How To Succeed Blogging |:: Blogging Tips And Tricks
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Are you considering building a successful blog but not sure which topics or niche to choose?
With so many blogs online, how do you start a blog now that would make you enough money so that you quit your job later?
If you are new to blogging, choosing the right name and niche for your blog is not a walk in the park.
And you may wonder if you would ever get the kinds of engagements and traction as those of other blogs in your niche.
As passionate as you are about your blog, you may still ask: would I be successful blogging?
If those questions are bothering you, it has bothered many writers before you.
And that's because everyone that started a blog faced the same challenges.
So as you read this article, you will learn how to choose the right blog platform, niche and name.
You will get the answer to whether to integrate your blog into your website or not.
Then, you will learn how to choose the best hosting plan for your blog.
And finally, you will learn the tips and tricks of successful blogging.
Let's get started.
Choosing A Blogging Platform
Choosing a blogging platform that works for you is your first challenge in starting a successful blog.
And that's because there are several different blogging platforms out there to choose from.
How do you find out which one is right for you?
As a starter, choose a blogging platform that’s easy to set up.
Being easy to set up means that the platform does not require coding skills and has a low learning curve.
The free option of these platforms is easy to get started.
They offer free themes and tutorials to help you get up and running.
For instance, WordPress has a simple tutorial that helps you get started.
Choose Your Blog's Niche
Why do you need a blog niche?
The reason why you need a blog is to share your thoughts and ideas with a target or relevant audience.
Another reason is to boost your website traffic and quality leads.
But the reason why you need a blog niche is that it plays a huge role in the success of your blog.
Since you cannot be passionate about everything, your audience would likely be interested in the niche topic you love.
In deciding which niche to choose, think of a niche you're passionate about to post quality content consistently.
And instead of repeating the content noise on the internet, think of how to add to the conversation with solid blog articles that motivate, engage and compel your audience to take the desired action.
According to Statista, there are approximately 31.7 million bloggers in the US alone starting 2021.
Do you see why your blog needs to be unique?
A blog niche is a specific topic you write about on your blog.
Think of your blog as a Victoria Secret instead of a Walmart.
What do you love about this topic? Can you write about it for months and potentially years?
As you choose your blog niche, focus on being a specialist on a topic and stick to it.
Find your niche and go for it.
Stay on topic.
Choose A Blog Name
Now that you know what you're passionately blogging about, how do choose an appropriate name for your blog?
Blog names play a huge role in how successful your blog becomes.
And that's because your readers see your blog name first before they read your article.
And that name sets the tone of how your blog is perceived.
Here are important questions to ask when deciding what to name your blog:
Remember, your blog name is a great way to build and promote your brand.
And that is true whether you’re selling a product or a service.
So choose wisely.
Integrate Your Blog Into Your Website
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Integrating a blog into your website skyrockets the visibility and credibility of your brand to your target audience.
You become an authority in your niche by consistently posting quality content on your website that engages and convinces your audience.
Fresh optimized quality content that is housed in your blog place your articles higher in search engine results than other articles.
As a result, more of your articles get clicked and boost website traffic.
By adding a call-to-action to each blog post, you generate quality leads from your web traffic.
By responding to the blog comments of your readers, you build trust and gain insight into their pain points.
Your shared blog content point directly back to your website.
And with sharing buttons, you can turn your blog readers into your own grassroots marketing team.
Your ranked blog content will continue to boost your overall traffic months and years after it has been posted.
And better still, you get a substantial return on the few hours you invested in writing a blog post.
AS you've seen, integrating a blog into your website makes great business sense.
Choose The Best Hosting Plan For Your Blog
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One of the often-overlooked aspects of running a successful blog is choosing the best host for your blog.
It is an overlooked challenge because of sifting through all the noise out there just to find one great host.
With close to 2 billion websites active every second, it is hard for a blog to stand out.
And it is even harder to succeed if you’re using a top-notch blog host.
