website tips to boost traffic

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8 Amazing Website Design Tips That Will Skyrocket Your Traffic

Are you using your website to promote your business? 

Is your website the hub from which you promote your business, products, services, or brand ruthlessly and massively?

If your answer to any of those questions is yes, then, you absolutely MUST have a quality website in place.

A quality website helps you to maximize your reach in the ever-competitive global digital marketplace.

What is a quality website? In short, a high-quality website is a website that provides relevant, useful, and compelling content, delivered through a good user experience.

Please note that the quality of a website is a subjective matter.

And that's because your low-quality website might be looked at as the top-of-the-line website by another person.

However, many common indicators help people and search engines decide what makes a quality website.

Top 8 Characteristics Of A Quality Business Website

You can approach the building of a quality website in any number of ways, but some of the main ingredients remain consistent.

These eight highlighted points are the most important considerations that must be right if you want to craft a website that attracts qualified prospects, nurtures mind-blowing leads, and drives insanely HUGE sales to you.

#1. It Must Be Well Designed

In today’s digital society, your website is typically the first impression of your company that your prospect gets.

83% of Internet users say that a company’s website has made an influence on their purchasing decision.

After all, a website that looks pretty good will make your internal teams happy, and it will also amazingly "woo" and "wow" visitors when they land on that masterpiece of a website itself.

Quality websites should be easy to use.

#2. It Has To Be Easy To Use

A successful website should not make people think. People don’t like to puzzle over how to do things.

If your friendly website designer doesn't care enough to make things on your site obvious, it can erode confidence in the site and its publishers.

That is why User Experience (UX) design has become a hot topic and for very cogent reasons.

When people get there, what is it that you want people to do on your site?

Is it pretty easy for them to figure out how to do that?

You see, user experience plays a huge role in helping your visitors use, understand, and decide whether to stick around on your company's website or not.

Here are very important strategies that must be balanced with a design if you want your website to skyrocket your traffic:

  • A successful website must have a logical navigation architecture in a hierarchy that makes sense to the user.
  • It is always prudent to put buttons, dropdowns, and other items in logical places where a typical user might find them.
  • Give your site room to breathe.
  • That means that you use consistent layouts as much as possible across the site.

This is an over-simplistic look at how effective the user experience is on your website.

#3. Well Optimized For Search Engines

website optimized for search engines

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If you are serious about inbound marketing, search engine optimization should be part of your winning strategy.

It is nice to build a website that looks good.

But it is more important to build a website that draws insane traffic.

If your website is not drawing insane traffic, why waste all the money on design and user experience?

At its basic SEO level, you want to be sure that the keywords and content on your site are optimized.

Such optimization focuses on keywords and key phrases that most people use when they search on Google.

If such keywords or phrases are brilliantly optimized, it would be easy to find your website organically.

We recommend that you make SEO a needed part of your website build-out or redesign.

Incorporate it into your overall design as early as possible in the design process.

If SEO is not part of your website design, your competition will rank higher than you in search engine results pages.

#4. Responsive - Optimized For Mobile Visitors

Did you know that mobile browsing has finally surpassed desktop browsing in the total volume of searches?

In other words, more and more people are using mobile devices to search for information on the internet.

That means that you should optimize your website for mobile devices.

Your website visitors expect you to optimize your website for their mobile devices.

If you have not considered it, Google has even come out and publicly recommended it.

So it is time to stop waffling on it.

 Go ahead and make your website responsive and start reaping the benefits.

Google started ranking mobile-friendly sites higher starting April 21, 2015. 

This move is beneficial to billions of people who access the internet with their mobile devices instead of their desktops.

By taking the time to study the promotional materials from Google, you will discover three key statistics that make it imperative to have a truly optimized mobile website:

  • Today, more people search on mobile phones than computers.
  • People are five times more likely to leave a site if it isn’t mobile-friendly.
  • Over half of mobile users will leave a website if it takes longer than three seconds to load.

Since more people search on mobile than on their desktop computers, you can readily see why mobile devices generate more page views.

That means that if your website is not mobile-friendly, your users are less likely to stick around.

Additionally, if your site is slow, they may not even wait for the page to load. So the point is made.

A mobile-friendly website is the way to go.

Is your website mobile-friendly?

#5. Incorporates Social Sharing Features

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Are you building a fancy new website and planning to use content marketing to grow your presence? 

If you are, include a plugin for social sharing your content.

A sharing button makes it easy for your audience to share your well-crafted, juicy content.

Also, social media marketing can drive a large volume of traffic to your website.

Improving your organic search engine rankings is another advantage of implementing a social media marketing strategy.

High search engine rankings mean business growth.

We are NOT recommending that you go ahead and put a share button on every page on your website.

You may do that if you offer a product or service that no one else in the world offers.

Now, if you have unique and compelling blog posts, engaging videos, market research information, killer infographics, or some other type of unique content, your audience would share and reshare.

But most of your audience will not share just about any content.

#6. Your Business Location Must Be Designated

Did you know that Google’s local ranking algorithm is different from its organic SERPs?

If you thought that all you needed to do was to build an SEO-friendly website, you need to think again.

After building your unique, friendly website, you also need to spoon-feed the search engines the information they need to rank you in the local search results for your business.

Here are some tips for location content on your website:

  • Make sure that you have a Contact Us page with your address and map on it.
  • Include a link to your address consistently on all your pages.
  • Use semantic markup to tell the search engines that the address is your local, physical location.

Create a Google Business Page if you want to rank high in local search.

Google my business page

#7. Multiple Options To Contact The Company

Does it frustrate you when a website limits how to get in touch with their business? 

Your web audience is all different.

Some of them want to call and get answers immediately.

Others want to email you to set up a time.

Furthermore, others want to engage with you on your social media profiles only.

The point then is, don't limit yourself. 

Give them multiple ways to reach you on multiple channels.

#8. Clear Calls To Action Across The Site

End every page of content with a Call To Action (CTA).

The call to action may be to request a quote or download a white paper.

It could also be to share the content they are reading.

Every single page or post that you publish must end with a CTA (Call To Action).

Here Are Ways You Can Benefit Now!

how to benefit from website design

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Depending on your specific needs, Anaconda Marketing can assist you with all or some of the following services:

  • Website Setup / Redesign: Our team will create or improve your website copy and graphics to maximize its effectiveness, especially since Google started penalizing websites that are not mobile-friendly after April 21, 2015.

System Migration: We will recommend a Content Management System (CMS) that suits your unique needs.

Whether your preference is a Word Press or Hub Spot system, we can manage the migration process seamlessly for you.

  • Keyword & Page Content Development: 
  • Since our team has a pretty good knowledge of Search Engine Optimization (SEO) strategies, we can boost the functionality of your website.
  • We do so by choosing the right mix of keywords to highlight and then emphasize them appropriately for the best benefit.

Search Engine Optimization (S.E.O.):

Anaconda Marketing can assist you in making sure that you are using an up-to-date and effective white hat search engine optimization strategy.

As we monitor your website consistently, we update it regularly to reflect the most current trends.

  • Marketing Performance Measurement & Analytics: 
  • We help you set up and tightly integrate your lead management programs and CRM tracking systems.
  • Analytics Measurement:
  • Anaconda Marketing will assist in monitoring analytics, measure keyword performance and make updates and improvements accordingly.

We provide you with reports that show website leads and prospects, sources of traffic, and page popularity.

Ongoing Management of Website: 

Consistent management and content creation play a major role in website success. 

Let us talk about result-oriented website design.

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