Is Social Media Management Outsourcing Only For Big Companies?
Are you seriously considering outsourcing your social media management tasks?
As an individual, solopreneur, social media management agency or a non-profit organization (NGOs), are you wondering whether it would benefit you to hand over your social media management tasks to an outside social media marketing and management company whether in Lagos, Nigeria, Mumbai, India or Atlanta, USA?
Understandably, since big companies outsource their social media marketing, you may be wondering whether this is really a promotional strategy you can afford?
Let's be real here. Most people feel that way too.
According to a recent Forrester research, incredibly 96% of chief marketing officers agree that the scope of skills that are needed in order to produce the results that an organization envision in marketing has increased insanely in recent years.
Interestingly, that same research found out that 44 percent of CMOs were candid to admit that it is not easy for them to find the right combination of people and skills needed for them to insanely boost the sale of their products and services.
In this article, you will learn that it is not only the 'big boys' - Fortune 500 companies that are reaping the awesome benefits of outsourced social media marketing.
You will learn why they outsource their social media marketing and management and why you should too.
Further, you will appreciate the amazing tricks that superstars use in order to dominate their respective social media spaces and much more.
You can tweak the same strategies.
This is strictly for your benefit.
Finally, you will learn how the implementation of these strategies will benefit you now and in the future.
You gonna love this.
In fact, there are 4 groups of people that are outsourcing their social media management tasks instead of managing them in-house.
And they are getting amazing results or as the experts call it ROI.
Or as we ordinary people say: They are rocking the internet.
Let's get started pretty quickly.
Are you ready?
The 4 groups are:
3. Companies and organizations
4. Non-profit or NGOs
Many people can understand why a small to mid-sized company would outsource their social media tasks instead of having an in-house team manage the tasks.
However, many are not sure why they should contract out their social media marketing tasks.
As an individual or perhaps you run a business of any size, you would agree that you simply don’t have the time, skill or energy to manage all those social media networks yourself.
In fact, you likely don’t even have time to manage even one channel.
The learning curve is steep and takes several hours a month to handle a single social media platform effectively.
So, should you continue to dabble into social media management or should you outsource the services?
Well, it depends.
But what does a professional social media management agency do?
A social media management company creates and manages highly creative and top-performing social media campaigns for individuals, businesses or organizations.
That's not all.
They also manage social media accounts on Twitter, Facebook, Google Plus, and Instagram on your behalf.
The really awesome ones use relevant social media marketing strategies to boost the online presence of brands as well as in helping them meet their goals.
Here Are 4 Groups Rocking Social Media Outsourcing
Many social media management and marketing companies tailor their packages for individuals, soloproneurs, small to mid-size businesses, non-profits (NGOs) and highly professional social media management agencies.
Having said that.
Let's dive in!
#1. Individuals Use Social Media For Personal Branding
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Social media marketing has made it ridiculously easy for individuals to become brands and influencers.
And the reason why many individuals are interested in personal branding is that it opens amazingly professional opportunities for them.
A personal branding vision that is successfully created and implemented effectively can lead to:
Better job opportunities.
Awesome contacts and clients for a prospective company.
And a whole lot more.
That is why 2018 has been a fascinating year for personal branding and 2019 is going to be no different.
People are getting paid and paid handsomely!
You can see it from the rise of micro-influencers and influential personalities on nearly every social media platform.
How Celebrities Use Social Media to Build Their Brand
One of the most successful ways that celebrities like Jon Stewart, Wiz Khalifa, Taylor Swift, Beyonce or Amanda Bynes use social media to build their brands is by getting closer to their fans.
They do so by using a safe social media platform like Twitter or Instagram to engage with their fans.
And since a successful social media engagement is a two-way conversation, adoring fans can"talk to" their favorite superstars.
This, in turn, endears celebrities to their tons of adoring fans even more.
Celebrities social media for self-promotion. With their daily tweets, status updates, or photos, celebrities can keep themselves relevant 24/7.
