Why Video Marketing? |:: How Are Companies Marketing With Videos?

 

| By Wilson Moore | Tags: Lagos Digital Marketing | Social Media Management | Lagos Website Design  
marketing with videos

Are you marketing with videos?

Many marketers are using the potent power of video marketing strategy to promote, brand, and grow their online business insanely. The reason is that more consumers are interacting with videos today than ever before. In 2018, it’s urgent and vital that you boost and ramp up your video marketing efforts to connect with your target audience.

The research is out, if you are not using videos in your marketing, tons of companies are, including your competition. So the most important question is, how are companies and institutions in your niche using videos to skyrocket the sales of their products and services?

The answers to those questions would help you make an informed decision on whether or not to use videos as part of your holistic marketing plan. So if you’ve been thinking about trying out video marketing or if you’re looking to convince your marketing team to use videos, then you will benefit greatly by reading the rest of this article!

So, why use videos?

From the statistics provided by Wyzowl, 63% of businesses are using video as a marketing tool. The information they provide shows that out of those they surveyed, 82% of businesses feel that video is an important part of their marketing strategy. Many companies believe that video gives them a good ROI.

It is not only awesome ROI that videos provide, there are many convincing reasons why video marketing is the way to go. This article highlights why video is one of the most versatile and profitably insane digital marketing tools you should be using now.

7 Amazing Reasons Why Companies Are Using Videos In Their Marketing

 

1. Video Boosts Conversions and Sales

If a picture is worth a thousand words, you can appreciate why a product video could very well be worth a thousand sales. 

Considering that video now appears in 70% of the top 100 search results listings and that viewers are anywhere from 64-85% more likely to buy after watching a product video – you'd agree that this is one marketing force that you can no longer afford to ignore.  Here’s why:

Those days when we had to deal with a glut of sluggish connections, incompatible technologies or bland commercials begging for our business are gone. 

Today, smart companies and innovative entrepreneurs are turning the online broadcast medium into a stunning communications asset. Still, you might still be wondering 'How Well Does Online Video Convert'?

HUGE.

For example, organizational housewares e-tailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not.

Additionally, by adding a product video on your landing page you can increase conversions by 80%.

2. Video Shows Great ROI

Many marketers make the mistake of thinking that unless their videos go viral, that their video marketing efforts aren’t bringing major improvements to their ROI. Far from the truth!

In fact, video now generates three times as many monthly visitors to a website as plain text posts. Therefore instead of relying on a rented space like YouTube as the only site to host your video, create a dedicated landing page for it in your own space - website.

Why?

Because 60% of visitors will watch a video before reading text on the webpage.

The real key to actually getting the most ROI for your video marketing efforts is by paying close attention to your key performance indicators (KPIs). You could take this further by also paying attention to what works for your competitors.

To see just how much your different videos are contributing to your bottom line, track important video metrics like:

3. Search Engines Love Videos

By using videos, you increase the time that your site visitors spend on your website. And it should be noted that longer exposure builds trust and it signals to search engines that your site has awesome content.

As far back as 2009, Forrester did a study that says that “pages with video are 53x more likely to rank on the first page of Google search results.” It is true that the study is nine years old, but the truth remains – Google SERPs prioritize video results.

The average online attention span is less than eight seconds. A high bounce rate – those people leaving your website after viewing a single page – will hurt your site’s SERP ranking. Site visitors clicking in and out isn’t the best way to sell your product. A video is the easiest way to make people stay longer on your website.

4. Video Appeals To Mobile Users

According to Animoto, 55% of consumers watch at least one video on their mobile device per week and 48 percent of millennials only watch videos on their mobile devices. Adobe's research showed that 62 percent of mobile users use YouTube for discovery and 42 percent find the video through their social networking feeds.

As you look around you, consumers are eagerly watching more videos on their mobile devices than ever before. That is why it’s important for businesses to optimize their marketing videos more for the small screen.

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. Since 2013, mobile video views have grown more than 233 percent. According to YouTube, mobile video consumption rises 100% every year.

