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Is your company considering outsourcing your social media management to a Lagos or Abuja based marketing agency or company?
Are you doubtful about committing the kind of time and manpower that is needed to manage an awesome, effective and stunningly full-force social media campaign for your brand?
If you answered yes to any of those questions, this might just be the opportune time for you to outsource your social media management to our Lagos or Abuja company.
By now, if you run a business of any size, it is most likely that you don’t have time to manage all those social media networks effectively yourself. In fact, you probably don’t even have time to manage even one channel.
Social media management is more than scheduling posts. It also includes creating engaging and convincing content and the overall management of various social media platforms.
Additionally, it includes the tracking and analysis of different engagements with customers and the performance of different campaigns.
A professional social media management company can get a more in-depth knowledge of your audience through those audience-specific social media networks.
This helps with creating more awesome and effective marketing campaigns.
As you contemplate how to make your social media efforts more efficient and engaging, you may conclude that it’s probably best to hire an employee or professional.
As good as that might sound, the problem with hiring an employee is that the amazing ones can be hard to find.
Then factor in the learning curve and the experience they take with them when they quit. And since social media is highly-dynamic, you may end up paying for updated apps and the cost of attending industry conferences.
Sadly, you may not need all the 40 hours a week you will be paying for the tasks.
At the same time, sub-contracting professional outside experts might seem like a costly endeavor that your company can not afford right now. And offshoring has its own set of questions as well.
So that brings us to the question that we raised at the beginning of this article - 'who really is outsourcing their social media marketing?'
Let's get started!
Photo credit: Pixabay
An incredible amount of business owners and marketing directors wear an insane amount of hats of colors in in their respective businesses.
That is a major reason why social media marketing, for the most part is not appreciated by many companies but rather put in the back burner.
Many heads of social media marketing departments or digital marketing departments in general, have at one point or another, considered whether to keep their social media management team in-house or outsource it.
But why, you may ask?
The reason is that they understand correctly that for you to become the purple cow of your niche, using the awesome power of social media marketing, you will need to make a time commitment.
However, most businesses just don't have the time to manage an in-house social media team. You will enjoy reading these 4 reasons why your company needs a professional marketing agency.
#1. Your Company's Target Audience Is On Social Media
Do you want to know how many eyeballs are on the global internet space?
Here is what Statista reports?
"In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.
Social media users
From what you just finished reading, you can confidently conclude that no matter what your niche is, your target audience are among those billions that spend their time every day on social media.
Therefore, if you are not keeping your audience engaged and connected to your brand, your competition would.
Your competition would certainly arrest their attention as their first option if you are sleeping on your job.
Would you conclude then, that from the statistics that we just considered, that there are tons of people looking for the kinds of products or services that you offer?
The best way to find out whether people are even talking or searching for your company is to use the services of a professional social media management company.
Our professional social media management company will boost your online presence as we help your brand join the conversation and generate new leads.
Your audience is saying a lot of things about your company on social media and you need to pay attention to what they are saying.
The best way to show that you got their memo is to respond to their concerns, comments and even their Google reviews. Such laser-focus on the concern on the concern, interest and passionate empathy for the needs of your customers or clients endears.
Our social media management strategy focuses on shinning a positive side of what your company has to offer and still respond empathetically and sincerely to negative remarks.
Most business owners and marketing managers do not have time or the learning curve involved in learning how to manage all of their social media networks effectively. Therefore, those that have come to appreciate the advantages of sub-contracting their social media management - outsource.
The reason why companies offshore their social media marketing tasks to a professional agency is because they believe that each member of the team that is involved in managing their account is a professional.
In other words, they know what they are doing.
That is why our social media management team is trained, equipped, empowered and incredibly ready and eager to skyrocket your online sales.
Now that we have looked briefly at why companies need a professional social media management agency, let's consider the companies that are outsourcing social media.
Almost 97% of all Fortune 500 companies use at least one social media network, such as LinkedIn, Facebook, Twitter, or YouTube, in order to engage with an internal or external audience.
Moreover, McKinsey & Company reports that over 70 percent of companies surveyed are trying out social customer care as a way to further connect with and support their audience.
And, they’re reporting amazing benefits from using these social media platforms.
And as if those statistics were not convincing enough, a recent Adweek Survey says that 88% of companies and firms in the US are using social media for marketing purposes.
The statistics only show that many companies are on many social media platforms, not that they are sub-contracting their social media marketing tasks.
