Do You Know These 15 Simple DIY Blogging Tricks?
Do you ever feel that your blog posts are not getting the kinds of engagements and clicks as those in your niche?
Do you feel frustrated that people find the blog posts of your competition before they see yours?
If your niche is like most people and it is super crowded, eventually your blog feels like a needle in a haystack.
And then you start to wonder: how are my supposed to stand out, writing about the same old stuff with no results?
Seriously, candidly and sincerely, how can you beat your blogging competition by becoming an insanely awesome and better blogger?
As you read this article, you will finally discover the very simple and mind blowing ways to out-blog your competition. You just have to be a little sneaky, using the simple tricks you're going to learn.
So do you really want an effective blog post that you would promote more massively and ruthlessly so as to leave your competition in the dust? Of course you do.
That means that you have to write epic killer posts that are relevant, likable, valuable, shareable.
After that, the content must be promoted ruthlessly so as to be seen by more eyes than your competition.
So far so good, right?
However, it is important to note that before you can have better blog engagements than your competition that is not going to be an easy job.
It requires a lot of work and the results are rewarding.
Today, online competition is immensely fierce. If you will recall, just a few years ago, marketing gurus would have suggested that in order to beat your competitors all you had to do was to try social media .
Now, the whole world is on social media, along with your competition, so you don’t know what else you can do.
Being on every social media platform out there is no longer enough (or necessary). It’s smarter to evaluate what you do with those accounts
A most important part of running a successful blog, especially for those who want to crush their competition and are not already table-names, is to know your audience first.
Apart from delivering an awesome content, a blogger must also understand who exactly it is that they are writing to.
Writing an amazingly successful blog articles go far beyond merely picking a topic and rolling with it.
That is why the better prepared a blogger is, the more likely he or she is likely to get successful results.
So how do you use killer blog posts to shatter your competition, leaving them in the dust as it were?
Here we go:
#1. Know Your Target Audience Before Writing
One of the most important considerations before you even think of beginning your blogging journey (or perhaps even as you're well into it) is to know who exactly you are writing to.
As much as it is important to write in the proper tone to address your target audience, it is even more important that you understand the specifics and details of who exactly your audience is.
Knowing your audience helps you to set the tone of how you approach your work, as well as separating what is relevant from what is not.
Doing so would help you to constantly evaluate your work so as to speak to the right readers. Therefore, it is important to know:
#2. Create Interest And Excitement With Engaging Headlines
It's one thing to craft an amazingly great content, but it is another thing to get it read and ranked-- which is the reason why you need to nail the headline before shattering your competition.
You already know that titles are what sell the content. That is why your headline has to arrest the attention of your audience, arouse his curiosity and stay amazingly powerful.
You find such stunning headlines in search engines, in email, and on social media.
According to Kissmetrics, out of all the folks who read your headline, only 20% will read the article copy.
Whether it’s for email subject lines, blog posts, eBooks, or webinars, you need a powerful, sexy headline to make readers swoon.
Interestingly, modern online article headlines are exceedingly tricky – they need to be both SEO keywords friendly, as well as unique and creative.
When well crafted, you get compelling, irresistible and super clickable headlines.
If you’re like me, your eyeballs roam and scan through nearly a hundred headlines before you’ve finished your first cup of coffee.
Question: 'What is it that makes you decide to read one story over another?'
Answer: It’s all about the headline. You know it's all about that magical string of words that seduces as it excites.
What then, makes a killer captivating headline? Here are a few elements that would help you create your very own killer titles.
Surprise – “This Is Not a Perfect Blog Post (But It Should’ve Been)”
Ask Questions – “Do You Know How to Create the Perfect Blog Post?”
Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
Use Negatives – “Never Write a Boring Blog Post Again”
How to Create a Perfect Blog Post
What does your audience do for a living?
Incorporate Numbers – “10 Tips to Creating a Perfect Blog Post
Audience referencing – “For People on the Verge of Writing the Perfect Blog Post”
Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog.
#3. Craft A Compelling Introductory Sentence That Seduces Your Audience
After you've crafted your compelling headline, what if your opening is so boring that nobody wants to read it?
Worse yet, what if your opening sentence sucks so much that everyone that was drawn by your headline clicks away?
