Frequently Asked Questions About Copywriting

Many clients and prospects have questions about copywriting. And they want answers. We have received and answered the same questions many times.

And putting them in writing saves you time while you get the answers to your copywriting immediately. If you want to get started with your copywriting, contact us.

Copywriting is the art and science of using words to persuade people to take determined action.

Such action could be clicking on an ad or purchasing a product or service. Some people consider it as salesmanship in print. Professional copywriting comes in different formats.

Copy comes in print, online text, and even scripts read on television and the radio. Copywriting is heard and read everywhere.

No matter the format, the intent is always to sell a product or service to a target audience.

A copywriter is a person who knows to craft words convincingly and persuasively so that they take a predetermined action. Many brands have an in-house copywriter.

On the other hand, others outsource their copywriting. A copywriter uses well-chosen persuasive words to sell products and services. However, copywriting and copyright mean different things.

Since you already know what copywriting is, what is a copyright? Copyright is a type of protection provided by a government that allows a person to claim authorship for an original piece of work.

Good content helps your business boost visibility, establish trust and authority in its niche. But a good copy motivates, encourages, and persuades your readers to buy your products or services.

Copy is a persuasive text that makes your readers take determined action. Such action could be to buy a product or subscribe to a service. 

However, no matter how good a website looks, you would not sell your products or services. It is a combination of a good website design and copy that attract readers to your website.

High-quality and valuable content motivates your target audience, keeps them longer on your website, and compels them to revisit. More traffic leads to more opportunities for sales and more money.

Unlike other campaign strategies, quality copy never stops paying you. It lasts.

Additionally, high-quality copy converts and sets you apart from your competitors and gets you into the hearts of your prospects and established customers.

Examples are website copy, text on flyers, billboards, advertisements, taglines, and product descriptions.

  • The text is written in a conversational tone, easy to read and understand

  • Engaging: it focuses on reader benefits and not just features.

  • Credible: does not use buzz words but shows why your product or service makes lives better.

  • Concise: uses just enough words to make the point.

  • Persuasive: it ends with a clear call to action.

Conclusion

Result-driven copy engages with your readers and persuades them to buy your products or services. And when they buy, it boosts your sales. High-quality content draws insane traffic to your website and improves your visibility and brand image.

The work of a copywriter is not the same all the time. The need of the client or audience determines the copy. From the 50s to the late 70s, copywriters wrote mainly catchy jingles, slogans, and ads. 

Many copywriters today may still create those assets. But they are focused mainly on online digital marketing campaigns. 

These copywriting campaigns may include webpages, pharma, SEO assets, ads, e-Commerce, Emails, social media posts, posters, billboards, guides, case studies, etc.

Each copy must speak to a specific audience. And with the right tone of voice. But with impactful and persuasive words that drive measurable actions.

A great copywriter has many years of experience in creating winning campaigns. She is creative, with strong research skills, good at managing time, with a working knowledge of the fundamentals of marketing and psychology.

Many copywriters work with owners, marketing strategists, designers, and developers. And their goal is to bring their vision to life and to generate more sales of products or services.

Some specialize in a particular copy, while others are good at writing a variety of content. At Anaconda Marketing, we analyze a brand, its products or services offerings, and differentiating factors. 

And this gives us insight in addition to what we learn from the competition. So we can step into the shoes of a brand as if we were their in-house copywriters.

Then, we craft words that engage, inform, educate, and inspire their target audience to take the desired action. The results and goals of a copy vary. 

The goal of a copy could be to raise brand awareness, position a business or organization as an authority, or generate sales.

An outsourced copywriting agency crafts an SEO copy that ranks high on search engine result pages. The copy provides clear, helpful messaging for your target audience.

Here are other reasons why outsourced copywriting boost the sale of your goods and services:

Outsourcing Copywriting Saves Time 

By outsourcing your copywriting, you get more time to concentrate on your core business. Focusing on your core business gives you time to work on the strategies that grow your business.

It also saves the time spent on working on other marketing collateral too.

Outsourcing Copywriting Gives You Fresh Perspective

Outsourcing your copywriting helps you get copy written with a fresh perspective. Writing with a new point of view is easy with an agency without knowledge of your niche.

The team can craft a copy that is useful and persuasive to your target audience.

