How To Hire A Social Media Agency That Rocks!

| By Wilson Moore | Tags: Remote Article Writing | Social Media Management | Lagos Website Design
outsourced social media management

Are you interested in hiring a social media management agency to manage your social media accounts? Do you ever feel overwhelmed in your efforts to manage all of your social media accounts successfully?

The uncontrolled surge of social media has forced many companies to remain relevant by focusing on social media marketing especially in the past couple of years. That is why it is not uncommon to hear an executive in most companies utter the words that many marketing managers have said themselves - “we need a social media presence.” Is that how you feel too?

The demand for more social media presence has led to the surge in social media agencies that are ready and eager to boost your social media presence, while you concentrate on your core business.

When you really look at it, it seems like a no-brainer to outsource your social media management. The more you think about the decision, you have to weigh the cost of hiring and training your own in-house social media teams against outsourcing it to an agency.

While it is true that hiring a social media agency can be a wise investment, is it the best choice for every business? If you have come to the conclusion that hiring an outside agency is best for your business, how do you hire an effective agency that rocks?

Nearly every entrepreneur would agree that social media marketing is a necessity in today’s social-driven world.

So the reason why we are addressing how to hire a professional outsourced social media agency that rocks is that most business owners who are handling their own social media accounts in-house have seen that all activities associated with social media take time and commitment. That is if you're doing it right.

If you've ever 'handled' a successful Facebook account, you'll appreciate that managing multiple social media accounts is not for the faint at heart. That is why as the workload increases, you start looking for someone to 'handle' your accounts.

Interestingly, most of the time that someone is a cousin or nephew who is in college or just out of school. At other times the job is given to the intern who just can’t stay off Snapchat or WhatsApp. And for many businesses hiring a professional social media management agency is out of the question.

A professional social media management company does not 'handle' your social media accounts but crafts, curates, useful, irresistible, compelling and shareable content that reflects positively on your brand.

Then the agency promotes your content massively and ruthlessly for engagements and conversion. They also monitor and measure the entire buzz about your brand and that of your competition.

Remember that anything that anybody 'handling' your social media accounts posts on your behalf might be the first (or last) content someone sees from your brand. It is that serious!

If you are interested in reading about advantages of outsourcing your social media management, click here!

How To Hire An Outsourced Social Media Agency That Rocks

 A social media management agency is basically the eyes, ears, and voice of your company online. In order words, the agency you hire to manage your social media marketing is one that can raise your brand awareness, deliver killer traffic to your website, and skyrocket your bottom line.

A brilliant agency handles all those activities seamlessly while keeping your company's reputation as the number one priority.

So how do you find just the right agency to manage your social media accounts? Here are insightful tips on how to do just that:

Choose An Agency That Is Successful Online

If an agency is not successful in managing their own online presence, how can they manage yours successfully? In other words, choose an agency that practices what it preaches.

Therefore, in order to know how successful an agency is online, study how actively engaged they are in their own personal and professional social media networks. If they can't effectively market themselves on social media, they probably can't do it for you either.

The social media management agency that you hire should be one that you've observed on Twitter, Facebook, and LinkedIn. As you observe their social media engagements, check out how promptly and appropriately they reply to people who engage with them and regularly share valuable content.

Additionally, pay considerable attention to red flags: If consultants share offensive tweets, status updates or photos, for example, don't do business with them.

Choose A Consultant You Can Trust

So how do you know you can trust them? Our suggestions would be to find their customer testimonials in the following ways.

  • Head over to Google Maps. Using the agency's domain name, check out their local reviews.
  • Google the company, paying attention to negative reviews.
  • Move over to LinkedIn. As you spend time on this social media network, read all the information and reviews on the owners, employees and especially the social media marketers that would be managing your social media accounts.

Further, a creative way to find an awesome way to find a good consultant to hire for your social media management to check out the agencies those in your niche are using. While at it, head over to LinkedIn Answers to see if someone else in your industry has a great referral for you.

