How To Write Killer Sales Copy That Converts More Leads
Do you want to write a sales copy that leads to more sales and leads? Are you considering outsourcing the copywriting of your sales copy?
An outsourced copywriting agency can craft a seductive sales copy that persuades your target audience to buy your product or service, join your email list, download a free report, or follow you on social media.
In this article, you will learn how outsourced copywriting agencies help you improve your web copy by writing sales copy that engages, persuades, and converts more readers into customers.
“Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe
Let’s dive right in.
What Is A Sales Copy?
Sales copy is a text that persuades readers to take a specific action like buying a product or service.
Sales copy compels a target audience to buy a product or service, join a mailing list, download content, or follow you on social media.
It nudges readers to take any further action that helps your business achieve its sales goals.
It can be a paragraph, list, or overlayed on an image.
The best sales copy focuses on how the end consumer can benefit from whatever you’re selling.
A killer sales copy that dominates your niche focuses on what you do.
And also how your readers will benefit from your product or your service.
You need great sales copy to close sales.
It helps your target audience make a buying decision by focusing on the benefits of a product or service.
However, your knowledge in sales and even your passion for writing a persuasive sales copy might not be enough to write a sales copy that generates sales.
In reality, how do you write sales copy that converts prospects into customers?
How do you craft a sales copy that is persuasive enough to prompt your readers to want to learn more about your brand and its offering?
Your outsourced copywriting agency has professional experience in using copywriting strategies that generate sales from a sales copy.
Here are the steps they take in writing killer copy that boosts sales and dominates your niche:
#1. Know Your Target Audience
Your outsourced agency writes your sales copy to a specific section of your readers.
In other words, you need to know exactly how your product or service provides a solution to their pain points.
A proven way to define a target audience for your copy is to craft buyer personas for your potential customers.
HubSpot defines a buyer persona as "a semi-fictional representation of your ideal customer based on market research and real data about your existing customers."
After defining your buyer persona, your outsourcing agency keeps the following information in mind when copywriting your sales copy:
- What is the pain point of your target audience?
- Who does your product or service appeal to?
- Why does your product or service appeal to them?
- Which specific benefits will be most attractive to them.
- What goal is your target audience trying to reach?
- How can you help them?
Once you understand your target audience, you can write convincingly for them.
And when your prospects read through your sales copy and see that it provides the solutions to their pain points, they are more likely to convert to customers.
#2. Write A Lead That Grabs Attention
Write a headline that grabs attention because it is the first thing readers see even before they land on your website.
The headline is important in attracting attention.
But the lead is one element of the sales copy that glues your reader to your content.
One of the most successful ways to write a lead that connects with your audience is to tell a story.
Use the lead to paint a convincing picture. It always hits the pain point and drives home the point.
#3. Speak The Language Your Readers Speak
What is the best speaking style for a sales copy? Is it formal or casual? Or is it funny or serious?
The answer is that there’s no right or wrong tone to use when writing copy.
In other words, write your copy the way your audience talks.
If you use these tactics you can:
- Tap into the needs and desires of your audience.
- You can have a real human connection with them.
- Write as if you're talking to your prospect or customer in person.
You can use a formal tone if you’re writing academic papers, white papers, or working in law.
However, the tone you use in your copywriting depends on your type of business, your target audience, and your messaging goals.
But it is safe to use a conversational tone in blog articles, social media posts, email copy, web copy, landing pages, etc.
Remember, the reason for communicating is to present your message clearly, memorably, and engagingly.
Using conversational writing style consistently makes your brand accessible and memorable.
Here is the United States government list of plain language words and phrases to use in copywriting.
#4. Format Your Sales Copy To Be Readable
Formatting is the way that sentences and paragraphs are structured. Formatting your sales copy the right way makes a HUGE difference in how well it converts.
Stay away from a thick chunk of text.
Use simple English.
No one enjoys reading a sales copy and clicking away to look up the meaning of a big word used in your content.
Instead, break those BIG words down so that it easy to understand.
Use short sentences.
And also paragraphs that are not more than 1-3 lines.
Formatting content for easy readability is especially important for long-form sales letters.
