Are You Benefiting From Bulk SMS Marketing?


digital marketing

SMS bulk marketing has become a very important marketing strategy for companies and enterprises that understand and appreciate its awesome power.

If you have considered or you are considering SMS marketing, you will learn about it and how it can save you money in your marketing and more.

In addition, you will also learn the differences between SMS and MMS. Then, we will touch on the advantages and disadvantages of both. We’ll define SMS and MMS and the major differences of both types of messaging. Are you ready?

Definition Of SMS And MMS

There are very profound differences between SMS and MMS in what kind of information or data that they can contain. SMS and MMS are defined as follows:

SMS - is an acronym for “Short Message Service”. A lot of people are very familiar with it since it describes the strictly text-based messages that people use with their mobile devices.

So, when you send or receive any kind of text based message on your mobile phone, it is considered an SMS message. When you send or receive any message as part of a group, it is called bulk SMS messaging.

MMS - is an acronym for “Multimedia Messaging Service”. MMS goes way beyond SMS. How? You see, it allows you to include videos, images, audio, etc. into your text message. Therefore, whenever you send or receive videos, images, audio, etc. on you mobile device. That is what is called an MMS message.

As a marketer, you're already thinking how you can use both SMS and MMS in your marketing and branding campaigns. Many corporations and enterprises are using both as part of their overall marketing and branding strategy. It started with SMS, but MMS is getting very common these days.

Differences Between SMS And MMS Messaging

There are quite a few differences between SMS and MMS messaging. Bulk SMS messages are sent through cellular networks. They originate from a message transferring protocol called a short message service center or SMSC for short.

From there, the SMSC attempts to send the messages to the recipients. There are mainly two ways to deliver bulk SMS messages. They are Store and Forward or the Forward and Forget.

With Store and Forward, SMSC attempts to deliver the message immediately or if not successful, it attempts to deliver it, or try again at a later time. As the name implies, Forward and Forget will try to deliver the message and if the message is undeliverable, it will discard the message immediately.

As mentioned above, SMS messages are strictly text only.

MMS messages are delivered in a completely different way from SMS messages. Much like SMS, an MMS message is delivered to something called a multimedia message service center or MMSC for short. Where MMS differs from SMS is in the delivery of the message.

If the receiving phone is on a different carrier from the sender, the MMS message is sent from the MMSC to the carrier via the Internet. Once there, the receiving carrier tries to determine if the receiving phone is MMS capable. If it is, the content is simply accessed.

If it is not, the carrier sends an SMS message to the recipient phone with a URL that contains the content. The user can then access the content at a later time from an internet capable device.

Advantages and Disadvantages of SMS and MMS

The advantages and disadvantages between bulk SMS messaging and MMS messaging are tied to the differences between SMS and MMS.

Benefits of MMS Messaging

    • Easy and quick delivery across carriers.

    • Simple text with small data size and overhead.

    • Wide array of mobile and application usage.

Disadvantages Of Bulk SMS Messaging

    • SMS delivery is not guaranteed as the messages are delivered on a “best effort” basis only

    • Strictly text without formatting.

    • Subject to different vulnerabilities such as spoofing

Benefits Of MMS Messaging

      • Rich multimedia is present in the message allowing for more aesthetically pleasing texts.

      • Allows for transfer of data, such as ring tones, over text message.

      • Ability to send text messages longer than 160 characters.

Disadvantages Of MMS Messaging

      • MMS created by one brand phone may not be compatible with another brand of phone’s capabilities.

      • Some phones may be configured poorly leading to the failure of MMS delivery

      • Because of the large amount of transferring of MMS to different networks, sending to a large group of customers can be slow.

      As you can see there are several advantages and disadvantages to both bulk SMS messaging and MMS messaging. For most purposes, the SMS will suit your needs and can even apply some similarities to MMS (such as adding a link to an SMS message to access some kind of content).

    • MMS does offer many advantages over SMS, but poses many disadvantages as well, especially with compatibility among carriers and phones. Depending on what your needs are, determine whether a platform and service offering just SMS messaging or both SMS and MMS messaging capabilities will work for you.

    If you're ready to benefit from social media marketing, as we've explained here, to boost your marketing and branding strategies, we are all ears and eager to be of help.

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