11 Awesome Digital Marketing Strategies To Grow Your Business

 

| By Wilson Moore | Tags: Lagos Digital Marketing | Social Media Management | Lagos Website Design  
digital marketing strategies

Picture credit: Pixabay

Are you seriously using the awesome power of digital marketing strategies in the most effective way to boost in an amazingly profound way, the online and offline sale of your products and services?

Why should you even think of digital marketing when you've been successful with traditional marketing?

As a creature of habit why rock the boat? Good question champ.

But if you're creative, innovative and forward-thinking you're probably saying 'keep talking'.

So for starters, what is digital marketing?

Digital marketing is a marketing strategy that is used in the promotion of a company or brand using different digital channels, like email, cellular phones, social networks and other electronic devices.

Businesses that have embraced this truism, and have accepted the challenges and advantages of digital marketing are reaping huge benefits and you can too.

Many people that you know have access to the information they need any time and any place they want it, through the internet.

They access such information using their computers, tablets or mobile phones.

With access to such vast information, your audience can influence how you and your business are perceived.

If you’re building your brand and you are doing all you can to make sure that it is successful, you know how important it is to attract new customers, and to maintain the ones that have come through your various marketing funnels.

The right way of looking at digital marketing is to know its advantages.

#1. Start With A Stunning User-Friendly And Responsive Website

A user-friendly website design makes it certain that the user experience is easy and seamless. For a website to be user-friendly, it takes a combination of many elements.

These important elements include readability, navigation, mobile-optimization, and load time.

They are all important in making sure that a user quickly and efficiently navigates a website and locate what is needed without problems or delay.

However, a responsive web design is a fairly new approach to website design that ensures that visitors to a website have a good viewing experience no matter what type of device they’re using.

It has become more important over the last few years because more people are using mobile devices while the use of traditional desktop computers have slowed down.

Additionally, Google is now prioritizing mobile-friendly sites in its search results algorithm. Therefore, it is important that your website is optimized for mobile by using responsive design.

ComScore: Computer usage falls as 20% of millennials go mobile-only

Therefore, companies and brands that want to sustain digital competition effectively, have to have a very impressive online presence.

It starts with a user-friendly and mobile-friendly website.

With a solid digital marketing plan and implementation, small and medium-size businesses can attract tons of traffic to their websites.

By promoting your business website content ruthlessly and massively using multiple digital marketing channels, you can attract, engage, mold and convert potential targeted prospects into customers or even clients.

#2. Search Engines Love Websites That Are Optimized For The User And Them

SEO Search Engine Optimization

Is your website optimized for search engines?

Are you using SEO - Search Engine Optimization strategies to attract an insane amount of traffic to your website?

Website audience trusts search engines.

And if an online user finds your brand in the top positions for the keywords she is searching, it increases your web site's trust. SEO or Search Engine Optimization makes it happen.

What is SEO and why is it important?

SEO is an acronym for Search engine optimization.

It is a marketing strategy that can be followed by website developers to optimize their websites for search engines and thus improve their search engine rankings.

Additionally, it is a great way to increase the quality of their websites by making them user- friendly, faster and easier to navigate.

The result is that you get tons of organic traffic when you are on the first page of Google search results.

When you get tons of traffic to your website, you can convert many of them into buyers of your products or services.

As you can see, Search Engine Optimization is a potent digital marketing strategy that should not be ignored.

#3. Social Media Presence Helps You Reach Targeted Audience

For you to be successful or effective in your social media marketing, you need a target audience.

If you're posting on social media platforms without an audience, it’s like you're talking to a brick wall.

Having said that, growing and nurturing an audience is also one of the most difficult tasks you will encounter for your brand or businesses.

The problem is compounded by the fact that not only are you competing with other brands for the attention of your audience, but you’re also up against content from their friends and family.

Such content can also come in the form of videos and bulk SMS.

Most of your audience is spending their times on Facebook, Twitter, LinkedIn, Pinterest, Google+ and other social media channels that you probably haven't heard of.

In other words, you need a solid social media marketing strategy. You will also need an effective social media management team.

