website development process

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Our Web Design And Development Process Steps

Do you want to hire a website designer/developer for your website design or redesign project but wondering what the web design and development processes are?

Are you familiar with the steps taken to design and develop your user-friendly and responsive lead-generating website that makes you more money?

Different web design and development agencies have different steps in their website design and development process.

So, what's a web design and development process?

"A Web development process is a documented outline of the steps needed to be taken to finish to complete a typical web design project".


When I think of the website design process, it reminds me of the stages that the architect goes through with a client before designing a building.

A professional building designer, would not design a building for a client without knowing what the client wants. 

The whole process starts with getting information from the client about the project.

Similarly, the website design and development process starts with gathering initial information about the web design project.

After that, the creation of the website starts.

After the website goes live, it has to be updated and maintained.

Though the exact process differs from one web development agency to an agency, the basic web design and development process are the same.

In this article, non-technical people would learn about the website design process.

Let's get started.

Website design and development process is a highly technical subject with its technical mumbo jumbo.

Having said that:

The technical jargon is simplified for even non-technical people to understand.

Most small business people who are considering having a website built are mostly non-technical.

 And they are interested in knowing the web design and development process that we follow when websites.

Understanding our web design and development process helps our clients anticipate what they need to provide us.

That includes the type of content, research information, and business strategy.

Moreover, it also helps them figure out the resources and time they need to set aside for their web design and development project.

Furthermore, a web design and development process serves as a backbone for our website development estimates.

Having said that:

You get a robust menu of the different types of services that we need to produce a medium to a large website.

By following a detailed website design and development process, the web designer can speed up her work and help the client understand what is involved in the project.

Here are the main steps:

  • Information Gathering
  • Content Writing and Assembly
  • Planning
  • Design
  • Content Writing and Assembly
  • Coding
  • Testing, Review and, Launch
  • Maintenance

Let's dive deep in.

#1. Web Design Process - Information Gathering

website design information gathering

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The information gathering or planning stage is arguably the most important.

That is because what is decided and mapped out here sets the stage for the entire project.

However, this is also the stage that requires client interaction and attention to detail.

This information gathering is similar to the kind of information the architect gathers before designing a building.

The architect would want to know all he can about the people who would be using the building.

Similarly, the web designer wants to understand the business goals of the client.

She also wants to know who the target audience is and how they would use the website.  

And speaking of your target audience, what is their persona? You should consider their age, sex, or interests – this will later help determine the best design style for your site.

Other significant elements of the web design process documentation include payment terms, timelines, copyright ownership, project closure, and termination clauses.

Resource Links for this phase:

#2. Web Design Process – Planning

Some website designers call the planning stage the design stage.

With the information gathered so far, a plan for the website is put in place.

A site map is planned.

It guides website visitors to find a piece of information they want pretty quickly.

The site map lists the main topic areas of the site, as well as sub-topics, if applicable.

The site map guides the designer as to what type of content will be on the site.

 And this is essential in developing a consistent, easy-to-understand navigational system.

The site map helps the client understand how usable the final product will be.

It shows the relationship between the different pages of a website.

Additionally, the site map helps all involved to see how easy it would be for the site visitor to find the required information or service starting from the home page.

However, the site map does not explain the user interface.

But it helps the client to understand how the inner structure of a website looks.

It is during the planning stage, that the functionalities that would be on the website are known. 

For instance, during the planning stage, whether contact Management (CMS) systems such as WordPress would be on the website is decided.

During the planning stage, whether contact forms would be on the website or not is decided.

 #3. Web Design Process - Design

website design process

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The design stage involves using the information collected from the client in the planning stage and turning it into a documented site structure and, a visual representation.

For the benefit of the client, a wireframe or mock-up is created.

A wireframe is simply a visual representation of the user interface that you’re going to create.

However, it does not contain any design elements like colors, logos, etc. 

It just describes the elements that will be on the page and their location.

Some website designers use a mockup instead of a wireframe for this purpose. 

Photoshop makes it easy to design mock-ups for relatively easy modification.

It keeps the design elements organized in layers, and it primes you for slicing and coding when the time arrives.

After the mock-up, the customer can review the layout and send back his feedback.

When the client reviews the mock-up and doesn't like any of the design elements, changes are made and sent back to him.

This process is repeated until the customer is completely satisfied.

If the client is happy with the mock-up revision, the coding starts. 