With an excellent blog host, you don't have to deal with slow loading speeds, crashes, and even poor security.
Choosing the best host for your blog is highly important in determining whether you succeed or fail as a blogger.
Depending on your blogging needs, you can choose from shared, VPS, and cloud hosting plans.
What are the differences?
Shared hosting is best for small blogs.
A virtual private server (VPS hosting) is a type of hosting suited for people who have outgrown shared hosting.
It provides enough resources to handle much larger and media-heavy blog sites.
In cloud hosting, a network of connected virtual and physical cloud servers hosts the application or website.
This ensures greater flexibility and scalability.
What To Look For In Blog Hosting
Here are the most important factors to consider when considering a host for your blog:
Uptime – This is the time your blog, is in operation. When your website is down (downtime), it hurts your traffic and reputation. Uptime should be a minimum of 99.94%.
Speed – Speed is how fast your blog loads. If your blog site is slow-loading, you lose readers and search engine rankings. That means that the faster your blog loads, the better your conversions.
Customer Support – You need a hosting company with expert support that responds quickly when you need help.
Best Blog Hosts
- Bluehost - best for integration
- HostGator – best overall provider for blogging sites.
- SiteGround – best help and support.
- A2 Hosting – best for those starting.
- Accuweb Hosting - best hosting platform.
- DreamHost – best for affordable pricing across all types of hosting.
- GoDaddy - best for extra features.
So how do you use killer blog posts to shatter your competition, leaving them in the dust as it were?
Here are other tips and tricks.
#1. Know Your Target Audience Before Writing
It is important to know your target audience before you even think of beginning your blogging journey.
It is even more important to understand the specifics and details of your target audience.
With such understanding, you can write in the proper tone of voice to address the pain points of your target audience.
Knowing your audience helps you to write about what is relevant to them and what is not.
This knowledge helps you to constantly evaluate your work to speak to the right readers and address their needs.
Therefore, it is important to know:
The answers to these questions help you understand the needs of your readers and how best to address them.
The category and niche of your blog determine the demographics of your audience.
#2. Create Interest And Excitement With Engaging Headlines
It's great to create amazing content, but it is more important for it to be read and ranked high on Google search results.
And that is why you need to nail the headline before shattering your competition.
Headlines sell the content.
That is why your headline has to grab the attention of your audience.
It also needs to arouse interest and stay amazingly powerful.
You find such headlines in search engine result pages, email, and social media.
According to Kissmetrics, out of all the folks who read your headline, only 20% will read the article copy.
Whether it’s for email subject lines, blog posts, eBooks, or webinars, you need a powerful, sexy headline to make readers swoon.
Interestingly, modern online article headlines are exceedingly tricky – they need to be both SEO keywords friendly, as well as unique and creative.
When well crafted, you get compelling, irresistible and super clickable headlines.
If you’re like me, your eyeballs roam and scan through nearly a hundred headlines before you’ve finished your first cup of coffee.
Question: 'What is it that makes you decide to read one story over another?'
Answer: It’s all about the headline. You know it's all about that magical string of words that seduces as it excites.
What then, makes a killer captivating headline? Here are a few elements that would help you create your very own killer titles.
Surprise – “This Is Not a Perfect Blog Post (But It Should’ve Been)”
Ask Questions – “Do You Know How to Create the Perfect Blog Post?”
Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
Use Negatives – “Never Write a Boring Blog Post Again”
How to Create a Perfect Blog Post
What does your audience do for a living?
Incorporate Numbers – “10 Tips to Creating a Perfect Blog Post
Audience referencing – “For People on the Verge of Writing the Perfect Blog Post”
Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog.
#3. Craft A Compelling Introductory Sentence That Seduces Your Audience
After you've crafted your compelling headline, what if your opening is so boring that nobody wants to read it?
Worse yet, what if your opening sentence sucks so much that everyone that was drawn by your headline clicks away?
Since you're fighting for attention in a most crowded and distracted online space, you need to grab and then keep your audience engaged.
