10 Killer Tips On How To Be Successful In Your Social Media Campaigns
Do you know that by taking advantage of the power of an awesome killer content, crafted for a well-defined audience, that you can boost your audience and client base engagements in a very stupid, insane and profoundly significant way?
Social media marketing can help corporations and enterprises garner massive attention and boost their reach for more customers and clients.
Since most of the audience that you want to attract are already online, where they are engaging with other brands for business or pleasure, you're having a strong social media presence on the web, therefore, makes a good marketing and branding sense.
If implemented brilliantly and consistently, social media marketing can skyrocket your business or services to success. Interested?
But first, you have to understand the fundamentals of social media marketing.
Here Are 10 Tips For Successful Social Media Marketing Campaigns
"Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them and they may come and stay." – Seth Godin
#1. Listen In Order To Know The Needs Of Your Audience
An effective social media marketing strategy involves actually listening and understanding the needs of your target audience before you can help them.
Equipped with such information, you can create a helpful and compelling content that boosts engagements. Helpful and useful content is very easy to share.
You see, such juicy content must be on time and on point. Please stay with me, because.
#2. Your Focus Must Be On Your Target Audience
"Social media is about the people. Not about your business. Provide for the people and the people will provide for you." – Matt Goulart
Social media marketing is a business strategy that fancies specialization. Interestingly, it works best when you have a clearly defined and targeted audience.
An intensely laser-focused social media marketing strategy is more successful than a rudderless strategy that attempts to be all things to all people.
#3. Quality Content Is Better Than Quantity Content
"Either write something worth reading or do something worth writing about." – Benjamin Franklin
Is it not better to have 500 online connections who read, share and talk about your content with their own audience than 50,000 connections who just disappear after connecting with you for the first time?
Of course, quality trumps quantity! Still with me?
#4. Social Media Marketing Is Not A Sprint, It Is A Long Distance Race
Social media marketing is not a sprint, but a long distance race. You must have a good plan and then work your good plan brilliantly, diligently and consistently, at a good steady pace.
Oh, you have to be in it for the long haul, and with a good attitude - patience. With social media marketing, Return On Investment (ROI) is not immediate.
#5. Create Killer Content For Compounded Growth
"Don't settle: Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it." – Chris Brogan
Good content is like a good movie. Once you see a good movie, you don't really care about who produced it, all you're interested in, is telling all your friends all about the juicy stuff in it.
By the same token, when you publish useful content, that hits all the emotional triggers with your target audience, oh my, they’ll share it with their followers on Twitter, Facebook, LinkedIn, even on their own blogs and more. True?
You see, after embracing your ruthless killer content, some of your audience becomes your brand evangelists. They make your story, their story. So, they go ahead and compound, your story - your content, with a stupid compounded growth!
#6. Be Known By The Influencers In Your Niche
Find and seek out the influencers in your niche. It is not just good to know them, get to be known by them. You see, if you get on their radar as a fun, insightful source of useful new information, or one that tweaks and puts a good spin on what they already know, they might share your content with tons of their own followers. When this happens, you just got introduced to tons of new audience that may be interested in your products or services. Is that not what you want?
#7. Bring Lots Of Value To The Table
"Content is anything that adds value to the reader's life." – Avinash Kaushik.
If all you talk about on social media is about how wonderful you and how wonderful your goods or services are, your audience would not consider that kind of spin to be of value. The content must be useful, of value, compelling, and 'bad' enough to make them want to share it.
That means that you must create successfully amazing content that can help you develop and build relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
#8. Don't Ignore Your Online Contacts
You wouldn’t ignore someone who reaches out to you in person, so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success. Make it a habit to always acknowledge every person who reaches out to you.
#9. Be Accessible To Your Target Audience
"Social media is a contact sport." – Margaret Molloy.
Don’t publish your content and then disappear. You must be there for your audience and their needs. Remember that your online social media followers can be fickle and impatient. They will replace you in a heart bit if you disappear for weeks or months.
#10. Remember The Law Of Reciprocity
Do for others what you expect them to do for you. Do it first. You can’t expect others to share your content and talk about you if you don’t do the same for them.
So, a good portion of the time (make it 90%) you spend on social media should be focused on sharing and talking about content published by others. Did you get it?
We can really help you build social media marketing campaigns that get results!
The question is: are you ready?