Digital Marketing Strategies To Help Your Business Grow
Search engines love blogs that deliver fresh, quality, and compelling content consistently. Since content is king, a blog that keeps fresh relevant and compelling content for search engines is loved by them.
King among search engines is Google. Other search engines are learning pretty quickly fron Google and even tweaking its business model. It relies on the fact that most people would search for useful content through them, and people sure do.
It should be noted that search engines are in the business of making money. They make money when at a certain point while you're doing your search for fresh relevant conten; you click on a paid advertisement.
Also, the more people click on that advertisement, the more money the search engines make.
Besides, so long as you're having a good time, enjoying your useful content, you will eventually hang on enough to click on those paid ads.
What if you clicked in and clicked away with a bad experience? Search engines would be disappointed. So, how do you make search engines fall in love with your blogs?
Search Engines Love Blogs That Are Real
As much as all the secret codes of what Google goes through to determine which website is number one is not open secret, one thing that SEO and SMO experts have come to know is at the end of the day, search engines, including Google love fresh relevant content.
What is relevant content? Let's say you're looking for information on how to become a model. If the search engines return how to become a mechanic or directions to a video game, you definitely won’t use that particular search engine anymore.
The information returned to you was not relevant to your needs.
It's in the best interest of search engines to return results of only searches relevant or of interest to what you're looking for.
Search Engines Love Content That Is Fresh, The Fresher The Better
So long as you keep fresh coffee at the doughnuts' shop, the robo-cops will come all the time. Search engines fall in love with blogs that keep fresh and up to date information.
Conversely, your blog loses credibility, authority and relevance so long as it keeps pushing dated information.
Let's re-visit our example - how to become a model. The information on this topic probably hasn’t changed all that much in the past years. On the other hand, Google gives a distinct advantage to a website that has the latest relevant information.
It calls for rtweaking or refreshing information all the time for the benefit of search engines' audience.
Furthermore, for these twin reasons, search engines highly favor blogs over websites. If your blog is tightly focused on your subject and updated on a frequent basis, you have an enormous advantage over your competitor who may have built a website and left it alone for the past couple of years.
Search Engines Love Blogs That Follow The Rules
Most successful and effective bloggers start out with a well thought out and researched, solid plan. Also, the plan should include all the necessary steps to make it easy for search engines to see your website as one with the most compelling, relevant and fresh.
Therefore, search engines have no choice but to send tons of website traffic to you.
Besides, it is not always easy to have fresh content because it takes a lot of time, hard work and consistency to be an effective and successful blogger
Therefore, even with your solid plan, you have to be consistent. You just have to get fresh content all the time, in order to stay ahead of the curve.
Find out from your niche how frequent your competition posts on their blogs, in order to have a good picture of the frequency of your own blogging. There are huge benefits from using the services of a web content writing agency. First, the keywords, though
Keyword Research, A Boring But Necesary Exercise
When doing keyword research, you find out pretty quickly that it is a bunch of boring, technical 'mumbo jumbo'.
What Is Keyword Research?
Keyword research is the research done to find out the keywords or key phrases that your target audience and competition are using when they search on the internet.
Also, a keyword could actually be a whole phrase - even a really long one - or just a single word. Besides, keyword research also involves studying how people search for content online.
Get this: In our example of how to be a model, keyword research could actually show us what words or phrases that they type in, when looking for a specific information.
Importantly, as you do your research, you notice pretty quickly that people search the internet in very strange ways. Others search in odd and unimaginable ways for sure.
You get misspellings, ‘wrong’ terms and slangs. Not to mention lots of bad grammar, generalities and specifics that will blow your mind away.
Appropriately then, it is hard to predict exactly, how your customer or client goes about looking for information, online.
Keep These Points In Mind For Your Keyword Research:
Whatever you do, please don't copy your neighbor's website. You’re going to be spending a lot of time trying to get Google to associate these keywords with your website. Would it not be a shame to chase after keywords that stink?
Worse yet, if you are competing with a guy for these keywords - and if they stink, it’s an even bigger loss.
Use the key words you dug up.
Sounds crazy, but even after compiling a list of great keywords, some people just file the list away and forget to actually use what they’ve learned.
.Keyword or key phrase research is an going project
Doing keyword research the right way is an ongoing process. It’s not something you can do just once and then cross it off of your to-do list forever. There are a couple of reasons for this.
Chances are, your business is multi-faceted and there are multiple ways people might go looking for your products and services online. There are multiple angles you could pursue as far as your keywords go, and it’s unlikely you will be able to go after all of them exhaustively in one attempt.
Can you afford not to reap the benefits of content marketing? Let's roll!!!
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