11 Benefits Of Content Marketing
Are you using content marketing as part of your overall marketing strategy?
If you are scratching your head about why you should be using content marketing, you’re not alone.
Still, many small and mid-sized businesses and organizations are using content marketing strategies to boost their online traffic and sales.
What Is Content Marketing?
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.
A well planned and executed content marketing strategy is awesome in helping you build authority, foster trust, create and activate brand advocates, and inspire amazing referrals.
The main purpose of content marketing isto attract and retain customers by consistently creating and curating relevant and valuable content.
As you do so, the purpose is to change or enhance the behavior of your consumer.
It should be noted that an effective content marketing strategy is an ongoing process that is best integrated into your overall marketing strategy.
It focuses on owning the media, not renting it.
Here are benefits of content marketing:
#1. More On-Site Content Leads To Higher Conversion Rate
The more valuable and compelling content that you create, the more time people that visit your site would spend enjoying your content.
As they spend more time on your content, your audience becomes familiar with your brand.
This builds more trust, which will leads to higher conversion rates.
With great content, your audience will stay on your site longer and search engines will reward you for it.
#2. Content Marketing Creates Higher Visibility In Search Engines
Every new post that you add to your blog is another page that Google's going to index.
Posting more pages on your blog do not always equate to web search traffic.
On the other hand, your're having more quality, relevant and compelling pages indexed by search engines, puts you ahead of the curve in search engine rankings.
By using effective content marketing strategies, you can increase astronomically your website's visibility in search engine results and rankings.
#3. Quality Content Leads To Higher Domain Authority
As you write more valuable quality content, you will be perceived as the 'go to' guy in your field.
You compelling content therefore gives your domain, more authority, relevance, and trust.
In addition, if you're content earns more inbound links from external sites, the authority of your domain will increase even further.
A higher domain authority corresponds with higher search rankings.
That means that the more quality content that you craft, the more organic search visibility your website will attain in all areas of your site.
#4. You Get More Referral Traffic
When you regularly write genuinely helpful, value-packed and original content, you increase your website traffic in incredibly amazing ways.
In addition, by contributing to valuable and influential external publications as a guest, you get the awesome opportunity of having those powerful links back to your site.
As your content appears on a relevant, authoritative and highly successful site, you get great traffic that could earn you thousands of new visitors to your site.
#5. You Get More Social Traffic And followers!
An amazingly effective way of getting increased domain exposure is by syndication of your content on relevant social media networks.
As you do this, more people see and read your material.
Additionally, if your audience finds your content useful, they share it with their friends and followers.
The beauty of this strategy is that it greatly increases your circle of followers.
As time goes on, more people follow and connect with your brand on social media.
As a result, you get tons of traffic from social media to your website.
#6. Content Marketing Has The Potential To Increase Conversion
The primary objective of an effective content marketing strategy is to inform, engage, help, and provide value to your readers.
As you build trust with your audience as the 'go to source' for useful information in your niche, it becomes increasingly easy for you have to pitch your products or services.
With a consistent, useful and relevant content, coupled with tact, you can very easily increase the number of conversions you get.
It should be noted that content marketing is not a 'push', 'push' marketing strategy.
For easy conversion, after you've provided your irresistible content, you will need patience and "tact" so that you can increase your conversion.
#7. Content Marketing Improves Your Brand Reputation
As people read the content that you publish, they automatically build an impression of your brand, whether positively or negatively.
If they find what they read valuable, helpful, informative, or enlightening, they'll think more highly of your brand.
Additionally, as your audience sees your content published on external sources and showing up on their social media newsfeeds, they discern that you are a trustworthy consistent thought leader in your industry.
Many brands have used effective content marketing strategies to pulverize their competition as they stay ahead of the curve in their niche.
#8. Great Content Draws You Closer To Your Audience
As much as superb brand reputation helps with the size and recognition of your audience, using irresistible and compelling content t increases the loyalty of your audience.
This helps build a close relationship with your target audience.
Further, if part of your content marketing strategy is to use personal brands of individuals when you write and share your content, it is easier for your customers to develop a more personal relationship with your company and brand.
As they continue to rely on you as their primary source of information, you gain their loyalty and trust.
This cements your relationship with them and helps you sell more products and services.
#9. Content Marketing Works For Every Industry
The beauty of content marketing is that there is industry in the world that does not appreciate valuable and useful content.
Content marketing strategy is so universal that it works and gets results for any well-targeted audience in all industries.
Interestingly, even traditional, "un-sexy" industries like manufacturing have benefited immensely from a well-executed content marketing strategy.
This they have achieved by providing for their audience, industry insights and developments.
The result is that such industries have become more approachable, relatable and valuable to consumers.
#10. Content Marketing Has Reduced Costs With Compounding Value
Planning and executing a successful content marketing strategy does not cost as near as what traditional forms of advertising cost, but with greater return on investments.
The money spent on crafting a compelling content does not compare with the money spent on other forms of traditional advertising and with much impactful return on investments.
Additionally, content it is incredibly cost-effective with astonishing compounding returns.
As you start your content marketing journey, you might not notice remarkable return on your investment in the first few months.
With patience and ruthless consistency, you will start to notice incremental growth.
As you persist, within just a few years, your return on your investment (ROI) could easily quadruple and compounded consistently with ease.
There is no doubt that content marketing is inexpensive, useful and can be used by anyone in any industry with astonishingly mind blowing results than what you would get from traditional marketing strategies.
Therefore, the sooner you start implementing content marketing as a main part of your holistic marketing approach, the sooner you'll start benefiting from its results.
#11. Content Marketing Can Easily Be Outsourced To A Consultant
Outsourcing content is a decision that every business owner would need to consider at some point as the work load increases and they become more successful.
Do you continue to crank out all the content yourself?
Would you consider hiring or outsourcing content marketing?
Outsourcing content marketing is one area of business that can be done with much success.
That is because creating compelling, useful and relevant content consistently and promoting it ruthlessly especially for a new site, is a full time job.
If you are a small business owner, it is not always easy to dedicate a full-time person to content marketing.
If you try it, what ends up happening is that content marketing is ignored or at best, it’s done on a limited basis.
It should interest you to know that without consistency, you will not see the full results of great content.
Irrespective of your specific situation, there will come a time when you will lack the time or manpower to execute content marketing properly. We are here to help!
Whether you're into content marketing for the increased traffic, higher conversion rates, or just better relationships with your customers, there's no reason it shouldn't be an indispensable weapon in your marketing arsenal.