The Definitive Guide To Outsourced Social Media Management, Pricing And Packages
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Are you considering using an outsourced social media management agency to skyrocket your online presence and boost the sale of your goods or services?
Let's be honest here.
With your busy schedule, do you have the time, budget and resources to manage effectively your relevant and still so many social media networks and then get the results you envisioned?
Therefore, in this article, I am going to address the following social media management points:
Let's get started.
Why You Should Outsource Social Media Management
With the explosion of social media, many companies, organizations and even individuals are using social media marketing strategies to boosts their online presence.
The big question that comes up is: 'Should you manage your social media strategies in-house or should you outsource to a social media management agency?'
When you think of it, the idea of outsourcing your social media management seems like a no-brainer.
In fact, why should you take on the costs of building your own marketing team when you can outsource it to experienced professionals who know what they’re doing?
It’s true that hiring a social media agency can be a wise investment, but it might not necessarily be the right choice for your business.
The answer you give will depend on your type of business and what you want to achieve with your social media marketing.
However, the following truism holds in most cases.
Your Employees Know More About Your Company Than The Agency
One of the main reasons why companies and organizations hire an in-house employee or team to manage their social media is because employees normally know more about the company since they are more involved with the daily operations.
Additionally, in-house employees are able to capture the images and content of your business on-site as the events unfold. Since they are on the ground, they can update company news quicker than an agency.
As you think about it, that is one major reason why companies or organizations do not want to outsource their social media management to a professional agency.
However, there are many ways to get around this, which ultimately comes down to having good communication with your social media agency.
Now that we have dealt with the white elephant in the room, let's talk about 5 awesome reasons why you definitely need to outsource your social media management now!
#1. It Is 3x More Expensive To Hire An Employee Than To Outsource
Hiring a full-time social media manager is expensive.
In fact, from the research done by Glassdoor, a full-time social media manager makes an average salary of $51,613.
On the other hand, you could spend $15,000 to $18,000 per year for an effective social media marketing program at a professional agency.
When you hire an employee, not only will you contend with a salary that is 3x more expensive, you would also have to consider additional costs.
Such costs associated with social media management include social media training, paying for different social media management apps, equipment, employee turnover, insurance and payroll taxes.
Some companies and organizations hire interns and part-time workers as an option.
You need to be careful here!
Interns and part-time employees require a lot of guidance, time, training, and hands-on management in order to execute your social media strategy effectively.
Another problem you'd face when you hire interns and part-time workers is employee turnover. It is also more frequent amongst those group of employees, which brings us to the next point.
#2. Employee Turnover And Repetitive Training
Social media is dynamic as it continues to progress, continuous social media training becomes a necessity for social media managers.
But what happens when your in-house social media manager resigns?
When your in-house social media manager resigns, all of the training and knowledge the employee has goes down the drain.
That means that the messaging, tone of your stories and the quality of your brand will be at risk.
Moreover, the process does not look pretty since you will have to start from scratch and train a new employee about how your company or organization uses social media for marketing.
However, by hiring a social media company, you do not have to worry about employee turnover or training. In fact, most social media management agencies use more advanced training platforms and techniques.
Employees are sometimes overwhelmed and distracted by too many tasks that are not relevant to social media marketing or management.
The result is that social media is left to the back burner. When social media marketing is not done by a dedicated team or agency, results plummet, opportunities are missed and the growth of your brand on social media suffers.
#3. Outsourced Social Media Management Agencies Are More Results-Focused
When compared to in-house social media managers, outsourced social media management agencies are more results-focused.
That's because that's all they do - manage social media accounts for their clients.
And importantly, how successful a social media agency is, depends on how successful they are in achieving the results that they agreed to provide their clients.
Just as it is important for you to provide quality products or services to your customers or clients in order to stay in business, it is equally important for social media management agencies to provide result-oriented social media marketing solutions in order to stay relevant.
That is a symbiotic relationship that is a formula for success!
#4. Remote Social Media Management Agencies Are More Experienced With Social Media
One of the most profound reasons why many informed business owners and marketers outsource their social media management is the results that experience that agencies have over their in-house team.
Dominant brands in any given niche are the best at doing great in so many small ways. And when you are awesome at doing so many things well, it leads to brand domination.
Management companies that are influencers in their niche eat, sleep and breathe the most up to date news and marketing strategies in their niche.
When you have specialists in every aspect of social media as your team, we call that a winning team.
And when you appreciate their combined experience in their respective fields, you would come to the same conclusion that we've come to - an all-star team is always a winning team.
When you really think about it, the amount of expertise, experience, customer support, and amazing knowledge on social media management that are available to agencies cannot be compared to what a single full-time employee or even an in-house team can provide.
