How Much Does Website Design And Development Cost?


| By Wilson Moore | Tags: Remote Article Writing | Social Media Management | Lagos Website Design  
website development pricing

Do you want to know the cost of website design and development? First of all, what's the difference between a website design and a website development? In cornbread language, website design and website development simply mean working with look and feel of the website (website-design) and development means adding functionality to the website.

When we say functionality, we're talking about adding things like button, drop down menu, admin panel use etc. to the website. Since there are different functions, there is also the difference in costs too.

Interestingly, most business people who ask for and get website design and development proposals don't know how to tell the right price for crafting a website that gets the results they envisioned. Many people don't know that there is a big gap in pricing between a business website and an eCommerce website.

As if those were not enough issues to contend with, the price business people get from the different website design agencies that send them proposals can range from ridiculously low to the ones that are insanely inflated.

How much does website design and development cost?

Before we get the answer to that question, let's get this information that enquiry minds are dying to know.

The Difference In Pricing Between A Website And An eCommerce Site

E-commerce application is your best option if you're selling anything online. It's cost-effective when compared to a static website. It has a shopping cart, lots of security and tons of security involved with payment services like Visa, PayPal, etc. And the fast functionality saves the user’s time too.

Payment gateway integration is the main thing in e-commerce websites that is not needed in all other normal static websites.

When deciding what you should pay for your website design and development, it is important to compare apples to apples and not apples to oranges. 

Therefore, using averages of the different prices for the different website development components that are important to you, can guide you in coming up with a reasonable price for your result oriented small business website.

If you’d like a custom estimate for your website, fill out our website design consultant form now or call us at +234 080 331 75396:

Components That Contribute To The Cost Of A Website

    Answering the following questions will help you to come up with a reasonable price for your online store that meets your needs and budget:

    • Yearly Domain Name Registration – Be ready to spend $10/year.
    • Cost For Yearly Hosting – $20 to $100 a year is reasonable based on traffic and services.

    • Marketing Your Website Online – From $750 a month.
    • Time Spent on Web Planning, Design and Development Time – figure at least 70 hours.

    • Interested in having a responsive or mobile-friendly website?

    • Do you have already created content or would need your own updated and new ones created?

    • Cost Of Yearly Website Maintenance – $500 and above based on the amount of work involved.

Things That Add To The Cost Of An eCommerce Website

    Answering the following questions will help you to come up with a reasonable price for your online store that meets your needs and budget:

    • Do you have a well thought-out detailed documentation of all the components of your website?

    • Are you building a new site or do you want to redesign your existing one?

    • Is a blog or a content management system (CMS) going to be part of your website?

    • Do you have your graphics already or would you need some created for your site?

    • Are you interested in having a responsive or mobile-friendly website?

    • Do you have already created content or would need your own updated and new ones created?

    • Have you thought of including social media channels and SEO (search engine optimization?

    • How many online forms would you need?

    • Have you given thought to a Newsletter or email marketing?

    • Who is going to maintain the site after it has been launched?

    Discovery And Documentation

    Crafting a website that meets your needs would require an effective discovery and documentation. Depending on how simple or complex the website that you want to be designed is, you would need to give very careful considerations to:

    • How do you want your site visitors to perceive your website?

    • Who is your website audience and what content and tasks would your website provide?

    • How are you going to update and promote your website?

    Visual Or Interface Design Basics

    Since people see your website in terms of relationships, it becomes very important that great attention is paid to visual or interface design. The visual design focuses on the beauty of a website.

    It deals with how images, colors, fonts, and other elements are strategically placed on a website to achieve an awesome experience.  An effective visual design does not take away from the content on the page or its function.

    Rather, it amplifies its beauty by engaging users and helping to build trust and interest in the brand.

    For a small business website, put aside between $1,300 and $3,600.  This money would cover all the interactions between you and our agency from concept all the way to the final design. Then, the final design will be given to our developers for coding.

    Importance Of Images And Graphics

    A beautifully crafted logo, images, and other graphics can enhance the functionality, attractiveness, and professionalism of your business website. In order for your brand to provide an amazing and instant connection to the outstanding products and services that you offer, your website needs an excellent graphic design to showcase that kind of connection.

    When thinking of building an awesome business website, keep in mind that badly designed graphics can be very expensive. That is why ignoring your websites graphic design needs can negatively impact your clients, vendors, employees and your brand.

    By using expertly crafted graphics and images, you can improve every aspect of your business website.

    To come up with a precise budget for your website images is not an exact science since images can range from $10 each for cheap stock images to hundreds of dollars each for custom or high-end stock images.

    You already know that incorporating compelling and appropriate graphics can make a huge difference in the success of your website. At a minimum, budget at least $100 for stock images.

    In addition, you will also need stock icons and buttons to compliment your design. Add another $75 to your budget for these graphic elements.

    Cost Of A Mobile-Friendly Website Design

    cost of mobile design

    It is no longer optional to have a mobile-friendly website. Why, 60% of internet users are using mobile devices to search for businesses, services, sports, and entertainment.

    It also means that if you are thinking of building a brand new website or redesigning your old outdated website, it would be prudent to have a mobile-friendly website.

    A mobile-friendly website is a website that adjusts or reformats depending on the device that a viewer is using to access the website. That means that the texts and graphic elements adjust to fit within the screen thereby making it easy for the text to be read and graphics easy to be viewed.

    When considering building a website, the cost of a mobile-friendly website must be factored in!

    Designing a responsive website can cost 20% to 30% more than a site that is designed mainly for desktop computers.

    This additional cost is factored in because of the extra effort the interface designer makes to design the site’s appearance and function on the various devices, which in turn will have to be programmed by the programmer.

