Use Stunning Graphics To Boost Engagements
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Do you want your business to stand out from your competitors in the noisy physical and virtual markets?
Are you using graphic design to boost your engagements and sale of your products or services?
Using the right marketing tools can enhance your engagement and sales but adding stunning graphic design to your campaign puts you ahead of the curve.
However, in a digital world where the attention span of website visitors is less than that of a goldfish, creating branding, social media posts, and promotions that arrest the attention of your target audience is important.
Sadly, many brands that have quality content but without a relevant image attached to it, lose their audience after a few seconds.
Site visitors are quick to scroll past boring content.
When you think of graphics design for your business, it is in effect a visual representation of what your business is all about and what it stands for.
In other words, marketing graphics are a form of visual communication that tells your story, sells your product or service and persuades a customer to take the necessary action you call for.
Because of its importance, you see graphic design everywhere.
It’s one of the most potent ingredients for positioning you as the thought leader in your niche.
It is what separates your brand from tons of other businesses that you compete with.
Great graphics tell your audience what your business is all about and what they can expect from you.
When used by professionals, an awesome graphic design increases your visibility and brand awareness.
With such visibility and brand awareness, you convert prospects into sales, project credibility and trust.
In this article, we will learn how brands use graphic design. We will also learn 7 proven ways you can ramp up your marketing with great graphic design.
Let's get started.
#1. Use Great Graphics To Build Brand Identity
Creating your brand identity is a crucial first step in marketing yourself or your business. Your brand is more than your logo.
Your brand establishes who you are and how your audience perceives you. It goes from your logo and typography to the packaging and customer experience style you choose.
A well-chosen and implemented branding strategy can attract and influence your target audience.
What is branding?
According to Seth Godin, A brand is the set of expectations, memories, stories and, relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
What's involved in building a brand identity?
The answer depends on your industry and the products or services that you provide. For most businesses, here are important considerations for building your brand identity.
Clear purpose and positioning
Consistent tone and voice
Logo and graphics
If you want your audience to understand, connect and remember your brand, keep your marketing efforts cohesive and consistent.
As you work with your graphic designer and web designers, pick the right visuals and content to represent you.
Then, maintain a consistent style and tone to keep your brand memorable.
#2. Enhance Your Website With Graphics
Well-placed graphics on your website can arrest the attention of your site visitors, communicate what you stand for, and showcase your company’s personality.
Additionally, optimized images on your web site can boost your search engine rank and attract new organic eyeballs to your website.
Great online visuals are like anchors. They arrest the attention of your site visitor and hold it in place.
After you’ve anchored their attention with stunning graphics, the quality content you’ve written keeps them scrolling.
Research by BuzzSumo found that posts with an image every 75-100 words attracted on average 30 more shares than those without.
That's because graphics or images keep people reading. And when people like what they're reading, they share their positive experience with the world.
Graphics also leave a more lasting impression than written content.
Your mind only retains about 20% of the written information it takes in, compared to the 80% it retains from what you see and do because visual information is processed 60,000 times quicker than written information.
80% of people remember what they see, compared to ten percent what they hear and 20 percent of what they read.
Since your website works for you 24/7 and it makes sense to have people stay and come back for more.
#3. Graphics For Advertising
As with all advertising, you have a short time to get your message across.
But in other to get your message across clearly, quickly and memorably, a good visual idea that is well executed can do this in mere seconds.
Advertising is the techniques and methodologies used to draw products, services, opinions, or causes to the notice of an audience to persuade the audience to respond in a determined way towards what's advertised.
The components of a great ad are graphics, messages, colors, photos, videos, and animations.
Considering the psychological effects that branding has on prospects, your advertisements need to follow the same consistent marketing template.
Part of that consistent template is the use of stunning images. A poorly designed advert will not get noticed among a ton of expertly-crafted ads.
So, you can conclude that the chances of your ad converting prospects without a hero image, strong graphic elements, and a clear call to action is zero.
Graphics helps you maintain a consistent brand tone and voice.
#4. Market Your Blog With Awesome Graphics
Every content marketer would agree that blog posts are the bread and butter of an effective content marketing strategy.
Blogging has become a great way to spread brand awareness and increase your visibility.
Your words are indeed responsible for telling the story, but graphics play a considerable role in making blog posts the compelling and engaging content your audience desires.
Visual communication is a highly effective way for marketers to reach their target audience.
By adding appropriate visuals and other rich media to your content, you can enhance your blog posts with visuals and other rich media.
This makes it appealing for your online visitors to consume your content, increasing the chances that they will come back for more.
In today's age of undeniable shrinking attention spans, online content must be easily digestible and skimmable.
Therefore, effective marketers use graphic images to break up the text and highlight important points. This makes it easy for readers to scan through content and still understand the message.
People preferring more images to more text boils down to how our brains work.
Most people are visual learners. That means that they find it easier to understand and retain information that is presented visually.
It’s in our DNA to respond to visuals.
Graphic images are used to spice up long blog posts.
Google search results show that longer blog posts often outperform shorter articles in every possible way.
Longer here means an article with upward of 3,000 words.
However, you garnish such a high-performing article with visual storytelling so that you don't bore your audience with chunks of text.
And speaking of visual storytelling, image SEO is important, meaning that Google pays attention to the visuals in your blogs.
However, to do it right, optimize the images for your blog articles with SEO-friendly captions and alt text.
While you're at it, make sure that the format does not affect loading speeds.
Optimized blog article images boost Google rankings.
