritize campaigns.
He’s perfected the art of gathering competitive intelligence.
He uses the insight gained effectively to help reinforce brand awareness and solidify customer loyalty in a very competitive marketplace.
Considering the huge growth in social media, John is looking for an outsourced social media management agency to help his brand streamline the interaction process on social media without losing the “personality” of the brand.
He’s in the market for a social media management agency and wants to make a confident decision pretty quickly.
As a social media management agency, one of the questions that we get asked a lot is: ‘what does a social media manager do’?
This question is asked by both those that want a career in social media management and those that want to hire a social media manager.
But who is a social media manager?
A social media manager is the person in charge of the voice of a brand on multiple social media channels.
She creates content, compile campaigns, listens, monitors, analyzes and responds to comments and questions posted on social media.
This expert is trusted with the important task of providing the organization with the guidance needed to enhance its online presence.
In most organizations, the social media manager is also the person that develops the brand’s social media strategies and campaigns.
Though some may think that the job of a social media manager and a community manager are the same, their functions and responsibilities are quite distinct.
A social media manager is responsible for being the brand on social media.
An efficient social media manager creates and promotes content, responds to comments, answers questions and much more as the brand.
In addition, a social media manager interacts with people who have a relationship with or are in the process of having a relationship with the brand.
On the other hand, a community manager is the brand advocate on social media platforms.
She creates her own social media persona.
And with it, she actively connects with potential customers within the online community and continues to promote the brand accordingly.
A community manager boosts the brand awareness of the business by advocating and connecting with those that have not heard of the brand.
Now that we have the differences squared away, let’s get back to the social media manager.
Did you know that in large organizations, there may be multiple social media managers?
In organizations that big, social media managers are often found in the marketing and public relations departments.
What A Social Media Manager Does
A social media manager wears multiple hats and has multiple abilities.
She creates multiple contents, understands customer service, has a knack for chitchating with influential people and with a good sense of humor.
She can analyze data, is a good leader and importantly, understands the nuances of each social media channel.
And we can go on and on.
In other words, a social media manager should be able to unify your social presence and your voice.
She also has the ability to know as well as to measure and track the important metrics.
Then she submits her report monthly to the stakeholders.
For the most part, social media managers work hard to tailor strategies to meet every client’s business goals.
As they do so, they consider the client’s business goals and purposes for their being on social media, the personas of their target audience, and the identity of their brand.
Social Media Manager Responsibilities
Here Are The Most Important Skills A Social Media Manager Needs:
#1. Writing And Editing
Well written articles can skyrocket your online engagements and increase your organic reach.
A social media manager doesn't need advanced writing skills like those of Gary Halbert.
However, it is highly important that the social media manager has a good command of the language and the ability to express herself well in writing.
Although the social media manager may not be writing blog posts, she will be communicating with customers or clients on a daily basis.
And most of this communication will be in writing with top-notch professionalism and without embarrassing, grammatical or spelling errors.
#2. Customer Service
As more and more customers than ever before continue to use social media to get assistance from brands, it becomes critical that an effective social media manager be customer-service oriented.
With the ability to respond promptly to questions and complaints, a shrewd social media manager should have the ability to move difficult questions offline.
As more people continue to use social media to engage with brands or voice their complaints, a competent social media manager would need to be customer-service oriented.
To highlight how huge this is, J.D. Power study finds that 67 percent of consumers use social media to ask specific questions or find help resolving problems.
#3. Working Knowledge Of Search Engine Optimization (SEO)
In fact, as the manager of the day-to-day management, promotion and distribution of blog content, an understanding of SEO and content marketing is a must.
It is highly important that she gets a big-picture knowledge of how blog and social media content fit into search rankings.
In addition, a good understanding of how all content operates within the business marketing funnel.
It is true that social signals may not have a direct impact on search rankings, the indirect effects are significantly undeniable.
Your social media manager should understand how to grow your target audience and manage engagements on social media.
Not only that but also the impact of referral traffic, revenue and SEO as well.
Content is the cornerstone of your SEO strategy, and your social media manager is the gatekeeper and promoter of much of this content.
It is important that she knows how driving killer traffic to the company’s website impacts the bottom line.
#4. Skill In Analytics And Reporting
A well-executed social media campaign is results-driven.
The ability to analyze data and to prove a return on the social media investment is a necessary skill for social media managers.
#5. Graphics, Design And Photo Editing
A successful social media manager, though not required to have a degree in design, should have a good eye for design.
And also be able to recognize and create images that are on-brand.
This is highly significant because people remember 65 percent of a message that has an image and only 10 percent when it does not.
In fact, according to Jeff Bullas, articles that have images receive 94% more views than those without.
AdWeek says that: Tweets With Images Get 18% More Clicks, 89% More Favorites And 150% More Retweets [STUDY]
As if those were not enough statistics, research from Wishpond shows photo posts on Facebook gets 120% more engagement than other types of posts.
And if your business is targeting women, millennials or teens, images are even more important than ever before.
Visual-centric platforms like Pinterest, Snapchat, and Instagram require a near-constant flood of high-quality, original images.
In order to be successful on these social media platforms, a social media manager has to have the skills necessary to visualize mentally and create eye-catching images for the brand's social media and blog posts.
According to Jay Baer, the ability to think graphically is more important than technical design skills:
“There are a number of software packages that help create simple, disposable social media images, so this shift in job skills is less about producing graphics than it is about thinking graphically.”
#6. Social Advertising Experience
For businesses or organizations without a dedicated advertising position, the social media manager will need to have experience with paid social ads or the willingness and passion to learn.
Salesforce 2015 State of Marketing report, shows that social media advertising is one of the top two priorities for marketers.
A social media manager must understand how to utilize social ads to take advantage of these opportunities and to scale their organic social media effects.
#7. Video Creation
Video has become an important content that should not be ignored.
Therefore, social media managers need video creation skills to create and optimize compelling content for platforms like Facebook, Instagram, LinkedIn and, Snapchat.
After you’ve considered all the tasks that a great social media manager juggles, you may decide to outsource your social media tasks to a competent agency.
But before you do, just take a look at some of the social media management tools that shrewd marketers are using for their online success.
If you are a social media manager or you run a social media agency, you would understand and appreciate that juggling every social media management tasks can be taxing and pretty overwhelming.
That means that in order for you to be successful at managing your social media accounts, you have to be organized.
However, the only way to effectively manage social media tasks at scale is with the use of social media management tools.
They are useful in creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management and so on.
Therefore, when you consider all the social media management tasks from creating content, posting, engagements, reporting, and analytics, it can get pretty overwhelming for social media marketers to execute every day.
Social media management tools improve your efficiency, and over time get you better results.
But with tons of enterprise and free social media management apps on the internet, how do you know which tools will help you stay ahead of the curve?
How do you know which features to choose from?
Frankly, it is not an easy task.
That's why the table of content in this section will make it easier for you to head over to the particular section of this topic that you are most interested in.
Here are the sub-topics covered in this article - social media management tools:2. Social Media Management Apps For Small Businesses
But to make it easy for you to choose effective social media management tools, you would need to put your business goals in writing.
In other words, where are you heading? The answer to that question will help you discover the best tools for the tasks involved in achieving success.
The answer(s) will have to be written down.
After you’ve put in writing what you are trying to accomplish, there are other factors you need to consider.
For instance, if you work with a team, how that team likes to work and collaborate as well as budget and working hours of your team are important factors to consider.
In such a situation, you would need a social media platform that is designed for team members.
The most basic function of a social media management software is that it makes it ridiculously easy for a trained person to connect multiple social media accounts of their organizations.
From that dashboard, you can post content, manage, monitor and analyze engagements.
Many of these online applications make it easy to have real-time and automated postings to different social media networks at the same time.
For instance, with one click, you can schedule the same post to go to different social media accounts like Facebook, Twitter, and Google+.
After the post, some of these management platforms allow you to keep track of what your audience and your competition are saying.
Not only that, but some of these tools allow you to evaluate the interests of your audience.
The number of social media management tools can leave the beginner and even the more advanced user overwhelmed.
Moreover, there are other important tools that an effective social media manager needs in order to achieve clients’ marketing or business goals.
The tools we discuss below help you do that.
Many of them have similar features, however, they are all different in terms of the BEST way to use them.
Then there are other tools that might not be closely related to social media management, but if used effectively would complement your social media efforts, boost your brand awareness and give you an unfair advantage over your competition.
But here is the deal:
Go through the sections and then choose the social media management tools that fit your needs and give them a whirl.
We’ll start with the FREE social media management tools.
Hootsuite was launched in 2008 by Invoke Media and since then it has become one of the most popular and impressive social media management platforms with great features.
Probably one of the most compelling reasons to use Hootsuite is that it allows you to manage so many different social networks.
As at the writing of this article, Hootsuite allows you to manage: Twitter, Facebook Pages, LinkedIn Profiles & Pages, Instagram, WordPress blogs, Vimeo, Tumblr, Evernote, Flickr, MailChimp, Slideshare, Storify (through 3rd party apps) and much more!
It makes it easy to track and manage your many social network channels as well as monitor what people are saying about your brand so that you can respond instantly.
Hootsuite makes it easy for you to view streams from multiple networks such as Facebook, Twitter and,S Google+. You can schedule updates or reply directly from the platform.
Hootsuite free plan has decently robust features with the ability to:
Manage 3 social profiles in one place.
With the free plan, you also get basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations. Impressive!
Buffer is similar to Hootsuite.
It's a scheduling social media tool that keeps your social media profiles up-to-date without you posting all the time.
Buffer allows you to connect multiple social media accounts like Twitter, Facebook, LinkedIn, Google+, Instagram, and Pinterest.
You set a publishing schedule for your posts, then add a queue of other content to post.
Then Buffer takes over. It shares your posts and keeps track of how your content is performing automatically.
After you sign up add your social profiles. Then you can start posting to any of your social media accounts account or all of them together.
You can cross-post to any or all of your other accounts—just tap multiple account icons—which makes coming up with enough to post across the web even easier.
With a Buffer Chrome extension, you can easily schedule content while browsing the web.
Buffer also suggests the perfect moments to post based on follower activity – pretty neat huh!
Though Buffer has a variety of paid options for larger organizations and agencies, their free plan may just be perfect for your social media management needs.
This is what you get with their FREE plan:
You will be able to manage three social profiles as well as schedule up to ten posts.
With a free plan, you can also use their browser extensions and mobile apps (iOS and Android) feature.
It also allows you to create and schedule content using their image creator and GIF/video uploader as well as shorten and track URL links.
TweetDeck, owned by Twitter, is widely used by individuals, organizations, and even large corporations to manage and organize an unlimited number of
Twitter accounts and more.
It lets you organize various aspects of Twitter into multiple columns that you can view at once, so you can see tweets from people you follow, notifications, direct messages, trends and more all in one horizontal view
If you’re a Twitter bird, and a news junkie, TweetDeck will allow you to use its custom timelines, to create and manage Twitter lists and searches.
One of its cool features is that it allows you to add team accounts. It is free for use only on your Twitter accounts.
