How To Land A Social Media Management Job

social media management jobs

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Are you looking for social media management or social media job?

Or are you looking to hire a person with social media skills?

On the other hand, do you just want to learn about the kinds of social media management jobs out there, what they pay and where to find them?

And then, there are tons of social media job titles out there. But how do you make sense of it all?

Sometimes, it can be genuinely confusing to tell social media job titles apart.

For instance, even some experienced marketers want to know the difference between a social media manager and a community manager?  

How about the difference between a social media strategist and a social media specialist?

Are you getting where this is going?

However, some of that confusion might be because social media is a dynamic and ever-evolving niche.

And it also has changing standards mixed with technical certifications and then, in some countries, licensing requirements.

So if you're new to the social media landscape, it might be confusing and even difficult for you to find out what the job really consists of.

Under such circumstances, it might also be hard to know what kind of job skills will be expected of you.

And if you're a hiring manager, that's new to the job, you may not know the specific job skills for the different titles.

For starters:

You can begin your job hunt by going to your favorite search engine and start looking for keywords like digital content, digital media, online content, online community, social marketing, engagement, interactive, and just online or social media in general.

Great.

But in this article, we will define some of the most well-known but often greatly misunderstood social media job titles.

Oh my, then you get an insider look on how to find a job using social media.

Social media mistakes that can disqualify you. But we will uncover what your prospective employers are looking for when they snoop on your social media accounts.

Then we get real on how to find social media marketing jobs.

It sounds like a lot of things to learn about.

Are you ready?

Let’s get started:


1. Types Of Social Media Management Jobs.
2. How To Find A Job Using Social Media.
3. Social Media Mistakes That Can Disqualify You.
4. What Employers Are Looking For As They Research Your Social Media Profiles.
5. Where To Find Online Social Media Management Jobs.
6. [BONUS] For Recruiters And Job Seekers: Other LinkedIn Alternatives.

Whether you're looking for a social media management job or you want to hire your next maven in the social media sphere, do you know that there are many social media titles you should know?

If you're looking for a job and new to this niche, have you found it difficult to know what the job really consists of and what will be expected of you?

This article does not cover all the job titles.

#1. Types Of Social Media Management Jobs

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social media management jobs

 

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#1. Marketing Director

A marketing director provides direction, guidance and leadership to a brand’s marketing department.

She typically manages the marketing of a brand, organization, particular product or group of products.

An effective marketing director works closely with the sales department to develop a pricing strategy that helps the brand maximize profits and market share.

Finally, she’s in charge of organizing company conferences, trade shows, and major events.

Required Skills:

What you’ll make: Average Marketing Director salary is $85,749 ( Source: PayScale)

#2. Marketing Manager

Marketing managers analyze trends in the niche and the demand for products and services.

With that knowledge, the marketing manager creates a strategy to market the product or service.

They often work with sales managers, accounting team and advertising companies.

And they ensure that the marketing strategy is implemented successfully.

A marketing manager is in charge of the large amounts of money that brands spend on social media and website ads.

Required Skills:

What you’ll make: According to USNews Marketing Managers made a median salary of $132,230 in 2017.

The best-paid 25 percent made $180,070 that year, while the lowest-paid 25 percent made $94,110

#3. Business Development Manager

marketing executive professional

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What does a business development manager do?

The primary job of the business development manager is to develop and diversify the business. 

She guarantees income increases and the future and growth of the brand.

That is why most of the time, the business development manager (BDM) is often the first person in the company that a potential client contacts when they are seeking information on the brand’s products and services.

The business development manager also responds to requests for proposals and tenders.

The BDM also develops sales in new sales territories.

A business development manager’s job description often asks for a range of skills and capacities that revolve around the best strategic and financial outcomes for the brand.

To be awesome in this role, be an active listener.

Not only that but also have a compelling sales personality garnished with a hunger to chase and close new business from cold calls and inbound warm leads.

Required Skills:

What you’d earn:

The average Business Development Manager salary in the United States is $123,628 as of May 31, 2019, but the range typically falls between $100,049 and $146,512.

Virtual Office Assistants' Job

virtual assistant

 

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Virtual office assistants manage daily administrative tasks, creative or technical services and schedules for their employers.

That means managing the same tasks as an office secretary or manager.

But instead of doing the work at the office, the virtual assistant works remotely from a home office or the location of her choice. 

The virtual assistant uses her own computer equipment, phone, software, and Internet connection.

Source: International Virtual Assistants Association

The virtual assistant manages the small tasks that keep the company running seamlessly while the employer focuses on the core tasks.

However, communication is a known challenge for both companies and virtual assistants.

That is why virtual assistants communicate with their employer on multiple channels.

Emails, phone calls, video messaging, instant messaging, apps, and task management programs are important tools to help VAs stay connected to their clients or employers.

As a virtual assistant, they may ask you to organize your employer’s files, answer emails, and arrange meetings.

Other duties may include management of expense reports, orders, and confidential financial information.

As a virtual secretary, you may also create presentation materials or book flight and hotel reservations.

Here are some general tasks that an office assistant may do in a virtual office:

Sources: Entrepreneur and ABC News

For this work, you get paid $20 to $45 per hour.

Since the virtual assistant is an independent contractor, she sets the fee.

They base the fee on the complexity of the work and the turnaround time on specific projects.

It costs more for rush jobs than those with a regular turnaround. Source: PR Log

The experienced virtual assistants that make the most money are those that specialize in the services they offer or the businesses they support.

Such ones can often demand higher fees of up to $100 an hour.

You can charge more for these jobs and other areas of specialized expertise:

Source: HomeOfficeMag

You need skill, contacts and personal organization for you to succeed.

Be a dependable virtual assistant.

That means you have to set your own work schedule, based on client needs and stick to it.

Importantly, you need to create high-quality work on your own.

Here are the core competencies that the Alliance for Virtual Business recommends that you have:

Above all, you'll also need current technology.

That includes a reliable computer, Internet connection, phone with voice mail or answering machine, fax machine or computer faxing capabilities.

