Are You Using A Social Media Consultant? Why You Should
It would be impossible to have an effective social media marketing without understanding what a social media marketing strategy or plan is and why you need to have one. The question also assumes that you understand the importance of social media in skyrocketing your online presence.
Starting your social media marketing campaign without a solid plan in mind, is like wandering through a forest without an up-to-date map or GPS. You guessed right, you'll only end up being lost.
In order to be effective in your social media marketing, every action that you take on any of your social media networks, should be a part of a holistic social media marketing strategy.
That means that every social media engagement should be driven by a plan designed to achieve well defined and laser focused goals. Creating an amazing social media marketing plan that rocks is not complicated.
In fact, if you spend the time to create an awesome and comprehensive social media plan, the rest of your social media marketing activities would flow seamlessly and effortlessly. Anybody that is determined and highly motivated can craft a winning social media marketing plan.
Alternatively, some have discovered that by outsourcing their social media management - which includes crafting a solid social media plan, to a professional social media management agency, they save money and time.
If you do the same, you will have plenty of time to enjoy your core business. Interested? Click here.
What Is A Social Media Marketing Plan?
Your social media marketing plan is simply a blue-print of all the social media marketing activities you plan to be engaged in over a period of time. Such measurable activities boost a brand's influence.
Why should you have a social media marketing plan?
You see, starting your social media marketing campaign without a solid plan in mind, is like sailing on a rudderless ship. You will not make it to your intended destination.
Before you begin creating your winning social media marketing campaigns, it is important to consider your business goals, target audience, marketing actions and also your budget. The plan should include a detailed audit of where your accounts are today.
Additionally, you want to incorporate into your plan where you want your accounts to be in the near future, in addition to all the tools you would use to get there.
Importantly, the more specific your plan is, the more effective you’ll be in its implementation. It is important to keep the plan brief with goals that are achievable. This plan should be taken very seriously, since it would guide your actions.
The plan will help you to measure your social media marketing successes and failures.
How To Develop Your Social Media Marketing Plan Goals
As you develop your social media goals, it is very important to give consideration to the following important questions.
What do you want to get out of social media marketing?
Who is your target audience?
What media sites do they hang out at, and how do they use social media?
What type of content will you use, and for what goal?
After you've answered those questions, here are well defined social media marketing goals that are achievable:
Getting tons of website traffic.
Conversions of that traffic.
Creating a brand identity and positive brand associations.
Communication and engagements with your target audiences.
Now that you have a laser focused social media goals, you need a social media calendar to help you achieve your strategies.
Why You Need A Social Media Calendar
After defining your social media marketing goals, your plan requires a stellar content strategy that will support it. You may be overwhelmed, or just conclude that creating and publishing awesome content is not for you.
Getting organized and putting in place a schedule that suits and works best for your business is very important. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting. It becomes a most welcome experience.
The idea of creating a plan or a calendar simply means that you have taken the time to make all the necessary information available to all the people that have a need to know, in one place. It takes in all your channels and resources and organizes them in a pretty way that makes it easy to access information you need when you need it.
A social media content calendar helps you organize the curation and creation of content, in addition to developing your editorial strategy.
A social media marketing calendar helps you cut out all the unnecessary time out of your content marketing strategy. It also helps in determining how to allocate resources wisely. This ensures that your brand publishes high-quality, well-written, compelling and high-performing content consistently.
Any social media content calendar should be easy to read without a legend, and should contain all the necessary information for your content marketing strategy. Efficient content marketers organize their content calendars by using a separate sheet of paper or screen for each month.
If you have more than one copywriter, your calendar that rocks should also reflect on it which of your writers is responsible for writing, publishing and promoting ruthlessly and massively, any of the pieces of content.
Only by establishing your goals can you measure your social media ROI.
Before you embark on your social media marketing journey, it is important to be realistic about your social media goals. Despite all the buzz, and all you've been told about social media marketing, it will not single-handedly turn your business around.
Get this: Social media marketing alone will not make you a millionaire, skyrocket your sales to the moon, or turn you to an instant superstar. It will never sell an inferior or fake products, or make up for a badly designed website.
Social media is just a marketing tool, like public relations, your radio or TV ads, or good ole direct mailing and marketing tools. It is a very potent tool, though. Look at what you can get out of social media marketing:
It can raise your visibility with your clients and prospects.
Using it, you stay in touch frequently with your team, customers or clients.
Social media marketing takes your company global at a fraction of the cost of traditional marketing.
It improves your search engine organic results.
Makes it easier to connect with reporters, bloggers, reviewers, and influencers in your niche.
It draws more prospects to your sales funnel.
Importantly, when social media marketing is used strategically with well crafted, juicy content for a target audience, it becomes a cost-effective, highly personal, adaptable and brilliant way to achieve the goals we highlighted above!
First, Consider Your Target Audience
"Let your originality – your specialness, your brand personality – come through in your online content". Ann Handley & C.C. Chapman - "Content Rules"
The lack of clarity about the target audience is one of the reasons social media marketing fails. All your brilliant marketing and branding campaigns, are not going to be successful, unless you have a clear targeted audience.
A good consideration of your target audience would not be complete without considering the social media websites, where they hang out. Is your audience on Facebook, Twitter, Instagram, or YouTube?
You have to decide what channels are better suited for your business and your audience. You see, each of these sites has a very distinct personality and culture, just like your audience.
Social Media Marketing And Your Budget
Why discuss budget since most social media sites are FREE? Well, they are free, in that, they don't have membership fees. Social media marketing takes tons of elbow grease.
If you're not careful, managing your social media marketing can drain you mentally and physically and stop you from concentrating on other aspects of your business or life.
Then there are membership sites that work like your free social media sites, except that they serve specialized audiences, like business owners or association members. They charge monthly fees just to have access to their forums, profiles or libraries.
Companies that find these paid social media sites a good fit for their business will factor in all those monthly fees in addition to all the other logistics involved in getting a brilliant marketing and branding campaign delivered.
"Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem". Laura Fitton
If you want your marketing to skyrocket your business using social media marketing strategies, please let us know, and we will respond to you.
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