Many of them use of multiple social media channels at once so that they can compound the effect of their posts. They share even personal information with heir fans.
An increasing amount of superstars use social for rebranding themselves after they've committed some sort of faux pas in the public eye.
Since celebrities are brands in themselves, they use their status to promote their personal interests.
For instance, the Kardashians, have reality show royalty and their own clothing store, They showcase their clothing line on Twitter, Facebook, and Instagram, where their adoring fans are.
Jay-Z, P. Diddy and even Donald Trump have multiple business interests which they promote on social media.
As busy as most people are today, how do influencers find time to manage their many social media accounts and engage with their audience?
You can be sure that these celebrities have their various social media accounts managed by their PR agency, agent, social media management agency or a social media manager.
Some of them have strict guidelines on the type of content their agents post on their behalf.
They also approve of their individual posts before they are published.
In 2019, you can be sure that the need for having a personal brand - whether it's about the person behind a desk or one behind a camera will increase.
Now that brings us to perhaps a most surprising group - other social media agencies outsourcing to their 'competition.'
#2. Some Social Media Management Agencies Outsource Social Media
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Since we run a digital marketing agency, we know as well you do that life as a social media management agency can be tough.
Seriously, are we on the same page?
For instance, the need for agencies to outsource in other to remain relevant and effective gets tougher when you take in many new clients almost at the same time.
Thanks to your marketing success.
Whether you have taken on too many new clients, on the other hand, it might be that you just need to cut costs or your marketing team is on a well-deserved holiday, it’s important that you maintain a consistent level of service at all times.
As a social media marketing and management company, taking advantage of the custom and well-packaged outsourced white label marketing services that we offer, can help you do exactly that.
Depending on your needs, we can help you craft quality, engaging, timely and relevant content in bulk for your clients’ SEO campaigns.
Not only that, but we can also take control of the social media accounts of your new customers, or update their blogs consistently and professionally.
You get an awesome range of services that are designed to help you scale your campaigns and boost your agency’s growth.
#3. Companies And Organizations Outsource Their Social Media Management
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It would probably not come to you as a surprise that companies outsource their social media marketing and management.
And the reason why companies use and outsource their social media management tasks is that they when used effectively, social media can be a most potent marketing tool.
Many of the opportunities and benefits of social media are:
Social Media Boosts Revenue
The main reason why most businesses whether small or big, use social media is to boost the sale of their products or services.
And they achieve this goal by crafting and implementing a laser-focused social media strategy.
A social media campaign that brings results starts with the creation of quality content.
This helpful, engaging and insanely promoted content helps to build a niche community that is ready to buy your products or services when they are ready.
Social media marketing is not a sprint but a long distance race. You must be patient in other to achieve the results you envision.
But if you want to achieve your social media marketing goals pretty quickly, you can pay for it by advertising.
If your company decides to advertise on any of the main in social media platforms, you can have the ads link back to your company's social media page or your website.
What this means is that you can benefit from the awesome power of social media without having a social media channel.
Since money and time are involved, savvy companies that don't have a capable social media team contracts out this important task to outside experts.
Outsourced Social Media Marketing Speeds Up Brand Development
Social media makes it ridiculously easy for your prospects, customers or clients to connect and interact with your business on a highly personal level.
If your brand is already established, a well-executed social media strategy provides an opportunity to further develop your brand and give your business its voice in your niche.
It takes an expert team to discover and implement those opportune strategies that achieve a heightened brand identity.
Outsourced Social Media Helps To Attract Customers
As social media channels continue to evolve full-blown communication networks, more companies and brands will keep using these social media platforms to build relationships with their target audience.
Social media can be a good way of attracting new customers.
For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways.
Once you have a good following you can focus on more personalised social media campaigns to nurture them into staying.
Social Media Helps You Learn More About Your Business And Competition
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Even though social media levels the playing field, there are companies that are more successful than others on how effectively they use social media marketing.