Choose An Agency That Understands Your Niche

It is important that you hire a social media management agency that understands your industry, your niche or specific target market and buyer persona. Since you are going to hire them about doing a job that affects your brand, products or services, it is appropriate to find out from them what they know of your market.

By you going through such quizzes with your prospective social media management agency, you would know if the team has written any significant white papers, case studies, articles or blog posts about trends in your industry.

Choose A Setup And Strategy Only Approach

Let's be honest here. There are really companies that are not comfortable in letting any outside agency becoming the voice for by managing their social media accounts. For those that would rather handle their own social media accounts, a good choice would be to have the outside consultant help get you past the initial social media setup.

Such social media package setup includes signing up for social media sites, setting up your profiles. Such set up includes designing custom profiles and background designs. After setting up all the social media profiles, the next step would be to set up social media management tools like Agorapulse or HootSuite. Interestingly, these are the biggest hurdles to getting started with social media for any business.

After the initial setup and configuration, your friendly social media consultant can spend a few hours with you to show you the basics of social media including:

  • twitter management – We show you how to craft an awesome tweet that gets engagements and shares. Effective use of hashtags is important in getting found on twitter with your unique voice.

    Then we cover how to use social media management tools like Sprout Social or Hootsuite to schedule your contents and monitor your brand mentions as well as niche interactions.

    How about those Twitter Chats and Twitter views and how to engage in them? We'll cover all of them in detail.

    Should you use Twitter lists? Are they important and how to set them up? How about them Twitter ads - Promoted Accounts, Promoted Trends, and Promoted Tweets?
  • facebook social media management – After setting up your Facebook page, we go through how to check your Facebook wall for customer wall posts and replies.   

    We also cover how to schedule posts. In addition, we go deep into which types of posts generate the most interaction from fans. Once you find those out you look for ways to structure them effectively.      


    How about a Facebook ad campaign?  We’ll show you how to target the right people, what photos to use, how much to bid, where to send people and how to come up with the right copy.
  • youtube social media management – You will be taught how to upload new videos. After you upload the videos, how do you create playlists and generate tons of buzz? You will learn all those strategies.
  • google+ social media management – Can you use your personal profile to build brand awareness? You will learn how by using updates and interacting with others in your niche, you can become an influencer.

    We also go through ways to interact with those in your communities and how to create your own communities.

Once you are comfortable with navigating your way around the main social networks, you can have your consultant come up with a basic social media plan strategy plan including how often you should update, what types of updates to send, and how to integrate social media into your online marketing campaign.

Work Hand-In-Hand With Your Social Media Consultant

Just managing and sustaining a social media presence can be time-consuming for small and medium-sized businesses, especially if the company doesn't have the right tools and the know-how.

Having analyzed the pros and cons, you may not want your social media consultant to manage all your social media accounts for you. If that is your situation, it may be better to work closely with your social media management consultant.

When working with a social media agency, it is better to have a dedicated social media manager whom you can email when you have questions about your social media.

Choose Onsite Or Offsite Social Media Training

Our Digital Marketing team provides you with social media training or seminar tailor-made for individuals, or group members of your social media team. This class can be introductory or advanced.

They are uniquely designed to help your brand stay visible in the ever-crowded and noisy social media landscape and ultimately boost the sales of your products or services.

However, this would work seamlessly if we understand your goals and or your holistic strategy. That is why we work together with you in learning and crafting a training program that meets your unique needs.

As technology continues to change and ways and platforms of connecting continue to evolve, you cannot afford to be digitally unfit. We work with large and small companies.

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Final Thoughts On Outsourcing Social Media Management

Outsourcing social media marketing is amazingly ideal for a company that specializes in their core business. Granted, most businesses outsource marketing and advertising.

Do you see any reasons why social media marketing should be any different? You just need to be actively involved to ensure that you are represented in the way that you want.

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