If you want a job as a virtual assistant, you will also need business and communications software and antivirus software.

It is not enough to gain the technology, you must be proficient at using this software, along with e-mail, the Internet and instant messaging.

#4. Social Media Manager

social media management jobs

 

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They categorize social media manager or specialist within the “Advertising, Promotions, and Marketing Manager” sector of the labor force, which will grow by 10% before 2026.

A social media manager is someone with multiple abilities.

She manages the social media marketing campaigns and day-to-day activities of the brand.

The job includes the development of relevant, helpful, human and holistic content.

Such content should be effective in reaching the company's target audience.

A social media manager creates, curates, and manages all published content in the form of images, video and text.

An effective social media manager monitors, listens and engages with the brand’s audience empathetically while cultivating leads and sales.

Therefore, if you are hiring a social media manager, ask yourself:

Do I want a social media manager who will be strictly in charge of running my brand’s social ads programs?

Or more of an all-around person?

However, a thorough social media manager job description will weed out those determined to wow you, from those that would be happy with any job.

Having said that:

“If you hire people just because they can do a job, they’ll work for your money.

But if you hire people who believe what you believe, they’ll work for you with blood, sweat and tears.” -Simon Sinek

What you’ll need: a bachelor’s degree in art, photography, journalism or design.

social media management jobs pay

Data compiled from Glassdoor.

What you’d earn:

If you're dead serious about an updated expected salary for a social media manager, -  Glassdoor or Payscale

Required Skills:

The job function of a social media manager or specialist is grouped within the "Advertising, Promotions, and Marketing Manager" sector of the labor force, "Advertising, Promotions, and Marketing Manager" sector of the labor force, which is projected to grow by 10% before 2026.

Nonetheless, a solid social media manager should have multiple skills that range from copywriting to design.

But each type of social media role usually requires a primary focus or expertise.

Therefore, if you're a marketing manager trying to hire your next social media expert, it's important to determine how your brand needs to grow first.

For instance, if you want to expand your brand on visual platforms, you will want to hire a social media maven with knowledge and experience related to multimedia production.

By the same token, if you're an aspiring social media manager, it's also important to know which skills you should focus on in order to become an expert in your field.

Whether you’re a business manager or a young social media specialist, here some social media jobs that could boost the growth of your brand.

Social Community Manager Jobs

1. Copywriter

copywriter

 

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What does a copywriter do?

A copywriter crafts a clear, convincing copy that helps sell products, services and/or educates and engage consumers.

A creative and awesome copywriter does even more.

She’s amazing on multiple social media channels including Facebook, LinkedIn, Twitter, Instagram, Snapchat and other marketing platforms.

As the one with the enviable skill of knowing intimately your target audience and most importantly your brand’s voice, she is uniquely qualified to take the lead in brainstorming concepts and developing storyboards.

Since content is a major part of social media marketing, you have to know how to write copy that is adapted for each social media channels and targeted audience.

For instance, a solid social media manager might write Instagram captions with a relaxed and sympathetic voice.

And then switches gear to write in a more business-oriented voice for LinkedIn

The copywriter is in charge of the creation and adaptation of written content for specific social media channels. 

This person should be comfortable writing social posts that are as short as 280 characters or blogs over 400 words.

Therefore, brands benefit greatly by having a solid social media manager who can maintain a brand voice while still adapting it to different platforms.

An awesome headline great or article that speaks directly to your target audience could lead to more engagement.  

What you'd earn:

Average Copywriter Salary is $49,987 

 

2. Digital or Multimedia Producer

In the year 2018, a mind-blowing  80% of marketers used multimedia assets as part of their social media strategy.

Out of that number, 63% were using video regularly. 

With the marketing successes of multimedia channels like Snapchat and Instagram and the launch of Live Video features on the other major social media platforms, more brands need social media managers with multimedia skills. 

content creator

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The Digital Producer is in charge of all projects involving the creation of digital media.

That includes creating concepts for new designs, providing cost estimates, and ensuring that all content meets requirements.

Required Skills:

  • Adapting visual content specifically for each social network yields more clicks and leads.

Research has shown that images can result in an 85% engagement rate on Facebook and increased retweets by 35%.

Average Base Pay is $55,224/yr

 

3. Social Media Metrics Analyst

As your social media efforts produce more data, a social media analyst is counted on to be data-driven and know how to translate social data into valuable information.

That means being able to dig into the data, analyze that data, and draw actionable insights.

However, for agencies and businesses with large social presences, you need an expert to sort through the numbers to show your social media has a worthwhile ROI.

Social media has so many moving parts that can make or break your overall marketing strategy.

Your brand’s capable social media analyst ensures that the numbers are there to back up your decisions.

To be effective then:

Social media analysts will also need to spend time planning and organizing future campaigns.

To be successful, she has to brainstorm content, meet with other departments to ensure that their strategies are aligned.

Then she gets back to her major job of tracking campaigns and reporting.

However, to fulfill these duties, a social media analyst needs a deep understanding of social media tools and how to use them to cultivate stakeholder relationships.

Moreover, professional knowledge of marketing principles, good spelling and grammar and as well as a genuine passion for developing relationships are important.

Constantly testing and analyzing results helps social media community managers build more effective standards in their routines.

According to Payscale, the average Social Media Analyst Salary is $49,639

 

4. News Commentator And Curator

content curator

 

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An effective social media community manager is that human eyes and ears you need to pick up on a cultural trend that a machine might not see.

A news commentator and curator find new opportunities for the company by keeping track of their niche, news, and social media trends.

That means that an excellent news commentator and curator knows exactly where to find relevant and trending news and what the target audience is saying about it.

They also need to know what's changing on social networks and in the industry.

When shifts or new trends occur, they must be able to react and respond accordingly. 

A capable community social media manager is awesome at "tactful newsjacking."

According to, believe it or not, Newsjacking.com, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”

When there is breaking news in your niche, reporters, analysts and pundits are looking for experts to comment on the story.

