11 Advantages Of Social Media You Should Not Ignore
As important and beneficial as Social Media has become, it is quite shocking that anybody is ignoring the advantages of Social Media. Are you really ignoring Social Media?
These days, whether you are a solo entrepreneur or you are launching a small business or leading an established national or international company, it should be urgent that you make a solid Social Media presence if you haven't already done so.
As a professional, you can connect with other professionals in your industry through LinkedIn.
For sharing information with your family and friends, there is Facebook. Using Pinterest, you can show off your passions, while Instagram is there for you to deliver your engaging visual content to the world.
By using a well-crafted, user and mobile-friendly website as a hub, you can skyrocket your digital storefront, powered by engagements on targeted social media sites, to nudge your target audience to make a buying decision.
Those that are not ignoring Social Media, appreciate how ridiculously easy it is to use these powerful and amazing platforms to reach their customers and the public, and in real-time.
Beautifully, they reach their audience, engage and convert them at a fraction of the cost of traditional marketing.
They understand the advantages of social media.
Who Is Not Ignoring Social Media?
Individuals just like you, have used social media to sell or brand themselves.
Interestingly, the concept of personal branding was mentioned online in 1997 by Tom Peters, when he wrote an inspiring article for Fast Company called The Brand Called You.
Small business people like you have used Social Media to make a noticeable presence on the internet just like the 'big boys'.
There are tons of non-profit organizations or NGOs that have used Social Media platforms as outlets for broadcasting their message with enviable results.
National and multinational companies that spent heavily on traditional advertising, have discovered that they can be more effective with Social Media Marketing than traditional advertising.
If you are still ignoring Social Media for your personal, business engagements and branding, here are 10 very good reasons not to ignore Social Media.
10 Advantages Of Social Media Marketing
#1. Social Media Offers More Brand Recognition
Social Media strategy that uses compelling and relevant content will always grab and arrest the attention of potential customers and increases brand visibility and value.
That is because the more interactions on Social Media means that you have, the more opportunities you have to point your audience back to your brand.
As you promote your brand, Social Media networks become new channels for your brand’s voice and content.
This is highly significant because it makes it easier for your news customers to get in touch with you. For those that are already your customers, Social Media re-enforces the brand.
Additionally, irrespective of how you handle questions and comments, your Social Media engagements boost SEO rankings.
#2. Social Media Improves Brand Loyalty
It should be of interest to you that according to a report published by Texas Tech University, brands that engage on Social Media channels enjoy higher loyalty from their customers.
The report concludes “Companies should take advantage of the tools Social Media gives them when it comes to connecting with their audience.
A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”
If you needed another reason not to ignore social media, a study published by Convince & Convert found that 53% of Americans who follow brands on social media are more loyal to those brands.
So, why are you ignoring social media?
#3. Social Media Helps You Become An Authority in Your Niche
As you continue to engage with people on social platforms, you gain more followers. While your followers continue to grow, your influence grows with it.
You see, the more people are talking about your company or organization on social networks, the more valuable and authoritative your brand appears to new users.
Interacting with major thought leaders in your niche on Twitter or other networks will also greatly increase your authority and reach.
In time, you become not just an expert in your field, but an authority. “Experts” are people that have a lot of knowledge or experience on a subject.
“Authorities” are experts whose views are respected and not questioned.
#4. Social Media Skyrockets Your Website Traffic
Without using social media, inbound traffic is limited to people who already know the brand or who found your website through relevant search words or terms you're ranked in.
By taking advantage of social media platforms, every social media profile that is created adds another path leading back to your website.
Equally important is that every piece of content that you syndicate on those profiles is another opportunity for a new visitor.
In addition, the more quality content you share on your social accounts, the more inbound traffic you’ll generate while creating amazing opportunities for conversions.
#5. Using Social Media, You Get More Opportunities To Convert
One of the beauties of Social Media is that every post you make on any of the platforms is an opportunity for customers to convert.
When you build a following, you’ll have access to new customers, recent customers, as well as old customers. Moreover, you’ll be able to interact with all of them.
Further, any type of content that you share, whether it is an image, video, or comment is an incredible opportunity for someone to react.
