Digital Marketing Advantages |:: What Are The Benefits?


| By Wilson Moore | Tags: Lagos Digital Marketing | Social Media Management | Lagos Website Design  
effective digital marketing

Digital marketing is, without a question the most rewarding marketing strategy that continuously out-performs traditional marketing in many measurable yardsticks. Undeniably, it has awesome advantages, garnished with the most insane benefits.

If you haven't noticed how important digital marketing is in skyrocketing sales of products and services, your niche has. It should be of interest to you that what they have discovered - that the market landscape has become increasingly more digital.

In fact, your competition uses digital marketing strategies as part of their holistic marketing plan to insanely skyrocket the sales of their products or services. Are you listening?

Digital marketing is amazingly dynamic. That means that as technology continues to evolve, marketers must continue to adapt so that they can embrace warmly new marketing concepts and strategies.

Just to refresh your memory, digital marketing is a term that describes the integrated marketing services that use digital technologies to attract, engage and convert customers online.

Such marketing is done primarily on the internet and also includes mobile phones, display advertising, and any other digital medium that can be used to reach an audience.

Multiple channels like content marketing, influencer marketing, SEO, social media and online advertising are used on multiple channels to help brands connect and engage with their customers or clients.

One of the amazing beauties of digital marketing is that it is awesomely effective in uncovering the performance of marketing programs in real-time.

In a world that has become increasingly technologically savvy, digital marketing, as well as social media, are having an important impact on how businesses and organizations reap the incredible metrics on why and how people behave socially.

Tons of people are engaged in different social media platforms at any given time, irrespective of demographics or geographical region of the world.

That means that any business or organization that can benefit from digital marketing but does not embrace it, will find it extremely hard to be ahead of the curve in any relevant niche. 

However, while digital marketing has many advantages, it would be prudent to combine it with traditional marketing that has worked for you. A holistic digital marketing strategy would definitely bring awesome returns for your business.

If you have not taken digital marketing seriously, here are 11 benefits of advantages of this marketing strategy, that when implemented effectively, would skyrocket your marketing.

11 Benefits Or Advantages Of Digital Marketing


#1. Digital Marketing Levels The Playing Field

Since small businesses have to compete in a broad field that includes other similar businesses as well as large companies, digital marketing levels the playing field. With traditional marketing, the large corporations with deep pockets had the advertising advantage.

Today, any business with a solid and effective digital marketing strategy can compete with any competitor regardless of the.  With traditional marketing, a smaller company would find it difficult to match the advertising and branding advantage of its larger competitors. 

However, with digital marketing, a well crafted, a user-friendly, valuable and well thought out website with a smooth customer journey and fantastic service is king – not size.

#2. Digital Marketing Strategies Are Implemented At Reduced Costs

It is cheaper to outsource digital marketing for effective engagements than it is to pay for traditional marketing or in-house management. It should not come as a surprise you’re your business can develop a powerful online presence at a very little cost.

Effective and well planned digital strategies can easily replace costly advertising channels such as Yellow Pages, television, radio and magazine.

#3. With Digital Marketing, It Is Easy To Measure ROI

Unlike traditional methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.  For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from emails

#4. You Get Real-Time Results 

You don’t have to wait weeks for a boost to your business like you would have to wait for a fax or form to be returned.  You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.

#5. Refinement Of Your Strategy Is A Snap   

Basically, anything that you capture in your customer journey can be reported on and honed for greater success at the fraction of the cost of traditional marketing.  After all, how annoying is it to get a couple of forms returned from a mailshot. 

Marketing online enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously.

#6. Awesome For Brand Development 

A well-maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities.  The same can be said for utilizing social media channels and personalized email marketing.

#7. You Get Far Greater Exposure Than Traditional Marketing

Your digital marketing campaign can be seen anywhere in the world at a much-reduced cost as traditional marketing. Additionally, after you have optimized important keywords for search engine rankings, you begin to see a long-term return on your investment.

As you produce more compelling, relevant and useful content, it costs far less money to maintain such high ranking than traditional marketing.

#8. You Have Opportunity To Go Viral 

Digital marketing makes amazingly simple for your audience to share your content with their friends and contacts, once your content is useful. By incorporating social media share buttons on your website, you can use email newsletters and social media to reach tons of people.

#9. Digital Marketing It Is Not Intrusive 

Unlike traditional marketing, digital marketing is not intrusive. There are no unsolicited phone calls, junk mails or unwanted sales people trying to knock your doors down. Those that receive your digital content, have the option to opt in or out of your email communications.

Since they are the ones that searched and found your website, they are happy to spend time with your relevant content.

#10. You Get Greater Engagement With Your Audience 

With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market.   

So it doesn’t take long for good publicity to enhance the prospects of your business.

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