Are You Marketing Effectively In The Digital World?


digital marketing

Marketing effectively in the digital world is not for the faint at heart. That is why I ask you candidly and sincerely, do you know how to market effectively in the digital world? What does it take?

Corporations and enterprises that know how to market in the digital world are reaping huge rewards because of their result oriented efforts. Such companies really know how to use the power of the internet to attract new clients without spending a fortune!

If all you've doing is traditional marketing, and you've been getting dismal results, why do you keep using the same old failing strategies? Do you understand the benefits of marketing in the digital world? Are you ready for the digital world? Let's roll. >>>

This is hugely important because learning how to market your products and services in a digital world makes all the business sense in the world. Why?

Because all the people that you want to reach, whether they are young or old, are engaged in both business and pleasure, 24/7 on the internet on some kind of mobile or stationary device.

Not only are people doing business on the internet, but they expect that every company that they do business with, to be engaged in social media marketing too.

Additionally, in their digital world, they expect your company to tailor that digital experience just to them. Yes, they expect your business or service to deliver consistently, rich relevant content that meets their needs.

Strategies To Consider When Marketing In The Digital World

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

The best marketing and branding strategies must take into account the needs and preferences of the consumer or client. In other words, it must be customer or client driven. One huge strategy is to consider your target audience and their electronic gadgets in your design process.

A very important consideration should be paid to your content and how it is delivered to the tons of electronic devices that are used to search content and communicate with people on the internet.

We're talking about the different channels and devices (cell phones, tablets, laptops, and desktops that are used for electronic communication) must be considered for a marketing and branding campaign that hits all the cylinders and brings home good results.

Marketing in a digital world, and being good at it, calls for having all the systems, all the technologies, and all the operations in place to enable instant communication.
One of the beauties of marketing in a digital world is that it provides real-time-data.

By taking advantage of all the vital information provided by real-time data and insights gained, one can shift seamlessly from traditional marketing to marketing in a digital world.

How To Market To Teens And Adolescents In A Digital World

marketing to teens in a digital world

Teens and adolescents have a lot of disposable income. Digital marketing must be part of your overall marketing and branding mix, in order to reach this audience that has made the digital world, their world.

Therefore, those companies that are serious about reaching these demographics who have a lot of disposable income and are eager to dispose of it, must understand how to market to this group in their world.

This is their world and they have grown up in an electronic or internet world. Why is this information very important?

Then check this out: According to the Pew Research Center, 95 percent of American teens use the Internet. And according to McKinsey Global Institute Study, 'the African continent has recorded 316 million new subscribers signed up since the year 2000".

Digital engagement is huge. Similar statistics show up in other developed and developing countries.

This is their world, yes; teens and adolescents of this generation have been labeled digital natives because they live on the internet and have embraced digital technology.

You've seen them. Many young people are staying on the internet longer. Doing what? They are connected to one another through texts, Twitter, Facebook, Instagram, Tumblr, not to mention the other social media sites that you've never heard of.

The internet and social media have become an extension of their lives. This group of people likes to be in 'control' of the social life since it fulfills their developmental and social needs.

Look around you; you've seen this age group continuously immersed in digital technology.

Result oriented marketers who have taken the time to understand that the digital world has become part of the culture for digital natives are reaping huge benefits from the implementation of these social media marketing strategies.

Are you marketing effectively in the digital world?

Move From Traditional Marketing To Marketing In A Digital World

“To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller.

Corporations and enterprises that want to stay ahead of the curve in digital marketing, must develop marketing strategies that take into account how to market effectively in the digital world. Unfortunately, many companies have not accepted these realities.

Gone are the days when companies were content in having just a Post Office Box and a physical address. The world has changed, customer tastes have changed and savvy marketers are adapting to the trends.

If you're not adapting your marketing and branding strategies, what is stopping you?

Marketing strategies must be overhauled, and centralized. As companies do, they become more business-focused and more efficient. Cross-functional collaboration powers twice as many ideas.

Brands that see ahead of the curve are using this data to create a two-way communication that engages, versus the traditional, one-way digital marketing. Companies that don't want to be irrelevant have to embrace moving their marketing from digital to marketing in a digital world.

Marketing in a digital world also means having the systems, technologies, and operations in place to enable on-the-fly communication.

Take Advantage Of Real-Time Data In Marketing Effectively In A Digital World

digital marketing

One of the most important tools that marketing in the digital world brings to the table is instant and potent raw data. Acting in real time by using social and location data, in particular, gives marketers an incredible synopsis of consumers’ emotional motive.

How The Digital World Is Changing Our Idea Of News

Newspapers across the country and around the world are under intense financial pressure, mostly brought about by the internet. Many are in trouble.

In the linear, print (and television) past, that issue was pretty simple.

A journalist created the news content and published it, either on paper or on air and the job of the rest of us was to read or watch it. It was a pretty simple relationship.

The web has shattered that relationship, but not in the way that Abramson and most other conventional purveyors of the news business think.

Today, there are 1.4bn smartphones in the world. Organizations such as the New York Times or the BBC are trying to grapple with the problem of how to get people to read their papers or watch their news on smartphones. They look at the phones as platforms. But, I think they are missing the point.

Phones are actually nodes of content creation, places where anyone can make the content and report the news.

What is the value in flying a correspondent halfway around the world to report from a country where they probably don't speak the language, where they need a local fixer to get around, where they have no connection to the local history, culture or much of anything else ... and calling it news?

In an era when that was the only way to get information, it made sense. But today, there is a tsunami of primary source, on-the-spot reporting going on all over the planet. It just needs to be focused, edited and published.

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