Though many marketers may dismiss its impact because it is not the social media management app they are searching for, it is the perfect tool for social marketers managing multiple Twitter accounts.
More importantly where these live conversations are vital for meeting your brand’s marketing goals.
To get started, sign up at the TweetDeck website.
It is as easy as signing up using your Twitter details. to post scheduled tweets, build Tweet lists and more.
SocialOomph is a social media marketing tool that automates tasks across multiple channels.
These platforms include Facebook, Twitter, LinkedIn, etc. Its features include content management, keyword filtering, and post scheduling.
Another awesome feature is that it helps in keeping your DM Twitter Inbox clean. This, in turn, makes it easy to increase followers.
You’d love the variety of unique features platform offers for Twitter, Facebook, LinkedIn, and Pinterest management.
While SocialOomph does indeed have a free plan, the features are limited and favor Twitter management.
With the free plan, you can schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts.
In addition to the Free Plan, the app offers Advanced Suite, Professional Suite, and a Business Suite.
The main differences between the plans include the number of social media profiles, blogs, and queues, as well as access to premium features such as unlimited scheduled posts.
However, if you want their robust and more sophisticated features, you will need a paid plan.
Followerwonk is a tool for Twitter analytics, bio search and more.
If Twitter is your primary social media channel for growing your brand, then you’ll fall in love with Followerwonk.
This social media management tool comes loaded with a variety of features in analytics that will help you know everything that you want to know about your audience.
Such information could include their location and the hours that they are most active on Twitter.
So you can appreciate why the best use of Followerwonk is on topics like Audience Targeting, Content Creation, Content Promotion and Analysis.
One of its great features is that it makes easy for you to target your posts and increase their impact.
If you love research, this is your tool. With it, you can really dig deep into Twitter analytics of your followers.
You pierce into their bios and compare various accounts to find the most relevant influencers.
You can also use it to analyze your current followers.
And you can break it down by location, bio, accounts they follow, and more.
Then you can use the insight gained from the data and contrast relationships with competitors.
The result is that you will be able to improve the quality of your social content by matching your tasks with gains and losses of followers.
The pro account doesn't come with the limitations that the free account comes with.
Still, you’ll be able to connect one social media profile, view authority rankings, and see followers and their locations.
Not only that, but you can also see that your followers are active.
#6: Zoho Social
Zoho Social, according to their website “is a complete social media management platform for businesses and agencies.
Manage multiple social channels, schedule unlimited posts, monitor keywords, and collaborate with your team-all from a single dashboard”.
A review by finance online review said this about Zoho Social:
“ZOHO Social is a smart tool that helps businesses grow their presence on social media by reaching the right audience at the right time.
It allows tracking revenue from social media marketing efforts and managing multiple social networks, monitoring keywords, scheduling unlimited posts and team collaboration from a single dashboard.
It works great with Facebook, Twitter, Google+, LinkedIn and Instagram and can also be integrated with ZOHO CRM.
It allows businesses to publish relevant content when the audience is most likely to see it through its prediction engine.
Businesses can listen and engage with their audience in real-time and updated about what customers are talking about them.
The ready-made or custom reporting tools provide businesses with insightful information to help measure and improve performance.
Reports can also be shared and discussed with team members to ensure effective collaboration and decisions”.
Hootsuite is a social media management platform, created by Ryan Holmes in 2008.
Hootsuite is a comprehensive social media platform.
As one of the first and most popular social media management tool, it makes it a breeze for you to manage your content on multiple social media channels.
More than that, you can listen to conversations and analyze your results all from this one dashboard.
Hootsuite is great for managing multiple social media networks.
It comes loaded with tons of features some of which come with the free plan and all of which are for their respective paid plans.
After you sign up, all you need to get started is to add your social media channels by authorizing Hootsuite to access your accounts.
The most potent part of Hootsuite is its analytics.
This app makes it easy for you to create dynamic reports.
One of those reports could be to compare your activities between your social media accounts to get an overview of how you’re meeting your business goals.
#2. Buffer App
Buffer as a social media scheduling application is known by many marketers.
It makes it simply easy to share content.
If automation is your thing, you can use Buffer to automatically schedule the distribution of content to LinkedIn, Facebook, Twitter, and Google+.
The way Buffer does this is that it posts randomly at optimal times throughout the day.
In other words, you can just load your content to the queue and the app takes it from there - posting your content at optimal times and as frequently as you want.
Buffer also gives you the Analytics about each post which lets you quickly see what ideas are working and what aren’t.
It has a free plan and a paid plan.
With the free plan, you are restricted to one social profile for each platform.
For instance, one Twitter account, one Facebook account and so on. You are also restricted to 10 posts at a time.
#. 3 IFTTT
IFTTT, based in San Francisco was co-founded by Tibbets and Jesse Tane in 2010 and the service was officially launched in 2011.
IFTTT is an acronym for If This Then That. The genius of the platform is that it allows you to create custom triggers that automate your social media workflows.
Using IFTTT you create what they refer to as a website.
You can create recipes to control your social media automation.
It is a social media automation tool that gives you full control over everything.
In a nutshell, IFTTT connects two social networks and lets you create formulas (known as recipes) using ‘if this then that’ logic.
For example, you might create something like this: if I post to Facebook then post the same update to Twitter.
To make it easy for you to start creating, there are tons of recipes already available on the IFTTT website so you don’t necessarily have to create a recipe.
IFTTT is not just for social media channels but it works with tons of other apps and tools too.
The beauty of IFTTT is that you can work with multiple apps and multiple social media channels.
With this creative social media app, you can easily automate your entire business and social networking.
Do you know how to get started with IFTTT?
Don’t worry, Moz social media automation will help you with it and here are a few ready-to-use IFTTT social media automation recipes from:
So first you need to do is to choose the channels which you want to use.
The number of channels available in IFTTT is 276.
After choosing the channel you need to activate it simply meaning that connecting your account to IFTTT.
Then, you can create as many recipes as you want.
Like, if I get a new follower on Twitter, then shoot me an email (If This Then That).
#4. Sprout Social
Sprout Social is a robust social media management tool for small businesses. It has incredible content management, social listening, analytics, and post scheduling tools.
In addition, it has the right number of users to let many team members access the platform.
Agorapulse combines social media management and CRM into one platform.
It is popularly known for its all-in-one approach. It has in one suite, Social Media publishing, monitoring, statistics and contests.
The inbox-like design helps you to manage Social Media activities in the same way that you manage your email inbox.
The inbox workflow makes it exceedingly easy to get through all your comments, mentions and messages pretty quickly.
Agorapulse integrates with all of the big social media platforms including Facebook, Twitter, LinkedIn, Instagram and YouTube.
#6. Raven Tools
Raven social media management tools are definitely not like your standard social media management or monitoring platform.
That is because it also includes SEO and advertising components.
Within Raven’s dashboard, you can measure and analyze these individual components.
In fact, with Raven, you get over 30 marketing tools, including SEO, social media, content marketing, and pay per click tools. Its top-notch app for customizing your reports.
It allows for team collaboration, analytics. Raven integrates with many third-party tools.
Sendible is a fully integrated social media management and analytics application for business-level deployment.
It helps you take real-time control of multiple account streams from many leading social media channels like Twitter, Facebook, Google+, Pinterest and LinkedIn – all within a single dashboard.
With it, you can easily compose and syndicate posts to spread a consistent message among followers, while tracking corporate engagement.
Sendible gives you 20 integrations with the top social media networks, blogs, and social sharing platforms. Impressively, you can even hook it up to Slack.
Such integration makes communicating with other members of your content marketing team an absolute breeze.
Sendible is awesome for prioritizing social media responses and you can use it to gain automated insights into brand mentions across a wide range of sources.
With this amazing app, you can schedule social strategies and queue messages for optimal posting periods, rapidly rearranging content plans via an interactive team calendar.
It has a robust user management features that encourage collaboration.
Using this management feature, you can delegate time-sensitive tasks, assign workflows, approve content and share customers' profiles.
Furthermore, you also get marketing automation tools and social CRM to drive leads and target prospects for your business.
Moreover, you can get beautiful and well-detailed analytics reports that show how well your audience has been engaged with your social sites.
You would agree with me that with hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly overwhelming, complicated and time-consuming.
Therefore, by automating your social media marketing with an ESMMS platform, you can improve efficiency, compliance, and productivity by providing the following benefits:
But how does an enterprise decide whether they are ready for Enterprise Social Media Management Software?
Large organizations or Enterprises that are deciding whether to license an SMMS platform or to upgrade from their existing freemium platform need to first consider the following:
If your answer to one or more of these questions is an emphatic “yes,” then, it may be time to consider using an SMMS platform.
Here is some Enterprise Social Media Management Software to consider:
Salesforce’s enterprise social media management tool empowers brands to create, approve and publish content across networks.
It helps larger brands create workspaces and configure permissions to the dashboard based on role or group to maintain brand consistency.
Social listening, data collection, engagement, and analytics are also part of the package.
And speaking of analytics, SalesForce Social Studio analyzes conversations from more than 650 million internet sources.
The analysis helps them to discover what customers are saying about the keywords, branding, and topics in which you’re interested.
Just like most social media management apps, it lets you publish posts across multiple social networks and run social media marketing campaigns.
With its integration across the SalesForce Customer Success Platform, marketing, support, and sales can all connect and interact with the target audience whether they are customers or prospects.
However, it does not support native video posting nor LinkedIn photo posts.
Additionally, it does not have support for Instagram support and native Facebook tagging.
It is prohibitively expensive for most individuals and small businesses.
The Social Engagement tool by Sprinklr can be used to monitor and respond to the high volume of conversations that happen all the time across multiple social media channels.
It lets you separate message traffic into queues.
Additionally, you set workflows to route conversations to the right team members.
Moreover, you can tag messages using custom macros and rules and view conversation threads.
However, you unlock the awesome potential of the platform when you use it as part of the wider Sprinklr platform.
When used in such a holistic way, you can boost posts with advertising campaigns without leaving the platform.
Oracle’s social cloud offers your enterprise a no-nonsense dashboard that enables your brand to monitor your social media channels, engage with your audience and automatically categorize actionable opportunities.
It develops all the information corresponding to the audience and the area in which you want to target through its segmentation tools.
It interprets the data collected efficiently and offers the possibility of sending information to other team members.
Oracle social cloud has integration with data banks so the results of each applied test can be sent to any member of the team.
However, there’s no scheduling functionality, but it does pretty much everything else an enterprise needs to optimize their social media activities.
This is a highly expensive cloud-based application.
Your Dashboard is not very customizable so some processes can be slow and tedious to perform.
The social engagement tool is slow on some occasions.
It should be noted that the Oracle social cloud interface can be a bit complicated to manage.
Your team can use Spredfast to plan, collaborate, report, and surface insights from social media—in one platform.
The Spredfast social marketing platform is made up of three core products Conversations, Experiences, and Sparks.
It makes it easy for your team to listen in on conversations about your brand.
With the insight gained, it responds to the conversations appropriately and on time.
