9 Benefits Of Digital Marketing You Should Not Ignore
Are you ignoring the benefits of digital marketing?
Nobody should be surprised that the marketplace has become progressively more digital as technology continues to develop. The benefits of digital marketing are becoming more widespread every day because your peers are loving them.
Tons of folks are taking note!
More and more consumers are researching and buying products online. According to Forbes, most customers, in fact, 82% of them conduct research online. A third of survey respondents believe that their website draws customers to the stores.
Additionally, TechCrunch reports that 79% of people shop online.
Further, according to Money Magazine, 'The number of Internet users has increased from 738 million in 2000 to 3.2 billion in 2015, according to a new report from the International Telecommunication Union.
That’s a seven-fold increase that brought Internet penetration up from 7% to 43% of the global population'.
Question: How do you reach these many eyeballs? Here’s the answer: digital marketing.
With tons of people on the internet, you can appreciate why more and more businesses and organizations are using digital marketing strategies to effectively reach and engage their target consumers online.
In fact, according to Statista, U.S. digital marketing spend will rise to about $332 billion by 2021. Companies and organizations are willing and eager to spend such insane amount of money.
The reason they do that is because they have discovered that digital marketing strategies have proven to be the most cost-effective way to reach prospective customers.
As a brilliant marketing strategy that is used in the promotion of products or brands through different channels of electronic media, digital marketing is indeed profoundly beneficial.
A highly appreciated aspect of digital marketing that differs significantly from traditional marketing is that it involves the use of platforms and methods that make it ridiculously easy for a company or enterprise to analyze their marketing and branding campaigns in real time.
So, in other words, companies that use digital marketing are able to monitor in real time, what kind of information that visitors to their websites are viewing. Not only that, they get to see how many times they viewed the information and for how long.
Amazingly, in real time, you can see campaigns that were successful and marketing campaigns that didn't do so well. We're getting to the meat of this article. As you can see, your business or organization needs to take advantage of these benefits of digital marketing:
#1. Digital Marketing Strategies Is The Most Cost-Effective Way To Market Your Business
It is true that some marketers invest in paid ads online, however, the cost is still cheaper when compared to traditional marketing. An effectively planned and executed digital marketing campaign can reach the target audience at a fraction of the cost of traditional marketing tactics.
Interestingly, the world of marketing is moving away from traditional marketing such as TV ads, billboards, and mail-outs to cost-effective digital marketing strategies.
Because of the cost-effectiveness of digital marketing, there has been much emphasis placed on email marketing, web tracking, PPC, and SEO.
You would agree that digital marketing is rapidly growing in popularity due to its effectiveness at engaging clients and leads through accessible means.
#2. Digital Marketing Campaigns Are Easily Measured
With traditional marketing, how would you know if your flyes, billboards, radio or TV ads are working? There is no effective way of knowing.
On the other hand, with digital marketing, you get solid, trackable, measurable and reliable reports on your campaigns. For example, the metrics show you the exact results of how many people opened your email or clicked a specific link.
The analytics show you in real-time how effective your campaign has been and if some tweaking or adjustments are needed.
Additionally, the analytics gives you detailed information about how your customers use your website, what devices or even browser that they used in order to respond to your advertising.
Website analytics can be set up so that you know exactly even in real-time how much money you make from each of your digital marketing strategies.
#3. Digital Marketing Makes It Easy To Have A Local And Global Reach
A very peculiar benefit of digital marketing, when compared to traditional marketing, is that digital marketing content can be targeted on a local demographic.
At the same time, such content will while still help your brand get exposure globally since the content is accessible from all around the world via the internet.
Take for instance a digital marketing campaign that is crafted to highlight an event that your company is hosting in Lagos in a few months.
It is true that campaign would be seen by local residents of Lagos since the city hosts millions of tourists each month. Some people might have seen your advertisement online and decide to attend the event if they are travelling to the city at the same time.
However, though your target audience may be local, your company benefits from the global reach of a digital marketing presence. Conversely, traditional advertising campaigns are limited to a local audience. That invariably limits your global growth potential.
Digital marketing strategies allow you to find new markets as well interact globally for only a fraction of the cost of traditional marketing.
#4. Digital Marketing Levels The Playing Field
Digital marketing levels the playing field. Traditional marketing is designed for the 'big boys' with deep pockets, not the little guy. Big companies and organizations with tons of money can buy TV spots, billboards, and radio time.
With the ability to buy TV and radio advertisements, they can also send out many flyers and mailers to every address in the book within any chosen range from their business address.
Unfortunately, small companies just don’t have that ability to compete with big companies or organizations.
Enter digital marketing.
Since digital marketing strategies generally costs are much lower than traditional marketing costs associated with them, digital marketing makes it ridiculously easy to compete with large companies in the digital landscape.