With digital marketing, you can reach your target audience based on demographics like age, gender and location with a targeted content.

Not only that, you can also deliver that content on multiple channels with the potential of it being shared by your audience.

#4. Use Digital Marketing To Promote Products Or Services

Any organization or business needs promotion for its growth. Such promotion of goods or services involves communication.

You want to tell the story of your business to the maximum number of people.

The bottom line is that you want to convince them to buy your products and services.

Traditional means of promotion involves the use of Television, Radio and Newsprint advertisements, Hoardings, Fliers, Leaflets and other Direct Marketing strategies.

However, in the new millenium, the internet is the most powerful medium for business promotion.

Since billions of people are on the internet, they are your potential audience to receive information regarding your products and services.

Generally speaking, digital marketing is not cheap, but it is more cost effective than traditional marketing and produces even higher returns on your investment.

If used effectively and consistently, it can definitely skyrocket your business to a ridiculously amazing success.

Additionally, you can take advantage of its real-time feature, to tweak your marketing campaigns while your audience is still online.

#5. Digital Marketing Is Right For Targeted Audience Engagement

marketing to teens

Photo credit: Pixabay

Your digital marketing efforts cannot be productive without proper targeting. What then is digital marketing targeting?

In its most basic definition, digital marketing targeting is a marketing strategy that identifies and then intentionally delivers amazingly crafted content.

The content is promoted on social media networks toa specific demographic, psychographic and/or geographic audience, addressing their needs and concerns.

Irrespecive of how great the messaging and content that you create is, if it is not designed for a target audience that you need to reach, it will miss the mark.

Digital marketing strategies are great for interacting with your audience. As you engage with your audience, you get valuable insight into what is important to them.

Importance Of Targeting Your Audience Online

For you to be successful as a business or brand, your effectiveness depends on how well you know and target your audience with both the products and services you offer.

It also depends on how great your online and offline customer service is.

If you don’t know exactly who you are trying to reach, you will not be able to reach them effectively.

Consider these digital marketing strategies when targeting your audience:

  • You need to know exactly who you are trying to reach. We do this for our clients using personas.

By using personas, you will be able to understand three to five groups of individuals to target. Such understanding will include knowing their interests, needs and concerns that they have.

  • If you do not have a target, you can’t aim properly and you certainly won’t be able to measure your efforts.

  • Is your marketing content crafted in a way that addresses the needs, concerns and issues that keep your target audience late a night? Once you know your audience, your message should focus on their interests and the solutions you have to their specific problems.

By using digital marketing as part of your overall marketing mix, you will be able to attract, convince and convert prospects with much success.

#6. Digital Marketing Can Help You Develop Client Trust

When we think of trust, we readily apply it to the relationships we have with our families and friends.

In digital marketing, trust also applies to the relationship your brand has with your consumers.

It should be noted that building customer trust is one of the most important business tacics for the success of your brand.

It's beauty is that it allows you to take your sales and retention rates higher while boosting your public profile and reputation.

Why build trust?

You already know that the online landscape is highly competitive. When you have so many companies offering identical products or services, you need more than just a flashy marketing strategy in order to win over consumers.

Therefore, ask yourself, how much do you trust the online businesses or organizations you engage with?

If your answer was not very much, you’re not alone. As highlighted by Digital Marketing Magazine, a 2017 study found that only 33% of consumers surveyed trust the brands they shop from.

As if that were not crucial enough, with the millennial generation and those after them, brand trust is becoming an important buying factor, second only to loyalty discounts in importance when deciding between companies to shop from [Source: The Economist].

As you can see, when consumers trust your brand, they’re much more likely to become a paying customer. A paying loyal customer then spreads the word to their friends and family.

Trust is a deciding factor that helps leads become sales and customers become advocates.

Digital marketing strategies, when used brilliantly and effectively, can help a company or brand create trust with a targeted audience for your products or services.

This can be done through social media interactions, where it is easy for people to express their opinions about your product or services. By responding in real time, businesses can build trust and a lasting business relationship.