Newsjacking gets you media attention. With little effort!

As the story gains traction in real-time, buyers become interested in products and services based on what’s happening now.

The community manager then jumps in and tactfully capitalize on a news story, trend, or hashtag.

Newsjacking can go pretty bad if much thought is not given to its execution.

Now, let’s take a look at an example of a big brand nailed newsjacking — in a big way:

 

Charmin

Charmin, as a brand has perfected the art of how you can take a product that’s relatively taboo to talk about and make it inherently convenient to share.

For instance, at last year’s Oscars, the brand was eager and ready with a consistent stream of its brand marketing “potty” humor.

It made fun of the Oscars and at its own product.

All, tactfully done without ever crossing the line into inappropriate behavior.

This is a classic newsjacking tweet.

charmin image

 

What do you think? Look at it again.

Though funny, it is simple and relevant to the brand. It is even more relevant to the nominees.

This tweet works out pretty well without being blatantly promotional.

In fact, this is personal enough to have passed as a tweet by a friend, rather than a brand.

 

Required Skills:

Staying ahead of the curve means staying on top of trends.

By staying on top of the news trends, the social media community manager can newsjack.

And newsjacking generates sales leads and adds new customers.

For free!

Newsjacking is a great way to grow your business.

Average curator salary is $49,429

 

5. Customer Service Representative

A customer service representative is the contact person between the customers and the company.

She answers customer questions, resolves their complaints, and resolves unforeseen emergency issues.

Customer service representatives also offer upscale or she sells products or services directly.

However, in the social media sphere, a customer service representative is thought of as the voice of the brand.

Unlike in traditional marketing, she constantly gets online questions and comments about their company's products and services.

And sometimes, she has to address negative feedback from the brand’s audience.

That is why it is important that a social media community manager needs to be able to engage with all kinds of people in different buying stages and with different mood dispositions.

She knows exactly where a follower's question or comment is coming from.

As she addresses it appropriately while providing a course of action or solution.

An effective social media customer service rep is a great communicator that knows the company's brand, products and services intimately.

 

Required Skills:

Being able to respond within minutes to customer issues on your audience's preferred social media platform is priceless.

By engaging and addressing the concerns or challenges of your audience on social media instead of over the phone, she also saves your company time, money and other resources.

According to Glassdoor, the average base pay is $30,688/yr.

 

6. Community Manager and Facilitator

community manager

 

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community manager is in charge of promoting a brand on social media networks.

An experienced and effective community manager creates her own social persona.

And with that, she actively interacts with the online community to connect with potential customers and champions the brand’s voice accordingly.

A great community manager the brand’s ambassador.

And her role involves engaging with prospective customers and building relationships with existing ones.

Importantly, she is also laser-focused on monitoring and measuring sentiment around the brand.

And with social media listening tools in order to monitor feedback and engagement.

 

Required Skills:

Since a community manager understands what the target audience wants, the brand can easily attract new customers while retaining existing ones.

Social media channels are the most likely platform where your audience express their real emotions.

This is a valuable insight into how the audience is responding to your multiple campaigns.

 

How to Think About Social Media Management

With this diverse and highly visible role, it's hard to believe that the social media community manager position is often still considered entry-level.

Hiring managers should be familiar with these jobs so that they are better equipped as they interview potential social media managers.

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#2. How To Find A Job Using Social Media

looking for a job

 

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Social media has transformed today's job search.

And as such, you can use social media as a powerful tool to find your next job. 

The days are gone when your parents looked at the newspaper classified job ads or job boards only.

Today, you can learn and master social media and use the skills acquired to find a social media job.

Though finding a job is not an easy task, but with great planning, you can use social media and job search sites to find your dream job.

That’s because with all the social media tools available today, you can now search for a new job in more efficient and effective ways than ever before.

Let's go over how you can use social media networking, especially on LinkedIn, Facebook, and Twitter, to land your dream job.

 

LinkedIn

Without a question, LinkedIn is the most important social media platform for anybody seeking a professional job.

It is true that LinkedIn is not as easy as the other social media platforms to join.

Still, if you already have a profile on the site, good for you!

But if you don’t have an active LinkedIn profile or not already familiar with LinkedIn, it's time you made that move!

use LinkedIn to find a job

 

Photo credit: Shutterstock

In either case, you'll need more than just a passive profile to reap the benefits of this powerful professional platform. Why powerful?

Fortune magazine reported in 2017 that at least 500 million people use the network, and there are more than 10 million active job listings.

As the social media platform for professionals, LinkedIn can help you research companies that you intend to work for.

It can also help you find out the best people to contact at those companies.

Your LinkedIn research will uncover existing contacts in your network who might be contributory in serving as a conduit to new connections.

As your research reveals what the brand’s culture and business goals, you can prove how you can add value to their bottom line.  

It should be noted that developing your LinkedIn profile is not for the faint at heart.

That’s why some people develop it as piecemeal.

Some people have used their existing resume as the foundation of their LinkedIn profile.

It provides a heads up in the inclusion of education, experience and skills on your LinkedIn profile.

If you really want a LinkedIn profile that rocks, add organizations you've joined, volunteer work that you do and volunteer causes you champion.

Then neatly wrap it all up with an engaging summary that arrests the attention of your readers.

Above all, make sure that the information on your LinkedIn profile and your resume are consistent.

This is highly important because recruiters and hiring managers will be using both platforms to make a hiring decision about you.

 

Reach Out To Your Friends On Facebook

Facebook friends can help you get jobs

 

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Facebook is a great place to let your friends know that you are looking for a job.

These are your friends and personal contacts; they are people who are invested in you and want you to succeed.

A Fast Company suggests that those your casual friends may be just the ones that would help you land your dream job.

That study refers to these people as weak connections.

For instance, you may know from middle school, but you lost touch with her when her family moved to another city right after eighth grade - until you reconnected on Facebook.

That said:

Many think that one of the reasons why the platform is gaining recognition as a place for networking for a job is because

Facebook is a little friendlier and relaxed than LinkedIn.  