    Costs Of Creating Awesome Content And Insertion

    When it comes to adding content, the least expensive model for small business owners is to create all the content on their end and insert it into the site via a content management system (CMS).

    Most designers have no problem delivering a blank design template that the client would populate with text and images. But if you want the design firm to add your content and adjust the layout of the text, you should budget $100 to $150 per page.

    How Much Would Quality SEO Cost You?

    An online research found that 85% of people searching for a product or service start their hunt online. And when people search, they don't have the time or patience to go through even a few pages of the search results.

    That means that if your website isn’t coming up in the search results when they enter those keyword or key-phrase queries, those customers are going to end up buying from your competitors who have optimized content.

    Let's be clear about it - SEO is expensive. If you're not convinced, take a quick Google search for “search engine optimization companies”. As you go through the list, you notice prices ranging from a minimum monthly engagement fee of $5,000 to fly-by-night operations that offer SEO for a ridiculously low price of a couple hundred dollars a month. 

    You might be wondering why there is such a huge discrepancy in pricing. Any way you slice it, it all comes down to the quality and effectiveness of what is being offered. These days, SEO is so content driven. Pure logic explains to us that SEO services that are priced at just a couple hundred dollars a month (and costing less than what one single piece of quality content costs) can’t possibly be good for your website.

    That is why company owners, MDs and executives that aren’t enlightened on the current SEO landscape but laser-focus on price will get burnt. When this sad episode plays out, it ends up costing the company much more in the long run than it would have if they just went with an experienced, effective and expensive SEO agency from the beginning.

    The big reason why pricing should not be your first consideration when considering the cost of SEO is that if it is outsourced to a company that uses low-quality spammy techniques, either knowingly or unknowingly, you are putting your brand at great risk of disappearing from Google search entirely. Serious huh?

    Cost Of Social Media Management

    social media cost

    As a business owner or executive, you know pretty well that ignoring social media in 2018 is insanely detrimental to your business success. This becomes particularly important when nearly eight in 10 adults who use the internet are also on Facebook.

    Since social media is common today, some have come to the erroneous conclusion that 'anybody can handle' their social media accounts. Companies that are reaping the benefits of social media are those that have a trained team or ones that outsourced social media management to a capable agency. If you're a small business owner just starting out, you might be tempted to manage your social media accounts.

    No matter how skilled you are at multitasking and wearing tons of multiple hats, sometimes you simply don’t have the time or resources to dedicate to social media marketing. Even the meagre time you put into social media might not be enough to impact your business positively. If that is your situation, outsourcing your social media management is often a smart strategy.

    Social media advertising costs leverage the cheapest and most targeted form of advertising available to skyrocket your website traffic with. A targeted advertising campaign draws the right audience to your marketing funnel. How much does social media management cost? Read the whole gist here.

    Cost Of Email Marketing

    Should you use email marketing as part of your holistic marketing strategy? You should. Here is a good reason for considering email marketing as you consider the cost of website design and development.

    Email is arguably the most powerful marketing tool that small business owners can use to generate tons of traffic that converts. In fact, according to the Direct Marketing Association, with email marketing, you get a 4,300 percent return on your investment!

    And if you didn't get that memo, technology research firm Radicati's research shows that by the fourth quarter of 2019, the amount of worldwide email users will increase to over 2.9 billion. It also reports that the total number of worldwide emails sent and received daily will increase by 5 percent by 2019. 

    With such a large volume of emails circulating, your business would need a carefully designed email strategy that ensures that your message reaches your target audience. However, email marketing that is effective because it is done well takes time and effort. There are a lot of hidden costs too.

    Cost Of Graphic Design In Your Emails

    You already know that a good email newsletter is visually appealing. And the reason why it is visually appealing is because of the use of good graphics. Excellent graphic design includes your brand color scheme, font choice, layout design, buttons, photos etc. In short, when it comes to email newsletters, looks matter. Good looks cost money.

    Content Marketing/Writing

    There is no email without content. In fact, content is the heart of any newsletter. We recommend having a content calendar. That way you have an idea of when each email will be sent, what timely and relevant content to include and enough time to start researching, fact-checking and writing. All that work costs money.

    The Cost Of Professional Email Campaign Softwares

    Your Google or Yahoo email accounts are not what professionals use for email marketing. These marketers understand the advantage of using professional email marketing software. For instance, you get immediate notification as to when prospects open your email gives you a jump on response. Using automated software makes it ridiculously easy for segmentation of messages to different audiences within your list. You can also track the results of your marketing efforts. Here a sampling of email marketing softwares.


    Constant Contact


    Adobe Campaign

    AWeber Email Marketing

    You can read more about email marketing here.

    Email Management

    The email manager coordinates the logistics of everything, from the graphics and content placed in the newsletter to the tests that ensure the images are loading and the links aren’t broken. An email manager also generates the email contact list and takes care of scheduling sends.

    In addition, the email manager monitors email opens and click-through rates, manages the health of your email list (it’s bad to send emails to invalid addresses) and can make recommendations for any adjustments that might improve the reach and success rate of your newsletters. Email marketing is serious business.

    Conclusion Of Website Design And Development Cost

    Quality web design and development project is much more than building a website, it also involves making a list of what is important to you. What do you want to accomplish? Having a thorough step-by-step approach to a web design and development project makes it ridiculously easy to have a successful online presence.

    How much you spend on your website design and development should be based on the strategic needs of your business. Designing and developing a business website is going to be cheaper than designing and developing an eCommerce website.

    After you have considered all the necessary components that you want on your website, you would readily agree that for a small business website, it will cost as little as $6,000 even $200,000,000 or more.  

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