You Get Copy Written In A Conversational Tone

Our agency copywriters craft your copy in conversational English. In other words, you get reader-friendly content.

The content is in your tone of voice. And your value-driven and reader-friendly copy make it easy for your target audience to understand your business.

The result is that you generate more sales of your products or services.

Outsourcing Copywriting Helps You Get High-Quality Copy 

Everybody has not learned the art and science of crafting epic content. And there is more need to outsource copywriting to professional and experienced content writing agencies.

Importantly, there is a need to stand out on the internet because of the volume of noisy and annoying content.

Google and other search engines rank the most value-driven, quality content that answers your questions. Moreover, our professional copywriters produce the most SEO optimized, helpful, human, valuable, and holistic content for your business. 

Outsourcing Helps You Get Content Backed By A Solid Strategy

Because we go through onboarding interviews with your content marketing people, we uncover your goals, customer characteristics, niche, and more.

The insight helps us craft a solid strategy that forms the backbone of what we write. And you get content from a strategic, customer-driven point of view.

Outsourcing Helps You Get Your Copy Faster

Copywriting is what our agency offers you to get your final copy quicker.

And when you get your copy faster, you can start marketing effectively quicker. You can generate leads and boost the sale of your products and services. 

Outsourcing copywriting has become the new norm for many businesses. And because a high-quality copy is necessary for the digital success of any brand in the online landscape.

Many brands have whole departments dedicated to managing and generating content.

And those that are not creating their content outsource their copywriting. If you want to generate more sales of your products or services, outsource your copywriting!

And if you would like to get started, contact us. And we will help you start generating more sales with an epic copy.

SEO is an acronym for Search Engine Optimization. Some agency copywriters specialize in this type of copy.

SEO copywriting is the art and science of crafting keyword-optimized copy that humans love. Such copy ranks high in their search result pages.

In other words, it is a copy that search engines understand. It is also content that humans like to read, link to, and share. A higher ranking means more traffic to your website.

And more traffic means more opportunities to generate more sales. Creating copy that ranks high in search engine result pages requires a detailed working knowledge of SEO best practices.

That involves the use of the right keywords in the right places, It also involves writing a copy that meets the search intent of your readers. It also incorporates good headlines and internal linking.

And it draws insane traffic to the website. And that includes web copy, e-Commerce copy, product descriptions, service descriptions, articles, and blogs.

Sales copy is a text that persuades readers to buy a product or service. A persuasive sales copy can be written in paragraph form, lists format, or overlayed on an image.

Copywriters understand the target audience and highlight the benefits of the product or service. Sales copy is on websites, landing pages, email marketing campaigns, and direct response letters.

They are also on product pages, social media ads, Google ads, billboard ads, print ads, and service pages.

A creative copy is an inspiring read. It has a unique voice that makes a brand stand out from the crowd. The content is different, attention-grabbing, and memorable. 

Everybody cannot do creative copywriting.  It requires out-of-the-box thinking.  It has a few words that stick in the heart and head.

Creative copywriting examples are in jingles, slogans, email headlines, and TV commercials.

Copywriting text engages people and prompts them to take a specific desired action. For the most part, web copy is copywriting for the web.

That means that web copy is any text used in sponsored posts, social media ads, and email newsletters.

In other words, a web copy is any text used to compel or persuade a reader to buy a product or service on the internet.

It uses creative words to engage and encourage readers to take some predetermined action.

The only goal of a web copy is to get a reader to click through, sign up, fill out an online form, register or make a purchase. The function of a web copy is to sell products or services on the internet.

On the other hand, web content is any other content found on your website in any form. Example of web content is images, videos, and podcasts.

These forms of web content support the text form. And makes the whole page more attractive, impactful, and engaging.

The main goal of website content is to provide information about your website and business. High-quality web content helps you gain the respect and loyalty of your target audience.

It also helps build long-term relationships with your targeted audience. It gets you noticed and positions your brand as an authority in your niche.

Unlike web copy, web content is not for any promotional or selling purpose. Web content provides insights and creates value for your business.

Copywriting text engages people and prompts them to take a specific desired action. For the most part, web copy is copywriting for the web.

That means that web copy is any text used in sponsored posts, social media ads, and email newsletters.

In other words, a web copy is any text used to compel or persuade a reader to buy a product or service on the internet.