It uses data compiled from customized key metrics and comparative performance to better understand the business impact of successful campaigns.
Other incredible features of Spredfast include audience targeting, post scheduling, campaign planning, analytics, and configurable workflows.
Facelift is all about listening, publishing, measuring and inspiring.
According to their website:
“Facelift Cloud helps you take your social media marketing to the next level".
There are very good reasons why Forrester named Facelift the leading social media management tool provider.
The app makes it easy to create and publish professional content in just a few clicks in collaboration with your team or external partners.
It is excellent for professional social customer care and community management.
This app is awesome for staying at eye level with current and prospective customers.
Always know what people are saying about your company or the competition.
As a centralized social media monitoring hub, Facelift allows for cross-channel publishing, social micro-site deployment, and customer relationship management.
It also empowers marketers to launch social media advertising campaigns without leaving the platform.”
Lithium is a comprehensive social media management tool.
It is great for increasing community engagement and for providing customer service through social.
Marketers use it for sharing and producing social media content.
Lithium covers three core areas:
Online Communities, Social Media Marketing and Social Media Analytics.
Additionally, it is also a solution for curating and displaying earned digital media through the Klout Perks product.
In other words, Lithium’s social management tool uses Klout metrics to publish content at the right time for the sake of engagement.
Moreover, it makes it ridiculously easy for brands to respond to comments in real-time across platforms, all from the same dashboard.
Having said that:
Lithium is also excellent as a customer support solution for brands that are socially active.
Sysomos merges a number of modules to make up a full suite of social media monitoring and reporting tools.
Sysomos MAP - Media Analysis Platform - uses a customizable database to identify key influencers.
Not only that, but it also gets detailed geographic and demographic information on fans.
That insight helps it and determine the sentiment of conversations.
It can show real-time metrics on billions of social media conversations.
Sysomos also displays content displayed from blogs, social networks, Twitter, YouTube, wikis, message boards, video sharing sites, and news sources going back up to 2 years.
Sysomos MAP is also used for competitive analysis since it allows you to compare your reach. It helps you also to analyze the share of voice, your brand’s impact against different brands and topics.
Percolate is a content marketing platform with a social media management arm.
That arm makes it easy for brands to create content and optimize it for each network.
It also helps you align your content with other marketing initiatives, manage workflows and analyze the results.
Percolate provides the framework and insights you need to successfully execute your marketing strategy.
You can see all of your marketing activities in a single place. It makes it easy to work harmoniously and seamlessly across teams, regions, and channels.
It gives you peace of mind, knowing that your marketing is brand-safe, consistent, and high-quality around the world.
These social media sharing tools for teams will help you manage the content people share on social media.
There are many tools that remote teams use to
coordinate the content of their team posts on social media.
When we talk of ‘sharing’ on the social media landscape, am sure your mind thinks content.
And rightly so.
#1. Employee Advocacy Tool - Smarp
If you’re one of those people dying to skyrocket the social shares of their epic content, then learning more, investing and executing the awesome strategies in an employee advocacy tool like Smarp may just be the solution that the doctor ordered.
Smarp makes it amazingly easy to nudge employees to share your content, and also evergreen content, or curated third-party quality content that’s relevant to your niche.
If your employees are into personal branding and are active on multiple social media channels, passionately using social media to increase lead capture or catapult their personal brands’ reach, that means that they need content that is helpful, human and holistic.
Smarp can help your team share the right content that benefits them and your brand.
This amazing tool offers a 14-day free trial, after which you’ll need to upgrade to one of the paid plans.
#2: Anders Pink Helps You Streamline Content Distribution
Anders Pink is a content curation platform brought to you by Steve Rayson, the co-founder of BuzzSumo.
It is a content curation platform that lets you and your team set up “briefings” or content stream based on your topics that are popular and relevant to your niche.
The Briefings are updated automatically with fresh content every few hours.
You can even create them using keywords and additional filters.
By doing so, you can get the latest content from specific sources, including websites, Twitter influencers, or RSS feeds.
You can set your Briefings private or public. Most importantly it has a free version.
The free plan gives you access to basic features. If you want to use Anders Pink with your team, you’ll need to upgrade to one of the team plans.
You can sign up with either your Twitter account or your email account.
#3. Simplify Social Sharing With Triberr
Triberr helps you to reach more people & drive traffic by getting your content shared and recommended by hundreds of bloggers.
As a member of the “tribe,” you get other like-minded community members that support each other by discussing and sharing one another’s content.
This platform simplifies the social sharing and promotional tasks of your social media management.
You can create your own tribe and invite others to join them.
The beauty of this arrangement is that the tribe members can connect their RSS feeds for automated content.
These content promotions yield a high volume of shares, assuming the tribe is highly engaged and vigilant about helping each other out.
Triberr’s free plan lets you create only three tribes and connect two blogs.
For additional features, you’ll need to upgrade to a premium plan.
In other to gain an unfair advantage over your competition, you would need to take advantage of these other tools:
Social Media Management
Sprout Social is probably first and foremost known as a one-stop-shop for managing and scheduling all of your social media accounts through one simple-to-use platform.
Agorapulse - For its price, it is far and away the most feature-packed option on the market.
Buffer is a dead easy way to track the success of your marketing campaigns’
Hootsuite aims to provide an all-in-one platform for social media management across multiple sites.
Social Report offers an incredibly wide range of scheduling, reporting, and monitoring features that are powerful enough for established marketing teams and agencies.
But it is also user-friendly enough for small businesses and social media managers just getting off the ground.
SocialOomph helps you re-post content on Facebook and Twitter on an automated schedule. It’s one of the most powerful social media management tools on the market.
Quuu started as a “content suggestions tool”, where they handpicked content and automatically shared it to your social profiles based on a set of chosen categories.
Meet Edgar took the digital world by storm when it was one of the first social media management tools to popularize “evergreen sharing”.
Tailwind is a comprehensive tool to help you with your Pinterest marketing efforts. It’s an official partner of Pinterest.
SocialFlow helps you manage paid, owned, and earned social media campaigns in one place.
Content Marketing Tools
Getting grammar right is a necessity. That's because you want the most amazing content that satifies your audience, clients or bosses. Here you go:
WhiteSmoke is a complete grammar checker for all devices. It merges with Mac, Windows and all available browsers. You can get the mobile app on iOS and Android devices.
It includes grammar, spelling, style and punctuation checker, as well as a unique translation feature.
Grammarly: If you want to use Grammarly for basic grammar checking, the free version is the best value. It is a great app for documents, social media posts, and any other text.
Ginger corrects your text as you type. It corrects all types of grammatical mistakes including punctuation, sentence structure, and style.
Ginger keeps your emails, Google Docs, and social media posts error-free. Ginger Page is available for download in the Google Play Store, the App Store, the Amazon App store, for use with a PC and as a web extension.
Now that we're done with the grammar and proofreading, let's get back to the other content marketing tools.
Canva will help you create beautiful designs for any platform, from social ads to Facebook cover photos to infographics.
Giphy - The GIF has replaced emojis as a completely normal form of communication, and, therefore, an acceptable way to present content.
Vidyard is a video hosting platform that was made for marketers.
SurveyMonkey is a leading survey creation platform.
MakeMyPersona is HubSpot’s own nifty tool that will walk you through the process of creating your buyer persona.
Anchor is a free podcasting tool for beginners.
Lead Generation Tools
HubSpot Marketing, which cleverly starts out free, has tons of killer lead generation tools that make it easy to capture, store, and nurture leads.
Socedo is an automated social media lead generation tool that works with Twitter and LinkedIn to help you find the right leads from social media and then add them to your sales funnel.
Intercom is another product with many components and use cases. You can use their on-site messaging and chat feature to engage with on-site visitors and collect their information.
Proof makes software that helps you rev up your website's conversion rate using social proof, personalization, and A/B testing.
Mailshake offers great solutions for email outreach. Basically, it helps you automate, personalize, and optimize your cold emails.
Qualaroo is an on-site polling tool that can not only collect user feedback (that can be used to improve any part of your product and marketing experience), but you can also collect leads using the tool.
Hull.io is a customer data platform that helps you collect and centralize all the data you have from different marketing tools.
Hunter.io isn’t exactly a lead generation tool, but it helps you find and validate email addresses.
Hello Bar is a CTA and lead capture tool, but it’s got a very specific use case and user experience
Buyer Persona Tools
Xtensio is a free, robust tool that allows users to create a variety of shareable documents and presentations.
Make My Persona by Hubspot is Hubspot’s persona generator. It is a step-by-step wizard that walks you through the process of creating a useful client, customer, or user persona for your business.
Up Close and Persona is fun, easy-to-use, and full of information about personas along the way.
User Forge gives you more freedom to create your own criteria than other persona generators.
Smaply gives you the tools to visualize customer experience by creating personas, stakeholder maps, and journey maps.
ZeroFox - Focus your efforts knowing you’re protected from social media and digital risks to your brand reputation, customer engagement, and business presence online.
KeePass - KeePass is a necessity for many office settings. A simple password management system. KeePass allows users to access all of their accounts with one password.
Tor is just a tool to ensure privacy on the Internet.
Sprout Social - The platform digs deep to help brands track the KPIs of their campaigns.
Don’t forget Sprout’s advanced social listening features which are becoming increasingly important for brands today.
Awario specializes in tracking brand mentions and industry conversations across the web.
TapInfluence is an analytics platform that provides metrics such as reach, engagement rate and the potential price tag behind any given influencer.
BuzzSumo is an awesome resource for analyzing the social engagement of any given piece of content.
Snaplytics focuses solely on analytics for Snapchat and Instagram Stories.
Curalate lets you use social content and audiences to sell more effectively online. With the app, you can make any social channel shoppable, leverage user-generated content (UGC), and activate influencers.
Keyhole provides a real-time performance analysis of the industry and campaign-specific hashtags on Twitter and Instagram.
Canva is the go-to tool for creating social graphics without hassle.
Piktochart makes the laborious process of creating infographics muc.h smoother and simpler
Snappa is a very simple, single-purpose app that enables you to create polished, shareable images as quickly as possible.
Word Swag makes it easy to create stylish social media graphics from the comfort of your smartphone.
Infogram is designed to make the infographic creation process more straightforward.
Monitoring And Sharing Tools
Simply Measured is a full funnel social monitoring are next-level in terms of analytics.
Buzzsumo makes it easy for marketers to easily monitor the sort of blog posts, articles and breaking news that followers want to see.
Reputology is all about monitoring and protecting your brand’s reputation.
Mention lives up to its namesake as well, providing an incredibly robust dashboard of (you guessed it!) social mentions.
Brandwatch not only does the legwork of tracking social mentions but also provides insight on how to respond to those mentions in real-time.
News Curation Tools
Pocket is a great place to get into the habit of accruing content to save and share later.
Scoop.it - Start with a topic of interest, and Scoop.it will not only generate the most relevant articles to view and share but also, will suggest complementary topics and other Scoop.it users to follow.
Feedly is a supercharged robust feed reader that aggregates information from around the web into one convenient place.
Storify helps makes sense of an increasingly overwhelming and noisy social web.
