Do You Have A Social Media Marketing Plan That Rocks?
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Do You Have A Winning Social Media Marketing Plan?
A winning social media marketing plan or strategy is a summary of everything you envision to achieve by using social media. An effective plan guides your actions and lets you know whether you’re succeeding or failing in your social media marketing efforts.
The beauty of having an effective and awesome strategy is that every post, reply, like, and all comments are driving toward clearly defined goals. Is that what you really want?
The more specific your strategy is, the more effective the execution will be. In order to save you from heartache down the line, please don't make your plan so lofty and broad that it’s unattainable.
It would be impossible to have an effective social media marketing without understanding what a social media marketing strategy or plan is and why you need to have one.
From the get-go, the question assumes that you understand how important social media is in insanely skyrocketing your online presence. If you didn't get the memo, here it is.
You see, starting your social media marketing campaign without a solid plan in mind is like wandering through a forest without an up-to-date map or GPS. You guessed right, you'll only end up being lost. Who wants to get lost?
Therefore, in order to be effective in your digital media marketing, every action that you take on any of your social media networks should be a part of a holistic social media marketing strategy.
That means that every social media engagement should be driven by a plan designed to achieve well defined and laser-focused goals. Creating an amazing social media marketing plan that rocks is not complicated.
In fact, if you spend the time to create an awesome and comprehensive content marketing plan, the rest of your social media marketing activities would flow seamlessly and effortlessly. Anybody that is determined and highly motivated can craft a winning social media marketing plan.
Interestingly, some have discovered that by outsourcing their social media management - which includes crafting a solid social media plan, to a professional social media management agency, they save money and time.
If you do the same, you will have plenty of time to enjoy your core business. Interested? Click here.
What Is A Social Media Marketing Plan?
Your social media marketing plan is simply a blueprint for all the social media marketing activities you plan to be engaged in over a period of time. Such measurable activities boost a brand's influence.
Why should you have a social media marketing plan?
Just as you would not have an effective building without a floor-plan, you cannot achieve your defined marketing goals without a solid social media marketing plan.
Before you begin creating your winning social media marketing campaigns, it is important to consider your business goals, target audience, marketing actions and also your budget. The plan should include a detailed audit of where your accounts are today.
Additionally, you want to incorporate into your plan where you want your accounts to be in the near future, in addition to all the tools you would use to get there.
Importantly, the more specific your plan is, the more effective you’ll be in its implementation. It is important to keep the planning brief with goals that are achievable. This plan should be taken very seriously since it would guide your actions.
The plan will help you to measure your social media marketing successes and failures.
How To Develop Your Social Media Marketing Plan Goals
As you develop your social media goals, it is very important to give consideration to the following important questions.
- Now that you have a laser-focused social media goals, you need to define your audience.
#1. Consider Your Target Audience
"Let your originality – your specialness, your brand personality – come through in your online content". Ann Handley & C.C. Chapman - "Content Rules"
The lack of clarity about the target audience is one of the reasons social media marketing fails. All your brilliant marketing and branding campaigns, are not going to be successful unless you have a clear targeted audience.
A good consideration of your target audience would not be complete without considering the social media websites, where they hang out. Is your audience on Facebook, Twitter, Instagram, or YouTube?
You have to decide what channels are better suited for your business and your audience. You see, each of these sites has a very distinct personality and culture, just like your audience.
#2. Conduct A Social Media Audit
Before you create your social media marketing plan, it is important and necessary to assess your current social media use and how it’s working. What this means is that you have to figure out who is currently connecting with you through social media platforms.
You will also uncover which social media platforms your target audience is using and how your social media marketing presence compares to those of your competitors.
After you've conducted an effective social media audit, it should be clear to you which social media accounts that represent your business. You should also be able to tell who runs or controls them, and what purpose they serve.
It is highly important to maintain this inventory regularly, especially as you scale your business.
The social media audit should show which accounts that need to be updated and which ones that need to be deleted altogether. Sometimes the audit uncovers fraudulent accounts. For example, it could be a fake branded Instagram profile - report them.
When you report fraudulent accounts you help to ensure that people searching for you online find and connect with only the accounts that you manage. During the audit, it is an appropriate time to assess which social media channels you want to continue using or potentially add to the mix.
By taking an in-depth look at your target audience or their personas, you will be effective in laser-focusing on the social media channels that are most relevant and successful for your brand.
After you've decided which social media channels that fit your target audience and overall marketing strategy, take a deep breath and ask yourself these two important questions:
Is the audience that I am targeting on the social media platform I have chosen?
If they are here, how are they using this platform and what can I do with such information?