As you look at your minimal social media return on your investment, it can be frustrating.
But the beauty of social media is that it gives you the power to find out why other brands are ahead of the curve, thanks to competitive analysis.
If you know how to properly monitor the social channels of others in your niche, you can learn a lot about those brands.
Some of the things you learn include your competitors’ newest product releases, what their customers are complaining about and which content in their overall content strategy works and which ones don’t.
Even if you think social media is not suited to your business or that you don't have the time, simply logging on to see what your competitors are doing in this space, or finding out what your customers are saying about you might be a valuable exercise.
You will admit that listening and monitoring tasks take time, expertise and experience to be effective in reaping their benefits.
Some companies just contract out such tasks.
Social Media Provides Awesome Networking Landscape
Investopedia defines social networking as:
"Social networking is the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients.
Social networking can occur for social purposes, business purposes or both through sites such as Facebook, Twitter, LinkedIn, Classmates.com and Yelp.
Social networking is also a significant target area for marketers seeking to engage users".
Advantages Of Social Networking For Marketers
Savvy marketers use social networking to improve their conversion rates.
By connecting and building a community, marketers have access to and engagements with new, recent and old customers.
Sharing helpful and engaging blog posts, images, GIFs, videos or comments on social media makes it easy for your followers to take action.
Such action could be visiting the company’s website, downloading an ebook, signing up for your newsletter and finally, becoming a customer.
With shareable and useful content, customers may compliment a company’s offerings and by reviews and recommendations, prod others to buy your products or services.
A successful networking strategy, gets customers talking about a brand on social media channels, the more valuable the brand authority becomes.
A stronger brand results in more sales.
Additionally, increased posts catapults company higher in search engine rankings.
The compounded effect is that effective networking helps establish a brand as legitimate, credible and trustworthy.
Some companies use social networking for customer care service and in enriching their relationships with their audience.
For instance, a customer may complain about a product or service on Twitter.
In such a situation, a responsive company would address the issue immediately, apologize, and take action to make it right.
As you have seen, networking can also be valuable to your business, for knowledge sharing and word-of-mouth referrals.
Social Media Is Excellent For Recruiting
As hard as employers work in recruiting creative talent, the one powerful recruitment tool that they sometimes overlook is social media.
Since job seekers are on social media, employers can use the same networks to promote their companies and also connect with job seekers on an ongoing basis on the channels that they spend their time.
Potential hires may use social media to do a little recon on you, too – and if they don’t like what they see, there’s a good chance they’ll move on to other opportunities.
If you’re not already using social media for recruitment, here’s statistics that might give you the nod: According to AdWeek survey, survey: 92% of recruiters use social media to find high-quality candidates
The point then is that those companies that are not using social media in their hiring practices risk getting left behind.
And the savvy ones outsource their social media marketing or hiring to outside experts.
Social Media Helps To Be Found By Search-Engine Discoverability
Your website's ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network.
As your social following grows, your visibility in search engines may also increase.
This is a common Search Engine Optimisation (SEO) strategy.
#4. Non-Profit Organizations Or NGOs Are Outsourcing Social Media Marketing
Photo credit: Pexels
Recent research by Forrester research found that 96% of chief marketing officers said the breadth of skills required to succeed in marketing has increased dramatically in recent years.
Importantly, that same study says that 44 percent of CMOs admit that they struggle to find the right people with the right skills in the job market.
Surprisingly, this situation is more apparent than in nonprofit marketing and communications.
As the demands of specialized skills continue to grow, most nonprofits will struggle to find talent with the diverse capabilities to implement their ever-more-complex set of needs.
And that is why many non-profit or NGOs outsource.
Many savvy non-profits use social media marketing to make an awesome impact on their donations and involvement to their cause.
Do You Recall?
Do you recall the four groups that are rocking social media through outsourced marketing?
The 4 groups are:
3. Companies and organizations
4. Non-profit or NGOs
Which group do you fall into?
We are ready and eager to get started.