Since you're battling for attention in a most distracted world, you will need to work real hard to captivate and then keep the attention of your readers.
Your introductory sentence needs to mesmerize your blog readers so that they ignore the emails popping up.
We need to hypnotize them so they don’t hear their phones ringing. How can we pull readers into our blog posts so they keep reading?
Here are effective suggestions for crafting an arresting opening sentence.
Empathize with your audience. It could be a killer question that addresses the needs of your audience directly.
Promise your reader benefits. Why would they really care to read what you're writing unless it addresses their immediate needs? Provide your audience with reassurance.
Some of your readers may think that the solutions you provide are too difficult for them to implement.
It is time to reassure your audience that you’ll offer a simple trick, a secret tip, or even an easy formula.
#4. Write In A Conversational Style
Since conversational English is the language of business it is definitely the language of the Internet.
So you'd agree with me that your English teacher didn’t do you any favors when she taught you to write with a formal writing style with a lot of mumbo jumbo. Neither did mine.
Having a conversational writing style means that you write the way that you would speak (even if that means stretching or breaking a few rules of grammar).
Advantages of using a conversational style of writing for your blog posts:
It helps you build an immediate rapport with your audience. When people read your blog that is written the way you speak, it makes it easier for them to relate to you as a real human.
You seem more credible to your audience. When you write in a conversational style, you write in your own natural voice and your writing seems less strained and convincing.
Easier to understand. When you write the way you speak, it is easier for most readers to understand you. For that reason, a conversational style conveys your message better.
#5. Deliver More Useful And Unique content
As every seasoned marketer would tell you, 'start with the customer – find out what they want and give it to them.’
By the same token, for your ‘blog to be successful your content needs to be useful and unique to your readers.
Of course ‘useful content’ to me is different from what it is to you, but could be any of the following:
Entertainment– More and more blogs are delivering entertainment, so people who visit those sites look for laughs, gossips and for fun conversations.
Education– Many blog posts cater to people who are mainly interested in learning something about a given topic.
Information– a lot of successful blogs are built to quench the thirst that some have on being well informed on an issues, products or topics.
Debate– some blog readers want a place that they can have a good old fashioned dialogue, debate or even a fight over an issue
News– many blog readers just want to be kept up to date in a field
Community– I’m aware of some very successful blogs that tap into the need that people have to connect and belong. Quite often the topic is secondary to these connections.
#6. Use Visual Content Generously
If you are really serious about shattering your competition, it is absolutely necessary for your content to have solid visuals.
Such visuals will include multimedia such as long- and short-form video for YouTube, Facebook and Instagram, as well as captivating graphics for your blog content.
A brilliant way of using visual content is creating anchor content for your blog post and then breaking it into contextual pieces.
The pieces are customized and posted to each of your social media platforms.
For instance, you can create one long video and have it embedded into a blog post.
The blog is then tweeted with graphics, with a tip from it shared as a graphic on Instagram as well as a Pinterest quote.
All these traffic will lead to the blog content thereby skyrocketing your engagements.
Creating anchor content for your website and breaking it into contextual pieces to natively post to each platform will be essential.
For example, one long video will be embedded into a blog post, tweeted with graphics, and a tip from it will be shared as a graphic on Instagram and a Pinterest quote.
These will all lead to the blog content.
When you combine text with the right visual elements, your content’s shareability and engagements can go through the roof.
Therefore, focus on creating awesome, mind-blowing visual content and your audience will gladly do the heavy lifting for you.
#7. Show That You Care More
The same reason why people go to a search engine is the same reason why they want to read your blog.
That is why when people read your blog post, view an infographic or even watch a video — they want an answer to the question that is keeping them up at night.
So you need to show that you care more than your competition by providing the answers that they want real fast. That means that you care more about:
Your audience by writing in a compelling conversational tone that will answer their nagging questions or provide information that is useful to them.
They also see that you care when you respond promptly to their comments and email messages.
Your content by crafting insanely massive, useful and trustworthy information on a consistent basis. Such information should meet the expectations of your target audience.
The performance of your blog by monitoring your blog analytics and using the insight gained in writing and publishing more of the same content that your audience loves.
The blog of your competitors by monitoring their blog contents and engagements.
As you do, you use that information to enhance your own blog posts so that you can be ahead of the curve.