Though it is not required, those who are happy at their place of employment often display it on their profile page.

You never know who has heard of an open position or who might have connections at companies in your industry.

Your networking profile is a great place to start when you want people to know the kind of job you're looking for and how you are uniquely qualified for it.

 

Twitter Is The Best Job Search Tool You’re Not Using

Twitter job tool

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There is so much noise on Twitter that one can easily be overwhelmed.

And because of such noise, one might be tempted to favor LinkedIn instead as a professional social media tool.

Nonetheless, if you don’t look closely at Twitter, you could be missing out on some important job and networking opportunities.

The platform offers a solid network of companies and people in different jobs.

On Twitter, companies and hiring managers are increasingly sharing open positions on their accounts.

And the reason why companies and hiring managers are active on Twitter is that it offers less structure as a job search tool.

Irrespective of that, it has more opportunities to connect with people.

In fact, by being active on Twitter, you can stumble on an opportunity that you might not otherwise find.

Here are some tips to get the most out of your Twitter job hunt:

Spiff Up Your Twitter Profile.

One of the most important pieces of your online real estate is profile picture. Use a professional photo so that recruiters can readily recognize who you are.

Since your bio is your elevator pitch, and your first chance to make an impression, make it inviting for people to follow you.

Additionally, include your Twitter handle on your resume.

This makes it easy for companies to check out what your life has been.

 

Start following and start conversations

After you’ve spruced up your profile, the next move is to start following companies, recruiters, publications, job forums and industry leaders.

Since most of the brands don’t have many repeat engagements from individual users, you can stand out from the crowd if you retweet, favorite and reply to tweets in meaningful ways.

Don’t be shy, join the conversations.

Search out who your prospective boss would be, retweet them and reply to their tweets.”

As you build up a personal conversation with a recruiter or manager, it becomes much easier for you to direct message them.

Then you can go ahead and ask about connecting outside of Twitter or in person.

 

Make lists to narrow in on interesting companies

An effective way to sort through Twitter is to create a list for target companies.

With a list, you can see job opportunities from specific companies.

You can set your list to public or private, and add as many users to it as you like.

Clicking on a list gives you a timeline of tweets from just those individuals and companies.

 

Use search tools

Twitter has a helpful built-in search bar you can use for job openings.

All you need to do is type in the location where you want to work, “hiring” and “entry level” or “director”.

As Twitter returns your results, you’ll likely see tweets about open positions in your desired field and area.

There are also job search engines specifically for Twitter, like Tweetmyjobs.com, which allows users to add in filters by location, industry and keyword.

It would interest you to note that hiring managers are more frequently combing Twitter for applicants.

This is especially true in fields where social media acumen might be considered a qualification for a job, like in HR and communications.

Other industries like nonprofits and academia are joining the bandwagon and have started to boost their Twitter presence too.

Now that you are excited about all the different social media job opportunities, the pay and perks, let’s talk about social media activities that could impact how your prospective employers see you on social media.

#3. Social Media Mistakes That Can Cost You The Job.

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social media mistakes

 

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Do you think that your social media presence doesn't impact your job search? Fine. But, you're wrong.

Your social media activities matter.

Do you know that the U.S. government is now requiring social media information from Visa applicants?

Since a large number of people live their lives on social media, by combining the online information with the one on your application, the government intends to get your full picture.

Even more importantly, as it relates to you and this article, has it occurred to you that most companies actually take their pretty time to dig into the social media accounts of their job applicants?

If you didn’t know that before, now you know. Even before the U.S government started this online social media research of visa applicants, companies were already doing that.

Still not convinced?

Well, get this:

According to 2018 CareerBuilder survey, 70 percent of employers use social media to screen candidates during the hiring process. And about 43 percent of employers use social media to check on current employees.

In fact, according to the Society for Human Resource Management (SHRM} survey entitled, Using Social Media for Talent Acquisition—Recruitment and Screening:

The survey found that the number of employers that are recruiting through social media is growing. For example, 84 percent of organizations are using it already while an additional 9 percent are planning to use it.

Look back to 2011. In that year, only 56 percent used social media for recruitment.

Are you getting the picture?

That same SHRM study found out that 36 percent of companies have ineligible candidates mainly because of the negative information that they found through an online search or on their social media profiles.

Nonetheless, not landing your potential job because of some negative information related to your online activities can be avoided.

Therefore, it is really important that you appreciate what kinds of online activities trigger the radar of your prospective employers.

As you put yourself in the shoes of your prospective employer, you can understand what kinds of online activities that employers researching candidates online find offensive and shocking!

Embracing and adjusting your social media behavior in a manner that befits a professional will convince you to delete these red flags for good.

Here are things that potential employers view as red flags on a job applicant’s online presence and what you should do about it.

 

You’re private

If you’re online why are you private? What is it about you that you want to see the activities of billions of people but you want yours hidden from most of the world?

It sure looks like either you have something to hide or you don’t have anything to show.

Or both.

When hiring managers see that, they smell a rat.

And you guessed right.

They hurriedly send your resume to the bottom of the pile.

What you need to do instead:

Draw the line between your professional profile and your personal one.

Granted, it’s your choice whether to keep your personal Twitter account private or not.

If you don’t want you're being private on your social media platforms stop you from getting your dream job, it may be worth having a searchable Twitter name that shows you as a professional and what you bring to the table.

A better plan might be to create both personal and professional accounts.

You can make your professional account public while you keep your personal account private.

By doing so, you determine what you want your prospective employers to see.

Make it look awesome!

 

You’re not active

active couple

 

Photo credit: Pexels

According to Wayne A. Lynch, managing partner of Vaco, a consulting and specialized recruiting agency in Dallas, a poorly presented Facebook page or a bad LinkedIn profile could have an impact.

Sign up and forget it will not cut it.

Be consistently active.

It shows your prospective employer that you know how to engage with an audience.

Social media is your golden and risk-free opportunity to showcase your skills at networking, engaging with others and curating epic content.