And that's because many long-form letters are 5k -20k words.
Using white spaces generously makes it easy to scan long-form letters.
To summarize, formatting for readability means:
- Writing sentences that are simple to understand.
- Lots of white space.
- Break down long sentences into 2-3 short sentences.
- Use bold or LARGE words to highlight important points.
- Remove any unnecessary words from your sentences.
- Use lists and bullet points when presenting key information.
#5. Focus On The Benefits Of Your Offer Instead Of Features
“Consumers do not buy products. They buy product benefits.” – David Ogilvy
However, inexperienced copywriters write about all features that they forget to highlight the benefits.
That does not mean that features don’t matter to consumers. True, consumers want to know what a product can do.
But they care more about how the product benefits them.
Consider sales copy as a hook and not a product page. Its main goal is to attract, engage, persuade and drive action.
A seasoned copywriter interprets the features of a product or service as benefits.
And that's because consumers want to know how the product will
improve their lives in a tangible way.
After a consumer buys a product because of a high-converting killer copy, they uncover the specific features on their own.
#6. Use Visuals In Sales Copy
Visuals can enhance your messaging better than words alone.
- 65% of people are visual learners.
- 90% of information that comes to the brain is visual.
- And presentations with visual aides are43% more persuasive.
- Tweets that feature a picture generate 150 percent more Retweets than those with just plain text. You get similar results with Facebook. On Facebook, a post with an image yields 2.3 times more engagement.
And here is another interesting statistic:
- Three days after hearing a piece of information, individuals remember about 10 percent of the content.
- But retention increases to 65 percent when text is used with a picture. Viewers retain more information from an image than from either written or spoken words alone.
How about videos?
A study reported by Eyeview Digital showed that including a video on a landing page increased conversions by 86%.
You can use visuals in your copy through product demonstrations. Brands get more conversions from sales copy when they show how things work. Videos are used to show how a product works.
The bottom line is that high-quality visual content truly resonates with prospects and consumers.
Use it regularly on your sales copy and the reputation and awareness of your brand are sure to skyrocket.
#.7 Prove Visitors Can Trust You
90% of companies buy only from companies they trust. And 78% of consumers go to brands they trust FIRST when shopping for products and services?
Social proof is psychological and social whereby people copy the actions of others so that they can reflect the “correct behavior” in a given situation.
In other words, naturally, we follow the examples of others. Before we accomplish a task, we look at what others have done.
And if a lot of people are doing it, we conclude that it must be the right thing to do.
Social proof is used a lot in sales copy by copywriters because it builds trust with prospects.
It also supports buying decisions made by readers. And importantly, it drives more sales for your company.
- Check out these social proof statistics:
- 87% of buying decisions start with online research.
- Almost 90% of consumers read reviews before making a purchase.
- Product reviews are 12-times more trusted than product descriptions and sales copy from manufacturers.
- 93% of shoppers claim online reviews impact their buying decisions.
- Testimonials can increase sales page conversion rates by 34%.
- And consumers are likely to spend 31% more on businesses with "excellent" reviews.
These statistics show that all forms of social proof boost sales.
Consumers want proof from their peers and impartial 3rd parties.
And not from the brands selling the products.
Ways to build trust on your sales page include:
- Offer proof of any claims you make.
- Highlight testimonials from happy customers.
- Include other forms of social proof that help to enhance your reputation, such as social media mentions and expert endorsements.
- Offer a money-back guarantee.
#8. Use Responsive Design
A sales copy that converts uses a responsive design. But what is a responsive design?
According to W3School, responsive web design is about creating web pages that look good on all devices.
A responsive web design will automatically adjust for different screen sizes and viewports.
Why is this important?
ComScore’s 2017 mobile usage report shows that mobile has now surpassed desktop use.
And mobile devices are responsible for 60% of holiday shopping traffic and 42% of holiday purchases.
With that many people using mobile devices, you’ve got to make sure your sales page still works on small screens.
That means that you should be using a responsive design. It resizes your sales page for you. And it still looks good no matter what size screen your visitor uses.
SeedProd makes any page you create responsive and mobile-ready.