#3. Create Or Improve Your Social Media Accounts
After the social media audit is done, it’s time to sharpen your online presence. You start by choosing those social media networks that best meet your social media goals and overall marketing strategy.
Before you start creating your social media accounts from scratch, I recommend that you create a new email account to register all your social media channels.
This is highly important because you will be getting tons of emails from these sites. In time, you find that is easier to manage and filter from a separate email account than your main email account.
You can make it as simple as firstname.lastname@example.org. It’s also a good idea to have a dedicated social media accounts email for security and privacy concerns if and when you decide to outsource your social media management.
If you do have existing accounts, it’s time to update and refine them so that you can get the best possible results.
And speaking of the best possible results, optimizing your social media profiles for SEO can help skyrocket your website traffic. By cross-promoting your social content, you can extend the reach of the content.
All social media profiles should be filled out completely. Images should be the correct size for the different social media platforms. Images and text should be optimized for all the relevant social media.
After the social media accounts have been created and optimized, it is time to put all the content that would be posted on a calendar. Your calendar.
#4. Why You Need A Social Media Calendar
After defining your social media marketing goals, your plan requires a stellar content strategy that will support it. You may be overwhelmed, or just conclude that creating and publishing awesome content is not for you.
Getting organized and putting in place a schedule that suits and works best for your business is very important. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting. It becomes a most welcome experience.
The idea of creating a plan or a calendar simply means that you have taken the time to make all the necessary information available to all the people that have a need to know, in one place. It takes in all your channels and resources and organizes them in a pretty way that makes it easy to access the information you need when you need it.
A social media content calendar helps you organize the curation and creation of content, in addition to developing your editorial strategy.
A social media marketing calendar helps you cut out all the unnecessary time out of your content marketing strategy. It also helps in determining how to allocate resources wisely. This ensures that your brand publishes high-quality, well-written, compelling and high-performing content consistently.
Any social media content calendar should be easy to read without a legend and should contain all the necessary information for your content marketing strategy. Efficient content marketers organize their content calendars by using a separate sheet of paper or screen for each month.
If you have more than one copywriter, your calendar that rocks should also reflect on it which of your writers is responsible for writing, publishing and promoting ruthlessly and massively, any of the pieces of content. How would you know if you are achieving your social media goals?
“If you cannot measure it you cannot improve it.” – Lord Kelvin
Identify Key Success Metrics
Since you've worked hard to get to this point, it is time to measure the impact of your social media efforts. But what would you measure?
There are two types of social media measurement, and they are:
Ongoing Analytics – As the name implies, it is an ongoing monitoring that tracks activity over time.
Campaign-Focused Metrics – Since a campaign has a beginning and end, this is a campaign or event analytics with a clear beginning and end.
With ongoing analytics, you will be able to keep up with the overall pulse of general interactions with your brand and company. After setting up brand tracking, you can just sit back, let it run and check in regularly to see the results of your social media efforts.
On the other hand, campaign-focused metrics provide you with information that helps you see the impact of your targeted marketing initiatives. The metrics vary from campaign to campaign, based on the goals you set for each.
An effective social media measurement program will likely include both ongoing and campaign-specific measurement.
A few metrics to consider measuring are:
Do You Have A Balanced View Of Social Media Marketing?
Do you have a balanced and realistic view of social media?
Before you embark on your social media marketing journey, it is important to be realistic about your social media goals. Despite all the buzz and every other exaggerated opinion you've heard about social media marketing, it will not single-handedly turn your business around.
Get this: Social media marketing alone will not make you a millionaire, skyrocket your sales to the moon, or turn you into an instant superstar. It will never sell an inferior or fake product or make up for a badly designed website.
Social media is just a marketing tool, like public relations, your radio or TV ads, or good ole direct mailing and marketing tools.
However, it is a very potent tool. Look at what you can get out of social media marketing:
Social Media Marketing And Your Budget
Why discuss budget since most social media sites are FREE? Well, they are free, in that, they don't have membership fees. Social media marketing takes tons of elbow grease.
If you're not careful, managing your social media marketing can drain you mentally and physically and stop you from concentrating on other aspects of your business or life.
Then there are membership sites that work like your free social media sites, except that they serve specialized audiences, like business owners or association members. They charge monthly fees just to have access to their forums, profiles or libraries.
Companies that find these paid social media sites a good fit for their business will factor in all those monthly fees in addition to all the other logistics involved in getting a brilliant marketing and branding campaign delivered.
"Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem". Laura Fitton
If you want your marketing to skyrocket your business using social media marketing strategies, please let us know, and we will respond to you.
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