You won’t let it go to waste, would you?

What you need to do instead:

Be fully committed to your online brand.

It could be as simple as sharing your own quality content or reposting the content of influencers on social media a few times a week.

Irrespective of what kind of job you're looking for, hiring managers look at your social media accounts before they make a hiring decision.

They want to see if the candidate posts are smart, funny, insightful, interesting or creative content, especially on Twitter and Instagram.

Move strategically and tactfully and show hiring companies that you’re the total package!

That you’re more than your one-dimensional resume.

 

You bought fake followers

Don’t be fooled. Many hiring managers consider the number of followers a candidate has as purely a vanity metric.

It doesn’t have any true meaning.

On the other hand, if you’re followed by influencers or thought leaders in your industry, many marketers and hiring companies consider that more beneficial than the actual number of followers.

Here is the thing:

You could have few followers, but still, make a major impact if you're connected with the right people in your niche.

Not to mention, that there are many tools out there that employers use to weed out the chaff from the wheat.

Yes, there are tools to weed out fake followers.

For instance, Dovetale is a bot hunter.

The company states that 16.4 percent of followers on Instagram’s top 20 accounts are fake.

So don’t be fooled trying to fool someone.

It’s all too easy to get caught cheating, and that could certainly cost you the job.

What you need to do instead:

Your prospective employers are not interested in your vanity follower count.

Instead, they want to see how you use social media to interact, build relationships and express your creativity.

That is not asking too much and the great news is that you don’t need thousands of Instagram or Twitter followers to get this done.

One way that you can impress your future employers is by using social media to connect with influencers, industry leaders, organizations and publications in your field.

Moreover, hiring managers also want to see you participating in relevant online groups.

As you participate, they are interested in the type of content you share and comment on.


You’re gross or offensive

It is true that most people have been taught by their parents not to be tasteless or offensive, but many people have been offended enough by it on social media that we need to bring it to your attention.

According to that same SHRM survey that we mentioned earlier, incredibly, one in five candidates posts derogatory comments on social media.

A wise man said that “out of the abundance of the heart the mouth speaks.”

In other words, when mean thoughts fill the heart, they are exposed in perverse speech.

So gross or vulgar speech says a lot about a potential candidate’s level of professionalism or lack of it.

What you need to do instead: 

Always remember that once you post something online, it’s out there for everyone to see and search for.

Be careful about the kinds of words and emotions you display on social media.

Don’t post when you’re angry, upset, drunk or even tipsy.

 

You complain about work

Can you believe this?

That same SHRM also reports that 33 percent of candidates use social media platform to talk bad about their jobs, workload or other job-related issues.

If you were a hiring manager how would you feel if you read such a report?

Whether you agree with the hiring managers or not, they see this as a turn-off.

Why?

Because they know that a dog that brings a bone carries a bone.

In other words, if you complain publicly about this job, what’s going to stop you from badmouthing your next employer online?

In all likelihood, you will.

Or at least that’s what the hiring manager would assume.

And they will toss your resume to the bottom of the pile where it sits collecting dust.

The sad thing is that they would not send you an email explaining to you their reason why you got passed over for the position.

What you need to do instead: 

Don’t post or air your dirty work laundry online. It is not good business.

 

You’re under the influence

Some people feel that when they’re off the clock, it’s their private time and rightly so.

And some even go as far as believing believe that they can do whatever they want with their private time.

True again.

But get this:

Whether you’re off the clock or not, unprofessional behavior is just that. It is what it is.

The same SHRM study found out that almost half of the candidates or 48 percent, have photos and or information that details them being under the influence of drugs or alcohol.

Though you have the right to do whatever tickles your fancy after work, you don’t need to share these compromising activities online.

Companies and hiring managers are looking to hire awesome team members that positively reflect their brand.

You’d agree that a sloppy and insensitive social media post isn’t going to cut it.

Well then, why even try it?

The next one is personal, seriously.

 

You’re all about selfies

selfies

 

Photo credit: Pexels

It astonishing how many people- young and old are on the selfies bandwagon.

Are you one of them?

Though some people would tolerate an occasional selfie, it’s important that you're mindful of the frequency of the posts.

Consistent selfies can give off a self-obsessed or egomaniac impression.

Such selfies can be seen as unprofessional, especially if the photo is sexual in nature.

While you’re letting that point marinate, you shouldn’t post provocative photos.

Now, that’s another red flag to employers.

What you need to do instead: 

You may need to create personal and professional social media accounts.

In that way, you can keep your professional account public and your personal account private.

 

You use poor grammar

You may think that since it is your social media account it’s all about you and your followers only.

And with that kind of reasoning, you may conclude that it is not important to worry about spelling, typos and grammar.

Nonetheless, this is one of the biggest red flags employers find and it is a disqualifying factor for potential candidates.

SHRM reports that 30 percent of candidates have this issue.

You can find spell check apps readily available on all devices.

Therefore, there’s no excuse for bad spelling or poor grammar.

Clean up your verbiage so that you can make a positive and lasting impression on your prospective employers.

#4. What Employers Are Looking For As They Research Your Social Media Profiles

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what employers are looking for

 

Photo credit: Pexels

As you already know, hiring managers are snooping around on the internet looking at the social media accounts of their current and prospective employees.

You know that they are looking at your LinkedIn page, but what about your other social media platforms?

By your other social media platforms I mean, the ones where you share the pictures of your latest vacation in Italy, picture of what you had for dinner and occasionally tag your friends in memes.

So you may then wonder why a hiring manager or her agent would possibly be interested in looking at such personal information as those.

As it turns out, those personal details are exactly why recruiters and hiring managers are keeping tabs on their applicants’ social media accounts.

A survey by survey by CareerBuilder has confirmed what many people have suspected. And that is, that many employers are using social media to snoop on employees and prospective ones.

You see, your resume can tell your prospective company about your qualifications, and that’s great.

But your social media profile helps the hiring managers determine your personality type.