Photo Credit: Deposit Photos
If you manage a social media agency or you are a social media manager, I am sure you’ve been asked this familiar question:
‘How much does outsourced social media management cost?’
One of the reasons why many businesses want to know the cost of contracting out their social media management tasks is because social media platforms are increasingly complex and dynamic.
On the other hand, shrewd marketers are using the platforms for multiple business tasks that include sales, generation of leads, and social customer service.
For instance, PRNewswire reports that – “77% of U.S. small businesses use social media to facilitate key business functions including sales, marketing and customer service, according to data aggregated by SCORE, the nation's largest network of volunteer, expert business mentors”.
However, using the potent power of social media to boost brand awareness, skyrocket and accomplish those noble business goals SCORE mentioned, successfully, requires a skill set that only a capable social media manager has.
Even though it doesn’t cost you a dime to set up your social media accounts, it takes time, experience and effort to be successful at it.
That is why small to enterprise businesses that know the huge costs in money, time and the long learning-curve involved, outsource their social media management.
If you want a quick answer so that you can move on, the price varies and depends on many factors.
The price varies from agency to agency, their experience, where the agency is located, the number of social media channels you want to be managed, the size of your business, the types of social media management services you want and a whole lot of other factors.
Having said that:
A professional social media management agency in the U.S can charge you anywhere from $1,000 to $15,000 per month.
As a small business, when you consider the variance in social media management pricing, it makes it hard for you or your marketing manager for that matter to decide whom to hire to manage your multiple social media accounts.
The hassle of trying to figure out which social media agency to hire, which suite of services you need, and how much money you should spend can cause a lot of uncertainty for a business trying to grow its brand awareness.
How Much Does Social Media Management Cost?
As we have already mentioned, the cost of hiring a social media manager or outsourcing to a social media management agency to manage your brand’s social media accounts will vary depending on whom you ask and where they are located.
To choose wisely, here are a few things to keep in mind as you ponder over the cost of your social media management and also on deciding your budget.
What Do You Want To Accomplish On Social Media?
Why are you on so many channels? What are those channels doing for you?
Sincerely and candidly, what do you want to accomplish by your presence on the social media landscape?
Is your business active every day on multiple social media channels with tons of posts and with quick responses to every customer or follower interaction?
Though these are noble goals to achieve not every company requires this level of social media activities.
Moreover, many brands don’t have enough time to devote to this level of online activities because it is not always realistically attainable.
However, what if all you want is to maintain a regular and consistent social media presence, but neither you nor your employees have the time to stay on top of it?
Look at your previous online interactions with your audience. As you do, this will help you gauge how often you should be posting on your multiple social media channels.
Equipped with such powerful metrics, you can readily see what’s working and what’s not so that you can decide what you want to accomplish with your presence on the social media sphere.
Since you know what you want your brand to accomplish with social media, it’s time to put your goals down in writing.
Here are achievable social media management goals you might set:
By having written and clear goals, in addition to all the data you reviewed showing the size of your social media footprint, you are fully equipped to estimate how much social media management should cost you to outsource.
How Much Time Will It Cost You To Meet Your Social Media Goals?
As a small business brand, you probably questioned yourself whether the time you spend on social media is worth it.
So, whether you’re a new kid on the block or an old hat with social media, probably you’ve also wondered if the time commitment is worth the return on investment (ROI).
The truth is:
To quote Michael Stelzner, “A true investment of time and resources is necessary to see significant social media marketing success”.
Then he added, “Just HOW MUCH time is needed to see solid success?”
He answered that question in a study, 2010 Social Media Marketing Industry Report.
According to his report, ROI is the most important topic of interest for marketers using social media.
People that spent just 1 to 5 hours a week using social media tools were the majority.
Out of that group, 43% are spending 4 to 5 hours each week on social media activities.
A significant 56% of marketers are using social media for 6 hours or more each week and 30% for 11 or more hours weekly.
What stood out in the report is that 12.5% of marketers spend more than 20 hours each week on social media.
Can you afford 20 hours, plus experience and learning curve?
If you’re new to social media marketing, by adjusting for a learning curve, at least you have gained some insight into how much time it takes for your brand to manage your social media accounts aright.
How Much Does It Cost To Maintain An In-House Social Media Management Team?
Since you already know how many hours are required for you to manage your social media tasks adequately, it should be pretty easy to cost and set your social media budget.
Whether you want to manage your social media in-house, or you want to outsource to a capable agency, you now have a ballpark figure to work with.
If you choose to outsource, you will be paying for the speed, efficiency, and experience of a professional.
Social media outsourcing provides peace of mind and allows you to remain focused on what they do best.
Social Media Pricing Methods
Tiered pricing is common in the social media management realm.
Most agencies will offer social media packages at costs based on varying levels of service what works best in a majority of cases.
And many of these agencies will also be eager and willing to tailor a custom social media package for a client who knows exactly what she wants.
However, as refreshing as it is to outsource your social media management, clients must stay in touch with their social media manager.
Most importantly, make sure that you are getting what you pay for.
And from time to time, you may even enjoy complementing the efforts of your outsourced team with occasional posts here and there.
As far as content is concerned, we have writers, graphic designers and a video team for producing content that is helpful, human and holistic.
You can read about the breakdown of social media management cost here
Photo credit: Pexels
Though there are tons of different marketing strategies, there is only one killer strategy that can bring in awesome and consistent sales from day one: social media advertising.
Social media advertising is also known as social media targeting.
They are simply advertisements that are served to users on social media platforms.
Social media channels take advantage of their users’ information to serve highly targeted advertisements based on engagements within their platform.
The genius of this laser-targeted advertisement is that when the target market aligns with the user demographics of a social media channel, social advertising can boost conversions and sales with a ridiculously lower cost of acquisition.
Moreover, many businesses are using social media advertising to complement their organic social media efforts by providing multiple platforms to target specific audiences simultaneously and improve visibility.
However, as organic reach continues to decline across all the major social media channels, many brands will continue to embrace social media advertising.
Why is Social Media Advertising Important?
Brands are using social media ad campaigns as an awesome strategy to reach new users.
The benefit of social media advertising is that you can laser-target your ad based on persona and your business goals.
Informed on such insight, shrewd social media marketers can create an ad, determine exactly what type of audience they want to target and place their content directly in their social media feeds.
Moreover, a social media advertising campaign is very cost-effective.
It is so cost-effective that you can choose a daily budget or a set amount for the life of the ad.
The social media network then charges you a few cents to a couple of dollars per click.
So when you compare the cost of social media advertising to traditional advertising, you can readily see that the overall cost is much more manageable for your small business!
However, is social media advertising effective?
Yes, it is!
Here’s what recent research shows:
According to MarketingProfs.com:
eMarketer forecast that social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019. It will then account for 30.4% of the total video ad spending.
From the data above, you would agree that social media advertising is favored by many people and businesses are spending heavily on it.
However, social media advertising can be tricky waters to navigate.
So here are some steps that will put you up to speed as you successfully design your social media advertising plan.
How To Create A Social Media Strategy Plan For Advertising
1. Identify goals
Make sure your goals are SMART! That means that they are Specific, Measurable, Attainable, Relevant and Timely.
For instance, you may want to have a goal of 100 click-throughs or 20 new page followers.
2. Choose your target audience and platform
Or is it Instagram and LinkedIn? Take a look at your buyer personas again as you take another look at your multiple social media platforms.
It is important to match the voice associated with each of the social media platforms.
Then create content that’s the best fit for your target audience and the social media platform.
What’s your budget? How much money are you willing and eager to spend on your social media advertising?
If you’re on a tight budget and you had to decide between Twitter and LinkedIn, you may want to spend your money on Twitter since their cost per clicks is much lower than LinkedIn.
On the other hand, if you can afford it, run your ads on both platforms for a week or two.
Then look at the results and use the insight to better-target future ads.
3. Create content and structure your campaign
Create content that would resonate with your audience. Are you going to invest in professional photos or videos?
Write a killer copy with the right keywords and create CTAs that will prompt the desired response.
Google AdWords Keyword Planner is an awesome tool for finding the best keywords related to the business or service that you’re trying to sell.
4. Set your budget
Use Google Adwords Keyword Planner to see how the search volume fluctuates for the keywords you chose, then plan your budget accordingly.
Make sure you specify if your budget is for each day or the life of the ad.
Consider how much you’re willing to spend related to how much you’re hoping to make.
5. Set your schedule
Put in the dates you want the ad to run.
You can put in the exact time you want the ad to stop running.
And that's a great way to run a time-sensitive campaign, such as for an event or a special sale.
That way you don’t need to remember to log into the ad manager and stop the ad at a particular day and time.
Upload Your Content
Since each social media platform has its video and image specifications, your ad should and visuals should be tailored to meet their requirements.
Hubspot has an awesome guide to edit/crop your visuals so they’re the ideal size.
5. Track and measure your results
Whether you’re running social media ads on LinkedIn, without collecting and analyzing advertising metrics you’re essentially running your campaigns with blinders on.
Advertising metrics show the progress of your marketing campaigns.
It tracks and measures those KPIs you choose when you decided your social media goals. It lets you know what’s working well and what needs to change.
An excellent tool for tracking and measuring your results is Google Analytics.
With Google Analytics linked to your Adwords account, you will be able to tell how your ads are performing.
It measures targeted traffic to your website and lets you know which ads or placements are leading to conversions.
Every major social media platform also has its native tool for analytics.
Using the native tools you can see the performance of your ads.
Here are some metrics to keep an eye on:
Impressions are when your ad appears on a social platform.
However, impressions do not indicate that a user saw your ad, it just means that your ad was displayed.
Note: If the same user saw your posts multiple times, Facebook counts it as multiple impressions.
Views are similar to impressions but are related to the number of people who watched or engaged with your video ad.
Clicks help you measure any specific action that users take on your ad or web page.
It also helps you understand how well your audience is responding to your marketing message.
Click-through rate (CTR) CTR shows the percentage of people who see your ad and click through to the post-click landing page.
WordStream’s Facebook CTR data concludes that average CTR for Facebook ads across all industries is a dismal 0.90%.
Cost-per-view (CPV) measures how much you spend each time a user engages with your ad on YouTube or views it for at least 30 seconds.
Or it could be for the entire duration if it’s shorter than 30 seconds.
Fortunately, advertisers are in control of bids because you can make adjustments as necessary and you will never pay more for a view than your bid amount.
6. Improve and optimize
If your social media advertising goal has been defined as to use the awesome power of social media to draw insane eyeballs to your killer website, that’s a noble goal.
On the other hand, if your social media advertising goal is to sell tons of your goods and services, you’re to be applauded for going to the bottom line.
As you look at your metrics, do you like what you see?
That insight provides an uncommon opportunity for you to tweak your strategy.
By knowing what works and what doesn’t, you can improve on what works and perhaps abandon what doesn’t work.
One of the most important strategies that work all the time is to monitor your social media campaign 24/7.
As you do, you will readily see and observe how your target audience reacts to your campaign after you spend the first dollar.