The use of digital marketing eliminates the ability for large companies to drown out smaller businesses. When you’re on the same playing field, consumers have equal access to you. This gives them the chance to choose you, rather than opting for what appears to be the only available option.
#5 Digital Marketing Helps You Reach Your Customers On Social Media
Even though 'digital marketing helps you reach your customers on social media' is #5 on our list of benefits of digital marketing, many online marketers consider social media as the most important of all the benefits of digital marketing.
No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook or Twitter.
Emarketer reports that 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.
With digital marketing, you can target and engage with any demographical slice of over 4 billion eyeballs that fit into your overall marketing plan. On these platforms, you can combine content promotion and paid advertising to achieve your marketing goals pretty quickly.
It would interest you to note that social media networks like Facebook, Twitter and LinkedIn offer highly-developed targeting options. These advanced options make it easy for you to reach your target audience that is most likely interested in your products or services.
Further, social media also provides an awesome platform that makes it amazingly easy to connect, interact or engage with customers or clients.
It also gives you an opportunity to showcase your brand on a personal level with those that connect with you.
#6. Rock-Solid Digital Content Produces Results That Last
Any digital content that’s crafted with the main purpose of promotion through digital channels, can achieve initial success upon release. So long as the content is optimized and remains on the website, it has the potential of being ranked high by search engines.
In addition, any content that is posted online has the potential of lasting for a long period of time, especially if the content is promoted massively and ruthlessly on other digital platforms.
A 30-second TV or radio spots cost a lot of money and are quickly and easily forgotten at the end of the contract. On the other hand, digital content lives on your website and has awesome potential of producing immense results for years to come.
Evergreen content can provide a huge boost to your business since your marketing budget for digital content continue to provide returns on the investment even past the original month in which money is spent on content.
#7. Digital Marketing Can Help You Go Viral
No flyer or billboard advertisements has gone viral. Really, how often do your marketing flyers get passed around instantly by your customers and prospects? In other words, traditional marketing strategies don't go viral.
Just to refresh your memory, viral marketing is when content on a brand’s product or service is repeatedly shared on digital platforms from one Internet user to another. The beauty of content is that it can be an amusing song, game or story that is shared on social media.
Going viral on digital marketing channels is an awesome way to skyrocket your brand presence and attract new customers pretty quickly.
By using social media share buttons effectively on your website and through emails and social media channels, your high-quality and engaging content can be shared incredibly quickly by your audience.
For instance, an average Facebook user has 190 friends. Out of that number, an average of 12% sees their liked posts. That means that your one message has actually been seen by 15 new prospects.
If a number of them also like and share your amazing content and their friends do the same, you see how viral we're going with this? That's why high-quality content is so important.
#8. Digital Marketing Makes It Easy To Personalize Content
A personalized relationship marketing strategy recognizes customers and prompts them to engage with your brand. Digital marketing efforts can be configured to deliver personalized data-driven content.
That can be achieved with email marketing and site personalization that takes advantage of real-time customer data.
This behavioral data is collected when target audience engages with you through relevant, useful, interesting, perhaps entertaining content that you crafted.
As they interact with you through your digital channel, you can collect and analyze data from mobile, web, email, and customer information.
So if your customer database is linked to your website, you can welcome any visitor with targeted offers. As they continue to buy from you, the more opportunities you have to tweak your customer profile so that you can market more effectively to them.
What Digital Marketing Channels Should You Use?
It is prudent that before you even think of planning your effective digital marketing strategy, that you understand the different digital marketing channels that your niche is using.
By taking the time to identify what channels will work best for your business and implementing them in your overall marketing strategy, you will boost your business insanely.
Most marketers consider the internet the heart of digital marketing, and for good reasons. But there are other channels or platforms. The internet is one of many digital marketing channels.
These channels include text messaging, SMS, MMS, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Components Of Digital Marketing To Use
As you analyze the global digital landscape, you might have noticed that one of the mistakes that many companies are making is not investing in their digital marketing efforts to support the overall marketing objective.
For most companies and organizations, not having a digital marketing strategy leaves lots of potential money on the table by not reaching the target audience through all relevant digital channels. This is an overview of 5 digital marketing channels that will boost the sale of your products or services.
#1. User-Friendly And Responsive Website
As your digital storefront, your website is an important part of the digital marketing arsenal. If your website is designed correctly, it will make all your marketing efforts more effective.
From the get-go, it is important to build a website strategy that aligns with your brand platform. Your website should be crafted with purpose towards a specific goal. This makes it easy to communicate your value. In today’s digital landscape, your website must:
#2. Social media marketing
Social media marketing, or SMM, is an online marketing strategy that uses social media websites like Facebook, Twitter, YouTube, etc. to engage with a target audience in order to achieve defined marketing and branding goals.