As you can see, with the number of people who watch videos on the go growing, your video audience keeps getting bigger and bigger. That means more eyeballs waiting for your video content.

Additionally, Google reports that those that use smartphones are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

5. Video Content Engages Customers More Effectively

Why does video engage the audience more effectively than any other type of content?

Because one of the beauties of video content marketing is that it combines seamlessly auditory and visual senses. The result is that you increase immensely the level of attention that your audience pays to your content.

PhD psychologist Susan Weinschenk opines that we always pay attention to movement and noise, and video content is the perfect mix in this sense. It generates a strong emotional connection with the target audience.

In the social media landscape, people love sharing content and video is no exception. The reason why videos are so engaging is that they are fun, cool, quick, persuasive, attractive and emotional.

6. Video Builds Trust

Embedding a video on your website or as part of your overall online marketing efforts is a really great way to build trust and to establish a connection with your target audience or even with your existing clients.

Video has the power to be persuasive because it puts a face and personality behind the brand or company.

By incorporating videos in your marketing, you can establish trust or build trust or connection by sharing tips, insight, and other relevant, useful and compelling information that impacts the lives of your audience.

Additionally, video marketing is an awesome way to warm somebody up about your products or services or a new offer from your company. It is important to note that the goal is to connect with your target audience by offering content that really makes their day!

By providing useful and interesting information to your audience, you get them more engaged with information about your products/services. Useful and authoritative information that you provide consistently build the amazing trust of your brand, services or products.

7. Video Encourages Social Shares

As a marketer, it should interest you to note that videos are fast becoming the most effective and most popular type of content for mobile marketing campaigns. Research has shown that mobile users are more likely to watch and share videos than those that use laptops or desktops.

It is noteworthy that towards the end of 2012, 92% of mobile video viewers were sharing videos through social media, SMS messages or email. And when they were not sharing the videos on social media platforms, they just let other people watch the videos on their devices.

Additionally, social media networks have added features to their apps that make it ridiculously easy to share video content. For instance, Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers).

Wih Instagram you have 60-Second Videos and Instagram Stories. You can also share videos on Twitter and Periscope. As an exclusive video sharing platform, YouTube is the second most popular social network in the world.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

How Companies Are Marketing With Videos

marketing with videos

Are you overwhelmed when you think of creating videos? What type of video should you create in order to reach a high percentage of your target audience?

Where do you begin?

I will share with you a well-researched information on the types of videos your niche is using in order to sell effectively on line their products and services .

If you know the video strategy your competition is using and geting stunning results, is that not an open and still 'insider information' that you should not fail to capialize on? Well then.

Bu most importantly, at the end of this article, you will be fully equipped to get started on the amazing journey of skyrocketing your online sales o an awesome level. Here we go.

1. Relationship And Sales Videos

You will appreciate why more people are watching and listening to videos than any other content. The brain processes a video 60,000 times faster than text. Watching a video does not take much brain activity.

As a passive audience, it allows us to become immersed in the visuals and sparking emotions within us. We think when we read and feel when we watch.

These feelings are the emotions that relationship marketing utilizes effectively. As we watch videos, our emotions are triggered by colourful graphics, catchy slogans, audio accompaniments, and the amazing storyline of the video itself.

As your customers relate to you often, they begin to see the familiarity between themselves and your brand. And when that happens, they begin to feel as though they know you on a more personal level.

Therefore, for you to grow a friendship and build trust between your brand and your customers, your content.

Relationship videos are also used to inform the target audience of what's new, how to, or just videos that are used to reach out to your target audience.

On the other hand, sales videos are videos that direct people to take an action. Sales videos are also called 'call to action' videos.

By taking the time to understand how your competition is using videos, you can tweak their examples and use the insight gained to boost your own marketing and branding to new heights.

2. 'How To Videos'

'How to videos' are amazingly popular across all social media platforms since they drive tons of human traffic to your website or blog. These marketing videos can be elaborate or simple.

