How To Hire A Social
Media Agency That Rocks!
Are you interested in hiring a social media management
agency to manage your social media accounts? Do you ever feel
overwhelmed in your efforts to manage all of your social
media accounts successfully?
The uncontrolled surge of social media has forced many companies to remain relevant by focusing on social media marketing especially in the past couple of years. That is why it is not uncommon to hear an executive in most companies utter the words that many marketing managers have said themselves - “we need a social media presence.” Is that how you feel too?
The demand for more social media presence has led to the surge in social media agencies that are ready and eager to boost your social media presence, while you concentrate on your core business.
When you really look at it, it seems like a no-brainer to outsource your social media management. The more you think about the decision, you have to weigh the cost of hiring and training your own in-house social media teams against outsourcing it to an agency.
While it is true that hiring a social media agency can be a wise investment, is it the best choice for every business? If you have come to the conclusion that hiring an outside agency is best for your business, how
do you hire an effective agency that rocks?
Nearly every entrepreneur would agree that social media marketing is a
necessity in today’s social-driven world.
So the reason why we are addressing how to hire a professional
outsourced social media agency that rocks is that most
business owners who are handling their own social media
accounts in-house have seen that all activities associated
with social media take time and commitment. That is if
you're doing it right.
If you've ever 'handled' a successful Facebook account,
you'll appreciate that managing multiple social media
accounts is not for the faint at heart. That is why as the
workload increases, you start looking for someone to
'handle' your accounts.
Interestingly, most of the time that someone is a cousin or nephew who is
in college or just out of school. At other times the job is
given to the intern who just can’t stay off Snapchat or
WhatsApp. And for many businesses
hiring a professional social media management agency is out
of the question.
A professional social media management company does not
'handle' your social media accounts but crafts, curates, useful,
irresistible, compelling and shareable content that
reflects positively on your brand.
Then the agency promotes
your content massively and ruthlessly for engagements and
conversion. They also monitor and measure the entire buzz
about your brand and that of your competition.
Remember that anything that anybody 'handling' your social
media accounts posts on your behalf might be the first (or
last) content someone sees from your brand. It
is that serious!
If you are interested in reading about advantages of
outsourcing your social media management, click
How To Hire An Outsourced Social Media Agency That Rocks
media management agency is
basically the eyes, ears, and voice of your company online.
In order words, the agency you hire to manage your social
media marketing is one that can raise your brand awareness,
deliver killer traffic to your website, and skyrocket your
A brilliant agency handles all those activities
seamlessly while keeping your company's reputation
as the number one priority.
do you find just the right agency to manage your
social media accounts? Here are insightful tips on how to do
Choose An Agency That Is Successful Online
If an agency is not successful in managing their own online
presence, how can they manage yours successfully? In other
words, choose an agency that practices what it preaches.
Therefore, in order to know how successful an agency is
online, study how actively engaged they are in their own
personal and professional social media networks. If they
can't effectively market themselves on social media, they
probably can't do it for you either.
The social media management agency that you hire should be
one that you've observed on Twitter, Facebook, and LinkedIn.
As you observe their social media engagements, check out how
promptly and appropriately they reply to people who engage
with them and regularly share valuable content.
Additionally, pay considerable attention to red flags: If
consultants share offensive tweets, status updates or
photos, for example, don't do business with them.
Choose A Consultant You Can Trust
So how do you know you can trust them? Our suggestions would
be to find their customer testimonials in the following
- Head over to Google
Maps. Using the agency's domain name, check out
their local reviews.
- Google the company, paying attention to negative
- Move over to LinkedIn. As you spend time on this social media network, read all the information and reviews
on the owners, employees and especially the social media
marketers that would be managing your social media
Further, a creative way to find an awesome way to find a
good consultant to hire for your social media management to
check out the agencies those in your niche are using. While
at it, head over to LinkedIn
Answers to see if someone else in your industry has a
great referral for you.
Choose An Agency That Understands Your Niche
It is important that you hire a social media management
agency that understands your industry, your
niche or specific target market and buyer
persona. Since you are going to hire them about doing a job
that affects your brand, products or services, it is
appropriate to find out from them what they know of your market.
By you going through such quizzes with your prospective
social media management agency, you would know if the team
written any significant white papers, case studies, articles
or blog posts about trends in your industry.
Choose A Setup And Strategy Only Approach
Let's be honest here.
There are really companies that are not comfortable in letting any
outside agency becoming the voice for by managing their
social media accounts. For those that would rather handle
their own social media accounts, a good choice would be to
have the outside consultant help get you past the initial
social media setup.
Such social media package setup includes
signing up for social media sites, setting up your
profiles. Such set up includes designing custom profiles and background designs.
After setting up all the social media profiles, the next
step would be to set up social media management
tools like Agorapulse or HootSuite.
Interestingly, these are the biggest hurdles to getting
started with social media for any business.
After the initial setup and configuration, your friendly
social media consultant can spend a few hours with you to
show you the basics of social media including:
Once you are comfortable with navigating your way around the
main social networks, you can have your consultant come up
with a basic social media
plan strategy plan including how often
you should update, what types of updates to send, and how to
integrate social media into your online marketing campaign.
Work Hand-In-Hand With Your Social Media Consultant
Just managing and sustaining a
social media presence can be time-consuming for small and
medium-sized businesses, especially if the company doesn't
have the right tools and the know-how.
the pros and cons, you may not want your social media consultant to manage all
your social media accounts for you. If that is your
situation, it may be better to work closely with your social
media management consultant.
When working with a social media agency, it is better to
have a dedicated social media manager whom you can email when you have questions
about your social media.
Choose Onsite Or Offsite Social Media Training
Our Digital Marketing team provides you with social media training or seminar tailor-made for individuals, or group members of your social media team. This class can be introductory or advanced.
They are uniquely designed to help your brand stay visible in the ever-crowded and noisy social media landscape and ultimately boost the sales of your products or services.
However, this would work seamlessly if we understand your goals and or your holistic strategy. That is why we work together with you in learning and crafting a training program that meets your unique needs.
As technology continues to change and ways and platforms of connecting continue to evolve, you cannot afford to be digitally unfit. We work with large and small companies.
Final Thoughts On Outsourcing Social Media Management
Outsourcing social media marketing is amazingly
ideal for a company that specializes in their core business.
Granted, most businesses outsource marketing and
Do you see any reasons why social media marketing
should be any different? You just need to be actively
involved to ensure that you are represented in the way that
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