Using social media tools, you can encourage your target audience to share opinions, participate in discussions and engage with others in real time. As such, social media marketing can be the best way to market your brand or company, and connect with your customers.
However, know that all digital marketing tools have different purposes. They are tools and there are many of them. Therefore, you’ll need to identify your company’s goals and your targeted audience before you get started.
The kind of content that you can promote or share on social media sites for your digital marketing and branding engagements include text, videos, and images.
#3. Search engine optimization
Content is the reason why a search was created. That means that when a person starts to search for products, services, companies or brands, they start online.
In fact, up to 93% of online experiences begin with a search engine. People use search engines to look for information about a brand, product or services, and up to 59% of search engine users each month find a local business to satisfy a particular need.
SEO activities include keyword research, crafting high-quality content, use of effective headlines, making use of both on-page and off-page optimization, linkable assets creation, organic link building and other relevant activities.
Search engine optimization is the art and science of having the content of website rank high on an organic search of search engine results.
A well designed, SEO optimized and a well-promoted website is a digital marketing and branding strategy that the results can be measured with much delight.
#4. Email Marketing
As the name suggests, email marketing involves the marketing of your products or services to your targeted audience through e-mail. E-mail marketing is an awesome way to gain new customers or improve relationships with existing customers.
E-mail marketing campaigns are excellent for companies that may not have deep pockets. It also makes it easy for companies to promote other marketing channels effectively.
However, building an effective customer database and crafting amazing newsletters on a consistent basis is not for the faint of heart.
In addition, since most people's inboxes are full, not all your customers may have the patience to go through your e-mails. And if you persist in sending multiple e-mails, it may irk your audience.
The result, they may end up marking your e-mails as spam. The solution is to find the right balance and avoid sending e-mails that go with the line ’Do not reply’.
Have a specific e-mail that is linked to your domain since engaging with your customers is of prime importance.
Any effective and solid digital marketing strategy requires a strong email strategy. With email marketing, you have one of the most effective ways to educate a large and targeted audience about your products or services.
A successful email marketing strategy will:
#5. Affiliate Marketing
Wikipedia defines affiliate marketing this way: "Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts."
So Affiliate marketing is performance-based marketing that involves a business owner and one or more websites or affiliates.
How this works is that the affiliates place advertisements on their own websites to market the business owner’s goods or services. The affiliate gets a percentage of profits for his efforts.
Adding an affiliate marketing campaign for your company is generally a good business move. You get massive coverage at no additional costs. Additionally, you also get more exposure when more websites are affiliated with your business.
There are three ways that affiliates can make money. They are: Pay Per Click, Pay Per Sale, or Pay Per Lead. This means that your brand is advertised for free and you only incur a cost when a previously agreed action takes place.
Such action could be when a user clicks on your advert on the affiliate’s website, or when a user is led from the affiliate website to your website and purchases a product or service.
Why Is Digital Marketing So Important To Marketers?
Digital marketing is very important to marketers because we're living in a digital world and so are your consumers. You see, your consumers have access to tons of information any time they want it, and anyhow they want it and any place they want it.
It used to be that when you said 'digital' people thought of "nerds" or young people. Today, young and old, are handling both business and pleasure activities through some digital channel and on any number of devices.
They expect you to be where they are - in their digital world. Additionally, when you make your presence known in their digital channel, they want that experience to be tailored just to them! A tall order, huh?
The days when all the information people got about your product or services is what you told them are gone.
You see today, consumers are exposed not just to what you want them to know about your product, services or brand, but they are also interested in what the media, friends, relatives, peers, etc., are saying about your enterprise as well.
Since they are more likely to believe them than you, digital marketers need to take the following points into consideration:
Your marketing strategies must be conceived and implemented with the realities of the digital world. That means a thorough understanding of your target audience.
When you market in a digital world, it means having all the systems, technologies, and logistics on deck so that you'll be able to handle on-the-fly communication.
Marketing in a digital world means having the systems, technologies, and operations in place to enable on-the-fly communication.
That is why brilliant marketers that want to boost their business, appreciate this sea change think of all marketing as digital -- or, at least, having a huge digital component to it.
Use digital marketing to manage customer relationships across all channels
In as much as digital marketing is important, other forms of
marketing should not be neglected.
Just as it is important to know your customers; it is even more important to know them better than anybody else.
That makes it a winning campaign knowing where, when and how they are most receptive to your marketing and branding message.
That means that the marketer should be able to narrow down the preferences of the clients across multiple channels- web, social media, mobile, direct mail, the point of sale, etc.
Seasoned digital marketers use this kind of information to create and anticipate consistent, coordinated customer experiences that move customers to buy.
The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.
The digital world is full of information and your customers or clients have access to tons of information about any product they want, anytime, anywhere.
People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers that are tailored to their needs and preferences.
Looking to begin your digital marketing journey? Have questions?
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