It uses creative words to engage and encourage readers to take some predetermined action.

The only goal of a web copy is to get a reader to click through, sign up, fill out an online form, register or make a purchase. The function of a web copy is to sell products or services on the internet.

On the other hand, web content is any other content found on your website in any form. Example of web content is images, videos, and podcasts.

These forms of web content support the text form. And makes the whole page more attractive, impactful, and engaging.

The main goal of website content is to provide information about your website and business. High-quality web content helps you gain the respect and loyalty of your target audience.

It also helps build long-term relationships with your targeted audience. It gets you noticed and positions your brand as an authority in your niche.

Unlike web copy, web content is not for any promotional or selling purpose. Web content provides insights and creates value for your business.

Every copywriting agency does not write all types of copy. That said that here are the copy we craft:

Sales copy

Sales copy makes up most of the content on the web and includes:

• Text on adverts

• Advertorials online or in magazines

• Product descriptions and category descriptions

How we do it:

Our copywriting team has copywriters with a range of skills. We have the skillset and knowledge of psychology to tap into the subconscious of a target audience to understand what appeals to them.

With such insight, we can write creatively and persuasively. We research the details of a product or service to come up with a winning copy that highlights benefits over features.

Our sales copy editors are on hand to correct errors in your copy. Grammatical errors can make your brand seem unreliable and unprofessional.

We have mastered the art of crafting winning sales copy without sounding salesy.

SEO Copy

Every successful online brand uses SEO copy. It involves the strategic placements of keyword or searches terms on a copy.

We craft SEO copy that catches the search intent of the readers. And this results in the copy being ranked high and found on search results pages. Search engine optimized copy include:

• Web copy

• Product descriptions

How we do it:

Coupled with strategic thinking, we study the buyer persona of our target audience. We address their pain points and balance them with their search terms in the copy.

The result is that you get a copy that humans love but is ranked high by search engines. Web content Most of the information on the internet is web content.

Web content engages, informs, entertains and inspires, and ultimately converts. It tells a story about a brand.

High-quality content crafted and promoted consistently can be used to position a brand as an authority in its niche. Web content includes:

• Blog posts

• Articles

• Social media posts

How we do it:

With our professional working knowledge of SEO copy, we craft winning content with a story that highlights a product or service offering.

We write epic blog articles that build relationships with a prospective and established target audience. With our articles, we persuade readers to share our written content.

The content includes tutorials, tips, researched white paper, news-inspired content, infographics, and videos.

PR

According to Investopedia:

Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is communicated to the public, especially the media.

Its primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on events to minimize their fallout.

PR may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues.

Our copywriting team offers:

• Press releases

• Statements

For more information, contact us.

Our copywriting team works with almost every business or organization that communicates with its target audience.

We craft copy for startups. And we partner with marketing agencies with a variety of clients with their copywriting.

Other clients we write for are e-Commerce businesses, pharma companies, small and mid-size businesses, enterprises, and large companies.

We've worked with different clients from different brands and sizes. And we appreciate that copywriting is a fundamental strategy for almost any type of business.

For a quick answer, we charge per project. The question is like asking an architect how much it costs to a building.

The answer depends on many factors. What type of building do you want to be built? What do you want to use it for?

What is your budget?

Similarly, the copywriting cost depends on many factors. For instance, what type of content do want?

What is the page length and topic? And the price you pay also depends on the skill set, experience, and background of the copywriter or outsourced copywriting agency.

That is why the average cost of copywriting services is $50 to $20,000 per page. As you consider hiring a copywriting agency, the money you pay is a reflection of many factors.

It includes the time, effort, and experience of our copywriter. It also reflects your project’s research, delivery thinking, revisions, and final editing time. We also take into account, the value the copy adds to your business. Read more about agency copywriting cost here

For the cost of your copywriting project,

Get A Proposal

How long does it take an architect to design a building?

It depends on several factors to determine how long it takes an architect to design a building.

For instance, he would want to know the type of building, what it would be used for, how big and your budget.

Similarly, the turnaround time for copywriting depends on many factors. For example, the copywriter wants to know the nature of the project, the size, and the amount of information you have.

It also depends on your deadline and the amount of work we have at hand.

We also emphasize planning, research, and strategy to ensure you get the most value out of your investment.

To get your project scheduled to start ASAP, you will get a detailed proposal with costs.

