How Effective Content Marketing Strategies Drive Organic Traffic To Your Website
Do you want to use content marketing strategies to drive an insane amount of traffic to your digital storefront (website)? Are you serious about catapulting your website to the first page of Google's organic search results? Is it your goal to boost your local or global influence in your chosen niche and location?
As if those were not enough questions, I ask you even more question, 'In this digital age, are you spending tons of money on traditional marketing with minimal or no results?'
If you answered yes to any or all of those questions, then you will benefit immensely by reading the rest of this timely and thoroughly-researched content marketing article. You get the beef of this article by making content marketing strategy a holistic and an important pillar of your marketing campaigns.
By the time you get to the end of this article, you would come to the same conclusion that most professional inbound marketers and I have come to - and that is - effective content marketing strategies drive a ridiculous amount of organic traffic to any website and catapult the sales of tons of products or services.
If that arrests your attention, stay put then as I address important content marketing topics and then answer the following questions:
What is organic traffic?
- What is direct traffic?
Create the best content for organic search.
What is content marketing?
What forms content comes in.
And then I will show how to craft an effective content marketing calendar and then implement it by using massive and ruthless social media promotions to achieve the results you have envisioned. Finally, I'll show you the steps that you would take in order to achieve your content marketing goals.
Is that what you still want?
You see, companies and people that understand the secret and power of content marketing, embrace it as a seamless mix of their traditional offline and inbound marketing strategies.
What Is Organic Traffic?
In its most simplified explanation, organic traffic is traffic that comes from search engines.In other words, these are people that find your website by typing a keyword or phrase for example in Google or Bing's search box and they display their search result or ranking based on their secret ranking formula.
When inbound marketers talk about content marketing and organic traffic, they talk about the hardest work you’ll ever put into your website in order to drive the sales of your products or services.
Having said that, amazingly, it’s also the greatest investment of your money, time and effort you can make.
One of the awesome benefits of content marketing is that the content you put on your website today, if properly optimized. will drive tons of traffic tomorrow, next month, next year, and probably even several years from now.
Now you see why many marketing professionals consider content marketing a no-brainer. It is worth every dollar invested. In fact, that kind of ROI is much more than what you get from paid traffic.
However, as far as getting an incredible amount of organic traffic there are pretty good and tedious ways and there are also some downright awful ways that should be avoided at all costs.
What Is Direct Traffic?
Since I have discussed in detail what organic traffic is, you might be wondering what direct traffic is. Direct traffic is defined as visits with no referring website.
It could be traffic that comes from people that see your business card or billboard. They could be people that heard a radio show or advertisement where your company website was mentioned.
Many could have seen your TV advertisements. In other words, direct traffic is the audience that comes to your website through offline engagements.
Create The Best Content You Possibly Can For Organic Traffic
“Either write something worth reading or do something worth writing about.” – Benjamin Franklin.
There was a time when 'SEO' experts told everyone that would listen that creating tons of content on a regular basis is awesome for SEO. The truth of the matter is that you get organic traffic because you have created a valuable online space.
The best reason you would give your target audience for coming back to your digital storefront (website) is creating interesting and engaging content, useful information and/or resources that would arrest earn your visitor’s attention.
When you craft stunning content, your visitors start to view you as a credible source, because the content on your website adds great value to their life or business.
This is especially important when you consider that your website is a representation of your business. In fact, in most cases, it’s the first impression a potential customer may have of your business.
Just as you wouldn’t deliver a sub-standard product or service you should not be publishing low-quality blog posts. In fact, you should publish only your best content everytime you hit the publish button.
That’s why it’s worth the effort. You don’t see that kind of ROI from paid traffic.
What Is Content Marketing?
Content marketing consists of every tool and science used in using content to promote a company, product, service or brand.
So, how does it relate to organic search?
An organic search result is a result you see that are not ads when you type in keywords or phrases and the search engine spits out the results.
Here are content marketing strategies that will increase the flow of traffic to your website.
Here, the content must be relevant to a targeted audience, compelling, useful that your website visitors have an engaging experience.
Relevant And Useful Content Can Come In The Form Of:
To earn that recognition and niche authority, you must provide new, engaging, and thoughtful information on a regular basis.
This content can include things like:
Videos that are short, professionally edited and to the point, can help introduce your products or services. Additionally, landing page videos can help in converting your visitors into customers.
Infographics are still an effective content marketing tool and can still stand out from the overwhelming amount of content we're bombarded with every day. Instead of telling them your story using scrolls of words, you present your message using visual tools combined with innovative design elements that will truly give your audience an awesome visual experience.
If you’re struggling with your content marketing efforts and are generating little or no relevant traffic that will convert into paying customers, then you need to greatly consider using Infographics as part of your digital marketing arsenal.
Editorials and Blog Posts:
An engaging narrative can help showcase you and your business’ personality online. Editorials are longer blog posts explaining topics in more detail.
Step-by-step directives will keep your customers coming back for more. Again these can be blog posts, taking your website visitors on a how to journey and help them achieve an end goal.
Customers love humorous memes and will share them on social media. Just make sure they’re not offensive or too crude! Memes have a tendency to go that way.
Transcripts of interviews can help promote and sell your business. Bring guests on your podcast or video show, and transcribe it into a blog post. That way you’ll help search engines latch onto your content.
If you have the resources to engage professional help, eBooks are a great investment. You can use them as “giveaways” or “content upgrades” to your traditional blog posts. That way you can get people signed up to your mailing list
These work for those who can dedicate the time to regular well-researched content. If you’re shy on camera but have no problem talking down a microphone, then this is for you! People love podcasts and the podcast trends are getting stronger daily.
Depending on your industry, product or service reviews can generate a lot of views. For example, on the Canny blog, we might review web hosting solutions or email providers. What could you review?
“Top 20” Lists:
These kinds of superlative lists will improve your SEO efforts. People are attracted to list posts as they’re easy to scan and follow along.
Asking your viewers what they think it is a great way to increase engagement. Online poll results can be a great way to open up discussion on your website.
Both industry experts and regular customers can add value to your site. Think carefully about who you’d like to guest post, and what type of guest posts you’ll accept. Not ”any old rubbish” will do.
Customers appreciate links to resources and will keep coming back to use them. You can also make money here using affiliate links. Be careful though, only recommend products or services you use or would use yourself. Don’t just link to anything to make a quick buck!
Depending on your industry, the latest industry trends or news can help awareness. You can keep on top of emerging topics using a tool like Google Trends.
If you work in a service based industry such as design or marketing, why not show off your body of work? By providing testimonials, you can convince visitors to buy from your company and visit your website more often.
People are always looking to learn. So why not share useful information like tutorials to help your website’s visitors?
Just like tutorials, online classes and courses can help create long-term relationships with customers your customers.
This is only a small sampling of the content options available that you can use to help promote your business.
Creating the right mix of these options, and promoting them strategically through social media, will result in more people visiting your website organically rather than through your paid marketing efforts.
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