4 Insane Digital Marketing Strategies That Will Put Your Marketing On Steroids
Are you interested in insanely skyrocketing your way and being ahead of the curve in digital media marketing strategies? Are the fears of digital media marketing and all those challenges that you don't even know about, stopping you from taking advantage of this awesomely successful marketing strategy?
If you answer yes, to any or both questions, then you’ll want to read every single word in this article.
Before we get into those strategies of digital media marketing that will boost your overall marketing, let us refresh our minds on what digital media marketing is.
Digital media marketing is the promotion of goods, services or brands through an electronic device.
Wikipedia.org defines Digital marketing this way: “Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.
Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.”
It is estimated that the third of the population of the world would use a smartphone by 2017. Source: Trusted Reviews
I am saying that in just two years from now, over 2 billion people will be using smartphones. That is just smartphones. Since Digital marketing is more than smartphones, when you add up all the billions of people that are engaged on their personal computers, cellphones, tablets and game consoles, you get a clear picture of where your marketing should also be - in the digital world.
Whether your audience is young or old, you can count on them being engaged in both business and pleasure 24/7, through some kind of digital channel, platform or device. I must add, with your competition.
Not only are people doing business on the internet, but they expect every company to be engaged on social media marketing too.
Additionally, in their world, they expect you or your company to craft for them, incredible digital experiences that are heavy on personalization.
Here are 4 serious digital marketing strategies that if applied brilliantly and consistently, will boost your brand awareness and insanely improve public sentiment towards your company, products or services.
4 Strategies To Consider When Marketing In The Digital World
Effective marketing strategies are those that are consumer or client driven. That means that as you consider your target audience, you also pay attention to the different devices like cell phones, tablets, laptops, and desktops that they use for electronic communication.
In order to market hitch-free in a digital world, all the systems, all technologies, and all operations must be in place to enable a seamless communication.
By taking advantage of all the amazing information that you get from real-time data and insights, digital media marketing provides a unique strategy to use as you move from traditional to marketing in a digital world.
#1. Marketing To Teens And Adolescents In A Digital World
Digital marketing must be incorporated into the overall strategic marketing and branding of companies that are serious about reaching these demographics who have a lot of disposable income and are eager to dispose it.
Though a great deal of attention has been paid on the habits and behaviors of Millennials (those born in the 1980s and 1990s), another generation of digital natives is coming of age. This is their world; they have grown up in an electronic or internet world.
Check this out: According to the Pew Research Center, 95 percent of American teens use the Internet. This is huge. Similar statistics show up in other developed and even developing countries.
Additionally, global internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable via Cisco.
It is projected that internet traffic will get close to 1 zettabyte per year this year — that is equivalent of all the digital data that existed 5 years ago. Also, internet traffic is expected to more than double in the Middle East and Africa.
You've seen them. And we all got them. These are young people who are staying on the internet longer than their older brothers and sisters. Doing what? Connected to one another through texts, or videos, BBM chats, etc.
They are on Twitter, Facebook, Instagram, Tumblr, and other social media sites that you've probably never heard of.
Result oriented marketers who have taken the time to understand the behaviors and buying habits of these digital natives are reaping huge benefits from the implementation of these social media marketing strategies. They have seen their growth skyrocket as if they were on steroids.
Are you ready to market in the digital world?
#2. Move From Digital Marketing To Marketing In A Digital World
Time must be taken to develop marketing strategies and tactics that have taken into consideration how to market successfully in the digital world. Disappointingly, many thought leaders, CEOs, MDs and owners of companies and enterprises have not accepted this truism.
What an unfortunate anachronism in a world moving at the speed of a click.
To be truly effective then, marketing strategies must be overhauled, and centralized. As companies do, they become more business laser focused, efficient and productive. Cross-functional collaboration powers twice as many ideas and makes your banker happy to see you.
That is why brands that see ahead of the curve are using this data to create a two-way communication that engages, versus the traditional, one-way push, push marketing.
Companies that don't want to be irrelevant but are poised to be dominant in their niche, have to embrace and kiss moving their marketing from digital to marketing in a digital world.
Marketing in a digital world also means having the systems, technologies, and operations in place to enable on-the-fly communication.
#3. Take Advantage Of Real-time Data In Marketing In A Digital World
One of the most important tools that marketing in the digital world brings to the table is instant and potent raw data. Acting in real time by using social and location data, in particular, gives marketers an incredibly HUGE synopsis of consumers’ emotional motive. Real time marketing is one of the most potent benefits of digital marketing.
That is because as the world becomes increasingly more social and mobile, agencies and brands have the power of advertising on Facebook, Twitter, and LinkedIn and really engage with each customers at the right time, on the right device and on the right channel. You can do so with the most compelling, useful and engaging message.
In other words, you are given the responsibility to deliver the right experience immediately. What an awesome challenge and opportunity.
#4. How The Digital World Is Changing Our Idea Of News
The digital world has created its own way of how information is crafted and delivered. Today, nearly half of all Americans get some form of local news on a mobile device. Moreover, a whopping 46% of people got their news online at least three times a week.
Furthermore, online news sources officially surpassed print newspapers in ad revenue in 2010. Now because of online news, we're getting more breaking news than ever before. And thanks to social media, we're getting news as it happens—sometimes even before news organizations have a chance to report it.
Newspapers across the US and around the world are under intense and constant financial pressure. Why? Because of the internet many are in trouble. A bunch of them are closing.
In those days when you had linear, just print and television, getting the news out was pretty simple. All journalists had to do was create the news content and publish it. It was then put on paper or on air, and our job was just to read or watch it. That was a pretty simple relationship.
The internet crushed that relationship.
Today, there are 1.4bn smartphones in the world. Organizations such as the New York Times or the BBC are trying to grapple with the problem of how to get people to read their papers or watch their news on smartphones. They look at the phones as platforms.
In the digital world, phones have actually become HUGE nodes of content creation. With smartphones, anyone can make the content and report the news at an incredibly fast speed.
Not only that, but digital marketing has also greatly increased relevancy. Today, you can laser focus a message to very specific audience, offering them relevant content.
Further, the reach of the campaigns has also greatly increased. There are so many ways that your audience can access media. Whether the channel is through Facebook, YouTube, news websites, via mobile or tablet apps, any strong idea can spread pretty quickly.
If you are very serious about using digital media marketing strategies to unleash a barrage of highly shareable content that is GUARANTEED to put your brand on the global map. Do yourself a solid. Please contact us:
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