There is no better way to add value in content marketing than to create a short video showcasing how to solve a common problem or just teaching people how to do something new.

You can take this a step further by using your own products in the videos you create. Sometimes it’s easier to show how your products can be used with a video instead of just a user manual.

Speaking of 'how to videos', who in the US would forget the very popular Bowflex machine commercials that offered free videos that were popular a few years ago?

Bowflex that sells a $2,000 exercise system offered their prospective customers free videos that cost them $6.50 to produce.

The success of that video marketing strategy is such that nearly half of those who viewed the video ordered the exercise system.

3. Promotional Videos

A promotional video is simply a video made to promote a product. In more depth, it’s something to encourage the audience to buy or know more about a certain product.

Promotional videos can be from 3 to ten minutes long. If it is shorter than 3 minutes, it is often used for advertisement. If done effectively, a promotional video provides a company with an excellent opportunity to make their product or service shine.

They do so by showcasing all the best features of the product or service and how it benefits the consumer.

Promotional videos can be simple videos that explain in simple terms, your products or services and the benefits of working with your company.

Such videos that show on a personal level how passionate you are about the work you do for your clients. Importantly, it also increases your chance of being hired by your target audience.

4. Testimonial Videos

Since people value the opinions of their peers, testimonial videos are excellent in promoting your products, services or brand. From the BrightLocal study, we learn that 84% of consumers trust online reviews as much as personal recommendations.

Embedding your testimonial videos on your website or sharing testimonial videos on your social media channels can help you nudge your audience in the direction that you want.

What sets video testimonials apart from other types of video content is that it is authentic. Your prospective customer watches your customer talking about how your product or service helped her solve a specific problem.

Testimonial videos can be used to showcase how effective your products and services are by the people who actually used them.

Testimonial videos are widely used for the decision stage of the buyer’s journey when potential customers are searching for information that will help them make up their minds. A persuasive testimonial video can help guide prospects through the sales funnel.

5. Outreach Video Campaigns

Are you sincerely looking for a mind-blowing way to reach out to a specific audience that you share a common interest with?

Outreach videos are great and effective in creating a buzz or just to get the word out about an event or campaign.
For instance, you can create a video to promote a fundraising event for a specific issue that you care about passionately.

Then you can promote the video insanely on your website, blog, YouTube, Facebook, Vimeo or other social media platforms that tickle your fancy to generate maximum response.

Outreach promotional videos don't have to be extensive. A simple photo montage with music can be effective.

6. Information Sharing Videos

These are the videos that we call the 'helpful tips videos'. They are immensely popular on social media networks and on blogs, especially YouTube.

Are you passionate about some information that you want to share so desperately with your audience, and you hate writing? Videos are your answer!

A lawyer might use informational video to explain in simple plain English one point of law, from time to time, thereby positioning himself as an authority in his field.

For instance, a financial adviser could use videos to explain to his audience some of the mumbo-jumbo they speak in their niche. Like, 'directives, or 'fiduciary responsibility' to their target audience.

Are you getting the picture?

7. Reviews And Tutorial Videos

This one is a no-brainer. If you sell a product that is hard to set up, your customer would have an easier time setting it up if they can watch it set up on a video.

Video reviews and tutorials have helped companies explain their products and services in ways that printed materials like brochures can't.

Today, you can watch a video on how to reset your iPhone or how to use your phone as Wi-Fi hotspot from your desktop computer or a mobile device of your choice. These videos that are helpful to your target audience, build trust in your brand, products or services.

8. Videos Are Awesome For Telling Your Unique Story

Just like anybody else, your story is unique and probably compelling. Many small business owners or solo entrepreneurs have used videos to express their passion for what they do, how they do it, and why.

By sharing and telling your story in your own voice, with your own mannerisms, you provide to your target audience, a most compelling reason to connect with you.

Your passion as you tell your unique story would nudge your audience in connecting with you and your brand. Is that not what you want?

Would you like to market with videos?

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