But those that outsource their social media tasks to a professional agency or company, understand how businesses can take advantage of the awesome power of the social media platforms to promote, test new ideas, create and promote content that helps them engage with old and new connections every day.
Importantly, a professional social media management agency knows how to measure and improve the business performance of social media.
The companies that are using outsourced social media management are the ones that have prioritized the chief functions of growing their businesses.
As they concentrate on their core business, they have the freedom to send their minor tasks like social media management to an offshore management agency.
One of the most fascinating and common things about those responsible for outsourcing their brands' social media management or marketing is that they know their brands amazingly well.
For most of these companies, they are solid in their respective niches.
Independent Pharmacies And Corporate Chains
Oil And Gas Companies
Home Services Companies
Realtors And Real Estate Companies
Mobile Apps Industry
Business to Business Services
Business to Business Consumers
Corporate Training Services
ACCAs And CPAs
Restaurants And Chains
Many people consider managing their social media as just posting a few messages to Twitter and Facebook when you feel like it.
Here are a few highly professional social media management tasks that an external social media management agency delivers results above and beyond simply posting messages.
Here are important tasks that they manage for you:
Social media strategy – the social media strategy includes how many times to post, types of content, keyword research, influencer research etc.
Set-up and branding is the next task that is managed after your social media strategy.
It involves set-up of new or existing social profiles with consistent branding and voice across all channels.
Sharing and commenting on third-party posts that are relevant to your brand helps your brand say visible and relevant.
Engaging in conversations with your audience – such engagements could be with existing or potential customers.
Social media monitoring – keeping an eye out for mentions of your company and competition.
Social customer service – this has taken the old customer service to a new level. It includes responding to questions or complaints from your audience.
Following relevant authentic industry influencers, potential business customers or clients.
Tailored content marketing – helps to develop your own voice, original images, memes, articles, blogs and other creative assets that can be promoted on social media.
Newsletter marketing – helps your audience get quick information on your company news and most popular social posts and interactions.
A professional outsourced social media management agency knows your niche and would spend the time to understand your unique voice and social media needs.
Your successful, creative and professional sub-contractor will help you attract, retain and convert the right kind of followers into buyers of your products or services.
In its simplistic form, the main goals of a successful social media marketing strategy can be broken down into the following three categories:
Brand Image Or Impression: The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings).
Brand image is developed over time through advertising campaigns with a consistent theme and is authenticated through the consumers' direct experience.
Brand Reputation: Knowing how far your brand extends in the public’s eye.
Trust Development: Is the activity of developing trust between people so that they can work more effectively.
Your professional outsourced social media management agency helps you achieve those goals, while still freeing up your time.
Here are seven reasons why offshoring your social media marketing tasks is a more viable and feasible choice for marketing managers and business owners than creating an in-house social media management team.
Photo credit: Pexels
One of the advantages of using an external social media management agency or freelance marketing consultant is that sub-contracting the task frees up valuable hours every week.
Such time that is spent in dabbling with social media can be used to focus on growing your business.
Therefore, if you’re an SME and you want to boost your exposure and drive an insane amount of traffic to your website, it is important that you consider leaving your social media management to an external agency.
According to research done by eMarketer, in the United States alone, advertisers would spend $9.59 billion on social ads than in 2015.
This figure represents a 31 percent surge from the data from 2014 and more than doubles what was spent in 2013.
Another interesting study was done by Ascend2 in December 2014 that concluded that 53 percent of respondents were in whole or in part outsourcing their social media tasks.
In that same survey, 43 percent of those surveyed, said that their most challenging obstacle to success from their social media marketing efforts was lack of in-house resources and skills.
If those were not enough good news why businesses are attracted to social media sub-contracting, 42 percent complained about their inability to measure return on investment.
I am not done. 39 percent said that what kept awake all night was lack of an effective strategy.
As you've seen, the main reason why 53 percent of respondents, in whole or in part were outsourcing their social media tasks is that it works.
Here are 7 benefits or advantages of outsourcing your social media management.
Putting together an in-house social media management team is expensive especially if you don't have the budget to blow on something that does not guarantee success.
By outsourcing your social media management, not only are you guaranteed a professional who knows the ins and outs of social media and is accountable for your success.
Offshoring removes the risk associated with hiring a new employee.
The amount of money that the social media consultant charges for social media marketing strategy is much lower than what an in-house social media team might be charging from the company.