In other to be ahead of the curve in your social media ad campaign, you must gather and analyze the data that you collect.
To make this knowledge practical, you have to learn from it, repeat and apply what you learned to your next campaign.
Photo credit: Pixabay
Do you want your small business to stand out tall in the overcrowded and noisy social media landscape?
Are you interested in uncovering the most potent tools, stunning solutions and awesome workflow for your brand?
Whether you own a brick and mortar store or you run a big national company, social media has become an essential piece of many brands' marketing strategy.
Small business owners use social media channels to connect with their customers, boost brand awareness and skyrocket leads and sales.
And with over three billion people around the world using social media every month, you'd agree that social media marketing is not a passing trend.
In this article, I am going to reveal to you why your small business needs to incorporate social media marketing into your overall marketing strategy.
You will also learn why you need to use outsourced social media management services to get more sales and make awesome money.
Let's dive deep in.
Why Your Small Business Needs Social Media
As you already know, social media is an important element of any marketing strategy. It could be the difference between the success or failure of your business.
Harvard Business Review article shows that businesses that don't have a social media presence, lose profits and customers.
It goes deeper than just having social media accounts. The effectiveness of your social media marketing depends on engagements.
Small businesses are using social media to interact with their target audience.
Social media has become an important marketing strategy for these companies.
Effective social media strategy helps you build brand awareness, draw insane traffic to your website, boost your lead, and engage with current customers.
Social Examiner report shows than an astonishing 90% of marketers say that social media is important to their business.
Interestingly, eighty-two percent of those surveyed worked in companies that had less than 100 employees.
Here are specific reasons why your small business needs to be on social media.
#1. Social Media Helps You Reach A Larger Customer Base
Whether you are marketing products or services, you need to be where your customers are.
Just as you're reading this article online, your customers and prospective ones are on social media too.
According to Statista, “In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021".
It is true that billions of those people are not in your target audience but don’t think that it's only children and teens that use social media.
Though some social media platforms like Snapchat, Instagram and even Facebook, appeal to younger users, many adults are active on social media.
69% of adults in the U.S. today use at least one social media network.
With such a high number of adults using social media, you have many eyeballs to introduce your products or services to.
Since the audience is global, you can use social media to introduce your products or services to any segment of the international audience.
#2. Social Media Provides Better Customer Service
By using the best social media customer service practices your small business can support its consumer base and retain them for a long time.
That's because many consumers that have an issue or complaints use social media channels to get a quick solution.
It should be noted that many people are using social media for customer service inquiries regularly.
According to the J.D. Power and Associates 2013 Social Media Benchmark Study, 67% of consumers have interacted with a brand through its social media platforms for customer service needs.
Many brands are using social media to get customer feedback.
Customers and clients use social media to communicate with brands pretty quickly.
They know that they can resolve all kinds of issues once different types of feedback are posted online.
Interestingly, once issues and complaints are resolved amicably, customers post positive comments about the brand via social media.
And when that happens, the audience that is active online notices the responses between you and your customers. This affects your brand positively.
A survey by BrightLocal found that 30 percent of consumers takes note of local businesses’ interactions with reviewers.
Moreover, they use that information in determining whether or not to buy from the brand.
By responding quickly to the needs of your audience and taking your feedback seriously, you may endear more people to buy your products or services as a result.
#3. Social Media Builds Brand Loyalty
Getting 'social' on social media helps you build loyal fans.
Brand loyalty or customer loyalty as some prefer is the loyalty your customers have to your business, product or services.
However, having an effective and successful social media marketing campaign depends on active, engaged and loyal followers.
Focusing on vanity social media follower counts is an unnecessary distraction.
Rather, focusing on brand loyalty guarantees your long term social media marketing success.
But building an enthusiastic fan base starts with having a solid relationship with your audience through social media.
According to Moz, customers feel more positively about a brand or business they have a relationship with.
That relationship makes them feel valued by that brand.
With a well-oiled relationship, cultivated on social media, you can keep your customers coming back for more.
Relationships don't thrive without communication. Therefore, reply to their comments and quickly answer their questions.
In fact, an effective social media strategy establishes and strengthens your brand loyalty.
When you have loyal customers, you spend less time and effort keeping the new customers you worked so hard to convert.
#4. Social Media Helps You Learn About Your Audience
Social media marketing helps you understand your audience.
For instance, platforms like Twitter and Instagram have become effective in helping small businesses understand the interaction with their customer base.
Today, many brands use YouTube channel to beta-test their ads before they launch them on TV.
You can understand why.
The investment is ridiculously low, the market is huge and you get results in no time.
Additionally, by reading the tweets and status updates of the target audience, brands can easily gain insight into the daily lives of their prospects and customers.
This helps them estimate the behavior of their audience as a consumer.
Moreover, social media allows you to easily understand the types of products and services that they are buying and why.
You also learn of their hobbies, the kind of posts that they share and the websites that they visit.
When you understand your customer, you write better content and more compelling posts.
Such epic content draws killer traffic to your website.
Most of all, social media helps you in identify your customers' pain points.
This knowledge helps you refine your product strategy and it also improves sales.
#5. Social Media Puts You Ahead Of The Curve
There is no other marketing strategy where the small business has a chance of outperforming big brands than social media.
Let's take a walk on memory lane.
Before social media, using various traditional marketing strategies, the smaller business could not compete with larger brands.
However, social media marketing has levelled the playing field.
Though you might not have the PR and advertising budget of large companies in your niche, you can use social media, your personal touch and authentic self to outperform the big boys in your niche.
That human, personal, empathetic and authenticity is what your customers crave for.
If you can out-perform big brands with deep pockets in your niche using the awesome power of social media marketing, you certainly can out-perform other small businesses in your industry.
Using social media to stay ahead of the curve with other small businesses, is still largely untapped strategy.
This is how you take an unfair advantage of your competitors using social media.
Many of your competitors might have dipped their toes into the noisy ocean of social media, but most of them have not dived deep in.
To break it down in simple term, many are not operating with an effective social media strategy.
Here is the deal:
If you can craft and implement a solid social media campaign, you can take advantage of the other small businesses in your niche, on any platform of your choosing.
Don't kid yourself, social media marketing is here to stay. The earlier you dive deep in, the better the outcome will be for your brand.
Social media marketing is not for the faint at heart. It is not a sprint either. It is a long-distance race and requires patience and persistence.
The learning curve is deep, intimidating and frustrating at times.
However, many small businesses choose to outsource their social media management.
This has given them peace of mind and the time to concentrate on their core business.
Here is the deal:
Now that we've finished discussing why your small business needs social media, let's get started with managing social media for a small business, shall we?
Small Business Social Media Management
Since you appreciate that social media should not be an option for your small business or any business for that matter, let's discuss the different types of social media and their use
Many small business owners like you juggle a lot of tasks.
One major business task that unnerves many small business owners is maintaining a solid brand’s presence on multiple social media platforms.
And you have to understand where they're coming from.
Social media is a dynamic beast with so many moving parts. For instance, you have to know your target audience and where they hang out online.
Then you have to know what tickles their fancy so that you can produce content that arrests their attention.
In other words, you have to keep up with trends, produce human, helpful and holistic content and then promote it massively and ruthlessly to achieve your well-defined business goals.
What a tall order!
That's where business owners make one of two decisions. Create an in-house team or outsource social media management.
Many small businesses see advantages in managing their social media accounts.
But the greater advantage is in outsourcing your social media management to an agency that all it does is: social-media-management.
Photo credit: Pexels
Aren’t you tired of juggling all of your social media management tasks in all your social media channels, while leaving your core business in the dark?
How do you find the social media agency that’s the best fit for your social media marketing goals to hire?
As you probably know, not too long ago, just a person or two could manage most small or mid-sized brands’ marketing tasks.
Things have changed.
Social media is a dynamic beast!
Nowadays, no matter how skilled you are, you just don’t have enough arms – or hours in the day – to get everything done.
That’s why smart businesses outsource to social media experts while they concentrate on their core business.
Without a doubt, social media is the most popular online activity in most countries right now.
For instance, on average, Americans spend more than 3 hours a day on social networks, more than almost every other pastime they indulge in including television.
So, what good is that information to you?
A recent survey found that over one-quarter of businesses (28%) use social media marketing agencies to help their social media efforts.
As a brand:
Rightly targeted social media marketing efforts increase brand awareness, brand loyalty and impact sales.
Sadly, many brands don’t have any strategy in place. They don’t just have a clue.
Many small or mid-sized businesses can do what the ‘big boys’ do if they are hungry enough, insanely determined and a student of the most globally successful companies.
That’s because they can hire a social media marketing agency.
Marketing agencies do provide valuable and growth-hacking expertise and manpower to skyrocket insanely your brand’s efforts.
And when they execute your brand’s social media goals, they increase brand awareness, brand loyalty and impact sales.
Sadly, whether you call them goals or strategies, many businesses don’t have any in place.
That’s why many companies and businesses bring in an outside agency.
Why Are Companies Outsourcing Social Media?
In its simplistic form, in their drive to work smarter, many savvy brands have learned that it is better to laser-focus on the core business than to dabble into social media management.
As they do, they take their in-house team with them and refocus them on the job they were hired to do in the first place.
And because of that, they outsource.
A major reason why small and mid-sized businesses want to outsource their social media management is that they want to optimize their current activities.
They also want to create a new strategy, implement the plan effectively, and then make adjustments based on the available data.
But here are a few reasons why brands outsource their social media management:
When you consider the multiple core tasks you and your in-house team have to juggle daily, combined with lack of time, resources and skill set, you can understand why many in-house social media management teams are overwhelmed.
And if they can’t execute their social media tasks effectively, they outsource.
But HOW do companies choose the best fit social media agencies to help them achieve social media marketing success?
Shopping, of course!
Outsourcing social media marketing to a well-qualified team takes a little homework.
Before any brand hires a social media marketing agency, they must ask these five questions to make sure they’re the right fit.
So, for creative brands, that means hiring an outsourced social media management agency.
A capable agency will optimize their current activities, create a new and solid strategy,
Additionally, it would effectively implement their plan, and then make needed adjustments based on the available data.
But before any brand hires a social media marketing agency, they must ask these five questions to make sure they’re the right fit.
1. What makes you unique from your competitors?
This is a very important question to ask your prospective management agency because a quick Google search for social media agencies comes up with more than 230 million results.
That’s like picking a needle out of a haystack.
Worse still, there are tons of agencies that claim to be social media experts and with different personalities. And not every single one is right for every brand.
And because of that, brands need to look for a professional agency that’s the best fit for their business goals.
That means hiring a business that cares about the success of its clients and has a track record of that success.
To sum it up, you should ask your potential agencies what sets them apart from the competition.
As you do, look specifically for answers that include a solid track record, case studies, and a well-articulated and defined process.
These answers show that a company is invested in creating a successful social media reputation and cares about the results of its clients.
2. Do I need to be on every site?
When you ask that question, you want to know the honesty and expertise of the agency.
If your prospective agency answers “yes”, that should be a red flag for you.
Not every social network is right for every business. Each network has a different set of users.
