8 Insane Digital Marketing Strategies That Will Put Your Marketing On Steroids

 

| By Wilson Moore | Tags: Lagos Digital Marketing | Social Media Management | Lagos Website Design  

Are you ready and eager to use amazing digital marketing strategies to skyrocket insanely your organic website traffic to a most awesome and result-oriented level?

Still, are you interested in ridiculously skyrocketing the number of eyeballs your website and pages arrest their attention per day as well as being ahead of the curve in your niche as far as digital marketing strategies are concerned? Tall orders you might opine! Cool.

Please permit me to ask you another great question: 'are the fears of digital marketing strategies stopping you from taking advantage of this most cost-effective, awesomely successful and consistently potent marketing strategy'?

Those are thought-provoking questions that need answers, don't you agree?

But you don't have to feel apprehensive or embarrassed about embarking on effective digital marketing journey. One thing is clear though, you cannot deny the fact that the days of cold-calling, knocking on doors, and using traditional advertising are over.

Still with me?

Now you can understand and appreciate why those in your niche who have warmly embraced and are consistently implementing effective digital marketing strategies are reaping admirably awesome results.

How about you?

Why should you be using digital marketing as part of your holistic marketing plan?

The facts that I am going to present in this article should inform, impress and convince you on why you should make digital marketing the most important tool in your overall marketing toolbox.

While the US internet user spends on an average, a generous dose of 32 hours a month, the rest of the global internet users spend an average of 18 hours a month. Are they spending that time engaging with your website, social media platforms or other online activities that feature your products or services?

The simple fact that there are so many eyeballs online at any given time is a great reason why you need an awesome digital marketing strategy. But, if that doesn’t click for you, keep reading.

Before we dive into those digital media marketing strategies that will insanely boost your overall marketing, let us refresh our minds on what digital media marketing is.

Digital media marketing is the promotion of goods, services or brands through an electronic device.

"Wikipedia.org defines Digital marketing this way: “Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.”

It is estimated that the third of the population of the world would use a smartphone by 2017. Source: Trusted Reviews

I am saying that in just two years from now, over 2 billion people will be using smartphones. That is just smartphones.

Since Digital marketing is more than smartphones, when you add up all the billions of people that are engaged on their personal computers, cellphones, tablets and game consoles, you get a clear picture of where your marketing should also be - in the digital world.

Guess what?

Whether your audience is young or old, you can count on them to be engaged whether in business or pleasure 24/7, through some kind of digital channel, platform or device. I must add, engaged with your competition. How about that?

Not only are people doing business on the internet, but they expect every company to be engaged in social media marketing too.

Additionally, in their world, they expect you or your company to craft for them, incredible digital experiences that are creative, entertaining, informing, useful and relevant garnished with a heavy dose of personalization.

Here are 8 serious digital marketing strategies that if applied brilliantly and consistently, will boost your brand awareness and ridiculously skyrocket public sentiment towards your company, products or services. Here we go!

8 Strategies To Consider When Marketing In The Digital World

Effective marketing strategies are those that are consumer or client driven. That means that as you consider your target audience, you also pay attention to the different devices like cell phones, tablets, laptops, and desktops that they use for electronic communication.

In order to market hitch-free in a digital world, all the systems, all technologies, and all operations must be in place to enable a seamless communication.

By taking advantage of all the amazing information that you get from real-time data and insights, digital media marketing provides a unique strategy to use as you move from traditional to marketing in a digital world.

In writing this article I had to admit that knowing whom you are solving their problems is the most important of all the other strategies. Some will tell you that it is the website.

However, to be incredibly successful, you need a detailed and awesome understanding of your target audience. In marketing mumbo jumbo they call that customer persona or avatar. Le's get serious then.

#2. Don't You Forget That Teens And Adolescents Own The Internet

Digital marketing must be incorporated into the overall strategic marketing and branding of companies that are serious about reaching these demographics who have a lot of disposable income and are eager to dispose of it.