#5. Outsourced Social Media Management Agencies Have The Best Tools For Social Media
One of the biggest reasons why you should hire a professional outsourced social media management agency is what they bring to the table.
Professional agencies bring to the table incredibly knowledgeable team that is up to date on advanced technology, social media management apps, latest updates from relevant social media platforms, and other tools that boost your online social media presence.
When you hire your remote social media management agency, you can expect that they already know what relevant social media networks and management applications deliver the best results for different clients in different niches.
Your professional social media management agency should be able to track the business outcome of your social media messaging with ease.
That means that they can tell you with a click of a button which of your social posts and networks are generating the most engagements, leads and money.
They have the resources and tools that empower them to have an in-depth analytics of your social media performance and then lets you see the return on your investment.
What Is Your Social Media Goal?
It is impossible to have an effective social media marketing solution without a solid strategy. That is why it is important that you have a social media plan that rocks!
Once you are clear on your priorities and objectives, it becomes ridiculously easy for you to narrow down your search for a result-oriented agency.
After you’ve made sure of the outcomes you desire, you can begin to structure an effective social media program that is tailored to your niche.
At this juncture, let’s take a look at some of the main benefits you get from a professional social media management agency:
#1. You Get A consistent, Engaging And On-Time Presence
An effective agency makes sure that when your site visitors land on your page, your web page looks current and authoritative.
In addition, your compelling, relevant and useful content positions you as the expert in your field that you are.
If this is the goal that you want to achieve, all you need might be timely, relevant updates posted on your social media page(s) at least several times each week.
The point is that if all you want is a consistent, engaging and on-time presence, then a social media management package that focuses exclusively on the content development and daily posting may be adequate.
Such posts may include ones that highlight your expertise, deliver current industry news & trends, and share value with your target audience.
#2. Increased Awareness Of Your Brand
Do you want your target audience to think of your brand or company when they search the internet for similar products or services that you provide?
Do you want your site visitors to think of you as the expert and thought leader in your niche?
Those are achievable goals if, in addition to content development and routine posting on your multiple social media platforms, you reach out daily to your target audience.
The best way to achieve this is by empowering the accounts' manager to proactively engage with your connections and target audience.
If you provide consistent, relevant and useful content, you will be able to keep your name in front of your current followers.
However, in order for you to reach new prospects and increase your brand awareness, your social media package must include a strong engagement component.
#3. Build Stronger Relationships With Your Current Community
It is important that you build and maintain a solid relationship with your audience.
Just like in real life, cultivating and maintaining meaningful relationships requires regular and proactive communication.
In order to achieve those noble goals, your social media package should include outreach, engagement, and rapport-building elements.
#4. You Get Community Growth
Your current social media connections are not enough. The larger the audience to connect with the better, but they need to be the right people.
Whether you already have a solid booming business or you're still mulling over a business plan, one of the keys to your lasting success is building a base of loyal customers and brand evangelists.
It takes time and effort to develop tribes of loyal customers and brand evangelists. That is why we make it clear to our clients that such a noble goal is a journey, not a destination.
To gain the trust and patronage of community members requires trust, investment of time, resources, content that inspires and connects.
Additionally, it requires proper research, planning, execution, agility and patience to build a social community in an ever-changing ecosystem.
The more you invest in the community, the greater the return will be for you both personally and professionally.
#5. You Get Insane Traffic To Your Website
A thriving social media presence is great, but you have much more control over content and sales on your website. You want to drive traffic from your social platforms to your website.
Make sure the posts being published on your social media pages are strategic. Driving traffic to your website requires a deliberate approach, including useful, relevant, compelling content and thoughtful timing.
If you aren’t posting regular blog articles to your site, you may want to consider including the outsourcing of this component in your social media package, as well.
#6. Tons Of Conversions
Nothing matters to you except turning followers into leads or sales. (If this is your only objective, you’ll need more than just social media to fill out your marketing pie.)
Talk to potential social media agencies about your conversion objectives. They will help you decide what is realistic, and what is needed to reach your goals.
For conversions, consider injecting social media ads to complement your organic campaigns.
Social Media Management Packages
Most social media management agencies offer several package levels, ranging from posting content on a single platform to a comprehensive, social management program that spans multiple networks.
Defining your brand’s needs (see above) will determine how much you’ll need to spend. For most small businesses, a package containing one post a day of relevant content is the minimum needed to keep your brand fresh and updated.
You will often see package levels that include the following (in increasing price order):
Content only – posted X times/month, week, day.
Direct interaction with your followers – X times/month, week, day.
Outreach to attract new followers, media attention, potential partners – X times/month, week, day.
Strategy – with monthly/weekly reports, research on analytics, tweaking and adjusting to constantly improve results.