You can’t be everywhere in social media—and you won’t be effective trying.
But the good news is that if you narrow your focus, you can get serious traction in building your following.
We strategically choose your platforms based on the target audience and your goals.
A reputable social media marketing agency will look into the target audience for a brand and then pick the social media platforms most likely to reach those audiences instead of simply advising every business to be active on every website.
3. What is your process for content development?
Content is a very important component of a solid social media strategy.
And there is no successful social media management without quality content to post consistently.
Therefore, before you hire an agency to manage your social media tasks, ask the agency how it plans to do research, content creation, and content calendars.
Quality agencies won’t shy away from the content question, but will instead have a strategy in place to find the type of content that target audiences like the most and then spread it either organically or through paid promotion.
Brands should stay away from agencies that go by gut feeling, thinking humor is appropriate for every client or promise to create a viral sensation on social media.
The centerpiece of any social media content strategy should be the inclusion of quality pictures and videos.
Studies show that people only remember 10% of what they hear once 72 hours have passed.
However, if you pair a relevant image with your material, people can remember 65% of the information after three days.
This is an incredible jump in retention, and it shows how important images are when you’re trying to build a brand and communicate your marketing message.
Text-based information is incredibly inefficient on its own, so we always include an image.
The emergence of visual media platforms like Facebook, Instagram, Pinterest, YouTube, and Snapchat, has influenced more brands and companies to jump into the visual content marketing game than ever.
Adding a mix of visual content to your content marketing campaign can improve your social media results.
They also keep your audience interested, spark engagement and create relevancy to your audience.
4. What is your process for reporting?
Creating a social media report can be key to explaining your progress on social media.
You can choose the stats that matter and deliver it in an easy-to-understand way.
Because it is important to measure the success of social media efforts, brands that plan to outsource their social media marketing tasks should be able to monitor the results of the social media marketing strategy.
That way, they can hold the agency accountable. That is where having a standard process for monitoring and reporting comes into play.
A social media report is simply a collection of data and stats. Which data and stats should be on there?
The answer likely depends on your specific social media strategies and goals.
Reputable agencies have a high standard when it comes to communicating updates, both positive and negative, to the brand regularly.
Clients and their agencies should strive to communicate about results, tactics, content options, new technologies and potential strategy options at least twice a month, if not more.
5. How do you measure success?
Measuring the success of your multiple social media campaigns is a core aspect of an outsourced social media management agency’s job.
It’s important to see how your marketing efforts are contributing to the business’s bottom line.
However, according to Social Media Today, 70% of online businesses that utilize social media don’t bother to measure ROI.
Clients that outsourced their social media and the social media marketing agency must have a clear social media goal in mind at the beginning of the process.
The client must expect, yes, demands that the prospective agency has a set standard when it comes to watching available metrics such as engagement, click-through-rate, web traffic, organic reach, paid reach, and conversions.
The beauty of social media is that strategies can be adjusted in real time based on the available data.
With time, clients and the outsourced social media management agency learn more about the target audiences and dynamic technological options, goals can evolve as well.
Though there are a variety of ways to define success, having a written goal can create a focus on accountability for the agency partner.
Asking the questions that we just covered is not out of line.
From the answers you get from those questions, you gain key insights into the backgrounds, expertise and personalities of your prospective social media marketing agencies.
It is not easy to choose an agency that is the best fit for your business goals due to the large amount of options that different agencies offer.
Nevertheless, brands should hire an agency that has a solid track record and with the experience of using big data to its advantage, willingness to be communicative freely, and laser-focused achieving your goal.
What’s Involved In Outsourcing Your Social Media Management?
Outsourcing your brand’s social media management means handing over the management of your multiple social media accounts to a social media management agency.
Then the agency spends time to understand your core business, your niche, competitors and target audience.
After that investigative research, the marketing agency creates your social media profiles on your relevant social media channels if you didn’t already have them done.
It is recommended that you create a unique email account for all your social media accounts. Something like, firstname.lastname@example.org.
That way you won’t be handing over all your emails to a third party but only the social media accounts’ emails.
Depending on the social media management services you choose, it is time to start creating epic content that touches the emotional triggers of your audience.
However, since a whole lot is riding on the success of this marketing arrangement, you must find a high-quality social media management company that would meet your business goals and at a price that you can afford.
Photo credit: Pexels
Are you looking for a social media or social media management job?
Or are you looking to hire a person with social media skills?
On the other hand, do you just want to learn about the kinds of social media management jobs out there, what they pay and where to find them?
There are tons of social media job titles out there. But how do you make sense of it all?
Sometimes, it can be genuinely confusing to tell social media job titles apart.
For instance, even some experienced marketers want to know the difference between a social media manager and a community manager?
How about the difference between a social media strategist and a social media specialist?
Are you getting where this is going?
However, some of that confusion might be because social media is a dynamic and ever-evolving niche.
And it also has changing standards mixed with technical certifications and then, in some countries, licensing requirements.
So if you're new to the social media landscape, it might be confusing and even difficult for you to find out what the job consists of.
Under such circumstances, it might also be hard to know what kind of job skills will be expected of you.
And if you're a hiring manager that's new to the job, you may not know the specific job skills for the different titles.
You can begin your job hunt by looking for keywords like digital content, digital media, online content, online community, social marketing, engagement, interactive, and just online or social media in general.
In this article, we will define some of the most well-known but often greatly misunderstood social media titles.
Then you get an insider gist on what each job involves, how much it pays and where to find those amazing social media management jobs.
Are you ready?
Let’s get started:
1. Types Of Social Media Management Jobs.
2. What You Can Do Today On Social Media To Find A Job
3. Social Media Mistakes That Can Cost You The Job.
4. Where To Find Online Social Media Management Jobs.
Photo credit: Pixabay
1. Marketing Director
A marketing director is responsible for providing direction, guidance and leadership to a brand’s marketing department.
She typically manages the marketing of a brand, organization, particular product or group of products.
An effective marketing director works closely with the sales department to develop a pricing strategy that helps the brand maximize profits and market share.
Finally, she’s in charge of organizing company conferences, trade shows, and major events.
2. Marketing Manager
Marketing managers analyze trends in the niche and the demand for products and services.
With that knowledge, the marketing manager creates a strategy to market the product or service.
They often work with sales managers, accounting team, and advertising companies to ensure that the marketing strategy is implemented successfully.
A marketing manager is in charge of the large amounts of money that brands are spending on social media and website ads.
What you’ll make: According to USNews Marketing Managers made a median salary of $132,230 in 2017.
The best-paid 25 percent made $180,070 that year, while the lowest-paid 25 percent made $94,110
3. Business Development Manager
Picture credit: Pexels
What does a business development manager do?
The primary job of the business development manager is to develop and diversify the business so that income increases and the future and growth of the brand are guaranteed.
That is why most of the time, the business development manager (BDM) is often the first person in the company that a potential client contacts when they are seeking information on the brand’s products and services.
The business development manager also responds to requests for proposals and tenders. The BDM also develops sales in new sales territories.
A business development manager’s job description often asks for a range of skills and capacities that revolve around the best strategic and financial outcomes for the brand.
To be awesome in this role, you should be an active listener.
Not only that but also have a compelling sales personality garnished with a hunger to chase and close new business from cold calls and inbound warm leads.
The average Business Development Manager salary in the United States is $123,628 as of May 31, 2019, but the range typically falls between $100,049 and $146,512.
4. Social Media Manager
The role of a social media manager or specialist is categorized within the "Advertising, Promotions, and Marketing Manager" sector of the labor force, which is projected to grow by 10% before 2026.
A social media manager is someone with multiple abilities.
She manages the social media marketing campaigns and day-to-day activities of the brand.
The job includes the development of relevant, helpful, human and holistic content.
Such content should be effective in reaching the company's target audience.
A social media manager creates, curates, and manages all published content in the form of images, video and text.
Moreover, an effective social media manager monitors, listens and engages with the brand’s audience in a humanly way while cultivating leads and sales.
Therefore, if you are hiring a social media manager, ask yourself:
Do I want a social media manager who will be strictly in charge of running my brand’s social ads programs? Or more of an all-around person?
However, a thorough social media manager job description will weed out those determined to wow you, from those that would be happy with any job.
Having said that:
“If you hire people just because they can do a job, they’ll work for your money.
But if you hire people who believe what you believe, they’ll work for you with blood, sweat and tears.” -Simon Sinek
What you’ll need: a bachelor’s degree in art, photography, journalism or design. View a sample resume for an art director.
What you’d earn:
The job function of a social media manager or specialist is grouped within the "Advertising, Promotions, and Marketing Manager" sector of the labor force, "Advertising, Promotions, and Marketing Manager" sector of the labor force, which is projected to grow by 10% before 2026.
Nonetheless, a solid social media manager should have multiple skills that range from copywriting to design.
But each type of social media role usually requires a primary focus or expertise.
Therefore, if you're a marketing manager trying to hire your next social media expert, it's important to determine how your brand needs to grow first.
For instance, if you want to expand your brand on visual platforms, you will want to hire a social media maven with knowledge and experience related to multimedia production.
By the same token, if you're an aspiring social media manager, it's also important to know which skills you should focus on to become an expert in your field.
Whether you’re a business manager or a young social media specialist, here some social media jobs that could boost the growth of your brand.
What does a copywriter do?
A copywriter crafts a clear, convincing copy that helps sell products, services and/or educates and engages consumers.
A creative and awesome copywriter does even more.
She’s amazing on multiple social media channels including Facebook, LinkedIn, Twitter, Instagram, Snapchat and other marketing platforms.
As the one with the enviable skill of knowing intimately your target audience and most importantly your brand’s voice, she is uniquely qualified to take the lead in brainstorming concepts and developing storyboards.
Since content is a major part of social media marketing, you have to know how to write copy that is adapted for each social media channels and targeted audience.
For instance, a solid social media manager might write Instagram captions with a relaxed and sympathetic voice.
And then switches gear to write in a more business-oriented voice for LinkedIn
The copywriter is in charge of the creation and adaptation of written content for specific social media channels.
This person should be comfortable writing social posts that are as short as 280 characters or blogs over 400 words.
Therefore, a brand benefits greatly by having a solid social media manager who can maintain a brand voice while still adapting it to different platforms.
An awesome headline great or article that speaks directly to your target audience could lead to more engagement.
What you'd earn:
Average Copywriter Salary is $49,987
6. Digital or Multimedia Producer
In the year 2018, a mind-blowing 80% of marketers used multimedia assets as part of their social media strategy.
Out of that number, 63% were using video regularly.
With the marketing success of multimedia channels like Snapchat and Instagram and the launch Live Video features on the other major social media platforms, more than ever before, more brands need social media managers with multimedia skills.
The Digital Producer is in charge of all projects involving the creation of digital media.
That includes creating concepts for new designs, providing cost estimates, and ensuring that all content meets requirements.
Adapting visual content specifically for each social network yields more clicks and leads.
Research has shown that images can result in an 85% engagement rate on Facebook and increased retweets by 35%.