Though a great deal of attention has been paid to the habits and behaviors of Millennials (those born in the 1980s and 1990s), another generation of digital natives is coming of age. This is their world; they have grown up in an electronic or internet world.

Check this out: According to the Pew Research Center, 95 percent of American teens use the Internet. This is huge. Similar statistics show up in other developed and even developing countries.

Additionally, global internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable via Cisco.

It is projected that internet traffic will get close to 1 zettabyte per year this year — that is equivalent to all the digital data that existed 5 years ago. Also, internet traffic is expected to more than double in the Middle East and Africa.

You've seen them. And we all got them. These are young people who are staying on the internet longer than their older brothers and sisters. Doing what? Connected to one another through texts, or videos, BBM chats, etc.

They are on Twitter, Facebook, Instagram, Tumblr, and other social media sites that you've probably never heard of.

Result oriented marketers who have taken the time to understand the behaviors and buying habits of these digital natives are reaping huge benefits from the implementation of these social media marketing strategies. They have seen their growth skyrocket as if they were on steroids.

However, to be incredibly successful, you need an awesome digital storefront (website) as the hub of all your offline and online marketing activities.

You cannot a physical store without knowing whom you are building it for. Toys R Us website is different from Home Depots. You already know why.

One sells to young folks and their parents and the latter sells to homeowners or contractors. You got the gist. So, why is your an amazingly user-friendly and responsive website so important in your digital marketing journey?

#3. Why Your Website Is The Most Important Part Of Your Digital Marketing Efforts

website design and development

A stunning user-friendly and mobile-friendly website reflects your brand and if it offers amazing content it arrests the attention of your audience. It is the place where most people should interact with your business.

All your online and offline marketing activities most likely send the audience to your website. People come to your website whether to get information about your services and products, to make bookings or purchases and to get information on how to contact your company or brand.

A website without an effective SEO will not appear organically in the top spots on a SERP (search engine results page) and therefore won’t generate many clicks from Google, Bing, and other search engines. 

Please use the following candid questions to review the effectiveness of your website:

After you've created an awesome digital storefront and a solid base of operations, it’s time to start creating content. Content is everything to online users these days.

Quality content is the most important thing on your website. Your online customers turn to the internet for awesome content that is useful, beneficial and relevant to their needs.

Amazing content is what sets your website apart from your competition and if it is engaging, it delivers the right message into the hearts and minds of your customers. Content primarily determines whether your website is successful or not.

In the long run, content wins the wallets of your customers. All other components of your website whether they be design, visuals, videos, etc. provide a secondary support role. If a website has effective taglines, great design will only enhance their effectiveness.

A design itself does not sell any products or services. The content of your website should always begin with proper market research. First, you should determine your high-value customers (HVC) and define personas for your website. We've already talked about personas or avatars.

The usefulness, shareability, and overall goal of any piece of content (whether it be written, video, graphic, or audio) distinguishes its reception from customers and ability to perform on your website. It also convinces them you are an expert (someone they can trust), so they want to buy your products.

Are you ready to market in the digital world?

#5. Digital Marketers Love Videos

Are you marketing with videos?

Many marketers are using the potent power of video marketing strategy to promote, brand, and grow their online business insanely. The reason is that more consumers are interacting with videos today than ever before.

In 2018, it’s urgent and vital that you boost and ramp up your video marketing efforts to connect with your target audience.

The research is out, if you are not using videos in your marketing, tons of companies are, including your competition. So the most important question is, how are companies and institutions in your niche using videos to skyrocket the sales of their products and services?

The answers to those questions would help you make an informed decision on whether or not to use videos as part of your holistic marketing plan.

So, why use videos?

From the statistics provided by Wyzowl, 63% of businesses are using video as a marketing tool. The information they provide shows that out of those they surveyed, 82% of businesses feel that video is an important part of their marketing strategy. Many companies believe that video gives them a good ROI.

It is not only awesome ROI that videos provide, there are many convincing reasons why video marketing is the way to go. This article highlights why video is one of the most versatile and profitably insane digital marketing tools you should be using now.