The impact of social media on business communication is impressive. This is due largely to the fact that customer expectations have increased, fueled by mobile devices and technology.
In today's digital world, your customers don't care if it is Saturday, Sunday, after hours or holidays, they expect you to have a strong social media presence and to answer their questions within hours.
Businesses that are staying ahead of the curve are the ones that are taking care of their customers 24/7 through their agency.
They stay ahead of the competition because contracted social media agencies work round the clock including holidays and weekends.
They quickly respond to emails especially ones that are sent after-hours.
This quick response to messages is vital for the retention of your customers since they don’t want to wait hours and hours for a response.
Company in-house teams don't work 24/7. On the other hand, in-house marketing team just like other employees take a routine weekly holiday every Sunday, along with other casual leaves from time to time depending on their requirements.
Social media marketing experts spend most of their time learning new skills and improving existing techniques and strategies.
Since they keep up with the ever-changing and growing digital marketing sphere, these experts can help you when a big and important change is about to take place in the industry at large.
Social media is a dynamic niche. Social media management companies have the knowledge and resources that are needed to optimize your marketing success and generate more business.
You can be sure that professional agencies have already researched and are familiar with social media trends and know how to tailor it to fit your brand.
Creating all the different mix of fun, interesting and engaging content that offers value to your audience takes a special eye.
Contract-based social media management agencies have systems already in place to utilize platforms simultaneously making for a more well-rounded and effective campaign.
The outsourced social media marketing consultants are highly experienced, skilled and knowledgeable in social media marketing when compared to in-house teams of the company.
Photo credit: Pixabay
Marketing companies are improving their mastery of social technologies. They are using superior technologies to enhance operations and exploit new market opportunities.
Three areas of marketing that are transformed by social media and the use of superior technology are the speed, relevance and reach of campaigns.
Social media marketing agencies can be incredibly fast in crafting and promoting your campaign.
Professional marketing companies have also greatly increased the relevancy of campaigns.
Agencies can target your messages with a laser focus to a number of specific groups offering them relevant content.
At the same time, the reach of campaigns has also increased amazingly.
Since agencies are experts at the different social media networks that they promote via mobile or tablet apps, a strong idea can quickly gain a huge scale.
Social media agencies update their skills in order to make the most of these fast-moving, and highly relevant campaigns through social.
The really successful agencies work closely with data specialists, web developers and social media professionals.
Therefore in order to ensure superior utilization of the technology and sophisticated tools, a social media management agency is always a viable option for an entrepreneur.
They work for several clients with a singular objective of meeting the marketing goals of their clients.
Social media management agencies use more than just their brains to perform their clients' contracted jobs.
They use many unique tools to implement certain social media marketing campaigns, track the campaigns, and get the best results.
The professional and enterprise grade tools that these experts use cost a good chunk of change.
Additionally, these tools require proper training so as to understand how they work in order to achieve the best results for their clients.
Unless you have one or two people working on your campaigns, be ready to spend a lot of time and money to get everyone up to speed on the tools that are used to improve your social media marketing campaigns.
It is usually better to outsource your social media management to experts who understand and use these special tools on a daily basis.
A solid marketing team should include strategists, analysts, product specialists, creatives, brand managers, communicators, e-commerce experts, advertising specialists, content writers, those that post content and so on.
If you are a small or mid-sized company, you certainly won’t have the resources needed to build a rock-solid marketing team, but a social media marketing agency does.
As you laser-focus on your core competencies, your marketing agency focuses solely on your marketing strategies.
However, despite the well-intended efforts and dedications by employees, many marketing teams fail to fulfill the company’s real objects as far as its social media marketing campaigns are concerned.
Starting from more likes retweets to social media sharing, an outsourced firm always tends to outperform the employees.
In a nutshell, an outsourced consultant (social media) is more results-oriented than the company own staffs and employee as the payment to the consultant is largely linked to productivity, and firm’s social media reach.
"Sixty percent of global consumers with Internet access prefer to buy new products from a familiar brand rather than switch to a new brand, according to a new study from Nielsen.
The Nielsen Global Survey of New Product Purchase Sentiment surveyed more than 29,000 Internet respondents in 58 countries and shows that brand familiarity is one of several key characteristics that resonate strongly with consumers worldwide."
One of the ways to have a positive brand review is by handling your customer complaints and feedbacks positively and professionally.
Does your in-house marketing team respond quickly and appropriately to negative social comments to your customer complaints? If they do, they can help you increase customer loyalty and retention.