Slice the Photoshop mock-up and write the HTML and CSS codes. 

Other website elements are added later.

When the design phase is completed, the website should have taken shape, except for the content and special features of the website.

#4. Web Design Process – Article Writing And Assembly

Content writing and compiling overlap with other stages of website creation, and the copy is how your website makes a connection with your site visitors.

Content is the communication tool for your business.

The content writing and assembly stage is where you communicate with your target audience all you want them to learn about your products or services with calls to action.

Content writing involves crafting attractive headlines, copy editing, writing new text, and compiling existing text.

A professionally written copy that generates sales takes time and effort.

For most web design and development projects, the client provides the website content ready to be used on the website.

However, our agency expert copywriters research your products, brand and, market to create a strong brand voice that resonates with your customers.

The copywriting process that we use is collaborative. That means that we work with you to develop your content.

This is significant since nobody knows your business more than you and your team.

The use of collaborative software has made it easy for teams to work together on a project. That means that you can look at your page content and provide feedback.

By working together as a team on your copy, you get content that is accurate, polished, and meets the needs of your brand and your users.

Image Production

Image and visual asset production is an important part of the web design and development process.

Most of a brand’s message is expressed through the use of stunning images and visual assets.

Using the right mix for your brand makes your website a powerful branding touchpoint.

At Anaconda Marketing, we source visual assets both from internal and external sources.

Internal sources include your existing images and product assets and external sources include premium images and designs produced or paid for by our in-house design team.

#5. Web Design Process – Web Development

website design process

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The coding or development stage is the point where the website is created.

The web developer takes all the graphic elements from the mock-up and creates a functional website.

The first step in developing a functional website is to develop the home page.

After the home page, you can create a template with the main navigational structure for all the other pages.

Since the template has been created, the developer populates the website with the appropriate content in the appropriate areas. Make sure the pages are search engine optimized.

SEO is the optimization of website elements such as title, description, and keyword tags which help your website achieve higher rankings in the search engine's return pages. Many WordPress plugins improve SEO.

Website features like WordPress, interactive contact forms, or eCommerce shopping carts are developed and made functional at this stage.

Develop and test interactivity and special features. While at it, you might get forms and validation up and running.

  • Test and verify links and functionality. Conduct a full website review. Review every page on the site to make sure that everything is working as intended.

Resource Links for this phase:

Wufoo, form generator

Adobe BrowserLab, cross-browser analysis

Choosing the Right Web Platform

#6. Web Design Process – Testing, Review And, Launch

With the website full of content and functionality, it is put through thorough testing and optimization.

This helps the client see how the functional elements of the website performance, and also detect any issues before launch.

Finally, the website goes through the final testing using broken-link checkers, website health checks, spell-checker, and code validators.

Valid code means that your site meets the current web development standards.

The final step?


After the website has been checked and re-checked, it’s time to upload the files to a server.

An FTP (File Transfer Protocol) software is used.

After the files have been uploaded, a final test is run just to make sure that all the files are installed correctly.

Resource Links for this phase:

#7. Web Design Process - Design-Maintenance

website design process - design miantenance

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The development of your website is a continuous process since information on your website would have to be updated.

At Anaconda Marketing, you get maintenance packages at a great value, based on your website updating needs.

However, with a Content Management System (CMS) like WordPress, you can update your website without any knowledge of coding.

A website driven by a CMS gives you the ability to edit the content areas of the website yourself.

You are given access to a back-end administrative area, where you can use an online text editor to edit content.

Others prefer to hand off the website entirely, as they have enough tasks on hand that are more important for them to handle directly.

Other maintenance-type items include regular site backups, WordPress upgrades, additional plugin installation, etc.

Are You Ready To Design (Or ReDesign) Your Website?

Are you eager for a website design or redesign?

A professional website design and development agency works closely with you on a process similar to the one described in this article.

You must hire an agency that you trust to build a website that would skyrocket the sale of your goods or services.

The web design and development process steps described in this article are for a perfect world.

Things do go wrong.

However, if you are in the market for a new or updated website, contact us.

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WhatsApp us WhatsApp us at: +234 080 331 75396 or +234 080 579 37786


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Our team of professional copywriting experts has always had a way with words and an ability to reel people in with great storytelling. We craft SEO optimized persuasive, authentic, and stimulating copy. And our copy connects with your target audience across all platforms and delivers the results you want.

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