And that helps them figure out if you’re a good fit for company culture.

Additionally, recruiters are looking for red flags. Red flags like inappropriate photos, bad language, signs of drugs use and more.

Based on their business goal, they may decide that you’re not the best fit for the job.

Now that you know that employers and hiring managers are snooping around your social media platforms, what is it that they’re looking for?

As an anxious job seeker, you might be tempted to prevent employer spying by deleting your social media profiles entirely.

After all, it’s better to have no online presence than a bad one, right?

Not so fast.

Instead of deleting their profiles, job seekers should craft an awesome online persona.

An attractive social media presence boosts your chances of getting a job.

In fact, 44% of employers have hired someone because of the information they found on social media.

Here are six things employers say they want to see on your social media.

Furthermore, you get some timely tips on sprucing up your social media profiles if they will not impress your recruiter.

#1. Evidence That You Exist

You remember that CareerBuilder survey we've been talking about?

According to it, 57 percent of employers said they were less likely to invite someone they couldn't find online to an interview.

Despite that, many Americans can't be found on the major social media platforms.

To highlight that fact, a 2016 Pew Research found that about 33 percent of adult Americans use Facebook.

Only 25% are on LinkedIn. The majority also aren’t active on Twitter or Instagram.

Before we get to the second point on what employers say that want to see when the spy on your social media profiles, let's address this issue:

Why Many Americans Are Not On Social Media

Facebook can make many miserable

 

Photo credit: Istock

There’s a strong case to be made for staying off social media.

As reported by bbc.com, a University of Copenhagen study suggests that excessive use of social media can create feelings of envy.

To sum the report up, spending excessive time on Facebook and other social media platforms can make us unhappy and depressed.

Nonetheless, hiring managers now expect to find some evidence of your existence online.

Therefore, if you’re seriously looking for a job and been resisting the pull of social media, this might be the best time to take that plunge.

Start with the best social media platform for professionals, LinkedIn.

It is not the easiest platform to understand. You will need to do some serious research for you to understand how to use it effectively.

However, you can use LinkedIn to build a professional profile.

Importantly, you can also use it to search for jobs, connect with recruiters, and research companies.

Additionally, most of your prospective employers are already on LinkedIn. And they use LinkedIn to recruit employees.

#2. They Want To See Your Professional Persona

Hiring managers want to see more than your online presence.

They really want to see that your online persona is professional. That is an important consideration for half of those surveyed by CareerBuilder.

Sadly, many job seekers don't have a professional persona.

More than half of employers have found something on social media that caused them not to hire a candidate.

That is why it is important to choose carefully how you will use each social media platform.

Remember that quality trumps quantity. It is effective to present your career and aspirations in a more personal, friendly tone.

You can even use video and other media to make your personality stand out.

Many social media networking sites also let you post photos, testimonials and examples of your work.

So take full advantage of all the bells and whistles at your disposal to present the professional image you want. 

At the most basic level, a profile picture helps visitors put a face to your name.

Remember to take care with anything you post publicly. Spellcheck, be consistent and keep it professional and sweet.

#3. They Want To See That You're Qualified For The Job

job interview

 

Photo credit: Pexels

A lot of job seekers count on their CVs or resumes' to tell their complete story.

Listen at this:

An astonishing sixty-one percent of hiring managers surveyed told CareerBuilder that they were searching social media to find evidence that an applicant had the necessary qualifications for the job.

In addition, 38% of those hiring managers said their online research led them to discover additional information that helped enhance a candidate’s qualifications.

And led them to make a job offer.

But please don't just hurry to duplicate your resume on LinkedIn.

The reason being that that’s not what most hiring managers are really looking for when they’re using social media to research your qualifications.

In fact, sixty-one percent of recruiters surveyed by the SHRM said that their social media screening helped them find information that wasn’t on a person’s resume or even in their cover letter.

Admitedly, your social media profiles give you an amazing opportunity to show off your awesome qualifications with a personalized style.

For instance, while your prospective company is busy snooping around, you can arrest their attention with examples of your work, blog articles that quoted you, and all the great information about awards and recognitions.

It gets better:

As they dive in deep into your social media profiles, they discover that you participate actively in discussions.

Now they get tickled when they uncover that you are a maven at sharing relevant content. And by them knowing that you know how to interact with industry leaders, they see a gem in a well-rounded candidate.

And while you're at it, update your profiles with these social media management tools.

Be true to yourself:

By making sure that what you share online aligns with what's on your resume.

Self delusion is the biggest scam of all.

In other words, if you present yourself as a perfectionist in grammar, by all means prove it by your social media interactions.

So, you better make sure your posts are free of typos and other grammartical errors.

Next: How to boost your online reputation
Getting kudos from others.


#4. Are You Getting Kudos From Other People?


thumps up for getting recognition

 

Photo credit: Pexels

The information you share online isn’t the only thing you need to worry about during a job search.

Thirty-seven percent of employers are also looking for what other people have to say about you, according to CareerBuilder.

In other words, they’re trying to get a sense of your reputation beyond the carefully crafted image you present in your resume or in your cover letter.

As important as it is to share quality and relevant content, but the information you post online isn’t the only thing you need to worry about when you're looking for a job.

Can you imagine?

That thirty-seven percent of recruiting managers are also looking at what other people are saying about you.

In other words, they’re trying to get a sense of your reputation beyond your carefully crafted image that you presented in your resume or in your cover letter.

The reason why this is important to recruiting managers is that they know that you can’t control what others say about you.

Even though you may control other aspects of your online presence, but controlling what others say about you online is one of the hardest areas of your online reputation to control.

Having said that:

If you're active on LinkedIn, you can use their recommendations feature.

This feature makes it ridiculously easy for your connections to sing your praises for all to see.

You can send direct personalized messages when you request for these recommendations.

Hiring managers want to see more spur-of-the-moment instances of praise.

#5. Proof That You Can Communicate Well

Thirty-seven percent of recruiters surveyed by CareerBuilder said that excellent communication skills that they discovered a candidate's social media accounts influenced their decision to hire a candidate.