However, employees are emotional, hypersensitive and ridiculously immature to respond effectively to a customer’s tantrums.
On the other hand, social marketing agencies are seasoned professionals, cool and calculated.
Not only do they handle the customer’s queries maturely but they also suggest some valuable tips to them so that their faith in the brand is immovable.
Currently, among all social networking sites, Facebook is the most popular one.
"Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Young adults continue to report using Facebook at high rates, but older adults are joining in increasing numbers.
Some 62% of online adults ages 65 and older now use Facebook, a 14-point increase from the 48% who reported doing so in 2015.
In addition, women continue to use Facebook at somewhat higher rates than men: 83% of female internet users and 75% of male internet users are Facebook adopters."
As you've read, so many eyeballs are roaming the internet, waiting for a well-packaged content to arrest their attention. Such content could come from outside the box.
A great advantage of outsourcing marketing activities that is often overlooked is that the marketing team is not of your company’s culture.
You might think that it’s a disadvantage, but it’s really not!
No matter how dedicated and engaged you small marketing team might be in meeting your company’s objectives and goals, sometimes it is possible to become too involved in the business to be able to step back and analyze marketing strategies from customers’ viewpoint.
However, a marketing agency that you are outsourcing will be able to supply the important “objective perspective”, which is really difficult for company’s executives to continuously maintain.
So, by outsourcing your marketing activities, you will get the benefits of highly qualified marketing combined with fresh ideas from different corporate perspective.
Marketing agencies typically have deep experience working with many companies, therefore, they are in the best position to give advice which approached and techniques would work for your small business.
In social media outsourcing, just as in any other area of business, it's important to pick agency partner carefully and wisely.
Importantly, it is prudent to follow sensible practices in managing your relationships with your outsourced social media management agency.
Here are very important pieces of advice that can help you get the most out of your relationships with offshore vendors or contractors.
Companies and individuals that are successful in outsourcing their social marketing tasks, implement these five considerations:
This might seem like a no-brainer, but you would agree with me that any successful sub-contracted task always starts with a clear and written statement of what you are hoping to accomplish.
It is highly recommended that define your project requirements before you even talk to any marketing agency.
Setting realistic goals. It is important to have in writing, realistic social media goals before talking to prospective vendors.
When executives know exactly what they want to achieve from their social media campaigns, it becomes easier to find an agency that would help them achieve them.
Your prospective marketing agency needs accurate, well-documented and complete information in order to give you a realistic proposal and to quote you a reasonable price.
You get an awesome feedback when you are specific about the deliverables you expect your prospective agency to provide.
To have a seamless communication, it is important that you provide your agency with as much information as you can about what you need delivered. It is equally important that you mention how you want the work to be done.
Also, be clear and realistic about your schedule requirements - project schedules can have a huge impact on project costs.
At the beginning of this article, we asked: What Are Your Outsourced Social Media Management Goals?
And speaking of your specific business goals, does your prospective social media management agency know what your goals are? And do they have a plan in place to make those dreams a reality?
If you asked them, could they actually repeat your social media marketing goals back to you?
Are they equipped, ready and eager to build on your ideas, point you in the right direction with a strategy and present to you the tactics that will make that strategy work?
And most importantly, are they delivering that plan before you sign a contract, or are they promising "brainstorms" after you've sent your first check?
It is true that there is there's certainly upfront research and work that has to be done in order to develop a new social media marketing strategy for a business that can't take place until a contract is signed.
But a professional outsourced agency should be able to help you flesh out your goals and identify the opportunities in your niche.
After that, they can start building a plan that you can get excited about and envision actually happening.
Our agency has a plan for our prospective clients that they can get behind.
We encourage marketers to ensure that their prospective agency has that plan, and they can see how with their help, that plan will help them meet their business goals.
Before you hire your agency, it is important that both of you are pursuing the same goals. You can liken your relationship with your offshore vendor to marriage.
Experts have said that communication is vital for a successful marriage. Therefore, just like in marriage, check out your prospective social media management agency before you tangle.
Be reasonable and realistic. Educate yourself.
Importantly determine your goals, find out what is realistic and what is not. For instance, expecting your agency to get you one million Facebook likes within a month when you have only 4K likes with zero ads spend is not just unrealistic, but crazy.
Treating your outsourced agency as your business partner enhances the relationship and yields awesome results for both parties.
Approach social media, as in any area of outsourcing, it makes sense to pay for performance.