Your reputation by monitoring your online reputation making sure that it is positive and accurate.
#8. Be More Trustworthy and Reliable
To create a powerful blog that would knock off your competition, it is important that you are trustworthy so that people would come back and read more of your articles.
Your blog readers want to trust you if you are trustworthy.
That means that you have to provide enough intelligible evidence of competence, honesty and reliability as far as your blog posts are concerned.
You trust your doctors because he takes the trouble to ask and answer your questions with care, and shows you that he understands what your problem is and then explains the limits of available treatments.
Similarly, you trust journalists who take the trouble to provide evidence and sources for their stories, and who publish prompt corrections if they get things wrong.
Further, you trust a business that makes accurate claims about their products or services, and offers appropriate complaints procedures when something goes wrong.
Your audience would trust you if they are convinced that your blog will deliver the useful information they need, on a consistent basis, doing so with authority.
Therefore, if you can be more trustworthy and reliable than your competition, then you'll be able to pulverize them by attracting and retaining more visitors to your blog posts.
#9. Be More Passionate And Look Better
It always beneficial to write about something that you are very passionate about because even when you try to fake it, your audience would readily see through all that insincerity.
There are several reasons why you have to write about things that you are passionate about. Here are just a few of them:
Your research will be more effective on a subject you are passionate about.
When you're passionate about what you write, you do so with conviction.
You can write consistently on a subject that you love.
When you’re passionate about what you’re writing about, you’ll more likely to promote it.
#10 Optimize So As To Be Found In Search
In order for your blog posts to be found in the organic search results of search engines, they have to be optimized for SEO.
If you desire to get new visitors to your website, then you want to make sure that your audience will be able to find you.
A generally accepted way of finding you would be to look for articles that interest them on the search engine of their choice.
Therefore, before you publish a blog post that rocks, make sure that it is optimized for SEO by:
#11. Introduce Fresh Perspectives On Blog Topics
As you craft and churn out your blog posts on a consistent basis, how do you give your readers a fresh new pair of eyes when they've seen it all before?
In order to breathe new life and add fresh perspectives to your blog articles, it is important that you have other blog authors on your team who see your niche from different angles.
Just as you would benefit by writing as a guest author on other people's blogs, you also benefit by having other authors post their articles on your blog. You get:
#12. Promote Your Content Massively And Ruthlessly On Social Media
The most efficient way to beat your blogging competitors is to get more people to your blog posts by posting your content on social media.
As you build solid relationships with your visitors and people all over the social media platforms, they will start sharing your content on their own personal social media channels.
Additionally, it is important to connect with online influencers in your niche who can help boost your online authority as they share your content and indirectly endorsing it.
As you continue to build these relationships, more people will start sharing your blog articles.
This singular act if done effectively, will boost the sharing of your blog content, skyrocket your blog engagements and increase traffic to your blog.
Social media content can spread like wildfire, so it’s important to post your blog content on different social media networks.
#13. Make It Easy To Share Your Content
If you create compelling, relevant and useful content, there is every likelihood that your content will be shared by your audience.
One of the ways to help your audience in sharing your content with their networks is by incorporating share buttons on your website or even pre-written emails that they can send to their networks.
#14. Content Is No Longer King, Epic Content Is
It used to be that every content or digital marketer would tell you that content is king, but that thought doesn't hold water anymore.
What gets results and shatters your competition is writing well optimized, compelling, useful, keyword-rich content.
Additionally, such well-crafted content is the quickest and still the least expensive way to skyrocket your sales and build your business and brand.
#15. Agency Vs. In-House
One of the questions that companies and organizations face regarding their blogging or social media is: 'Should I use an agency or have the job done in-house.
You will agree with me that there are passionate opinions for each option.
Hiring a social media specialist whose job description includes blogging ensures that the messaging of your brand is on-point.
Not only that, it also makes it easy for all your information to be accurate, seamless cohesive and timely with your brand's very own unique voice.
However, many enterprises or organizations simply don't have the time, resources or expertise needed to have a solid social media team.
Therefore, their in-house team is not able to handle their blogging in such a professional and effective way so as to pulverize their competition.
Find out more about hiring a social media consultant.
If you are ready to pick up a package that meets your needs and budget, click here.
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