As you build your brand it is important that you use a consistent tone and style across all media. This makes it easy for your potential clients to quickly identify your organization.

By the same token, you should also use the same colors and graphics across all digital media platforms.

Irrespective of the kind of products or services, you should make sure tha whe your clients think of your brand, they think reliability and trustworthiness.

Creating a consistent, engaging brand personality builds trust with customers and is an excellent long-term success strategy.

#7. Digital Marketing Is Awesome For Creating Brand Reputation

An awesome brand reputation delivers effectively more for long-term customer loyalty and organizational success than any advertising campaign.

That's why it is highly important that you laser-focus on building a solid brand reputation for your company or organization.

With a solid brand reputation, it becomes ridiculously easy for you to build repeat business and to have others refer their family members, friends or associates to your business.

When you think of your own favorite brands, why do you trust them? What area of their customer service strategy appeals to you most? How are they benefiting from digital marketing in general?

Learning from successful brands is the first step in building a strong reputation for your own organization.

However, creating a strong brand reputation takes time. That is because it's not based on mumbo-jumbo SEO strategy.

A successful strategy in achieving this is to get everyone on your team on board. When you have stakeholders and employees on the same page you get an organization that projects a consistent, reliable brand persona to customers.

Additionally, digital marketing strategies are great for empowering you as you build a brand reputation through engagements with your targeted customers.

As you continue to stay visible and deliver on your promises, your digital marketing strategies can help you create raving fans who will be your brand ambassadors.

Using social media shares and other digital marketing platforms, brand evangelists spread the word about how amazing your business or brand is.

#8. Digital Marketing Is Great For Leveraging Internet Devices

mobile phone use

"The new 2018 Global Digital suite of reports from We Are Social and Hootsuite reveals that there are now more than 4 billion people around the world using the internet.

Well over half of the world’s population is now online, with the latest data showing that nearly a quarter of a billion new users came online for the first time in 2017. Africa has seen the fastest growth rates, with the number of internet users across the continent increasing by more than 20 percent year-on-year". (We Are Social)

Not only are more and more people using the internet, but they are stepping away from their desktop computers and are using smartphones, tablets, and laptops.

With more people coming on board of the digital marketing bandwagon, the use of mobile devices in accessing online information will continue to grow.

Therefore, digital marketing is the route for leveraging the awesome power of the internet for the promotion of your goods, products or brand. Companies that are doing it right, are reaping huge rewards.

#9. It Is Amazing For Lead Generation And Conversions

Using traditional push marketing, it is not easy to generate leads and convert them into buying customers or clients. That is why savvy marketers are using digital marketing tactics to attract and convert their online engagements.

According to Hubspot, lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest is you company's product or service. Some examples of lead generators are job applications, coupons, and online content.

In other words, it is a process of collecting demographical data about the right buyers. Such information is used by the sales team to contact the prospects.

Lead generation uses different digital channels and apps for collecting and converting leads.

In marketing, lead generation is the initiation of consumer interest.

However, using digital marketing strategies and mixing them with your overall marketing strategies, you can generate amazing leads by means of call-to-action.

Such calls for action could come in the form of - signing up for a newsletter, downloading an e-brochure, liking on Facebook or a follow on Twitter.

Nurturing such engagements can lead to conversions and a HUGE return on investment.

#10. Use Metrics To Measure The Success Of Your Digital Marketing Efforts

A positive return on investment is the goal of every digital marketing campaign.

However, while the bottom line of digital marketing is to increase profits, you would agree that not every campaign directly leads to dollars and cents. You might create one campaign to raise awareness of your brand, while the other ones might be to bring visitors to your blog.

In the long run, all well-executed campaigns would help increase profits, but short-term results can’t be quantified with monetary values.

The metrics that are most important for you to track depend on your type of business, model, stage, goals, etc. For the most part, though, data is powerful and great for informing decisions. 

For example. marketing metrics provide information to improve the effectiveness of marketing campaigns and optimize marketing spending.

This begs a very important question – how do you know whether your digital marketing efforts are successful? Here are a few steps in measuring your digital marketing metrics.

