8 Amazing Website Design Tips That Will Skyrocket Your Traffic
Are you using your website to promote your business? Is your website the hub from which you promote your business, products, services or brand ruthlessly and massively?
If your answer to any of those questions is yes, then, you absolutely MUST have a quality website in place to maximize your reach in the ever-competitive global marketplace.
What is a quality website? In short, a high-quality website is a website that provides relevant, useful, and compelling content, delivered through a good user experience.
It is important to note that the quality of a website is a subjective matter- because what you consider low quality might be considered by another person as the top of the line website.
However, there are many indicators or characteristics that people and search engines use in deciding what makes a quality website.
Top 8 Characteristics Of A Quality Business Website
You can approach the building of a quality website from any number of ways, but some of the main ingredients remain consistent. These eight highlighted points are the most important considerations that must be right if you want to craft a website that will attract qualified prospects, nurture mind blowing leads, and drive insanely HUGE sales to you.
#1. It Must Be Well Designed
In today’s digital society, your website is typically the first impression of your company that your prospect gets. In fact, 83% of Internet users say that a company’s website has made an influence on their purchasing decision. ( Check out our website design and development pricing)
After all, a website that looks pretty good, will make your internal teams happy, and it will also amazingly "woo" and "wow" visitors when they land on that masterpiece of a website itself.
Quality websites should be easy to use.
#2. It Has To Be Easy To Use
A successful website should not make people think. In fact, people don’t like to puzzle over how to do things. If your friendly website designer doesn't care enough to make things on your site obvious, it can erode confidence in the site and its publishers.
That is why User Experience (UX) design has become a hot topic and for very cogent reasons. When people get there, what is it that you want people to do on your site? Is it pretty easy for them to figure out how to do that?
You see, user experience plays a huge role in helping your visitors use, understand, and decide whether to stick around on your company's website or not. Here are very important strategies that must be balanced with a design if you want your website to skyrocket your traffic:
A successful website must have a logical navigation architecture in a hierarchy that makes sense to the user. It is always prudent to put buttons, dropdowns, and other items in logical places where a typical user might find them.
Give your site room to breathe.
That means that you use consistent layouts as much as possible across the site.
This is really over simplistic look at how effective the user experience is on your website.
#3. Well Optimized for Search Engines
If you are serious about inbound marketing, search engine optimization should be taken seriously. As important as it is to build a nice looking website that is easy to use, it is even more important to position that website as a hub that draws insane traffic.
If your website is not drawing ridiculously stupid traffic to it, why waste all the effort in design and user experience?
At the most basic SEO level, you want to be absolutely sure that the keywords and content on your site are optimized for keywords and key phrases that most people use when they search on Google or other search engines. If such key phrases are brilliantly optimized, your website would be found organically.
We recommend that you make SEO an important part of your website build out or redesign. Incorporate it into your overall design as early as possible in the design process. If you don't do it, your competition will.
#4. Responsive - Optimized For Mobile Visitors
Did you know that mobile browsing has finally surpassed desktop browsing in the total volume of searches? In other words, more and more people are using mobile devices to search for information on the internet.
What that means then, is that if you have been putting off the optimization of your website for mobile traffic, boy, you're already behind the curve. Your website needs to be optimized for your mobile visitors from now on, going forward!
If you didn't know it, search engine juggernaut, Google, has even come out and publicly recommended it. So stop waffling on it, just go ahead and make your website responsive and start reaping the benefits.
Google started ranking mobile-friendly sites higher starting April 21, 2015. This is awesome news for the billions of people who access the internet with their mobile devices instead of their desktops.
By taking the time to study the promotional materials from Google, you will discover three key statistics that makes it imperative and important to have a truly optimized mobile website:
#5. Incorporates Social Sharing Features
Are you building a fancy new website and planning to take advantage of content marketing to grow your presence? If you answered yes, then don’t forget to include a plugin for social sharing.
You see, search engine optimization is great, but you want to make it real easy for your audience to share your well-crafted, juicy content. Social Media Marketing (SMM) can be used to drive a large volume of traffic to your website. Another advantage of implementing an effective and ruthless social media marketing is that when used brilliantly, it can improve your organic search engine rankings.
High search engine rankings mean awesome business.
We are NOT recommending that you go ahead and put a share button on every page on your website unless of course, you offer a product or service that no one else in the world offers.
Now, if you have unique, useful and compelling blog posts, engaging videos, market research information, killer infographics or some other type of unique and interesting content your audience would share and reshare. Most of your audience won’t jump through the hoops to share just about any content.
#6. Your Business Location Must Be Clearly Designated
Did you know that Google’s local ranking algorithm is different from its organic SERPs? If you thought that all you needed to do was to build an SEO-friendly website, you need to think again.
After building your unique, friendly website, you also need to spoon feed the search engines the information they need in order to rank you in the local search results for your business.
Here are some tips for location content on your website:
Make sure that you have a 'Contact Us' page with your address and map on it.
Don't forget to include a link to your address consistently on all your pages.
Use semantic markup to tell the search engines that the address is your local, physical location
Creating a Google’s Business Page is a way to go.
#7. Multiple Options To Contact The Company
Does it frustrate you when a website limits how to get in touch with their business? Your web audience is all different. Some want to call and get answers immediately while others want to email you to set up a time. Don't forget that there are people that want to engage with you on your social media profiles only.
The point then is, don't limit yourself. Give them multiple ways to reach you on multiple channels.
#8. Clear Calls To Action Across The Site
End every page of content with a “what’s next” – may be to request a quote, download a white paper, or share the content they are reading. It is highly important that every single page or post that you publish ends with a CTA (Call To Action).
Here Are Ways You Can Benefit Now!
Depending on your specific needs, Anaconda Marketing® can assist you with all or some of the following services:
A Website Setup / Redesign: Our team will create or improve your website copy and graphics to maximize its effectiveness, especially since Google started penalizing websites that are not mobile-friendly after April 21, 2015.
System Migration: We will recommend a Content Management System (CMS) that suits your unique needs. Whether your preference is a Word Press or Hub Spot system, we can manage the migration process seamlessly for you.
Keyword & Page Content Development: Since our team has a pretty good knowledge of Search Engine Optimization (SEO) strategies, we can boost the functionality of your website by choosing the right mix of keywords to highlight and then emphasize them appropriately for the best benefit.
Search Engine Optimization (S.E.O.): Anaconda Marketing® can assist you in making sure that you are using up to date and effective white hat search engine optimization strategy. As we monitor your website consistently, we update it regularly to reflect most current trends.
Marketing Performance Measurement & Analytics: We help you set up and tightly integrate your lead management programs and CRM tracking systems.
Analytics Measurement: Anaconda Marketing® will assist in monitoring analytics, measure keyword performance and make updates and improvements accordingly.
We provide you with the reports that show website leads and prospects, sources of traffic and page popularity.
Ongoing Management of Website: Consistent management and content creation play a major role in website success. Let us talk about result oriented marketing.
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