11 Insanely Simple Reasons Why You Need To Be Using Email Marketing Now!
Are you candidly, sincerely, and seriously considering using email marketing to skyrocket your brand's awareness and or to help you sell tons of products or services?
If email marketing has consumed your thoughts lately, that is awesome and noble.
But the important question then is: Why are you still sitting on the fence?
Is it because like many other business owners and marketers that I've come to know; just like them, you've concluded that email marketing is dead.
Why do you think that many small and mid-sized business owners have come to that erroneous conclusion that email marketing is dead?
That is a great question.
The answer is why this thoroughly researched and compelling information is designed for you and other small and mid-sized business owners who are leaning towards using email marketing as an essential part of their overall marketing strategy.
So grab you a cup of coffee and some pop corns and let's roll.
I will share with you how these email marketing strategies can benefit you and make tons of people happy, including your banker.
Additionally, this article informs you that implementing an effective email marketing strategy doesn't take a rocket scientist.
Then I will garnish all that with must-have email marketing resources or tools that you would need in order to get started immediately.
I mean every resource that you would need and more!
Still, many small and mid-sized companies breathe and think mainly social media.
And what has been the result?
They think that social media marketing is the best of all marketing strategies in bringing the best ROI.
While ridiculously informed, they astonishingly conclude that email marketing or any other marketing strategy for that matter but social media marketing is dead.
Is that how you feel? But what are the facts?
Glad you asked. Happily, the convincing data-driven facts reinforce what some of the top players (the big boys) in your niche have always known.
And that is - that email marketing is not dead! In fact, it rocks!
In case you didn't get the memo, an effective email marketing strategy is where you spend peanuts and not get monkeys, but you get amazingly HUGE returns.
We are talking about your business or brand reaching your target audience at a place that is ridiculously easy for them — and that is their inbox.
There are plenty of data that back up the benefits or advantages of email marketing. For instance:
MarketingSherpa reports that a whopping 91% of adults in the US like to receive promotional emails.
According to McKinsey, email marketing is more effective than Facebook and Twitter combined in acquiring new customers.
11 Insanely Simple Reasons Why You Need To Be Using Email Marketing Now!
#1. Email Marketing Makes It Easy To Reach Mobile Customers
Are you seriously trying to reach the smartphone audience?
Here is good news for you.
According to US Consumer Device Preference Report: Q4 2013 - 65% of all emails are opened first on a mobile device — and that is great for marketers.
That number would probably be higher in developing countries where most people have only one device to access the internet - their smartphone.
By taking advantage of email marketing, businesses can reach more people personally and effectively than with any other online or offline strategies.
Email marketing also works with other mobile devices.
Interestingly, Forrester Research released a study that found that 42 percent of the email messages sent by retailers were opened by consumers using their smartphones and 17 percent were opened on tablets.
That means that nearly 60% of all email marketing messages are also mobile marketing message.
Here are reasons why email marketing is better than bulk SMS marketing:
You can get email messages on other mobile devices other than mobile phones.
Emails are much cheaper to send than SMS messages.
You can send more content on emails than text messages.
#2. Email Marketing Is Inexpensive
For many business owners the main reason for choosing email marketing is that it is ridiculously inexpensive.
According to the research done by Experian, for every $1 invested in email marketing strategy you get approximately $44.25 return for your investment.
Email marketing makes it ridiculously easy for small and mid-sized business owners to reach a great number of their target audience at the cost of peanuts per message.
Since most small-business owners are on a budget, you can understand why many of them prefer email marketing to TV, radio, or direct mail marketing.
When you consider printing costs, postage, metered mail, billboards or magazine advertisements you would readily agree that email marketing is a bargain.
It is true that there are costs for sending thousands of emails at a time.
These costs are way lower than what you would pay using the other marketing channels.
#3. Email Marketing Is Global
One of the amazing beauties of email marketing is that you can send a message to thousands or perhaps millions of people with just a click and within seconds your message is in their inboxes.
It is true that you can reach many people all over the world through social media but the engagement is not as effective as email marketing.
#4. Email Marketing Lets You Know What Works
With email marketing, you get insights into what campaigns worked and which ones that need improving.
As you analyze all the metrics you get from your campaigns, you become a smarter marketer.
Additionally, such data-driven insights put you way ahead of the curve in understanding the needs of your target audience and how to meet them.
Since email marketing can drive traffic to your website, you can readily tell how many people clicked through on your links and the specific links they clicked on.
#5. Email Marketing Delivers The Best ROI
How does email marketing compare with the other digital channels as far as Return On Investment (ROI) is concerned?
You would agree with me that in the business world, results are understandably all that matter to stake holders.
With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment.
According to Econsultancy, “email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent.’”
As you study the above graph, perhaps it’s time for your business to start taking email marketing more seriously, if you haven't done so.
#6. Best At Segmenting Those That Receive Your Campaigns
Email segmentation rocks!
This awesome marketing channel, is amazingly great at focusing on those who are interested in your brand as groups.
Segmenting your emails means sending each individual customer in a group with the same demographics the right email for her at the right moment. Is that cool or what?
Email list segmentation works amazingly well for brands that have set up effective ways to gain information about their subscribers.
As you have correctly imagined, studies have actually been done on email segmentation.
What do the studies show?
Studies have shown that marketers, who use mail segmentation, often improve engagement rates as a result. It gets better.
According to the Marketing Sherpa 2012 Email Marketing Benchmark Report, 32% of marketers say segmenting their email database is one of their organization's top objectives in the next 12 months.
Moreover, 52% of marketers say they have a great need to improve email database segmentation. Are you getting the picture?
#7. Email Marketing Increases Brand Awareness
As you continue to grow in your email campaigns, you also grow your brand recognition.
That makes it exceedingly easy for a customer or client to remember your brand when they need the type of services or products that you offer.
Though social media marketing is on the minds of tons of brands, email marketing for some, has gone to the back burner.
However, if you haven’t considered email marketing for your business already, now is the time.
Email marketing works!
It is a targeted, shareable, credible, measurable, and is a cost-effective marketing strategy that many small and mid-sized businesses have overlooked.
By working with a trusted and knowledgeable marketing advisor, the process is ridiculously simple and cost-effective.
With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.sss
#8. Email Marketing Generates Leads
Leads are not people that fill out your online form or download your white papaper or ebooks.
Email provides an awesome platform to capture the attention of your new visitor so that you can nurture that relationship and turn it into a buying customer of your products or services.
One of the best ways to nurture such relationship is through email automation.
#9. Emails Are Excellent For Promoting Goods And Services
Most small and mid-sized businesses rely on emails to drive their sales since it offers a cheap and effective way to drive sales.
They use emails to promote a product or service in ways that entice customers to buy products or services.
This marketing strategy is excellent for keeping the attention of your customers without overwhelming them with unwanted information.
A good email campaign helps in selling goods and services.
#10. Use Email Marketing To Attract New Clients
Email marketing is excellent at drawing a steady stream of new customers.
This makes it possible for you to grow your business and fulfill your company vision.
While it is good to connect with the people on your email list, it is equally important also to share your newsletters and announcements on your own social networksso that you can bring new people to your business.
#11. Email Marketing Makes You Look Professional
One major way that you can establish trust and credibility in your niche is by giving the appearance that your company is much larger than it is.
Email marketing allows you to look and feel more like the 'big boys' even though you’re still a small business.
Email service providers have plenty of email templates that are ridiculously easy to use and that are designed to make you look professional.
You can tweak the template with your logo and colors to make sure it matches your brand.
Do you still have questions about email marketing?