Here’s how a sales copy made with SeedProd looks on a phone screen:
When you create sales copy, think about how people access the content.
Most people read sales copy on their mobile devices.
Make sure that it can be easily accessible to read on mobile devices the same way it would be on a computer.
#9. Identify The Objections Of The Buyer And Overcome Them
Every copywriter runs into sales objections.
It is your job to learn how to overcome sales objections.
Time spent in learning why objections exist will empower you to understand why these objections exist. It will also help you gain the right perspective.
And most importantly, it will allow you to see fresh perspectives in turning objections into opportunities.
Customers present sales objections for three main reasons:
- They may be skeptical of the product or service.
- Misunderstandings and miscommunication.
- Customers may just be stalling.
The major part of overcoming objections is identifying the factors behind them.
If you can identify and overcome your objections in your sales copy, your prospects won’t think you’re hiding anything from them.
And they would start to build more trust in you.
Price is a major factor when it comes to services.
When some tell you that your services are expensive, they are saying that they don't want to buy.
They want you to tell them what they are getting for their money - the benefits of the service.
Highlighting the benefits of the service is a great way to help your prospects see the bigger picture.
#10. Create A Sense Of Urgency
Creating a sense of urgency is a proven way to drive sales.
Make your prospects feel as if they’re about to miss out on or lose a great opportunity.
That triggers that fear of missing out (FOMO).
It is a powerful way to use your sales copy to drive conversions and sales.
Therefore, if you want to craft a persuasive sales copy that sells like crazy, you need to create a sense of urgency.
If a prospect feels as though they might miss out if they delay, then they’re far more likely to take your desired action.
However, as with many other techniques, urgency is best when used in moderation.
If you try to put pressure on your potential customers all the time, they’ll stop taking your offers seriously.
Instead, it is best to focus on offering great deals periodically.
Ones that are really limited.
#11. Create An Inspiring Call-To-Action
You’ve got your readers hooked with engaging and persuasive copy. What’s next?
This is the best time to get them to take action and convert.
Without a CTA, there’s no point in writing the sales copy.
A call to action (also known as a CTA) is an imperative instruction that encourages action.
It commands a reader to take a specific action.
And it tells the prospect exactly what to do and when to do it.
Most often, they appear at the end of sales copy.
A call to action comes in the form of two- and three-word phrases.
"Learn More Here."
Each of those phrases makes a point of letting people know what they should do.
For instance, respond directly to a brand by clicking, calling, chatting, replying, subscription, or purchase.
After working hard on a sales copy, your outsourced copywriting agency won’t just ask visitors to take action.
We ask them to take it now, lest they lose the opportunity to experience your product.
#11. Proofread Your Sales Copy
Proofreading and copyediting can take your writing from good to great.
And this strengthens a brand, increases revenues, and grows a business.
But that's one thing that some outsourced copywriting agencies overlook.
However, at Anaconda Marketing, we proofread every piece of copy. When a sales copy is not proofread and mistakes are littered throughout, you may lose credibility, customers, etc.
Here are reasons why we proofread and edit our sales copy:
- Mistakes are costly.
- Sloppy writing damages the image of a brand.
- It's hard to edit something you've written.
- Feedback leads to improvements.
- We have copy editors in our copywriting team
Proofreading is key when publishing content.
Proofreading and editing will help you have more success with your sales copy.
Final Thoughts On Outsourcing Your Sales Copy
Focusing on the pain points of your readers is one of the most difficult things any brand can do.
And it is challenging because we want to believe that everyone thinks as we think and everyone wants what we want.
Sadly, that’s not true.
Spend more time and resources to understand your website visitors, and their pain points.
Understand also the words they use to describe their problems.
That will make you more effective at crafting a persuasive sales copy for them.
Good sales copy uses testimonials and reviews generously.
Understand your customers’ objections, acknowledge and overcome them.
Writing a killer sales copy that converts is hard.
It is not for every company.
By outsourcing your sales copywriting to our agency, our team of subject experts will help you generate leads and boost sales.
Contact our copywriting team for killer sales copy that generates leads and sales..
WhatsApp us at: +234 080 331 75396 or +234 080 579 37786