For an urgent project, our team can do a quick turnaround for you. The best thing to do is:

Get A Proposal

And we can give you our availability and potential first draft turnaround time

Many professional copywriters can write for pretty much any industry. Our team is made of expert copywriters from many different industries.

And even when a subject is new to our experienced team, we've developed copywriting templates that help us achieve winning results for our clients.

On top of our trick tool box is having a detailed project brief and research. Before we start the draft copy, we get as much detail and supporting information as possible.

We learn about your industry, your target audience, your main competition and what you want to achive with the copy.

This insight informs us of the language your industry uses, the persona of your target audience, and the unique aspects your business.

And the result is that you get a copy that is human, helpful, holistic and persuasive.

We charge a 50% non-refundable deposit before we start on any new copywriting project. The final 50% balance is payable after the first draft.

However, if a project is very large, milestone payments are applicable. And these payments apply to existing clients with recurring projects.

The copywriting project starts on the agreed start dates when the 50% deposit is received. After that, get an invoice for the 50% balance. And this comes with the final batch of content.

You get 3% off the total invoice price if you pay the full amount upfront. Our payment terms are 14 days from the date of the balance invoice. You can make 2 revisions to your copy within those 14 days.

Include your PO or reference number on your invoice if applicable. All our bank transfer payment details are on the invoice. The quote expires 30 days from the date it was issued.

No professional copywriters like to do rush jobs because they value the integrity of their work. A rushed copy does not always allow time to have a thorough brief and quote to be developed.

A rushed copy does not allow adequate time for thorough research to be conducted. Other drawbacks to a rushed job include:

  • not enough time to consider and experiment with multiple ideas.
  • not adequate time for the copy to be reviewed and revised.

Moreover, with a rushed copy, you don't have enough time to assess the copy to make sure it meets your goals.

However, some circumstances may demand that you absolutely MUST have the job done urgently. If you face such a challenging situation, contact us as soon as you can with as much detail as needed.

You will be charged a 30% RUSH FEE which will be added to the full quote.

Do you want copywriting done? Does your brand need fresh, engaging, and conversational copy for your online or offline collaterals?

Are you a creative agency with clients that need high-quality persuasive copy and content? If you answered yes to any of those questions, we can help you get started with your copywriting projects.

The copywriting process is not the same for all the projects. The first step is to fill out our copywriting proposal form.

After we get a response from you and agree on the pricing for the project and terms, we send you our copywriting agreement.

The agreement covers everything we agreed on and needs to be signed before we start on your first draft.

When the first draft is ready for your approval, it may contain questions or comments that we need feedback on. You get 2 revisions per web page or per blog based on your comments.

For some projects, it takes just one revision to get the final approval. Once your copy has full approval, you get a 14-day invoice. And your copy is ready for your use.

Why use Anaconda Marketing Copywriting Services?

Great question!

Here are reasons why you should use the professional copywriting services of Anaconda Marketing.

You get objectivity

We are an impartial eye with fresh perspectives on how to attract, engage, persuade and delight your target audience. Since our copywriting team is not as passionate about your business as you are, we may be able to uncover your strengths and weaknesses. And we turn these into an impactful advantage.

You get dedicated time and resources

The time you spend on your core business, building your brand may not leave you meaningful time for anything else. And your monthly newsletter and web copy suffers.

Outsourcing your copywriting to our professional copywriting agency, helps you focus on building your business instead of working in it. Our team gives your copy the time and attention it deserves, ensuring you get high-quality content that persuades your readers.

Industry experience

Copywriting is our expertise, and may not be yours. We know how to craft a winning copy that attracts, engages, and persuades your target audience to take the action you desire.

And with a team of experts, we are on top of industry trends and changes, so that you get a fresh and relevant copy.

And if you are like most of our clients, you don’t have the time (or inclination) to keep up with the latest changes to Google algorithms or social media platforms.

Our team stays informed and educated on your behalf. And you get a fresh copy that complies with an ever-changing online landscape and boosts sales. Read more on why you should hire us.

Get a proposal here.

Ready To Get Started?

Our team of professional copywriting experts has always had a way with words and an ability to reel people in with great storytelling. We craft SEO optimized persuasive, authentic, and stimulating copy. And our copy connects with your target audience across all platforms and delivers the results you want.

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