Average Base Pay is $55,224/yr
7. Social Media Metrics Analyst
As your social media efforts produce more data, a social media analyst is counted on to be data-driven and know how to translate social data into valuable information.
That means being able to dig into the data, analyze that data, and draw actionable insights.
However, for agencies and businesses with large social presences, you need an expert to sort through the numbers to show your social media has a worthwhile ROI.
Social media has so many moving parts that can make or break your overall marketing strategy.
Your brand’s capable social media analyst ensures that the numbers are there to back up your decisions.
To be effective then:
However, to fulfil these duties, a social media analyst needs to have a deep understanding of social media tools and how to use them to cultivate stakeholder relationships.
Further, professional knowledge of marketing principles, good spelling and grammar and as well as a genuine passion for developing relationships are important.
Constantly testing and analyzing results helps social media community managers build more effective standards in their routines.
According to Payscale, the average Social Media Analyst Salary is $49,639
8. News Commentator And Curator
A rock star social media community manager is that human eyes and ears you need to pick up on a cultural trend that a machine might not see.
A news commentator and curator find new opportunities for the company by keeping track of their niche, news, and social media trends.
That means that an excellent news commentator and curator knows exactly where to find relevant and trending news and what the target audience is saying about it.
They also need to know what's changing on social networks and in the industry.
When shifts or new trends occur, they must be able to react and respond accordingly.
A capable community social media manager is awesome at "tactful newsjacking."
According to, believe it or not, Newsjacking.com, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”
When there is breaking news in your niche, reporters, analysts and pundits are looking for experts to comment on the story.
Newsjacking gets you media attention. With little effort!
As the story gains traction in real-time, buyers become interested in products and services based on what’s happening now.
The community manager then jumps in and tactfully capitalize on a news story, trend, or hashtag.
Newsjacking can go pretty bad if much thought is not given to its execution.
Now, let’s take a look at an example of a big brand nailed newsjacking — in a big way:
Charmin, as a brand has perfected the art of how you can take a product that’s relatively taboo to talk about and make it inherently convenient to share.
For instance, at last year’s Oscars, the brand was eager and ready with a consistent stream of its brand marketing “potty” humor.
It made fun of the Oscars and at its product.
All, tactfully done without ever crossing the line into inapoppriate behavior.
This is a classic newsjacking tweet.
What do you think? Look at it again.
Though funny, but it is simple and relevant to the brand. It is even more relevant to the nominees.
This tweet works out pretty well without being blatantly promotional.
This is personal enough to have passed as a tweet by a friend, rather than a brand.
Staying ahead of the curve means staying on top of trends.
By staying on top of the news trends, the social media community manager can newsjack.
And newsjacking generates sales leads and adds new customers.
Newsjacking is a great way to grow your business.
Average curator salary is $49,429
9. Customer Service Representative
A customer service representative is the contact person between customers and the company.
She answers customer questions, resolve their complaints, and resolves unforeseen emergency issues.
A customer service representatives also offers upscale or she sells products or services directly.
However, in social media sphere, a customer service representative is thought of as the voice of the brand.
Unlike in traditional marketing, she constantly gets online questions and comments about their company's products and services.
And sometimes, she has to address negative feedback from the brand’s audience.
That is why it is important that a social media community manager needs to be able to engage with all kinds of people in different buying stages and with different mood dispositions.
She knows exactly where a follower's question or comment is coming from.
As she, addresses it appropriately while providing a course of action or solution.
An effective social media customer service rep is a great communicator that knows the company's brand, products and services intimately.
By engaging and addressing the concerns or challenges of your audience on social media instead of over the phone, also saves your company time, money and other resources.
According to Glassdoor, the average base pay is $30,688/yr.
10. Community Manager and Facilitator
A community manager is in charge of promoting a brand on social media networks.
An experienced and effective community manager creates her social persona.
And with that, she actively interacts with the online community to connect with potential customers and champions the brand’s voice accordingly.
A great community manager the brand’s ambassador.
And her role involves engaging with prospective customers and building relationships with existing ones.
Importantly, she is also laser-focused on monitoring and measuring sentiment around the brand.
And with social media listening tools to monitor feedback and engagement.
Social media channels are the most likely platform where your audience express their real emotions.
This is a valuable insight into how the audience are responding to your multiple campaigns.
With this diverse and highly visible role, it's hard to believe that the social media community manager position is often still considered entry-level.
Hiring managers should be familiar with these jobs so that they are better equipped as they interview potential social media managers.
Social media has transformed today's job search.
And as such, you can use social media as a powerful tool to find your next job.
The days are gone when your parents looked at the newspaper classified job ads or job boards only.
Today, you can learn and master social media and use the skills acquired to find a social media job.
Though finding a job is not an easy task, but with great planning, you can use social media and job search sites to find your dream job.
That’s because with all the social media tools available today, you can now search for a new job in more efficient and effective ways than ever before.
Let's go over how you can use social media networking, especially on LinkedIn, Facebook, and Twitter, to land your dream job.
LinkedIn is undeniably, the most important social media platform for anybody seeking a professional job.
Indeed, LinkedIn is not as easy as the other social media platforms to join.
Still, if you already have a profile on the site, good for you!
But if you don’t have an active LinkedIn profile or not already familiar with LinkedIn, it's time you made that move!
Photo credit: Shutterstock
In either case, you'll need more than just a passive profile to reap the benefits of this powerful professional platform.
Well, listen at this:
Fortune magazine reported in 2017 that at least 500 million people use the network, and there are more than 10 million active job listings.
As the social media platform for professionals, LinkedIn can help you research companies that you intend to work for.
It can also help you find out the best people to contact at those companies.
Your LinkedIn research will uncover existing contacts in your network who might be contributory in serving as a conduit to new connections.
As your research reveals what the brand’s culture and business goals, you can prove how you can add value to their bottom line.
It should be noted that developing your LinkedIn profile is not for the faint at heart.
That’s why some people develop it as piecemeal.
Some people have used their existing resume as the foundation of their LinkedIn profile.
It provides a heads up in the inclusion of education, experience and skills on your LinkedIn profile.
If you want a LinkedIn profile that rocks, add organizations you've joined, volunteer work that you do and volunteer causes you champion.
Then neatly wrap it all up with an engaging summary that arrests the attention of your readers.
Above all, make sure that the information on your LinkedIn profile and your resume are consistent.
This is highly important because recruiters and hiring managers will be using both platforms to make a hiring decision about you.
Reach Out To Your Friends On Facebook
Facebook is a great place to let your friends know that you are looking for a job.
These are your friends and personal contacts; they are people who are invested in you and want you to succeed.
According to a report from Fast Company suggests that those your casual friends, may be just the ones that would help you land your dream job.
That study refers to these people as weak connections.
For instance, you may know from middle school, but you lost touch with her when her family moved to another city right after eighth grade - until you reconnected on Facebook.
Many think that one of the reasons why the platform is gaining recognition as a place for networking for a job is because
Facebook is a little more friendlier and relaxed than LinkedIn.
Though it is not required, those who are happy at their place of employment often display it on their profile page.
You never know who has heard of an open position or who might have connections at companies in your industry.
Your networking profile is a great place to start when you want people to know the kind of job you're looking for and how you are uniquely qualified for it.
Twitter Is The Best Job Search Tool You’re Not Using
There is so much noise on Twitter that one can easily be overwhelmed.
And because of such noise, one might be tempted to favor LinkedIn instead as a professional social media tool.
Nonetheless, if you don’t look closely at Twitter, you could be missing out on some important job and networking opportunities.
The platform offers a solid network of companies and people in different vocations.
On Twitter, companies and hiring managers are increasingly sharing open positions on their accounts.
And the reason why companies and hiring managers are active on Twitter is because it offers less structure as a job search tool.
Irrespective of that, it has more opportunities to connect with people.
In fact, by being active on Twitter, you can stumble on an opportunity that you might not otherwise find.
Here are some tips to get the most out of your Twitter job hunt:
This makes it easy for companies to check out what your life has been.
Start following and start conversations
After you’ve spruced up your profile, the next move is to start following companies, recruiters, publications, job forums and industry leaders.
Since most of the brands don’t have many repeat engagements from individual users, you can stand out from the crowd if you retweet, favorite and reply to tweets in meaningful ways.
Don’t be shy, join the conversations.
Search out who your prospective boss would be, retweet them and reply to their tweets.”
As you build up a personal conversation with a recruiter or manager, it becomes much easier for you to direct message them.
Then you can go ahead and ask about connecting outside of Twitter or in person.
Make lists to narrow in on interesting companies
An effective way to sort through Twitter is to create a list for target companies.
With a list, you can see job opportunities from specific companies.
You can set your list to public or private, and add as many users to it as you like.
Clicking on a list gives you a timeline of tweets from just those individuals and companies.
Use search tools
Twitter has a helpful built-in search bar you can use for job openings.
All you need to do is type in the location where you want to work, “hiring” and “entry level” or “director”.
As Twitter returns your results, you’ll likely see tweets about open positions in your desired field and area.
There are also job search engines specifically for Twitter, like Tweetmyjobs.com, which allows users to add in filters by location, industry and keyword.
It would interest you to note that hiring managers are more frequently combing Twitter for applicants.
This is especially true in fields where social media acumen might be considered a qualification for a job, like in HR and communications.
Other industries like nonprofits and academia are joining the bandwagon and have started to boost their Twitter presence too.
Now that you are excited about all the different social media job opportunities, the pay and perks, let’s talk about social media activities that could impact how your prospective employers see you on social media.
Do you think that your social media presence doesn't impact your job search? Fine. But, you're wrong.
Your social media activities matter.
Do you know that the U.S. government is now requiring social media information from Visa applicants?
Since a large number of people live their lives on social media, by combining the online information with the one on your application, the government intends to get your full picture.
Even more importantly, as it relates to you and this article, has it occurred to you that most companies take their pretty time to dig into the social media accounts of their job applicants?
If you didn’t know that before, now you know. Even before the U.S government started this online social media research of visa applicants, companies were already doing that.
Still not convinced?
Well, get this:
According to 2018 CareerBuilder survey, 70 percent of employers use social media to screen candidates during the hiring process.
And about 43 percent of employers use social media to check on current employees.
In fact, according to the Society for Human Resource Management (SHRM} survey entitled, Using Social Media for Talent Acquisition—Recruitment and Screening:
The survey found that the number of employers that are recruiting through social media is growing.
For example, 84 percent of organizations are using it already while an additional 9 percent are planning to use it.
Look back to 2011. In that year, only 56 percent used social media for recruitment.
Are you getting the picture?
That same SHRM study found out that 36 percent of companies have ineligible candidates mainly because of the negative information that they found through an online search or on their social media profiles.
Nonetheless, not landing your potential job because of some negative information related to your online activities can be avoided.
Therefore, you must appreciate what kinds of online activities trigger the radar of your prospective employers.
As you put yourself in the shoes of your prospective employer, you can understand what kinds of online activities that employers researching candidates online find offensive and shocking!
Embracing and adjusting your social media behavior in a manner that befits a professional will convince you to delete these red flags for good.