That means that your introductory sentence dazzles your blog readers so that they ignore online distractions.
Hypnotize them with quality content so they don’t hear their phones ringing.
But how can we pull readers into our blog posts so they keep reading?
Here are suggestions for crafting an effective opening sentence.
Empathize With Your Audience
That could be done with a killer question that addresses the needs of your audience directly.
Promise Your Reader Benefits
Why would they care to read what you're writing unless it addresses their immediate needs?
Reassure Your Audience
Some of your readers may think that the solutions you provide are too difficult for them to implement.
It is time to reassure your audience that you’ll offer a simple trick, a secret tip, or even an easy formula.
#4. Write In A Conversational Style
Conversational English is the language of business.
It is also the language of the Internet.
That means writing the way you speak, even if that means stretching or breaking a few rules of grammar.
Advantages of using a conversational style of writing for your blog posts:
It helps you build an immediate bond with your audience.
When you write the way you speak, you make it easier for your readers to relate to you as a real human.
You seem more credible to your audience.
When you write in a conversational style, you write in your natural voice.
And your writing is not strained but convincing.
Writing in a conversational style makes it easier for you to be understood.
You communicate better with your audience in a conversational style.
#5. Deliver More Useful And Unique Content
Seasoned copywriters write copy that appeals to their target audience but optimized it for search engines.
And for a successful blog article, your content needs to be useful, unique, engaging and convincing.
In other words, your blog should be a reflection of your great passion for writing, expertise, and brand voice.
Examples of some useful content categories you can blog about are:
An entertainment blog could cover Television shows, stories about people from the media industry, funny fiction stories and even event coverage.
You can blog about video games, movies, television shows, books, and music.
There are many niche blogging sites on any of those entertainment categories.
For the most part, people visit those sites to look for laughs, gossips and fun conversations.
Education blog has become more popular with the outbreak of the Covid-19 pandemic.
An education blog is simply a blog (weblog) that is created for educational purposes.
An education blog is an instructional and educational online resource hub.
There are Instructor weblogs and Student weblogs.
The categories for educational blogs are endless!
#6. Use Visual Content Generously
If you are serious about shattering your competition, your content must have solid visuals.
Such visuals will include multimedia such as long- and short-form video for YouTube, Facebook and Instagram, as well as captivating graphics for your blog content.
A brilliant way of using visual content is creating anchor content for your blog post and then breaking it into contextual pieces.
The pieces are customized and posted to each of your social media platforms.
For instance, you can create one long video and have it embedded into a blog post.
The blog is then tweeted with graphics, with a tip from it shared as a graphic on Instagram as well as a Pinterest quote.
This traffic will lead to the blog content thereby skyrocketing your engagements.
Creating anchor content for your website and breaking it into contextual pieces to natively post to each platform will be essential.
For example, one long video will be embedded into a blog post, tweeted with graphics, and a tip from it will be shared as a graphic on Instagram and a Pinterest quote.
These will all lead to the blog content.
When you combine text with the right visual elements, your content’s shareability and engagements can go through the roof.
Therefore, focus on creating awesome, mind-blowing visual content and your audience will gladly do the heavy lifting for you.
#7. Show That You Care More
The same reason why people go to a search engine is the same reason why they want to read your blog.
That is why when people read your blog post, view an infographic or even watch a video — they want an answer to the question that is keeping them up at night.
So you need to show that you care more than your competition by providing the answers that they want fast.
That means that you care more about:
Your audience by writing in a compelling conversational tone that will answer their nagging questions or provide information that is useful to them.
They also see that you care when you respond promptly to their comments and email messages.
Your content by crafting insanely massive, useful and trustworthy information consistently. Such information should meet the expectations of your target audience.
The performance of your blog by monitoring your blog analytics and using the insight gained in writing and publishing more of the same content that your audience loves.
The blog of your competitors by monitoring their blog contents and engagements.
