9 Content Marketing Tips That Will Boost Your Marketing
Are you taking advantage of available content marketing strategies to drive insanely HUGE organic traffic to your website?
By having solid and effective content marketing strategies in place, you can gain leads, build loyalty and become a thought leader in your niche. Content marketing strategies are not complicated and can be accomplished by any empowered, dedicated and motivated team.
What Is Content Marketing?
Content marketing consists of every tool and science applied in using content to promote a company, product, service or brand.
Content is the engine that drives content marketing. We are not talking about just any content that is spilled out for any audience. The content must be relevant to a targeted audience, compelling, and useful so that your website visitors have an engaging experience.
By implementing the following content marketing strategies, you can skyrocket your business to success.
#1. Craft A Documented Content Marketing Strategy And Follow It Closely
After creating a content marketing strategy that suits your needs, it is very important to record and refer to it as often as possible. You don't want to craft it and leave it on the shelf to gather dust. As you refer to it, ask and then answer the following questions:
Who are your target audience?
What do you bring to the table?
What channels are you going to use to deliver your content?
Do you have a dedicated team to handle the process?
How will you measure success and refine your efforts?
#2. Have A Dedicated Content Team
As content marketing becomes more sophisticated, there will be need for more skilled professionals to handle the process. For medium to large corporations, it is important to empower a dedicated team or have the whole process outsourced to a competent agency.
It is our recommendation that smaller companies entrust a key person with the responsibility and accountability of the success of your content marketing program.
#3. Use Multiple Tactics On Multiple Channels
Most effective content markers use an average of 14 tactics and seven social media platforms. The most effective strategies for B2B marketers are the ones that include in-person events, webinars or webcasts, videos, blogs, case studies, white papers or e-books, research reports, e-newsletters and microsites.
Further, social media channels of choice for top B2B marketers are in LinkedIn, Twitter, Facebook, YouTube and SlideShare.
Therefore, a successful social media engagement/distribution plan should have a variety of content on multiple social media channels in order to cast a wider net online.
#4. Awesome Content Marketers Spend More On Content
The more money budgeted for content marketing, the more effective the marketing. Interestingly, those that are on top of their game on content marketing, set outside, on average, 37 percent of their marketing budgets to content programs.
If you are not allocating enough money to content marketing, why not?
#5. Great Content Marketers Publish Regularly
The most effective content marketers publish new useful, valuable and compelling content daily or at least several times per week. In order to accomplish such a feat, it is important to create
an editorial calendar that has at least three months (or, ideally, six months) scheduled.
As in strategy #1, having a solid and documented plan for what you are going to publish and when you are going to publish it makes it exceedingly more likely that you’ll actually do it.
#6. Effective Content Marketers Repeat And Experiment
Content marketers that are really awesome, are continuously scheming to unravel new ideas and processes, tweaking, refining and improving what is already working.
Astonishingly, the most successful ones work on more than a dozen initiatives at any one time. Such strategies include, creating better quality content, improving conversion rates and overall content effectiveness.
#7. Build Brand Awareness Through Audience Engagement
The main purpose for content marketing is to build brand awareness through the participation or engagement with the audience. Such engagement with the audience is what nourishes the relationship.
Importantly, the quality and usefulness of the content is of the utmost importance, since any content crafted and published is a reflection of the business and the brand
Therefore, be creative, but in a respectable context that relates tastefully to your target audience and niche market.
#8. Visuals Are Great For Content Marketing
Using visuals in content marketing produces some of the highest levels of engagement. For instance, videos are used immensely to communicate and engage with a potentially massive audience. Besides, by optimizing videos for better search engine exposure, the content marketing potential goes way up.
Additionally, cartoons, comics, images, and graphics are other visuals that have been found to be effective in social media marketing.
#9. Generating Natural Link Popularity For SEO
One of the quickest ways to drive a lot of traffic to your site is to have a masterpiece of a content that goes viral. Therefore, when people link to quality and compelling content, (link popularity,) it earns lots of authority in the SEO world.
This authority is measured in a scale of 1 to 10, based on the way Google ranks websites on their “PageRank”. If you're website has a PageRank (PR) 6, it is considered very high authority compared to one with a PR of 3.
Just from a SEO vantage point, if a site has a higher level of authority (or PageRank,) imperatively, the outbound links coming from that website will be more powerful too.
Moreover, it is very important for your company to have a cohesive content marketing strategy that brings it all together, successfully.
If you are ready to use well optimized content marketing to push you ahead of your competition, we're all ears and eyes.
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