If the impact of the content is solid enough, it could lead to a visit to your website. If your website provides awesome user experience, such interaction could lead to a conversion.
It should be noted that it is not every interaction with your brand results in a conversion.
However, you can count on every positive interaction to increase the likelihood of a conversion.
Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant.
#6. Social Media Boosts Conversion Rates
One of the admired advantages of Social Media Marketing is that it results in higher conversion rates in very awesome ways.
Perhaps the most important advantage of social media is how it humanizes companies and brands. Social Media channels are the best conduits for putting a face on even the large multinational companies.
With Social Media interactions, brands can act just the way people do.
This is hugely significant because people like doing business with other people, not with companies.
#7. Social Media Saves Tons Of Money
Amazingly, social media networking sites can help you save tons of money and time as you have fun.
If you and your company are looking for merchandise, you can find the items you need or want dirt cheap, using social media.
You can also target specific audiences in order to sell your items faster, and often, at a greater profit because you will reach an audience who are specifically looking for the type of items you are selling.
You will also save time by using social media because you can post a lot of photos and sell many items quickly.
When compared to traditional marketing, Social Media is a most cost-effective way to get your brand in front of your audience and potential customers.
Facebook, Twitter, LinkedIn and Pinterest allow you to promote and share content with no cost. It takes time to develop and promote engaging content.
These platforms also offer advanced, but affordable advertising platforms you can use to target your consumers with demographic, keywords and interest-based campaigns.
#8 Social Media Enhances SEO Rankings
Social Media content that is ruthlessly promoted on relevant platforms, can indirectly boost links to that website content by appearing in universal search results. improving search traffic and online sales.
Since search engine algorithms are constantly changing, SEO requirements are also constantly changing.
Businesses that rank high on search engines results are those that have incorporated Social Media into their overall marketing.
This is because businesses that are sharing their content on social media are sending out a “brand-signal” to search engines.
They are really telling the search engines 'we're engaged with our audience'.
With massive social media interactions, search engines can see your brand's legitimacy, credibility, and trustworthiness.
If you want to rank for specific keywords, it’s necessary to be actively posting on these topics.
#9. Social Media Provides Richer Customer Insight and Experiences
Social media provides real-time data that is valuable in making marketing decisions.
In fact, the data gathered from your social media analysis can help you in crafting unique and ridiculously richer customer experiences.
Those awesome experiences keep your satisfied customers coming back to you.
Not to be overlooked is that happy and “wowed” customers often share their experiences with others through word of mouth.
This FREE referral, in turn, helps in promoting your brand and bringing in new customers.
This is a whole lot cheaper and therefore you’ll not get into trouble with expensive traditional marketing channels.
Appropriately, every customer engagements that you have on social media is an opportunity for you to demonstrate publicly how your customer service enriches your relationship with your customers.
For instance, if a customer complains about your product on Twitter, you can address the concerns in real time, apologize publicly, and take action to make it right.
On the other hand, if a customer amazingly impressed with your service, and they shower you with tons of kudos, that provides an excellent opportunity to thank them and recommend additional products or services.
Social media provides a personal experience that lets your customers know that you care about them.
#10. Small Companies Level The Playing Field With Social Media
Many small companies are at a great disadvantage for many kinds of Internet marketing like Paid search marketing (pay per click, retargeting, etc.) that often requires HUGE budgets.
Add to it a campaign scope of millions of keywords, and you have a marketing situation that is far beyond the resources of smaller enterprises.
On the other hand, Social Media Marketing is an area where small businesses can compete. The barriers to entry are low and the hard costs of conducting campaigns are happily minimal.
Therefore, small businesses have a few built-in advantages they can profitably leverage in the social media space.
For instance, time, not money, is the key element of successful social media marketing.
A small business person that has time or staff that can write and post simple (and also relevant and interesting) content as well as monitor the account.
Not only that, they can respond quickly to comments and questions, initiate conversations and broadcast solid promotional offers, just like the multinational companies.
Resolving issues and answering customer questions through social media gives you a few more vulnerabilities, but the risk is worth the potential rewards.
By using social media, you’ll be creating more substantial, personal relationships with your customers, and you’ll be increasing the visibility of your brand in the process.
nterested in taking advantage of social media to skyrocket your business?
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