As you do, you use that information to enhance your own blog posts so that you can be ahead of the curve.
Your reputation by monitoring your online reputation making sure that it is positive and accurate.
#8. Be More Trustworthy And Reliable
To create a powerful blog that knocks off your competition, you must be trustworthy and convincing so that people would come back and read more of your articles.
Your blog readers want to trust you if you are trustworthy.
And that means creating blog articles that show you as competent, honest and reliable.
You trust your doctors because of the caring and understanding way he answers your health questions.
Also, journalists who provide evidence and sources for their stories are trusted.
And readers trust them more when they publish prompt corrections if they get things wrong.
Similarly, your audience would trust you if they are convinced that your blog articles have answers to their pain points.
And you so consistently and with authority.
Therefore, being more trustworthy, reliable and engaging than your competition positions you to attracting and retaining more visitors to your blog posts.
#9. Blog About A Subject You're Passionate About
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It is always beneficial to write about something that you are very passionate about because even when you try to fake it, your audience would readily see through all that insincerity.
There are several reasons why you have to write about things that you are passionate about. Here are just a few of them:
Your research will be more effective on a subject you are passionate about.
When you're passionate about what you write, you do so with conviction.
You can write consistently on a subject that you love.
When you’re passionate about what you’re writing about, you’ll more likely to promote it.
#10. Optimize Blog Articles To Be Found In Search
For your blog posts to rank high in the organic search results of search engines, they have to be optimized for SEO.
That means that you write articles that humans love but are optimized for search engines.
In other words, if you want to get new visitors to your website, then your audience needs to find your articles.
And finding you means that your articles rank high on the Google search result page.
Therefore, before you publish a blog post that rocks, make sure that it is optimized for SEO by:
#11. Introduce Fresh Perspectives On Blog Topics
As you craft and churn out your blog posts consistently, how do you give your readers a fresh new pair of eyes when they've seen it all before?
To breathe new life and add fresh perspectives to your blog articles, you must have other blog authors on your team who see your niche from different angles.
Just as you would benefit by writing as a guest author on other people's blogs, you also benefit by having other authors post their articles on your blog.
This is why.
#12. Promote Your Content Massively And Ruthlessly On Social Media
The most efficient way to beat your blogging competitors is to get more people to your blog posts by posting your content on social media.
As you build solid relationships with your visitors and people all over the social media platforms, they will start sharing your content on their own personal social media channels.
Additionally, it is important to connect with online influencers in your niche who can help boost your online authority as they share your content and indirectly endorsing it.
As you continue to build these relationships, more people will start sharing your blog articles.
This singular act if done effectively, will boost the sharing of your blog content, skyrocket your blog engagements and increase traffic to your blog.
Social media content can spread like wildfire, so it’s important to post your blog content on different social media networks.
#13. Make It Easy To Share Your Content
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If you create compelling, relevant and useful content, there is every likelihood that your content will be shared by your audience.
One of the ways to help your audience in sharing your content with their networks is by incorporating share buttons on your website or even pre-written emails that they can send to their networks.
#14. Content Is No Longer King, Epic Content Is
It used to be that every content or digital marketer would tell you that content is king, but that thought doesn't hold water anymore.
What gets results and shatters your competition is writing well optimized, compelling, useful keyword-rich content.
Additionally, such well-crafted content is the quickest and still the least expensive way to skyrocket your sales and build your business and brand.
#15. Agency Vs. In-House
One of the questions that companies and organizations face regarding their blogging or social media is: 'Should I use an agency or have the job done in-house.
You will agree with me that there are passionate opinions for each option.
Hiring a social media specialist whose job description includes blogging ensures that the messaging of your brand is on-point.
Not only that, but it also makes it easy for all your information to be accurate, seamless cohesive and timely with your brand's very own unique voice.
However, many enterprises or organizations simply don't have the time, resources or expertise needed to have a solid social media team.
Therefore, their in-house team is not able to handle their blogging in such a professional and effective way to crush their competition.
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