This means structuring the vendor's compensation so it has an incentive both to work only in the client's best interests and to help achieve business goals.
Put everything about your social media management in writing including what happens when you both disagree on agreeing.
If clients and vendors both leave extensive paper trails on their key interactions, it provides both parties with strong motivations to live up to their sides of the bargain, along with a quick and fair way to resolve disagreements.
Every vendor agreement should provide the customer with some type of "kill switch" to get out of the deal if things aren't working out.
Ultimately, a relationship between a company and its social media vendor is just that — a relationship. And like any interaction between people, the client will only get out of the association what it puts in.
The more a vendor can learn about a client's business and its goals, the better the vendor can serve.
Social media management costs are usually paid as a monthly retainer, mostly for a 12-month contract.
A flat-rate billing per campaign may be appropriate for a pay-per-click advertising that yields quick results. I would like to remind our prospective clients that social media marketing is a marathon and not a sprint.
That point had to be made because many prospective clients forget the 'social' before marketing.
Even in real life, authentic social engagements take genuine time before you start to reap the dividends of the relationship.
So make no excuses about it, authentic social media marketing strategy takes time to produce awesome results.
As you keep reading about how much it costs to hire a social media company, keep in mind that the price that a client pays depends in part on the type of marketing agency.
For instance, a freelance social media marketing consultant may charge a small business client $150 or so a month.
On the other hand, a full-service management agency might bill a larger company $1,500 or much, much more a month.
However, some differences in pricing may also be explained by companies' varying resources and capabilities and audience.
Consider this example, an agency may assign several people to an account.
That marketing strategy can increase costs. But thanks to economies of scale, professional agencies are able to afford more costly, up-to-date and incredibly powerful software for creating and promoting content.
These awesome and powerful social media management apps are also used for tracking social engagements and optimizing a client's investment in social media marketing.
If you’re not tickled by the outsourced social media cost quotes you’ve received from other companies, you can get a social media second opinion from us.
We’ll provide insights and recommendations on whether the marketing proposal is fair and if it makes sense for your business.
All of our projects are custom-priced, so please contact us for details.
You can control the cost of your outsourced social media advertising cost by choosing different levels of services.
Such services include frequency of posting, number of platforms and specific services and deliverables that your agency offers.
For example, the more posts we schedule for you, the more you pay.
But on saving money, if your marketing team provides photos, graphics and written content, videos from an in-house resource, it will reduce the outsourced management charges.
It is true that the posting of your content to multiple social media networks can be automated to a considerable extent using social media management apps, but coming up with quality content is the elephant in the room.
That's because clients today want awesome, top-notch and absolutely engaging content. Such content increases marketing costs.
“We use HD videos and more quality writing from what we did last year because our clients' expectations have gone up.
The existence and extent of in-house marketing assets may be one of the biggest factors controlling outsourced social media advertising costs.
Our social media management agency specializes in Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube and Google+.
The fee for social media accounts set up is a one-time fee starting at $99.
The setup includes resizing and branding your profile and background images and graphics for the different social media platforms of your choice.
We are one of the amazing, stunningly creative and fastest growing social media management agencies in Lagos. Make no mistake about it, Anaconda Marketing is not here to be ignored.
The most loyal guiding principle of everything we do here at our agency is based on the principle of helping brands have a genuine connection with people.
Texas Tech University
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Grant Medical College
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Lagos State University
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“Our sales are 35% higher than expected this quarter and we see a clear line to your work. We are a tough crowd -and we are happy.”Mary Abiola
"We had a set of specific social media management goals in mind, and the team has met and exceeded each and every one of these. They understand the world of social media marketing better than any agency we've ever partnered with."Susan Drecker
"If you’re looking for a professional, enthusiastic and results-driven social media marketing partner, look no further. The team at Anaconda Marketing truly understands the social media space and have successfully grown our digital accounts by impressive margins."Victoria Haruna (Social Media Manager, KCH Group)
If you are serious about prioritizing the core functions of growing your business, then now is the opportune time to have your hands free of burden by outsourcing minor but highly-significant and important tasks like article writing and social media management to us.
We take an amazing and undeveloped brand and turn it an awesome purple cow of the niche.
Our awesome team of creative and dominant (think Anaconda) professionals is ready and eager to boost your online sales.
We're ready to hear about your brand’s image, aesthetics and voice. All we do is help brands dominate locally, globally or both.
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Opposite Corona School. Lagos.
(+234) 080 331 75396
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