So you can understand why hiring managers turn to LinkedIn, Facebook, and Twitter to see a candidate's communication skills.

On the other hand, that gives a job seekers ample platform to showcase their communicative skills at any chance they get.

Over 25 percent of recruiters didn't hire a person because of their poor communication skills shown on their social media accounts.

Twenty-two percent raised their eyebrows at inappropriate usernames.

Employers are interested in how you communicate on social media.

So that gives them a clue on how you would communicate in the workplace.

As you communicate on social media, look polished and professional at all times.

#6. Hiring Managers Want To See If You're Creative

hiring managers want to see if you're creative

 

Photo credit: Pixabay

According to the National Association of Colleges and Employers, 27 percent of companies say that they want to hire creative employees.

Then 35% of hiring managers surveyed by CareerBuilder said the creativity they saw on a prospective employees' social media profiles led to a job offer.

If you're looking for a job in the arts, media, fashion, and entertainment, having an online presence that showcases your creative skills is essential.

But even if you’re not a designer or writer, your social media can be a way to highlight your creativity and personality.

You can even add videos to your LinkedIn profile or use Snapchat Stories to showcase your skills

 

#5. Where To Find Online Social Media Management Jobs

 

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where to find online jobs

 

Photo credit: Pexels

Do you have health challenges or disability that would be better managed if you worked from home?

Are you a busy stay-at-home mom who wants to join the workforce needs a flexible schedule that would make it possible for you to pick up your kids from school and take them to soccer games?

Are you a digital nomad? Are you ready to travel all over the world while being able to telecommute from anywhere with your laptop and an internet connection?

If that describes you or if you’re just interested in jobs that allow you to commute from your living room while wearing your pyjamas, then remote work is for you.

Some may consider that a dream job.

But the jobs are totally real!

If you haven’t found your niche yet or want to find as many job opportunities as possible, check out these general freelance job sites:

 

1. FlexJobs

FlexJobs has 10+ years of successfully helping people find jobs that better fit their lives.

They’ve won awards, and gotten lots of press. It has positions ranging from freelance, to part-time, to full-time jobs.

The remote careers jobs range from entry-level to executive.

Here's the best part:

According to them: “Our team of trained researchers works tirelessly on your behalf to find and screen the best remote and flexible jobs—part-time to full-time, entry-level to executive, in 50+ categories.”

 

2. Remote.co

Remote.co hand curates their list to of jobs to showcase the best remote job opportunities in the most recruited job categories. 

Their listings include customer service positions, design opportunities, developer jobs, recruiter and HR roles.

They post jobs for writers, managers, and marketers.

You'd love their virtual job board because it has this pretty handy feature that allows you to search or browse by job type.

 

3. Justremote

JustRemote wants to help everyone find a job that they love and allow them to do it from anywhere.

They are dedicated to building a better remote job platform that makes it easy for job seekers to find their perfect role quickly and easily.

Their categories are Developer, Marketing and Manager/Executive jobs.  

Their jobs can be filtered by location. It has a virtual job board that clearly highlights whether positions have specific country or time overlap requirements.

 

4. Virtual Vocations

Virtual Vocations’ jobs board features telecommuting positions in job fields like technical writing and paralegal.

The site was started by a stay-at-home mom who was frustrated with a lack of legitimate remote job listings online, and today the company is run by an entirely remote team.

In addition to their jobs board, the site’s blog has great tips, including this article on how to pick up a seasonal remote gig during the holidays.

 

5. Pangian

Pangian is on a mission to unite all five continents by connecting remote-minded companies with remote employees.

Their virtual job board provides a robust list of open, remote positions including web development, UX design, content creation, and digital marketing.

Pangian also gives users the option to start an account and participate in their online community, where employers have a chance to learn more about potential employees’ specific skills, interests, and backgrounds.

 

6. We work remotely

We work remotely: With just a simple, straightforward layout, this virtual job board is a catch-all of remote, work from home jobs from customer service, to web design, to programming.

Living up to their stated goal of ”finding the most qualified people in the most unexpected place,” the We

Work Remotely site connects over 130,000 monthly users with telecommuting opportunities.

It’s your ticket to remote employment in no time.

 

7. Remotive

Remotive is a bi-monthly newsletter for job seekers interested in working remotely.

In addition to news about how to get hired at remote jobs and tips on life as a digital nomad, the newsletter also has a robust listing of remote positions.

Remotive’s job listings are broken down by job types.

You can search for sales, support, product engineering, marketing, etc.

This kind of listing makes it easy to find the specific kind of job you’re looking for.

 

8. Skip The Drive

Skip the drive: With a catchy and appropriate name for a company where you find remote work.

The website has a handy resources tab that lists authors to follow and sites to check for advice in the world of working remotely.

Importantly, it is a reliable source for remote jobs.

Its virtual job board is true to its mission.

If you use the resources Skip the drive provides, you can truly swap your ugly morning gridlock for a leisurely telecommute.

 

9. Remote OK

Remote OK is a remote job site that tags all of their job listings, making it simple and easy to set filters for the specific listings you want.

You can choose to filter jobs posted by recruiters, by experience level.

For instance, junior, senior, etc.

You can also search by job type like sales, marketing, design, dev, and more.

And you can even narrow it down to tech or non-tech related jobs.

Even if you're looking for non-tech jobs like marketer or analyst, you can still benefit from some basic tech skills.

 

10. Working Nomads

Working Nomads works as a newsletter dedicated to busy digital nomads.

The process is simple.

After you sign up for the newsletter, Working Nomads will then deliver a targeted and curated list of remote jobs directly to your inbox.

They even give you a choice on how frequent you want your job alerts.

You can choose daily or weekly emails.

 

11. Jobspresso

Jobspresso features a wide range of curated jobs in tech, marketing, customer support, and more.

You can search their virtual job board for openings and post your resume to be searched and seen by potential employers.

 

12. EuropeRemotely

EuropeRemotely is for a job seeker looking to work remotely in European time zones.