Social Media Platforms That Improve Social Results
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As reported by emarketer, the social media platforms that produce the best ROI according to social media marketers worldwide, are in that order - Facebook (95.8%), Twitter (63.5%), Instagram (40.1%), LinkedIn (37.7%), Pinterest (10.4%), Slideshare (3.9%) and Snapchat (2.1%).
So let's get started with Facebook.
After reading that report from emarketer, it shouldn’t come as a big surprise to anybody that Facebook is the number one social media site for business. With more than 1.32 billion daily active users, you can appreciate why Facebook is the most widely used social network.
Whether your social media goal is brand awareness, generating killer website traffic, lead generation, or online conversions, Facebook delivers on investment when used properly.
Facebook is able to generate such a result because it is a data-driven platform that allows your business to laser target buyers.
A professional social media management agency would craft an engaging content and run Facebook ads to increase your page likes, post reach, and website traffic.
When someone comments on your post, the agency's account manager responds within 24 hours.
Twitter is a micro-blogging site and of the older social media platforms. It has 330 million monthly active Twitter users.
It is great for posting 180-character-limited copy, photos and videos. Twitter is most known for its feed of real-time updates.
Twitter allows your business to have 1-on-1 conversations with your target audience. Your agency can post shareable content and interact with 10 or more people every day.
Such engagements build new relationships with prospective buyers of your products or services.
Instagram is owned by Mark Zuckerberg, the same person who owns Facebook. It has 500 million daily active users.
Since Instagram is owned by Facebook, it has access to the same extensive user base and advertising platform just like the Facebook Messenger app does.
The Instagram platform is designed simply for telling your brand’s story through images. For some businesses, it produces more content engagement than any other social media platform.
Better results are achieved with the use of high-quality images and posting 1-2 times on a daily basis.
When popular hashtags are incorporated in the posts, you can reach a large audience.
Linkedin, Pinterest and More
The list of social media platforms that business owners and marketers use include Pinterest, LinkedIn, and more.
Those platforms are managed by professional social media management agencies.
Additionally, they also manage review websites like Yelp, Google+, and Foursquare on behalf of their clients. The concept is still the same.
Create great content, engage your target audience, and grow your followers to increase awareness and insane website traffic.
The Different Types Of Social Media Platforms To Serve Ads:
Social Media Management Pricing
Why do some agency packages cost $100 / month (or less), and some cost upwards of multiple thousands/month?
Well, the pricing has to do with several factors:
How much work are you asking the agency to do for you?
Can any of the work be automated (vs. needing a human being to personally do the work)?
How much of the work requires real-time activity vs. pre-scheduling the work for the week or month?
Are you happy with general posts, or do you want custom-branded posts written in your voice?
How much strategy and research is involved on a monthly basis?
How often are strategic adjustments made in your campaigns?
We’ve seen prices as low as $50 / month or lower for generic posts. These are automated programs that spit outposts according to topics you choose.
The posts are not specific to your company or brand and are not written in your voice, but they may give some value to your audience.
Don’t expect any relationship building or increased engagement with these posts, and since the links don’t go to your website, you won’t see any web traffic.
For about $100 a month, you can have custom-branded posts written in your voice and posted once a day to one social network.
These posts are terrific for keeping your pages fresh and current. If you add your own engagement, you can keep your brand top-of-mind with your community.
$200 – $500 / month will get you upgraded posting (more research, added visuals, strategic links), posting more often, or posting on more than one network.
Engagement and outreach to increase your network, build relationships, attract attention, and drive website traffic will usually cost you $600 and up / per social media platform.
The investment depends upon the number of social platforms you want to be on, how quickly you want to increase your visibility, how much direct outreach is involved, and how often your campaigns are analyzed and tweaked.
For the most part, a full-service social media campaigns will often come with an investment of several thousand dollars/month.
A comprehensive, multi-platform social media program might include the creation, implementation, and management of an integrated content marketing and social media marketing campaign.
The goal of such a strategy could be expanding brand recognition and visibility on multiple social networks.
Additionally, it might include attracting targeted prospects to value-rich blog content and using Social Media to help you build a growing pipeline of prospects and customers.
The Bottom Line
An experienced and professional social media management agency has the time, tools, resources, and expertise to manage your social media marketing accounts. Not only that, but you get the results you envisioned.
When making your selection, it’s imperative to not only ask about pricing but check out their social media work and satisfied customers.
No matter what you are paying, you must trust the agency with whom you are working.
Want to learn more?
Contact us and we will provide you with more in-depth information on pricing and packages.
We’d love to learn more about your business and see if you’re a good fit for our social media management services.
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Phone Office - +234 080 579 37786