Are You Marketing With Videos?


digital marketing

Are you ready to incorporate video marketing into your campaigns - whether to promote your company, products or services? Every statistics and the strategic marketing moves from the social media giants and the little social media networks show that video is where to go.

Get this: If you are serious about any kind of online marketing and you've been paying attention to digital marketing trends, you've probably noticed that videos are rocking the internet. More people are using online video streaming to get information and entertainment than television.

Why should you care?

Small businesses and enterprises that fail to include videos as part of their internet marketing strategy, will watch from a distance as their competition stays ahead of the curve.

If you have not embraced video marketing, ask yourself candidly and sincerely, why is your competition using it massively and ruthlessly?

Raw Facts About Video Marketing

The main reason why companies use videos is simply that it works.

It sells!

It has worked in the form of television commercials, but in the internet age, it works even better as more and more people turn off their TVs and engage in endless hours of video streaming.

And speaking of Television, Nielsen (an authority on TV ratings in the US), claims that 64% of marketers expect videos to dominate their strategies in the near future.

According to Cisco, an American networking equipment juggernaut, by 2017, video will account for 69% of all consumer internet traffic.

Are you getting the picture?

Additionally, YouTube receives more than one billion unique visitors every month. That's HUGE, more than any other channel, except Facebook.

One in three Britons views at least one online video a week – that's a weekly audience of more than 20 million people in the UK alone.

By incorporating videos into your marketing, you can have access to all this audience as you promote your compelling campaigns. If your videos are done well and are effective, you can get a BIG slice of this audience.

Truthfully, what another kind of content does the same?

If you are not using videos in your marketing, and you're wondering how you can benefit from the phenomenal growth of online video marketing, these advantages of video marketing may convince you.

Advantages Of Marketing With Videos

When it comes to exposure, online video marketing is effective. A comScore report shows that video ad impressions surpassed 20 billion in June 2013.

Further, video ads reached nearly 54% of the total U.S. population an average of 121 times during the month.

As you can see, people are spending a lot of time watching online videos. Just because people are spending tons of time watching videos on the internet is not enough reason to start creating video content.

According to Nielsen and the IAB, shifting from television to digital video can enhance your campaign’s reach at a lower cost. Not only that, but videos also makes the campaign’s reach more effective.

A study by Wharton School of Business finds that prospects are 72% more likely to buy a product or service when video is used and they make their buying decisions faster.

After seeing a video, most prospects will have a greater understanding of the subject or product.

89 percent of consumers will review a video the same day it is received, and about 94 percent of those people will share it with a friend or relative.

Industry reports suggest the response rates for video promotions are six times greater than those for printed direct mail pieces.

As if those statistics were not enough, can you recall how many times you've heard of how stunning a video was that it went viral?

Take for instance a campaign from Volkswagen, where three of its videos were viewed a combined 155 million times!

If you're a small business person, and you don't have the kind of cash that Volkswagen has, don't despair.

Such numbers just show video's inherent shareability. Videos that engage your audience would prompt them to share the video with others.

Your audience will spend longer time on your website and more time interacting with your brand if they are watching your content on video.

Further, for any of your social media campaigns or your SEO exercises, without a doubt, video is one of the best tools in your marketing and branding kit.

You know about “Video brochures” (or business card DVD’s). They have a high-perceived value and they rarely get tossed away carelessly like a junk mail.

Most people will watch a marketing video in its entirety just out of curiosity.

By using videos in your marketing and branding campaigns, you can present a consistent message every time for your target audience.

Videos can be used to put together a compelling and consistent orientation, training, sales, or marketing messages that benefit wider audiences and that can be used for on-demand viewing.

Thankfully video is affordable.

It’s no longer just for the 'big boys'. Reassuringly, a carefully crafted 2-3 minute video can be more effective and conveys as much information as a stack of printed direct marketing pieces.

Interested in learning how other companies are marketing with videos?

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