You can check out the site whether you’re from Europe or not.

On their virtual job board, you get full job listings from companies that are happy to work with telecommute and remote employees.

Their emphasis is on working based on European time zones.

 

13. JobScribe

Jobscribe is a site where you signup for job alerts.

They send out daily emails to job seekers with remote job listings at tech startups.

Since it is mainly for tech startups, Web designers, web developers, mobile app designers, and digital marketers can apply.

Once they specify their they start receiving listings for corresponding remote and work-from-home positions.

 

14. WFH.IO

Wfh.io focuses exclusively on remote digital and tech jobs.

They include remote jobs in product management, software engineering, web engineering, customer support, marketing, and more.

 

15. OutSourcely

Outsourcely pairs up remote workers with employers seeking both full and part-time employees.

You can browse for jobs by category: design & multimedia, web development, writing & content, customer service, sales & marketing, and more.

#6. [BONUS] For Recruiters And Job Seekers: Other LinkedIn Alternatives

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social media jobs

 

Photo credit: Pexels

Using technology to find jobs online is easier today than ever.

It has become as easy as using a smart mobile device to sort through potential connections on your social networking platforms.

LinkedIn is a social nework for professionals.

Using the app you can find job listings in the field of your choice.

Here are 10 alternative networking sites and apps you can use as part of your search.

1. Indeed Jobs

indeed job site

 

Indeed is the most popular of the top job sites with an estimated 55,000,000 - Unique Monthly Visitors.

It curates thousands of jobs from many company career pages, top job boards and classfieds.

If you're an employer, you can also post your openings there directly. 

And if you're looking for a job, just type in your location and the title of the job you're interested in.

Once you upload you resume, you can register for single-click apply.

After you've applied, you start to get email job alerts when new jobs appear that match your saved job searches.

#2. Monster

Monster job search gets a lot of hate among top job sites users for its high spam rate. 

With 35,000,000 - Estimated Unique Monthly Visitors, it offers a of great job opportunities.

It has excellent job selection. Job seekers rave about the fact that it lets you block your resume from your current employers.

#3. Opportunity

Opportunity can get you more leads, and find you better candidates.

This is how they describe their website.

"Welcome to the Land of OpportunityA business network that uses a matchmaking algorithm to connect you with other professionals who can provide employment, sales, networking and relationship opportunities."

In simple English, their bot or algorithm analyzes your profile and uploads and uses that information to match you with the best people.

Opportunity is not just for recruiters who are searching for top talent, it also offers various opportunities for other people.

Those other people include jobseekers and sales reps who want to increase their sales.

The site's main competitive advantage is really it's accurate algorithm.

#4. Jobcase

Jobcase gives those looking for a job the opportunity to create a comprehensive profile.

This is more than the information on your resume.

The site encourages you to show off your most important and relevant information for hiring managers.

After your work experience and education, you can list a personal summary.

This personal summary is your work preferences.

The preferences include things like willingness to work remote or relocate, preferred job location and your expected salary range.

Additionally, you can also add your personal traits, volunteer work, and other relevant career information you may see fit.

Though LinkedIn allows personal preferences in a slightly different way, the advantage of Jobcase is that it powers more than 100 existing job-listing websites.

The advantage of such features is that users have access to a wider range of employers and job opportunities associated with those sites.

#5. BranchOut

BranchOut finds high performers like you for great jobs with awesome companies.

Go to their website, answer a few questions to uncover your next destination.

According to Wikipedia:

"BranchOut was a Facebook application designed for finding jobs, networking professionally, and recruiting employees.

It was founded by Rick Marini in July 2010, and was, as of March 2012, the largest professional networking service on Facebook." 

By using just the right combination of social media and professional recruitment, BranchOut expands your networks and connect you with top talent online.

It claims to have as many as 800 million online profiles. BranchOut lets you connect with joob seekers ‘friends’ while conducting yourself as a professional.

#6. Doostang

Doostang is an online job posting site where professionals and MBA graduates can connect with employers and apply for open job positions.

DooStang contains thousands of job listings from across the country in the fields of technology, finance, media and entertainment.

Pricing:

DooStang is free for employers because the company only charges job applicants for using the site.

 

How to Post a Job on DooStang:

Unlike LinkedIn, Doostang’s design is solely for recruitment purposes.

But the biggest strength in its simpler interface is that it really does focus on looking for talent fit for the job.

#7. LetsLunch

networking websites

 

Photo credit: Weave

Professor Julia Hobsbawm, who is an expert on modern networking, says that 41 percent of people would like to network more often.

The problem?

They just don't have the time.

As you are reading this, you're probably one of those whose personal and professional tasks, don't leave you any time to attend to networking events.  

LetsLunch makes it easy for you to set up networking “dates” during your lunch hours.

With your LinkedIn profile, LetsLunch pulls data from your account to match you with others in your industry.

And when you filter the results based on your interests, you get a better and personalize matches.

When you indicate your location and availability, tthe app uses that information to suggest a few restaurants in your area.

If all works out, you could be starting a professional friendship over your favorite food at your local restaurant in no time.

8. LocalsNetworking

LocalsNetworking is a social networking platform for a smaller and more intimate community.

While many may scoff at the idea that it caters to a smaller community, it’s actually a good way to find work for people who are into very specialized sectors.

This site was designed to connect you to people that you have a lot in common with them professionally.

And when you connect, the person can meet on your own schedule.

LocalsNetworking is an effective way to build a referral network of local small business owners.

It is similar to many small business marketing and referral network programs like BNI, LeTip, Chamber of Commerce, Rotary International or Small Business Associations.

The takeaway? You can reach out beyond LinkedIn.

Even though LinkedIn today, is the face of online recruitment , it’s also not the only method out there.

Some people might even argue that it’s not necessarily the best, either.

If you are tired of juggling your scocial media tasks, let us know. Social media management is all we do!

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And if you're looking for a social media job, go ahead and fill out our online cv submission form.

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