#6. Social Media Marketing And Management In A Digital World

social media

Whether it is videos, text or infographics, many businesses are publishing content as a way to skyrocket traffic to their websites. However, many are no getting the exposure or engagement they could from each piece of content they create.

People that follow you on social media are 3x more likely to purchase from you. Social media marketing is all about developing trust and building a long-lasting relationship with your target audience.

However, in order to get to this point, you have to build an audience of followers. Most importantly, an audience of followers that engage with your brand.

To build your audience on social media, you have two options:

1. Paid Advertising

Social media paid to advertise is the quickest, most targeted, and most efficient way to grow your targeted audience on specific networks through demographic information. It is effective if it is done right.

On the other hand, pushing paid content in front of random social media users isn’t going to immediately work or perform well at all. You have to be strategic with your ad spend, content selection, targeting frequency and audience demographics.

In fact, digital advertising has become a major part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year.

Look at these facts: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016. That number is expected to rise to more than $82 billion next year and more than $113 billion by 2020.

Most people are not surprised that social media juggernaut, Facebook, is one of the biggest players in digital advertising. That makes it incredibly high to deny that social media advertising is front and center in the digital ad world.

In fact, Facebook blows all other digital properties out of the water when it comes to display ad spending, capturing 35.4 percent of total display advertising spending in the U.S.—a whopping $11.93 billion (second-place Google, by comparison, will take in just $4.79 billion).

2. Maximize Organic Opportunities

Growing your website audience organically is not for the faint of heart. You will have to be patient as you go through the learning curve and as you put in some hours to push your brand. You can also outsource your social media management.

On the other hand, if you’re ready to roll up your sleeves and do the hard work, use these proven to work organic methods to grow your page.

  • Groups

    A group is a feature in many social media networks like LinkedIn, Twitter, Facebook, which allows users to create, post, comment to and read from their own interest- and niche-specific forums, often within the realm of virtual communities.

    First of all, join industry-specific groups and add value to the members. After that, you can indirectly promote your brand and capture more followers. However, be certain to make sure you add value before you promote your page.

  • Following

    Join the social media platforms where your target audience is. This should not be a problem since you already know this because you’ve built your customer avatar and know what they like. Start following people who match your customer avatar, and you will find that many people will follow you back.

  • Hashtags

    A hashtag is created by including the symbol “#” in front of a word or words without spaces. A hashtag is a label used on social media sites that help your audience to find your content. Companies and individuals can use hashtags to reach their target audience and to help them filter information.

    Since they are that important use them in every post that you publish. It should be noted that tons of people search hashtags daily for content. If your business uses hashtags that align with your content, you will increase your brand visibility and likely see a bump in followers.

  • Content

    It should not be overly emphasized that content is the reason people search the internet in the first place. Craft and post epic content that your audience will love and share. Use your customer avatar and post content that is interesting to your audience. If your audience shares your content, you will also reach more people and see an increase in followers

 

#7. Digital Intelligence - The New Guidepost Of Digital Transformation

digital intelligence

Photo credit: Pixabay

The digital marketing landscape was all abuzz after Forrester Research made the astounding statement that web content management was now part of a larger category they dubbed Customer Experience Management (CXM). Their logic was reasonably clear -- it is difficult to manage content in the absence of really understanding the customer.

Forrester defines digital intelligence as: "The capture, management, and analysis of data to provide a holistic view of the digital customer experience that drives the measurement, optimization, and execution of marketing tactics and business strategies".

As tempting as it is to transform and adopt new technologies simply for technology’s sake, this approach will never help build a successful digital business.

We are living in a world that is so dynamic that every decision made must be a strategic one. That means that every decision made, must clearly align with company's mission, vision and a clearly mapped customer journey – especially when it comes to technology.

However, in order to be successful, there needs to be a way to measure progress.

In the simplest terms, this is no longer an age where leaders can afford to make gut-based decisions or throw something at the wall to see what sticks.

This is an age where leaders need communication and cooperation at every level of the company to ensure all are aligned and committed to forward movement.