Your blog deserves your readers’ attention and adding relevant graphic design can boost engagements.
Awesome graphic design that is part of your blog article leads to more shares on social media.
#5. Use Stunning Graphics For Social Media
When most people think of social media, they think visuals. Potent visuals grab attention and drive engagements. To illustrate this:
OKDork and BuzzSumoanalyzed 100 million articles.
They found that adding an image with a post on Facebook more than tripled the number of shares that post received.
On Twitter, the shares more than doubled.
How do you do it right?
Doing it right is doing it in a way that engages your audience, elevates your brand and fosters trust with your target audience.
Now, that requires a professional knowledge of graphic design and strategic vision.
How Social Media Graphics Design Can Catapult Your Brand Awareness
Graphic design that works for social media, champions your brand recognition.
Then, it engages your target audience with visual storytelling about your products or services.
Getting visual on social media increases your visibility and brand recognition.
Importantly, when it grows organically, the reward lasts a long time.
Including an image with your post can increase the number of shares, retweets or post likes almost 3 times.
That's why it's so essential to pick the right picture or artwork for your post content.
A lot of thought should go into the images you use and how they relate to the content.
Keep your font styles, color schemes or graphics layout consistent.
Great Graphics Increase The Professionalism Of A Brand
Many businesses position themselves as the authority in their niche based on their branding.
Just as your business card or letterhead shows your professional approach to the customer in traditional marketing, your profile is your online virtual business card.
A great brand uses stunning visuals to showcase the unique personality of the brand as it connects with new customers.
The better the quality of the graphic designs it uses in social media, the more attention it grabs and the more leads it generates.
Great graphics help brand recognition
The quality of visuals used on your multiple social media platforms, helps your online audience decide whether your profile or content is worth following.
Visual content such as images, graphics, and infographics often receive higher engagement on social media than posts containing texts only.
If you use engaging and compelling graphics to grab the attention of your social media connections, they will return to learn more about your products or services.
Great graphics connect the customers with a company and their products
Your social media business profile is a free global megaphone.
And by using engaging graphics with valuable content that is posted consistently, you can maximize your social interactions.
This boosts y the shares or likes of your posts and draws killer traffic to your website.
By building your business social media profiles with solid graphics, you can arrest the attention of your social media visitors.
Using custom-branded graphics in your posts will tie your digital branding to your physical marketing collateral. This leads to a cohesive brand identity.
And by feeding them consistently with creative and engaging graphics, you can turn casual social media marketers into the buyers of your products or services.
#6. Use Great Motion Graphics For Branding
What is motion graphics? Motion graphics are animated graphics. In other words, it is graphics in motion with text as a major part.
In many respects, motion graphics are video marketing’s answer to infographics and much more.
As technology and graphics have evolved and combined in recent years, the popularity of animated graphics has gone high.
Motion graphics, like oxygen, has become part of our everyday lives that we rarely notice it. For instance, you can motion graphics everywhere.
For starters, trailers, banners, GIFs, promotional videos, tutorials, and a lot more.
Motion graphics arrest the attention of your online visitor and keeps her engaged. With meaningful interactions, she may become a buyer of your products or services.
Think of motion graphics as infographics on steroids. Not only are the graphics on steroids, but you get graphics that move.
With a well-crafted, effective and engaging motion graphics, you get more visibility and more eyeballs to notice your brand.
If designed and executed well, animated brand video communicates complex information in entertaining and accessible ways that any audience enjoys interacting with.
Why Should You be Using Motion Graphics in Your Marketing Campaigns?
As we've learned so far, there are many reasons why using awesome graphic design boosts brand identity.
Cisco predicts that by 2021, video, including motion graphics or animation, will account for as much of 80% of all internet traffic.
That is huge.
Now, let's learn why you should be using animated content in your marketing.
How do you convey complex information like facts, stats and, functionality of your product service to a non-technical audience?
Motion graphics break down that complex information into chewable and digestible little chunks.
Then, it conveys the information in a snappy, enjoyable and appealing way.
Graphics animation is the perfect medium for doing this.
Because a combination of a few animated frames, relevant narration, stunning visual imagery, and on-screen text can easily convey the same amount of information as half a page of text enjoyably and engagingly.
#2. Animated Videos Are Distinctive And Memorable
Animated videos help your audience remember your brand because it makes it possible to create a highly stylized and visually engaging piece of content that stands out in the noisy and congested online space.
93% of marketers use video for online marketing, sales or communications.
According to Animoto, there are 4 times more consumers who would rather watch a video about a product than reading about it
Those are stats that you should not ignore.
#3. Motion Graphics Helps You Creates A Cohesive Brand Identity
Motion graphics design provides many marketing options.
For instance, with motion graphics, you have many creative ways you can cleverly incorporate your brand into your content.
To be successful in communicating your brand’s message, use a high-quality script, carefully chosen music, shape, color, and design.
In an over-saturated, noisy and crowded marketplace, simply being visible online doesn’t cut it anymore. You need a cohesive brand that is instantly recognizable and more memorable.
#7. Use Great Graphics For Packaging
Is your product packaging part of your brand? Great package graphics reinforce your brand identity and help your products stand out from the crowd.
If you sell any kinds of products, you already know that product packaging is one of the most essential parts of your marketing strategy.
Great graphics design is important for effective product packaging.
Getting your products in the hands of your customers is what you’re in business for and packaging it effectively determines the success of your business.
The stunning product package distinguishes your products from your competitors.
Incorporating great graphic design in your marketing draws killer traffic to your website and leads to the sale of your products or services.