Here are things that potential employers view as red flags on a job applicant’s online presence and what you should do about it.
That's a big one!
If you’re online why are you private?
What is it about you that you want to see the activities of billions of people but you want yours hidden from most of the world?
It sure looks like either you have something to hide or you don’t have anything to show.
What do you think?
When hiring managers see that, they smell a rat.
And you guessed right: they hurriedly drop your resume to the bottom of the pile.
What you need to do instead:
Draw the line between your professional profile and your personal one.
Granted, it’s your choice whether to keep your personal Twitter account private or not.
If you don’t want being private on your social media platforms stop you from getting your dream job, it may be worth having a searchable Twitter name that shows you as a professional and what you bring to the table.
A better plan might be to create both personal and professional accounts.
You can make your professional account public while you keep your personal account private.
By doing so, you determine what you want your prospective employers to see.
Make it look awesome!
You’re not active
According to Wayne A. Lynch, managing partner of Vaco, a consulting and specialized recruiting agency in Dallas, a poorly presented Facebook page or a bad LinkedIn profile could have an impact.
Signup and forget it isn’t going to cut it. You have to be consistently active.
It proves to your prospective employer that you don't know how to engage with an audience.
Indeed, social media is your golden and risk-free opportunity to showcase your skills at networking, engaging with others and curating epic content.
You won’t let it go to waste would you?
What you need to do instead:
Be fully committed to your online brand.
It could be as simple as sharing your quality content or reposting the content of influencers on social media a few times a week.
Irrespective of what kind of job you plan to land, hiring managers look at social media accounts.
They want to see if the candidate posts are smart, funny, insightful, interesting or creative content, especially on Twitter and Instagram.
Move strategically and tactfully and show hiring companies that you’re the total package!
That you’re more than your one-dimensional resume.
You bought fake followers
Don’t be fooled and don't even try to fool your hiring manager.
Because many hiring managers consider the number of followers a candidate has as purely a vanity metric.
It doesn’t have any true meaning unless its real.
On the other hand, if you’re followed by influencers or thought leaders in your industry, many marketers and hiring companies consider that more beneficial than the actual number of followers.
Here is the thing:
You could have few followers, but still make a major impact if you're connected with the right people in your niche.
Not to mention, that there are many tools out there that employers use to weed out the chaff from the wheat.
Yes, there are tools to weed out fake followers.
So don’t be fooled trying to fool someone. It’s all too easy to get caught cheating, and that could certainly cost you the job.
What you need to do instead
Your prospective employers are not are not interested in your vanity follower count.
Instead they want to see how you use social media to interact, build relationships and express your creativity.
That is not asking too much and the great news is that you don’t need thousands of Instagram or Twitter followers to get this done.
One way that you can impress your future employers is by using social media to connect with influencers, industry leaders, organizations and publications in your field.
Moreover, hiring managers also want to see you participating in relevant online groups.
As you participate, they are interested in the type of content you share and comment on.
You’re gross or offensive
Most people have indeed been taught by their parents not to be tasteless or offensive, but many people have been offended enough by it on social media that we need to bring it to your attention.
According to that same SHRM survey that we mentioned earlier, incredibly, one in five candidates post derogatory comments on social media.
A wise man said that “out of the abundance of the heart the mouth speaks.” In other words, when mean thoughts fill the heart, they are exposed in perverse speech.
So gross or vulgar speech says a lot about a potential candidate’s level of professionalism or lack of it.
Always remember that once you post something online, it’s out there for everyone to see and search for.
What you need to do instead:
Be careful about the kinds of words and emotions you display on social media.
Don’t post when you’re angry, upset, drunk or even tipsy.
You complain about work
Can you believe this?
That same SHRM also reports that 33 percent of candidates use social media platform to talk bad about their jobs, workload or other job-related issues.
If you were a hiring manager how would you feel if you read such a report?
Whether you agree with the hiring managers or not, they see see this as a turn off.
Because they know that a dog that brings a bone carries a bone. In other words, if you complain publicly about this job, what’s going to stop you from badmouthing your next employer online?
In all likelihood you will.
Or at least that’s what the hiring manager would assume.
And they will toss your resume to the bottom of the pile where it sits collecting dust.
The sad thing is that they would not send you an email explaining to you their reason why you got passed over for the position.
What you need to do instead:
Don’t post or air your dirty work laundry online. It is not good business.
You’re under the influence
Some people feel that when they’re off the clock, it’s their private time and rightly so.
And some even go further to believe that they can do whatever they want with their private time.
But get this:
Whether you’re off the clock or not, unprofessional behavior is just that.
The same SHRM study found out that almost half of candidates, or 48 percent, have photos and or information that details them being under the influence of drugs or alcohol.
Though you have the right to do whatever tickles your fancy after work, you don’t need to share these compromising activities online.
Companies and hiring managers are looking to hire awesome team members that positively reflect their brand. You’d agree that a sloppy and insensitive social media post isn’t going to cut it.
Well then, why even try it?
The next one is personal, seriously.
You’re All About Selfies
It astonishing how many people- young and old are on the selfies bandwagon.
Are you one of them?
Though some people would tolerate an occasional selfie, it’s important that are mindful of the frequently of the selfies posts.
Consistent selfies can give off a self-obsessed or egomaniac impression.
Such selfies can be seen as unprofessional, especially if the photo is sexual in nature.
While you’re letting that point marinate, you shouldn’t post provocative photos.
Now, that’s another red flag to employers.
What you need to do instead:
You may need to create personal and professional social media accounts.
In that way, you can keep your professional account public and your personal account private.
You Have Poor Grammar
You may think that since it is your social media account it’s all about you and your followers only.
And with that kind of reasoning you may conclude that it is not important to worry about spelling, typos and grammar.
Nonetheless, this is one of the biggest red flags employers find and it is a disqualifying factor for potential candidates.
SHRM reports that 30 percent of candidates have this issue.
You can find spell check apps readily available on all devices.
Therefore, there’s no excuse for bad spelling or poor grammar.
Clean up your verbiage to make a positive, lasting impression employers will be impressed by.
Do you have health challenges or disability that would be better managed if you worked from home?
Are you a busy stay-at-home mom who wants to join the workforce needs a flexible schedule that would make it possible for you to pick up your kids from school and take them to soccer games?
Are you a digital nomad? Are you ready to travel all over the world while being able to telecommute from anywhere with your laptop and an internet connection?
If that describes you or if you’re just interested in jobs that allow you to commute from your living room while wearing your pajamas, then remote work is for you.
Some may consider that a dream job.
But the jobs are totally real!
If you haven’t found your niche yet or want to find as many job opportunities as possible, check out these general freelance job sites:
FlexJobs has 10+ years of successfully helping people find jobs that better fit their lives.
They’ve won awards, and gotten lots of press. It has positions ranging from freelance, to part-time, to full-time jobs.
The remote careers jobs range from entry-level to executive.
Here's the best part:
According to them: “Our team of trained researchers works tirelessly on your behalf to find and screen the best remote and flexible jobs—part-time to full-time, entry-level to executive, in 50+ categories.”
Remote.co hand curates their list to of jobs to showcase the best remote job opportunities in the most recruited job categories.
Their listings include customer service positions, design opportunities, developer jobs, recruiter and HR roles.
They post jobs for writers, managers, and marketers.
You'd love their virtual job board because it has this pretty handy feature that allows you to search or browse by job type.
JustRemote wants to help everyone find a job that they love and allow them to do it from anywhere.
They are dedicated to building a better remote job platform that makes it easy for job seekers to find their perfect role quickly and easily.
Their categories are, Developer, Marketing and Manager/Executive jobs.
Their jobs can be filtered by location. It has virtual job board that clearly highlights whether positions have specific country or time overlap requirements.
4. Virtual Vocations
Virtual Vocations’ jobs board features telecommuting positions in job fields like technical writing and paralegal.
The site was started by a stay-at-home mom who was frustrated with a lack of legitimate remote job listings online, and today the company is run by an entirely remote team.
In addition to their jobs board, the site’s blog has great tips, including this article on how to pick up a seasonal remote gig during the holidays.
Pangian is on a mission to unite all five continents by connecting remote-minded companies with remote employees.
Their virtual job board provides a robust list of open, remote positions including web development, UX design, content creation, and digital marketing.
Pangian also gives users the option to start an account and participate in their online community, where employers have a chance to learn more about potential employees’ specific skills, interests, and backgrounds.
6. We Work Remotely
We work remotely: With just a simple, straightforward layout, this virtual job board is a catch-all of remote, work from home jobs from customer service, to web design, to programming.
Living up to their stated goal of ”finding the most qualified people in the most unexpected place,” the We
Work Remotely site connects over 130,000 monthly users with telecommuting opportunities. It’s your ticket to remote employment in no time.
Remotive is a bi-monthly newsletter for job seekers interested in working remotely.
In addition to news about how to get hired at remote jobs and tips on life as a digital nomad, the newsletter also has a robust listing of remote positions.
Remotive’s job listings are broken down by job type—sales, support, product engineering, marketing, etc.—making it easy to find the specific kind of job you’re looking for.
Skip the drive: With a catchy and appropriate name for a company where you find remote work.
The website has a handy resources tab that lists authors to follow and sites to check for advice in the world of working remotely.
Importantly, it is a reliable source for remote jobs.
Its virtual job board is true to its mission.
If you use the resources Skip the drive provides, you can truly swap your ugly morning gridlock for a leisurely telecommute.
9. Remote OK
Remote OK is a remote job site that tags all of their job listings, making it simple and easy to set filters for the specific listings you want.
You can choose to filter jobs posted by recruiters, by experience level. For instance, junior, senior, etc.
You can also search by job type like sales, marketing, design, dev, and more.
And you can even narrow it down to tech or non-tech related jobs.
Even if you're looking for non-tech jobbs like marketer or analyst, you can stil benefit from some basic tech skills.
10. Working Nomads
Working Nomads works as a newsletter dedicated to busy digital nomads.
The process is simple. After you sign up for the newsletter, Working Nomads will then deliver a targeted and curated list of remote jobs directly to your inbox.
They even give you a choice on how frequent you want your job alerts.
You can choose daily or weekly emails.
Jobspresso features a wide range of curated jobs in tech, marketing, customer support, and more.
You can search their virtual job board for openings and post your resume to be searched and seen by potential employers.
If you’re a job seeker looking to work remotely in European time zones (whether you’re from Europe or not), you’ll want to check out EuropeRemotely.
This virtual job board is full of job listings from companies that are happy to work with at-home and remote employees who are interesting in doing work based on European time zones.
Web designers, web developers, mobile app designers, and digital marketers can specify their focus and receive listings for corresponding remote and work-from-home positions.
Wfh.io focuses exclusively on remote digital and tech jobs.
They include remote jobs in product management, software engineering, web engineering, customer support, marketing, and more.
Outsourcely pairs up remote workers with employers seeking both full and part-time employees.
You can browse for jobs by category: design & multimedia, web development, writing & content, customer service, sales & marketing, and more.
Looking for remote social media management job, please click here.
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