Much like a rowing team, they need marketing, tech, data, finance and the CEO working closely together to determine where the company is going, why and the best way to get there

#8. Use Metrics To Measure The Success Of Your Digital Marketing Efforts

A positive return on investment is the goal of every digital marketing campaign.

However, while the bottom line of digital marketing is to increase profits, you would agree that not every campaign directly leads to dollars and cents. You might create one campaign to raise awareness of your brand, while the other ones might be to bring visitors to your blog.

In the long run, all well-executed campaigns would help increase profits, but short-term results can’t be quantified with monetary values.

The metrics that are most important for you to track depend on your type of business, model, stage, goals, etc. For the most part, though, data is powerful and great for informing decisions. 

For example. marketing metrics provide information to improve the effectiveness of marketing campaigns and optimize marketing spending.

This begs a very important question – how do you know whether your digital marketing efforts are successful? Here are a few steps in measuring your digital marketing metrics.

Step 1: Capture the Right Digital Data

What results are your company’s marketing efforts producing? You might think that you are doing pretty good, but the truth is often told by your data analytics.

With tons of information available through digital sources, different size of businesses, industry and location can use the right data to generate amazing insights to inform their marketing strategy.

The information you glean from your marketing metrics can drive meaningful changes for optimizing your campaigns across several channels.

However, in order to realize this potential, businesses have to understand what information they’re looking for. There are tons of data to consider and all of them are not of equal importance.

Step 2: Determine the Marketing KPIs to Monitor

In business, Key Performance Indicators (KPIs) help companies and organizations see the big picture.

It also helps them evaluate their strategies so as to better adjust them. Measuring digital marketing KPIs is one of the crucial functions of a marketing department.

No matter what kind of business you’re in here is four metrics that are worth your time.

Total Blog Traffic

While blog traffic doesn't tell the whole story, but it equals conversion opportunities for your brand. In addition, while you can not see exactly the quality of this traffic in a single number, there are some implications of this data that is worth considering.

For the most part, more blog traffic indicates that your company is doing a better job of driving brand awareness. It also represents your cumulative performance across a range of marketing channels, both traditional and digital.

KPI’s include metrics around how often the brand is seen, such as impressions and views of ads, visibility in social news feeds, and the volume of non-bounce email receipts.

CTA Click-Through Rates

It's great to get traffic to your website, but is your target audience taking the next step? Unlike total blog traffic, click-through rates on calls-to-action can start to shed some light on the quality of your audience.

After you've looked at your data and you see that you're getting click-throughs at a decent clip, it shows that your marketing efforts are likely on-point.

Conversely, if your click-throughs are not decent, then you need to consider whether you’re reaching your target audience, or if your targeting strategy needs change.

Further, it’s also possible that other parts of your strategy, such as the content, sales pitches or other marketing elements, need o be tweaked. This metric won’t tell you what’s wrong, but it will lead you down a path toward solving the problem.

Traffic Sources

If the number of traffic sources you have is high, it indicates that you have a more diversified strategy. It means that your strategy is effective in driving traffic from a wide range of sources.

This can show how effective traditional channels, as well as digital outlets, are in boosting traffic. You would agree that this is a critical metric for companies of every size.

It is important that your brand not become too dependent on a single source of traffic. Diversification will prove more stable over time and support brand awareness efforts.

Return On Investment (ROI)

This metric shows how the effort was worth the return. Here, the value of the conversion will be weighed against the cost of maintaining the program infrastructure and will provide insight into opportunities for optimization or expansion.

So now it’s time to take a look at your strategies. Review your campaigns and determine what each one is intended to achieve.

Make sure the traffic sources, page elements, and goal completions are being tracked properly in your analytics tools and begin building the dashboards that will show how your campaign is performing.

Conclusion

By paying attention to your data and analyzing trends discovered from analytics, you can uncover the obstacles and opportunities faced by your brand. As you leverage this information you can construct marketing strategies that keep users engaged and increase conversions.

Finally, how your site performs may not meet the “industry standards” but that doesn’t mean that what you’re doing isn’t working.

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