Step 1: Capture the Right Digital Data

What results are your company’s marketing efforts producing? You might think that you are doing pretty good, but the truth is often told by your data analytics.

With tons of information available through digital sources, different size of businesses, industry and location can use the right data to generate amazing insights to inform their marketing strategy.

The information you glean from your marketing metrics can drive meaningful changes for optimizing your campaigns across several channels.

However, in order to realize this potential, businesses have to understand what information they’re looking for. There are tons of data to consider and all of them are not of equal importance.

Step 2: Determine the Marketing KPIs to Monitor

In business, Key Performance Indicators (KPIs) help companies and organizations see the big picture.

It also helps them evaluate their strategies so as to better adjust them. Measuring digital marketing KPIs is one of the crucial functions of a marketing department.

No matter what kind of business you’re in here is four metrics that are worth your time.

Total Blog Traffic

While blog traffic doesn't tell the whole story, but it equals conversion opportunities for your brand. In addition, while you can not see exactly the quality of this traffic in a single number, there are some implications of this data that is worth considering.

For the most part, more blog traffic indicates that your company is doing a better job of driving brand awareness. It also represents your cumulative performance across a range of marketing channels, both traditional and digital.

KPI’s include metrics around how often the brand is seen, such as impressions and views of ads, visibility in social news feeds, and the volume of non-bounce email receipts.

CTA Click-Through Rates

It's great to get traffic to your website, but is your target audience taking the next step? Unlike total blog traffic, click-through rates on calls-to-action can start to shed some light on the quality of your audience.

After you've looked at your data and you see that you're getting click-throughs at a decent clip, it shows that your marketing efforts are likely on-point.

Conversely, if your click-throughs are not decent, then you need to consider whether you’re reaching your target audience, or if your targeting strategy needs change.

Further, it’s also possible that other parts of your strategy, such as the content, sales pitches or other marketing elements, need o be tweaked. This metric won’t tell you what’s wrong, but it will lead you down a path toward solving the problem.

Traffic Sources

If the number of traffic sources you have is high, it indicates that you have a more diversified strategy. It means that your strategy is effective in driving traffic from a wide range of sources.

This can show how effective traditional channels, as well as digital outlets, are in boosting traffic. You would agree that this is a critical metric for companies of every size.

It is important that your brand not become too dependent on a single source of traffic. Diversification will prove more stable over time and support brand awareness efforts.

Return On Investment (ROI)

This metric shows how the effort was worth the return. Here, the value of the conversion will be weighed against the cost of maintaining the program infrastructure and will provide insight into opportunities for optimization or expansion.

So now it’s time to take a look at your strategies. Review your campaigns and determine what each one is intended to achieve.

Make sure the traffic sources, page elements, and goal completions are being tracked properly in your analytics tools and begin building the dashboards that will show how your campaign is performing.

#11. Return-On-Investment Is Better Than Traditional Marketing

Return on investment (ROI) is a most important part of digital marketing (and really, almost every part of marketing. Once you know your ROI, you can tell whether you’re getting your money’s worth from your marketing campaigns or not.

And if i turns out that you’re not, it’s critical to get to the bottom of it and understand why so that you can learn, tweak and improve on campaign strategies.

But first, you need to understand how you can effectively measure the ROI of digital advertising.

The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit. We're talking about things like conversions, opportunities, etc.

While it sounds great on paper, in the real world, this oversimplified view can paint an inaccurate picture of your ROI. This is especially true if your product is sold at a low price per unit.

Big picture measurement usually takes into account soft metrics - things like brand impressions, impressions, website visitors, and downloads. These paint a better picture.

Using digital marketing strategies effectively can help you attract a consistent and targeted audience to your business website. Such amount of traffic that you generate can convert into leads. The leads can turn into conversions.

As you incorporate digital marketing as part of a holistic marketing strategy, you will not only generate traffic to your business website, you can also gain conversions.

If you are ready to skyrocket your brand, products or services to a mind-blowing success, using digital marketing strategies, let us know.

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